Last week on the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joined ExchangeWire to discuss key shifts in programmatic out-of-home and industry consolidation. www.exchangewire.com/ew-podcast/o...

Content Ignite®, a monetisation and ad management platform for publishers, announced the launch of the Content Ignite® Mobile SDK, a new solution that enables high-performing, privacy-compliant advertising across iOS and Android apps. www.exchangewire.com/blog/2025/11...

Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU. www.exchangewire.com/blog/2025/11...

Last week on the podcast, Nicole Pruess, U of Digital, joined editor Aimee Newell Tarín and COO Lindsay Rowntree. They discussed Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising. www.exchangewire.com/ew-podcast/n...

Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024. www.exchangewire.com/blog/2025/11...

Ogury, the global leader in persona-based advertising, announced the appointment of Nicolas Bidon as chief executive officer, effective December 1. www.exchangewire.com/blog/2025/11...

As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence. www.exchangewire.com/blog/2025/11...

Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide. www.exchangewire.com/blog/2025/11...

BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions. www.exchangewire.com/blog/2025/11...

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. www.exchangewire.com/blog/2025/11...

Nicole Pruess, freelance presenter and educator at U of Digital, joins COO Lindsay Rowntree and editor Aimee Newel Tarin to discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV. www.exchangewire.com/ew-podcast/n...

Jessica Treasure, head of strategy at Bountiful Cow, joins ExchangeWire’s head of content, John Still, for a chat on advertising strategy, relative advantage, and the need for brands to differentiate in the AI revolution. www.exchangewire.com/video-interv...

Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger outcomes by prioritising quality in every stage of the media journey. www.exchangewire.com/blog/2025/11...

Last week on the MadTech podcast, Samara Hocihara of The Telegraph joined John Still and Rachel Smith to discuss AI litigation, Reddit's big moment, and the new browser wars. www.exchangewire.com/ew-podcast/t...

Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers. www.exchangewire.com/blog/2025/11...

Adtelligent, a global ad tech company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV. www.exchangewire.com/blog/2025/11...

LG Ad Solutions released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won. www.exchangewire.com/blog/2025/11...

XPLN.AI, the ad attention measurement and optimisation technology company, announces the opening of a new office in Singapore, along with the appointment of Elsa Trang as Managing Director for APAC. www.exchangewire.com/blog/2025/11...

A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to new analysis from DAIVID. www.exchangewire.com/blog/2025/11...

Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion. www.exchangewire.com/blog/2025/11...

Axis and Bedrock Platform invite women in ad tech to the Line Dance Workshop in London. www.exchangewire.com/blog/2025/11...

Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience. www.exchangewire.com/blog/2025/11...

GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences. www.exchangewire.com/blog/2025/11...

Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". www.exchangewire.com/blog/2025/11...

On this week's podcast, Samara Hocihara of The Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new browser wars. www.exchangewire.com/ew-podcast/t...

The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola. www.exchangewire.com/blog/2025/11...

Adtelligent, a global advertising technology company offering ad serving solutions for media partners, has been named an Inc. Power Partner for 2025. www.exchangewire.com/blog/2025/11...

Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV) touchpoints - the myTV SUPER Homescreen on set-top box devices. www.exchangewire.com/blog/2025/11...

Last week on the MadTech Podcast, our team discussed UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk. www.exchangewire.com/ew-podcast/e...

Anonymised and Bytek announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. www.exchangewire.com/blog/2025/11...

VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution. www.exchangewire.com/blog/2025/11...

AUDIENCES, the UK-founded software company, has secured £2.1 million in funding to accelerate its go-to-market strategy. The main investor in this oversubscribed round is FirstPartyCapital (FPC), the leading investor at the heart of the ad tech community. www.exchangewire.com/blog/2025/11...

Chalice AI, the custom AI media decisioning platform, announced three senior appointments to its EMEA team. Michelle Preusch joins as VP, sales EMEA from Epsilon, where she spent nine years leading client partnerships and commerce. www.exchangewire.com/blog/2025/11...

BRAVE, the radically human supply-side platform (SSP), announced a new integration with Roqad, a global leader in privacy-first identity solutions used by leading platforms to connect cross-device audiences while maintaining compliance. www.exchangewire.com/blog/2025/11...

Adnami is expanding its offering by extending Sonar’s attention reporting capabilities to include Meta platforms. Advertisers can now compare attention results for campaigns on FB and Instagram alongside the open web, creating a consistent view across channels. www.exchangewire.com/blog/2025/11...

Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025. www.exchangewire.com/blog/2025/11...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth. www.exchangewire.com/blog/2025/11...

VIOOH, a premium global digital out-of-home (DOOH) supply-side platform, announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America. www.exchangewire.com/blog/2025/11...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth. www.exchangewire.com/blog/2025/11...

DoubleVerify has announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control, and efficiency across their streaming TV investments. www.exchangewire.com/blog/2025/11...

In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree. They look at Big Tech’s anticompetitive behaviour, WPP’s latest partnership, and the DSP wars. www.exchangewire.com/ew-podcast/e...

Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, have announced a strategic partnership to give advertisers expanded access to high-growth retail media networks. www.exchangewire.com/blog/2025/11...

DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku Inc. (“Roku”), announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising. www.exchangewire.com/blog/2025/11...

John Lewis’ new Xmas ad campaign is the most emotionally engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. www.exchangewire.com/blog/2025/11...

Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns. www.exchangewire.com/blog/2025/11...

Mistplay, the pioneer of play-and-earn in the rewarded ad space, released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan. www.exchangewire.com/blog/2025/11...

Adform, the most powerful and safe media buying platform built for game changers, announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and the promotion of Kinga Szczerska to senior account director.  www.exchangewire.com/blog/2025/11...

DoubleVerify announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. www.exchangewire.com/blog/2025/11...

Last week on the MadTech Podcast, ExchangeWire head of marketing Grainne Reid was joined by head of content John Still and COO Lindsay Rowntree. They discussed ads in Apple Maps, Comcast linear TV going programmatic, and more. www.exchangewire.com/ew-podcast/e...

LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will drive location-led TV planning precision. www.exchangewire.com/blog/2025/11...