The Psychological Architecture of Brands --> Come read about the baker's dozen and ‘faultie weight’, Gaski’s critique, Binet & Field, BJ Fogg, and mental and physical avail. It's everything you've ever wondered starting from the reign of Henry II (1154)... thehuntingdynasty.com/2025/09/the-...

Read--> The 18 Most Influential Behavioral Economics Books (2025). These 18 books (there’s a 6a and 6b on there which is why the last number is 17!) offer a comprehensive introduction to the field of #behavioraleconomics... www.thehuntingdynasty.com/2025/02/the-...

Your Wednesday perspective on behavioral science, via Rohan Arcot  and Hunter Gehlbach: What happens when scientists show skeptics how their studies were conducted? Could opening up help combat science skepticism?

There’s no such thing as a neutral choice architecture, and no such thing as communicating neutrally. Here are three cool examples of ways in which to not communicate neutrally: https://buff.ly/4hut26h via @oliverpayne.bsky.social

Modern supply chains don't look like trade theory 101! They involve constant border crossings, each now hit by tariffs. Tariffs raise prices, but the more important thing they do is disrupt supply relationships. 1/

Always make sure a cactus isn't someone having a terrible allergic reaction to acupuncture.

This is fab – SOoo useful immediately.... Some choice Behavioural Science AI Prompt Catalysts to grab here! --> Generating text with particular characteristics, updating text with behavioural tactics, Pre mortems, and valid test approaches, too. #AI #AIprompts thehuntingdynasty.com/behavioural-...

Blogged: Why making ourselves worse off feels so good: dissecting the boycott paradox - on what it might be that compensates the inescapable welfare loss of boycotting (= giving up something we value):https://buff.ly/4jcdntW

Just once, I’d like for you to hold my horses.

Did I mention this opportunity for researchers to come to the UK?

People older than me don't know how to use a computer. People younger than me don't know how to use a computer.

It must be really hard to prove viagra works.

“In the absence of big problems, people shift their worries to smaller ones. In the absence of small problems, they focus on petty or even imaginary ones.” @morganhousel.bsky.social sees concept creep as a contributing factor to the current levels of polarization: https://buff.ly/3WhYv3l

We are officially six days away from a TikTok ban. Here’s everything you need to know about the upcoming ruling, the possible outcomes, along with all the big news you may have missed from this weekend! open.substack.com/pub/aaronpar...

Trying an interesting thing with blogs - adding prompt code as 'Copy & Paste this into your preferred AI', to generate solutions based on the principles in the blog. Try this one --> "🔍The 4 Secrets of Testing: Valid, Reliable, Norm, Fair" thehuntingdynasty.com/2025/01/the-... #AI #Behavior

behavioural economics essay question scenarios be like:

While Supreme Court justices pressed both sides in Friday’s oral arguments, experts say it’s hard to see how TikTok gets enough votes to survive.

🚨 UK gilts & UST yields are up c1% from Sep-24 lows. I looked at how. on.ft.com/3BZUhX8

Your key holiday 2024/2025 break blogs are here: 1. Gifting (for the last min people amongst us!) 2. Having a good break (also with a classic clip from Withnail And I :)) 3. New Year's resolutions 4. Wellness ongoing Everything you need! --> www.thehuntingdynasty.com/the-hunter-b...

Craving a break? We all are. But there are some surprising secrets: the magic might not lie solely in the escape itself. Find out about anticipation, peak-end, fresh starts... in our 4 min read 'How to have a good break! We all need it' www.thehuntingdynasty.com/2024/12/how-...

Oh gosh -- vital!!

For Science Magazine, I wrote about "The Metaphors of Artificial Intelligence". The way you conceptualize AI systems affects how you interact with them, do science on them, and create policy and apply laws to them. Hope you will check it out! www.science.org/doi/full/10....