unfollowing everyone on linkedin except this guy

Step inside our sunny office. It really is sunny, because we live in Lanzarote 😂 But seriously, our website has had a few updates, check them out: chiefstudio.co.uk ✌️

Nice little milestone: we’re now on @Zyppy.com! It’s a curated directory of vetted marketing agencies and consultants. As a product marketing agency, it’s great to be recognised for doing one thing well 🙏 zyppy.com/list/compani...

Woohoo, we’ve just been accepted to Zyppy List! 🕺 Check out our listing and find out a lot more about who we are and what we do… Thanks @zyppy.com zyppy.com/list/compani...

Who’s coming to London, baby?!

Dang, @aleejudge.bsky.social knows how to get the most from his guests. I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing. Plus, some nice production values & editing to make me look smarter than I am 😎

One of the reasons I wrote More Than Words: How to Think About Writing in the Age of AI was to help people remember that writing is human, syntax generation is not the same thing as writing, and that thoughtlessly outsourcing our thought to LLMs is bad. www.hachettebookgroup.com/titles/john-...

We’re live on @uneed.best. Please check out @theick.app and give us an upvote if you’re interested in what we’re trying to achieve. www.uneed.best/tool/ickapp Thanks again to @tsanlis.bsky.social for creating the best Product Hunt alternative ✌️

I wrote an article for the amazing folks at @honeybadger.io! Give it a read and let me know what you think! 💙

@uneed.best 👀

I spent several hours on it yesterday while crafting sales page copy and I absolutely LOVED my experience. The UI is sleek and beautiful. The feedback is useful while also bringing a smile to my face with the engaging and creative responses. I've already started telling my clients about it. 🤘🫶

B2B marketers — how y'all doing content promotion? For SparkToro: - LinkedIn is # 1 - Threads+BlueSky tie for # 2 - Twitter was 1; fell to 3 - We do a little IG + FB - We're probably missing out by not doing more with YouTube Take Converge's survey here 👉 efr4orp5mwn.typeform.com/to/Yebw0mdq

Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants 🆓 Free Verification 💸 No Pay-to-Rank 🎯 Highly Specialized Categories 🤝 Community-powered endorsements 👥 People-Powered Profiles 🔗 Followed link(!) Let me know what you think! zyppy.com/marketing/an...

Happy Valentine's Day ❤️

✨ I'm running a special promo on Uneed, for Bluesky only, today only Launch or relaunch your product for $10 instead of $30 with the code BSKY1402 😊 Enjoy, and long live Bluesky 🙌🏻

We agree, obviously — we made a whole app to help with that 🫡 @theick.app 👀

This was a great one from April: “Not everything customers care about is “value.” Sometimes, customers want or need capabilities for reasons other than business value.” 👏

Great idea here from Val. We recommend this to our clients, and we get them to re-record their demo just for us (the pressure!)

Haha ok thanks! 🙏

Most marketing advice assumes you already know your audience. But what if you don’t? What an excellent article 👇

📌 Bookmarked for the school run 🙌

Too many content creators are trying to separate from their peers by pressing harder on the page with the same gray crayon.

This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think. Aside - the positioning newsletter has hit 30K subscribers - can you believe that!? aprildunford.substack.com/p/value-vs-o...

😭😭😭 @randfish.bsky.social, @amandanat.bsky.social we can’t make it — next year? Or somewhere in Europe maybe… 👀

Fellow journos covering "AI": Please don't do their PR for them! "Virtual employees" is a harmful anthropomorphism in that it (a) is false; (b) confuses readers about the emerging technology and inaccurately lends human attributes like agency, accountability, etc.; and (c) harms humans in real jobs.

Thanks for featuring the app we made, @creativeboom.com. Top work @abbeybamford.bsky.social 🙏

👀 theick.app

Why is joy the most neglected value in B2B SaaS? Are we really that scared of whether our products make people happy when they're at work? Let's talk about it:

Here are the five best pieces of founder advice I learned as a host of Found

If you’re gonna put AI in your H1, here’s how to make it stand out. Step 1, write AI at the start of your headline. Step 2, bold it so it really catches the eye. Step 3, and this is really important, hit backspace twice. Step 4, just say what your product does and why I should give a sh*t.

Positioning Jujitsu - positioning your product is as much about positioning your competitors as it is about carving out your own space in the market. This week's newsletter dives deep into this idea. aprildunford.substack.com/p/how-to-tur...

The story of Tally is so inspiring. If you don’t know it, have a read 👇

This is such a great episode 🫶

Are you using your H1 tag correctly? ✅ Make sure you have it on each page ✅ Only use one per page ✅ Includes your page's top keyword Now go check your website 🏃‍♂️

Public opinion on AI is changing and if I were a startup, founder, or product person, I would lean towards simple predictive AI that’s tuned for specific use cases rather than building or trying to sell general purpose AI. Or not using it at all.

New year, new podcast ✌️ First up: Is AI Ruining Words? YouTube → tinyurl.com/ymev4f8y Spotify → tinyurl.com/3xj77sa7

Hi all 👋 Quite a few new followers so time to reintroduce myself… I’m the non technical co-creator of @theick.app - launching in Jan 25. + I run @thisismaassive.com with my wife, Sophie. We live in Lanzarote with our 4 year old son ☀️ ✌️

HubSpot ’s State of Marketing 2024 report, 15% of B2B marketers identify sales and marketing misalignment as their biggest challenge. When sales and marketing work in sync, companies see 38% higher win rates and 36% better customer retention. #B2BMarketing #Smarketing #MarketingStrategy

THIS is how you should notify users about a change in the terms of service. List a summary of the things that were changed, right in the email. So much better than the companies that just say they have updated terms and link you to their 178 page legal doc.

In Lanzarote, Spain 🇪🇸!

Hey Andrew, nice to meet ya! We’re Matt & Soph ✌️ No pets unfortunately, but here’s a pic of our office. Living the digital nomad life 😎 Looking forward to seeing where metamonster goes, good luck!

Amazing research here by @randfish.bsky.social… “…your brand’s search results in Google are likely to be the first and biggest-impact impression people have about who you are and what you do.” So many fascinating takeaways!

Alright SaaS community! Here's a starter pack I'm going to tend to as more of us come over to the dark side: go.bsky.app/CsvB9Gp SaaS marketers + creators doing the thing on the 🦋 app

This and they expect it to be linear rather than abstract. They also don’t expect evolution or iteration over time so when things stop working (which they always do), they get stuck.

Here’s my starter pack for B2B Marketers. If you want to be added… 🔄 Like and Repost for visibility or just say hi ✌️ go.bsky.app/9s8UneP