Horrendous

Bleak. Excellent reporting as usual by @jackcarterbenjamin.bsky.social

The countdown is on ... It's just over three weeks until @exchangewire.bsky.social's ATS London 2025. As a supporting partner, we’re excited for a day of big conversations, fresh perspectives, and future-focused thinking in adtech and martech. #ATSLondon2025 #AdTech #IndustryEvents

Advertisers with an ounce of respect for their brands would have to be out of their minds to consider this.

The Em Dash Responds to the AI Allegations www.mcsweeneys.net/articles/the...

An AI slop factory apparently tried to rewrite our article about AI not replacing workers en masse, but hit the paywall... so just summarised the paywall. If this is the robot that takes my job I'll be v embarrassed

What fresh hell is this? Would the wearer have to ask consent from anyone they interact with before recording? Total privacy minefield.

Loved filming the latest in @exchangewire.bsky.social’s A Coffee With series - Lizzy Morgan of Be A Bear joined me for a chat. youtu.be/7YC6a3OCRb8?...

This week on the MadTech Podcast, Chris Andrews of Miroma Founders Network chats to us about OpenAI launching a web browser, trust as a business driver, and UK ad agencies calling for a ban on fossil fuel ads. www.exchangewire.com/ew-podcast/c...

Loved chatting to the brilliant Ella Britton of MediaPlus UK on this week’s MadTech Podcast

Will the drivers be allowed to turn left though?

That’s been the Zuck modus operandi since day one, right?

Dr Evil levels of villainy/stupidity...

This is a fantastic read. Zuck’s transformation to Maga Mark, and if it’s just who he’s always been…

Happy 50th birthday to JAWS the greatest "family" movie of all time; rite of passage, gateway to untrammelled horror & relatable heart palpitator. thequietus.com/opinion-and-...

✈️ to Cannes… #adtech #canneslions

☕️ Always love talking to Fern Potter of multilocal, so was delighted to have her join for our most recent A Coffee With… chat. Curation was the topic, of course. Enjoy! www.exchangewire.com/video-interv...

"We saw everyone was posting AI slop and misinformation and wanted to make it easier for everyone to do exactly that." about.fb.com/news/2025/06...

Strong, smart, eloquent discussion on Elon’s downward spiral

In the latest in our new video series revolving around coffee-based conversation, we turn towards retail media with Havas Market's Alex Walker. www.exchangewire.com/video-interv...

Loved chatting to Alex Walker of Havas Market UK about the current retail media landscape, and the growth of social commerce... #adtech #retailmedia # ☕ A Coffee With...Alex Walker - watch now ⬇️

Must read on @exchangewire.bsky.social today -Shirley Marschall's latest piece. "Advertising in this world has to be ambient, intuitive, and welcome. It has to be emotionally intelligent. Which is, frankly, not where most digital ads are right now." www.exchangewire.com/blog/2025/06...

Can someone make sure they go back and put F.C. after Liverpool's name alongside 2020 or I won't sleep.

This week, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency Spin, to discuss YouTube winning the rights to the opening game of the 2025 NFL season, new ad formats planned by Netflix and more. www.exchangewire.com/ew-podcast/s...

Aside from that fact that this looks like a cheesy engagement announcement, OpenAI making a huge bet on hardware with Jony Ive is really intriguing...

Superb guest to kick-off our new video series, A Coffee With...: Laura Kell of Havas Media Network We discuss: 🤖 AI's impact on agencies 🎨 The importance of human creativity 🐶 Boston terriers, yachts and Socrates... All with two Teesside accents. Enjoy! #AI #media #UTB #agency #adtech #data

This week on the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an EW team chat. They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and more. www.exchangewire.com/ew-podcast/e...

Great pod from last week - nice to get @jakedubbins.bsky.social on the show.

The footage of him telling advertisers to ‘go fuck themselves’ should be enough to make sure the case never sees court.

"People aren’t avoiding content. They’re shaping it to fit their flow. And if an ad doesn’t fit that flow, it gets ignored." In her latest column, Shirley Marschall, takes a look at the old promise of perfect targeting, and why it needs to be done better...

Last week on the MadTech Podcast, Grainne Reid was joined by ExchangeWire's John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN, to discuss the reversal of Google's plan to eliminate third-party cookies, and more. www.exchangewire.com/ew-podcast/c...

Loved chatting to Rob Bradley of CNN for the MadTech Podcast this week. We dive headfirst into Google’s big week - both the Cookie chaos and the monopoly ruling. #adtech #madtech #cnn #google #cookie #chrome

But all of those puns about the cookie crumbling!

@exchangewire.bsky.social's brilliant CEO Rachel Smith sat down with Sean Halpin on the Programmatic Pulse podcast to discuss her career, growing ExchangeWire and simplifying ad tech. Listen below ⬇️ #adtech #media #commerce #AdTech

“In addition to depriving rivals of the ability to compete, this exclusionary conduct substantially harmed Google’s publisher customers, the competitive process, and, ultimately, consumers of information on the open web,”

Huge result, potentially transformative for the open web. Interested to see what remedies will be recommended.

In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future development 🔽

"First-party data is now the most valuable asset in the ecosystem. And agencies are positioning themselves to hold the keys." Shirley Marschall looks at the real reason why the data arms race is really hotting up… #adtech #madtech #data #agencies #InfoSum #WPP

What could possibly go wrong?

Thoroughly recommend these three books to anyone looking to understand how the world has ended up this way…

Take a look at the ExchangeWire Youtube, featuring our first video episode of the MadTech Podcast...

What a surprise.

“It’s whatever amount is enough to stay off the naughty list." Have some courage in your convictions, FFS.

In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape. www.exchangewire.com/ew-podcast/j...

Nice report from @laraoreilly.bsky.social on fear driving advertisers back to X. Can't wait to see these same advertisers on panels this year harping on about brand purpose...

Super listen up on @exchangewire.bsky.social today - gaming expert John Wright gets into in-game ads and monetisation strategies with Mat Broughton.

AI is being sold as the ultimate solution to ad tech’s biggest challenges. Privacy? Solved. Fraud? Eliminated. Performance? Optimised. Fragmentation? Gone. But is #AI in #adtech really all it's being promoted to be? Shirley Marschall takes a look...

Got a bit worked up about Google’s Gemini AI offering to summarise three-sentence emails for me on this episode…

Shirley Marschall on social platforms protecting child users' privacy, Amazon defying an economic blackout and Walmart’s retail media network. www.exchangewire.com/ew-podcast/s...