🧵 MPs are learning how it feels to be a Gorton & Denton resident today. To raise awareness of our recommendations for the Elections Bill we've sent a fake newspaper, The Misleading Times, packed full of dodgy bar charts and made up data to their desks in Westminster.

I recommend reading @sebjoseph.bsky.social's thoughtful and topical piece in Digiday today. Thanks for including me. You can read the full article here. digiday.com/marketing/fu...

Lord David Puttnam opened our House of Commons event with the @appgfairelections.bsky.social speaking about how trust is essential in a functioning democracy. Ahead of the Elections Bill it was certainly topical. You can listen to the full event here. reformpoliticaladvertising.org/listen-to-ou...

It was always going to happen. ChatGPT is getting ads. A prediction we’ll make now: we’re about to get another media incrementality problem. 👇 entropyconsulting.io/what-will-ad...

Posting this the other side of NYE as in this age of disinformation 2026 is going to be a critical year for democracy in the UK. Please have a read of the thread below and see how you can help. We'd appreciate a share to spread the word.

Well, we realised Entropy went a year without a blog about AI. Instead they covered topics like: 📉 What really happens when we stop advertising? 📈 How to make cross-channel attribution as actionable as possible? Read the full list below. entropyconsulting.io/entropys-top...

🧵With a new Elections Bill expected early next year, the UK faces a once in a generation opportunity to modernise election rules that have barely changed for decades. If this moment is missed, it may not come again for a long time. Read about our campaign's progress below and how you can help. 👇

Listen to our House of Commons event ahead of the Elections Bill "preventing disinformation in campaigning" on Spotify, Apple, Youtube 👉 reformpoliticaladvertising.org/listen-to-ou... Incl Lord Puttnam, @elliechowns.bsky.social Green, @justinmadders.bsky.social Labour, George Freeman Conservatives

Listen to our HoC event "preventing disinformation and misinformation in campaigning" on Spotify, Apple or Youtube. 👉 reformpoliticaladvertising.org/listen-to-ou... On the panel was David Puttnam, Ellie Chowns (Green), Justin Madders (Labour), George Freeman (Conservatives) & Alex Tait (RPA).

. @thatginamiller.bsky.social making some great points about how we can rebuild trust in our democracy at our recent House of Commons event "preventing disinformation and misinformation in campaigning". @appgfairelections.bsky.social @compinpolitics.bsky.social

Lord Puttnam has given an excellent interview in @bylinetimes.bsky.social following our event in the House of Commons last week "preventing disinformation and misinformation in campaigning". You can read it here. www.bylinesupplement.com/p/mistrust-i...

Hear from @greenparty.org.uks @elliechowns.bsky.social making some excellent points about what we need to see in the upcoming Elections Bill. She is speaking after our recent cross party event in the House of Commons "preventing disinformation and misinformation in campaigning".

Ahead of the Elections Bill we've held a key meeting at the House of Commons on "preventing disinformation and misinformation in campaigning". Thanks for excellent contributions from David Puttnam, @elliechowns.bsky.social, Justin Madders, @iancolinlucas.bsky.social, @georgefreemanmp.bsky.social.

🙃 “If you advertise a packet of crisps there’s four different sets of regulations you have to abide by. If you’re advertising for a political campaign there’s practically none.” @alextait.bsky.social sets out some of the challenges, evidence & best practice in regulating election advertising

🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections". It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough. cc @rushanaraalibgs.bsky.social

UK MPs talking about restoring trust in politics take note. Australian independent MP @zalisteggall.bsky.social has impressively introduced two bills to prohibit misleading political ads. youtu.be/FfZ1rYb6lrE Watch our full recent event with @compinpolitics.bsky.social here. youtu.be/nu4N4OP2IvE

🧵How much did unregulated election advertising distort the election results? Let’s look at a few of the wafer-thin margins: - Runcorn by-election - Reform beat Labour by 6 votes (0.02% share) - Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)

🧵We've just published our review of the 2025 local council and mayoral elections. They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.

🗳️ With polls this tight, honesty matters. Our ad code commits candidates to correcting false claims. Will your mayoral hopeful sign up? If they won’t, do they deserve your vote? Email them. It only takes a minute. 👉https://reformpoliticaladvertising.org/take-action/email-your-mayoral-candidate/

🗳️Politicians often talk about rebuilding trust. More than 20% of UK mayoral candidates so far are backing it with action. Ask yours to sign up to our ad code that commits to "make every effort not to mislead voters". It takes 1 minute. 👇 reformpoliticaladvertising.org/take-action/...

Help us keep up our momentum... Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters". Please take 1 minute to ask your local candidate to join them. 👇 reformpoliticaladvertising.org/take-action/...

Imagine if, when facing budget cuts, you had a way to forecast - with accuracy - the revenue you'd generate from different media plans. That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning. Get in touch to find out more.

I remember setting up the first influencer programme for Unilever when I worked there so I was interested to hear the CEO announce he wants to work with 20 times more of them. A key challenge to support this investment is measurement. This blog tackles the topic entropyconsulting.io/measuring-th...

Excellent marketing starter pack from @alextait.bsky.social - nice to included alongside some really excellent industry names to follow #adtech #martech #measurement go.bsky.app/KGUe8Lj

@exchangewire.bsky.social thanks for the follow… I’ve added you to this starter pack feel free to share it. go.bsky.app/KGUe8Lj

@amjsutherland.bsky.social I've added you to this starter pack... go.bsky.app/KGUe8Lj

5 years on from Brexit. We couldn’t get an ad as misleading and impactful as this again could we? We are absolutely bound to as there are no rules to prevent it. And by the way our elections are littered with misleading ads. See examples on our site. reformpoliticaladvertising.org/resources/

Thanks to John Johnston for featuring us in his excellent @politico.eu newsletter this week. You can read it here. 👇 www.politico.eu/newsletter/p...

@branwell.bsky.social thanks for the follow I'll add you to my starter pack.

Our interview in @nation.cymru this week: Wales has a historic opportunity to take action to restore trust in politics by implementing the HoL recommendation for election ad regulation. @rhunapiorwerth.bsky.social @juliejamesms.bsky.social @prifweinidog.bsky.social nation.cymru/news/wales-c...

Yes it was a very good meeting of those who want to be constructive about how to make British democracy better.

🧵After all the talk about the urgent need to restore trust in politics 2025 needs to be the year that action is taken. 2024 is the year we’ve proved how practical implementing the HoL recommendation for the regulation of election ads is. Below are some "highlights".

We’ve been looking back at another momentous year in the world of measurement, marketing and commerce. And we’ve compiled a top 5 of Entropy’s most read blogs, to get a feel for what was really resonating with people this year. 👇 entropyconsulting.io/entropys-top... Have a great festive break.

Thanks for the coverage in @marketingweek.bsky.social. I'm glad also my comment resonated as the title of the article: "it's time for influencer measurement to grow up". I mention some of the solutions also. 👇 www.marketingweek.com/navigating-i...

If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇 go.bsky.app/KGUe8Lj

We’ve been thinking through for clients the planning and measurement implications of how AI tools like Chat GPT are changing the way people search for information. We thought we'd share a few interesting insights from Ofcom’s recent ”Online Nation" report. 👇 entropyconsulting.io/3-insightful...

Well the UK is in full Black Friday flow now according to the Shopify map... 👀

If you work in marketing, commerce or measurement and want a head spin this morning take a moment to check out Shopify’s Black Friday map which is back again 👉https://bfcm.shopify.com/. We've written this blog about how you can understand its true P&L impact. entropyconsulting.io/measuring-th...

@jennymonks.bsky.social nice to see you here / be reminded of you.

If you’re not following this pack, you should

This is an excellent and fast-growing starter pack. Well worth looking at to grow your network with interesting people. Great initiative and thanks for including me @alextait.bsky.social and thanks also for suggesting me @julialinehantdv.bsky.social :)

Another excellent starter pack, this one’s from @alextait.bsky.social. The Bluesky ad tech community is growing!

Stellar line up right here for you to all follow! Thanks @alextait.bsky.social for putting it together 🙌

A great starter pack of marketing, commerce and measurement accounts:

As we speak to more of the significant number of new MP there seems appetite for doing things differently. It’s the action that will count of course but we’ve had several promising conversations tonight on electoral ad regulation.

The positive conversations we’ve had again tonight with MPs and Lords around electoral ad regulation are encouraging. Quote of the evening has to go to @thegreenparty.bsky.social’s @elliechowns.bsky.social: “We need to move fast and fix things”. Thanks to @fairvoteuk.bsky.social for a great event

As a newbie these starter packs are very helpful (and oddly rare in our world) - so well done @alextait.bsky.social for this one. And I'm flattered to be on it...!

Great starter pack for those in marketing, advertising and measurement from the excellent @alextait.bsky.social go.bsky.app/KGUe8Lj