“About sixty minutes in, I decided Copilot is actually better in certain ways than even a very good student.” A professor of English warms to the Copilot chatbot—there’s much to recognize in here, including the reaction to unexpected limitations: buff.ly/Aqil3gS

Perfect for a Bank Holiday read (or, normal weekend for my friends abroad!) – all the popular Hunting Dynasty Behavioural Science blogs in one page. A mixture of short, long, applied, theory, culture, psychology, and strategy. Take your pick! --> www.thehuntingdynasty.com/category/pop...

*Orgs:* How are you at dealing with 'The Ignored Majority'?.. the comms customers didn’t touch; the policy docs, claims letters, onboarding emails, texts, renewals. It's not a writing problem. It's a behavioural problem. More --> Foundation Communications thehuntingdynasty.com/foundation-c...

I've known @jayvanbavel.bsky.social and Dominic Packer for 20 years. Partly responsible for me ending up at UofT. They write one of the best psychology Substacks around. This week I'm republishing their piece on the bystander effect and why the Kitty Genovese story isn't what we thought.

*New* --> 3 Signs you actually need a Behavioural Science Consultancy Many assume their conversion gap is a lack of persuasion. It isn’t. It's The Rationality Ceiling, Cognitive Sludge, and Unclear Churn – now you require a behavioural intervention. www.thehuntingdynasty.com/2026/03/3-si...

New study finds link between receptivity to “corporate bullshit” and weaker leadership skills Using a newly developed "Corporate Bullshit Receptivity Scale," researchers have uncover... Link :Cat-PS #workplace psychology #psychometric assessment #behavioural science #candidat experience #leadership

Here's the original paper: "The weirdest people in the world?" Perfect title btw. pubmed.ncbi.nlm.nih.gov/20550733/

Down on your luck? How behavioural neuroscience could help #Science #HealthandMedicine #MentalHealth #Neuroscience #BehavioralScience https://www.theguardian.com/science/2026/mar/29/down-on-your-luck-how-behavioural-neuroscience-could-help

*NEW* --> App Behaviour: Why TikTok is Better at Psychology Than You The most successful apps (TikTok/Instagram) design for ‘impulsive humans’ by removing decision points entirely -- brands must shift from ‘Utility’ to ‘Flow’. Come read more --> thehuntingdynasty.com/2026/03/app-...

READ--> The 7 Best Behavioural Science Podcasts You Need... Listening to Behavioural Science podcasts is more than just a fun romp through the human mind; it’s a tactical and strategic advantage; actionable insights you'll love over-and-over again. thehuntingdynasty.com/2026/02/the-...

Come read our blogs: 1. BE thehuntingdynasty.com/category/beh... 2. Applied Behavioural Science thehuntingdynasty.com/category/app... 3. Psychology etc. thehuntingdynasty.com/category/psy... 4. Strat & Systems thehuntingdynasty.com/category/str... 5. Culture thehuntingdynasty.com/category/ins...

🏢 How can behavioural science drive change in organisations? A new HBR article, co-authored by PBS Visiting Senior Fellow James Elfer, presents the 4T model. This practical framework targets specific behaviours, designs timely interventions & tests what works.

One of my favorite people in the world explains the origins of Behavioral Economics . . . So delightful! youtu.be/6X2rNHhWDGc?...

The Psychological Architecture of Brands --> Come read about the baker's dozen and ‘faultie weight’, Gaski’s critique, Binet & Field, BJ Fogg, and mental and physical avail. It's everything you've ever wondered starting from the reign of Henry II (1154)... thehuntingdynasty.com/2025/09/the-...

This past year at The Hunting Dynasty, our blog has been a journey through the surprising landscape of human behaviour. thehuntingdynasty.com/blog-key-beh... Dive into our blog archives – you might find the near-costless lever that unlocks your next big win. #BehaviouralScience #HumanBehaviour

Read--> The 18 Most Influential Behavioral Economics Books (2025). These 18 books (there’s a 6a and 6b on there which is why the last number is 17!) offer a comprehensive introduction to the field of #behavioraleconomics... www.thehuntingdynasty.com/2025/02/the-...

BLOG, 5 min read: Our aim shouldn’t be merely to make text *appear* simple but to ensure it’s *truly* comprehensible (as comprehension is the real goal) --> 'Beyond readability scores: unlocking true comprehension in communication' thehuntingdynasty.com/2025/03/beyo...

Last chance to apply for a #PhD position supevised by my colleague Bruno Lanz. Highly recommended! www.unine.ch/seco/wp-cont... #econsky

This update by Jason Collins of his “Critical behavioural economics and behavioural science reading list” is well worth perusing for papers, articles, blogs and comments, and books on a multitude of topics in the field that you might have missed. 👏 https://buff.ly/418tdNI

Study by Collisson et al identifies what specific behaviours trigger "the ick"—sudden aversion towards a romantic partner—and how traits like disgust sensitivity, narcissism and perfectionism relate to experiencing it: https://buff.ly/42L83b9

A thread explaining our new discovery about humpback whale song published today in Science... We found key statistical properties that characterise all human languages in another species for the first time. We have more in common with whales than we previously thought! doi.org/10.1126/scie...

Cass Sunstein on free speech and the three kinds of restrictions it faces: viewpoint-based, content-based, and content-neutral #BehaviouralScience

What does Choice Architecture tell us? Everything communicates – words, images, spaces (real or virtual), timing. To the point where there is *no* choice to neutrally communicate --> find out more, inc. your AI copy and paste text thehuntingdynasty.com/2025/02/choi...

Research by Olschewski et al suggests, when choosing between risky options, we are sensitive to opportunity costs, but not to prior information about potential rewards—using less evidence (and hence less time/effort) as time elapsed regardless: https://buff.ly/4135Pl1

🆕 A call for precision in the study of behaviour and decision Behavioural & decision scientists should provide precise definitions of 'behaviour' & 'decision' for more effective & ethical interventions, argue @krpd.bsky.social, @bfasolo.bsky.social & Luc Schneider 👇 www.nature.com/articles/s41...

Despite instructions to the contrary (and against legal doctrine requiring an objective standard based solely on actions), jurors consistently incorporate defendants’ mental state when judging negligence, particularly awareness of risks: https://www.sciencedirect.com/science/article/pii/S0010027723…

Coalitional psychology and game theory are rarely discussed together. In this post, I combine an introduction to both topics for anyone interested in understanding how we navigate the complex web of social interactions. www.optimallyirrational.com/p/coalitions...

Deliberately harm one person to save multiple others? The trolley problem is a simple dilemma, but our motivations are way more complex, a real-life version reveals. There’s more to it than utilitarian or deontological moral calculus, writes Dries Bostyn: https://buff.ly/3QcAx6d

Some choice Behavioural Science AI Prompt Catalysts to grab here! --> Generating text with particular characteristics, updating text with behavioural tactics, Pre mortems, and valid test approaches, too. #AI #AIprompts thehuntingdynasty.com/behavioural-...

MORGAN STANLEY: “.. How many of you reading this report have seen a robot today? Like an actual robot moving autonomously ..?” [Jonas]

Previous studies of AI sentience have used the dubious methodology of self-reporting to buttress their claims. The studies described here employ the equally dubious framework of behaviorism. It's a topic worth pondering. www.scientificamerican.com/article/coul...

User Behavior Analysis using Gen-AI | Security Copilot and Entra medium.com/@shrutiai... #CopilotforSecurity #SecurityCopilot #Cybersecurity #MicrosoftSecurity #Security #GenerativeAI

Have you ever taken a personality test and been surprised by the results? Or maybe you’ve aced every Myers-Briggs test and swear by its accuracy... What you need is a review – here's one! --> '18 Personality Tests described and reviewed' thehuntingdynasty.com/2025/01/18-p...

Trying an interesting thing with blogs - adding prompt code as 'Copy & Paste this into your preferred AI', to generate solutions based on the principles in the blog. Try this one --> "🔍The 4 Secrets of Testing: Valid, Reliable, Norm, Fair" thehuntingdynasty.com/2025/01/the-... #AI #Behavior

Your key holiday 2024/2025 break blogs are here: 1. Gifting (for the last min people amongst us!) 2. Having a good break (also with a classic clip from Withnail And I :)) 3. New Year's resolutions 4. Wellness ongoing Everything you need! --> www.thehuntingdynasty.com/the-hunter-b...

Very interesting and accessible take on probability worth a read! www.nature.com/articles/d41...

Stereotype threat: a once-dominant idea in social psychology that shaped how we think about identity and performance. But what happens when the evidence crumbles? A deep dive into the failed replications, the myths, and what it all means. Read my latest essay: open.substack.com/pub/michaeli...

Craving a break? We all are. But there are some surprising secrets: the magic might not lie solely in the escape itself. Find out about anticipation, peak-end, fresh starts... in our 4 min read 'How to have a good break! We all need it' www.thehuntingdynasty.com/2024/12/how-...

How to choose the perfect gift in 3 easy steps! 1. Decide upon a single, well-thought through gift 2. Give something that’s practical and usable for the recipient 3. Consider arranging an experience or event Read more --> www.thehuntingdynasty.com/2019/12/how-...

Blog post: A fun one! – 5mins reading on the STRANGE origins of Michelin Guide, Mr Kipling cakes, and a Ploughman’s lunch – and how to use that for ANY organisation --> www.thehuntingdynasty.com/2024/10/amaz...

For Science Magazine, I wrote about "The Metaphors of Artificial Intelligence". The way you conceptualize AI systems affects how you interact with them, do science on them, and create policy and apply laws to them. Hope you will check it out! www.science.org/doi/full/10....