Matthew Oxley
@matthewoxley.bsky.social
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📥 100
📝 340
Co-founder of
@chiefstudio.co.uk
&
@theick.app
✌️ Digital nomad in Lanzarote 🇪🇸
reposted by
Matthew Oxley
Rand Fishkin
6 months ago
Another jobs report. Another month where AI failed to take our jobs.
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Matthew Oxley
ali alkhatib
7 months ago
nope. anthropic made a dataset including fake emails implying a nonexistent engineer was having an affair and the chatbot emitted words related to words from those fake emails implying a fictitious affair. then a bunch of dipshit frauds at anthropic made the home alone face and ran around the house.
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Matthew Oxley
JD Shadel
7 months ago
“If they couldn’t be bothered to write this, why should we be bothered to read it?” ‼️ In their cathartic, broligarchy-rattling new book, “The AI Con,”
@emilymbender.bsky.social
and
@alexhanna.bsky.social
are handing out needles so you, too, can burst the hype bubble.
www.esckey.co/do-you-belie...
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Do you believe in hope after “AI” hype? Emily M. Bender and Alex Hanna make the case
In this extended briefing, “TL;DR” = “Totally Legit; Def. Read” because we review “The AI Con,” the spicy new book ready to rattle the broligarchy. Plus, the authors answer ESC KEY .CO’s questions abo...
https://www.esckey.co/do-you-believe-in-hope-after-ai-hype-emily-m-bender-and-alex-hanna-make-the-case/
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Matthew Oxley
Emily M. Bender
8 months ago
LLMs are nothing more than models of the distribution of the word forms in their training data, with weights modified by post-training to produce somewhat different distributions. Unless your use case requires a model of a distribution of word forms in text, indeed, they suck and aren't useful.
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Matthew Oxley
Timnit Gebru
7 months ago
Here are a few questions the NYT propaganda-as-news-service could have answered instead of the ridiculous ones they asked.
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Matthew Oxley
.chantal//RYAN
8 months ago
unfollowing everyone on linkedin except this guy
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Matthew Oxley
Sophie Oxley
8 months ago
#Copywriters
. You are still needed, my god, you are still needed. But the market that 'gets' the value you bring is completely different from the pre-AI era. It's also a lot more fun to work with. Keen to find out more? Join Writers Against the Algorithm! I'm speaking tomorrow on this subject 💪
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Matthew Oxley
Chief Studio
8 months ago
Step inside our sunny office. It really is sunny, because we live in Lanzarote 😂 But seriously, our website has had a few updates, check them out:
chiefstudio.co.uk
✌️
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Fucking hell what are we doing 🤦♂️
www.theguardian.com/sport/2025/a...
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China pits humanoid robots against humans in half-marathon for first time
Twenty-one humanoid robots joined thousands of runners at the Yizhuang half-marathon in Beijing
https://www.theguardian.com/sport/2025/apr/19/china-pits-humanoid-robots-against-humans-in-half-marathon-for-first-time
8 months ago
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Matthew Oxley
Emily M. Bender
8 months ago
Mystery AI Hype Theater 3000 Episode 54: “AI” Agents, A Single Point of Failure in which
@mmitchell.bsky.social
comes back to the pod to sift through agentic nonsense with me and
@alexhanna.bsky.social
www.buzzsprout.com/2126417/epis...
Thx to
@whatulysses.bsky.social
for production!
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Matthew Oxley
Chief Studio
8 months ago
Nice little milestone: we’re now on
@Zyppy.com
! It’s a curated directory of vetted marketing agencies and consultants. As a product marketing agency, it’s great to be recognised for doing one thing well 🙏
zyppy.com/list/compani...
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Spectacular content for your Saturday reading… Why do AI company logos look like buttholes?
velvetshark.com/ai-company-l...
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Why do AI company logos look like buttholes?
A humorous exploration of the uncanny resemblance between AI company logos and human anatomy. Discover why circular, gradient-based designs dominate the AI industry, and what this design convergence t...
https://velvetshark.com/ai-company-logos-that-look-like-buttholes
8 months ago
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Thanks Rand 🙏🙏
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8 months ago
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Super proud to get our little agency (it’s just me and
@sophieoxley.bsky.social
) accepted into
@zyppy.com
… It’s a super cool and much needed human-curated directory of the best marketing agencies and consultants. Thanks Cyrus 🙏
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8 months ago
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Matthew Oxley
Sophie Oxley
8 months ago
🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at
@microconf.com
‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️
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Matthew Oxley
Margaret Mitchell
8 months ago
New great piece from
@emilymbender.bsky.social
explaining the problem with "AI" framing. "If what you are doing is sensible and grounded science, there is...a more precise way to describe it that bolsters rather than undermines the interest and value of your research."
buttondown.com/maiht3k/arch...
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Calling All Mad Scientists: Reject "AI" as a Framing of Your Work
By Emily tl;dr: Every time you describe your work that involves statistical modeling as "AI" you are lending your power and credibility to Musk and DOGE. Mad...
https://buttondown.com/maiht3k/archive/calling-all-mad-scientists-reject-ai-as-a-framing/
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reposted by
Matthew Oxley
Jeff Asher
8 months ago
As an elder millennial, I'm super excited to experience my fifth "once-in-a-lifetime" event since high school.
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I swear my entire day is just dismissing suggestions from Grammarly.
8 months ago
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Matthew Oxley
Jay Acunzo
8 months ago
I wrote about the kind of content marketing that actually works in 2025. What got you here won't get you there. Time to face some hard truths.
jayacunzo.com/blog/the-kind-of-content-marketing-that-actually-works-in-2025
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The Kind of Content Marketing that Actually Works in 2025
Marketing isn't simple. But understanding it can be. I need that reminder now and again. Maybe you do too. I started my career working for brands like Google as a digital media strategist and two st...
https://jayacunzo.com/blog/the-kind-of-content-marketing-that-actually-works-in-2025
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reposted by
Matthew Oxley
JD Shadel
9 months ago
🚩 🚩 🚩 Red flags for AI hype 🚩 🚩 🚩 Award-winning reporter
@karenhao.bsky.social
leads
@pulitzercenter.bsky.social
's AI Spotlight Series training journos on critical AI literacy. But what about *readers*? How do you more critically read? Hao reveals the red flags here:
www.esckey.co/how-to-hype-...
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reposted by
Matthew Oxley
Rand Fishkin
9 months ago
If we include ChatGPT, what is Google's *REAL* market share of search? After years of speculation, we finally have enough reliable data to build high quality numbers for both services. I think you'll be quite surprised; I definitely was! New research here:
sparktoro.com/blog/new-res...
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Is ChatGPT Taking Searches from Google? What's the Market Share of AI Tools vs. Traditional Search?
YouTube video by Rand Fishkin
https://youtu.be/EQTJ76q6ido
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Hey man I live in Lanzarote! We’re visiting La Palma soon. What are you shooting on? Looks sick. Film or digital ?
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9 months ago
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Matthew Oxley
John Skiles Skinner
9 months ago
I got laid off today, with the rest of 18F. 18F was an elite federal software shop. We made gov't websites work better, more efficiently for the American people. We saved taxpayers from getting screwed over by contractors. And were fired for it. We made this website to tell our story:
18f.org
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We're not done yet | 18F
https://18f.org/
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This is a really great piece
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9 months ago
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“Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is right.” Gotta love Jane, right? So many good ones in light of today’s shit show in the Oval Office.
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9 months ago
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reposted by
Matthew Oxley
9 months ago
Straight from a Google Gemini 2.0 Flash marketing email: Get ready for many actionable insights, a productivity boost, and the seamless experience of… well, doing things seamlessly. 🤦♀️
#ai
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reposted by
Matthew Oxley
Matteo Pasquinelli
9 months ago
032c published online my interview with the master of writing Shane Anderson - most delirious and most objective interview on AI ever.
032c.com/magazine/wha...
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What is AI? Matteo Pasquinelli | 032c
Usually, it's understood as a simulation of human intelligence by machines. The philosopher Matteo Pasquinelli argues, however, that AI is shaped by the intelligence of labor and social relations. In ...
https://032c.com/magazine/what-is-ai-matteo-pasquinelli
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reposted by
Matthew Oxley
Alex Hanna
9 months ago
"By releasing Nepenthes, he hopes to do as much damage as possible, perhaps spiking companies' AI training costs, dragging out training efforts, or even accelerating model collapse..." 🙌🏽✊🏽
arstechnica.com/tech-policy/...
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AI haters build tarpits to trap and trick AI scrapers that ignore robots.txt
Attackers explain how an anti-spam defense became an AI weapon.
https://arstechnica.com/tech-policy/2025/01/ai-haters-build-tarpits-to-trap-and-trick-ai-scrapers-that-ignore-robots-txt/
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Matthew Oxley
Rand Fishkin
9 months ago
Dang,
@aleejudge.bsky.social
knows how to get the most from his guests. I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing. Plus, some nice production values & editing to make me look smarter than I am 😎
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Why Traditional Click Metrics Are Dead: Zero-Click Marketing with Rand Fishkin
YouTube video by A. Lee Judge
https://www.youtube.com/watch?v=HCsqFZx1sX8
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theick.app
is in 3rd place atm on
@uneed.best
… Plz go show us some love, let’s see if we can get a little higher 😬
www.uneed.best/tool/ickapp
🙏
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Discover ick on Uneed
The (free) copy editing app for business content.
https://www.uneed.best/tool/ickapp?full=true
9 months ago
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Matthew Oxley
Sarah Farley
9 months ago
Hey everyone, just a little reminder that I have a Starter Pack of people who offer writing resources, tips, advice and training. I’m looking for more people to add to it, so please can you share this post to help me find more
#writers
go.bsky.app/L5YqWf1
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Matthew Oxley
Thomas Sanlis
9 months ago
🚀 BIG NEWS: I've just offered 50% OFF to EVERYONE in Uneed's waiting list to help clear our 100+ days queue! Expect a massive wave of new product launches and significantly increased traffic on Uneed in the next few days. 1/2
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We’re live on
@uneed.best
. Please check out
@theick.app
and give us an upvote if you’re interested in what we’re trying to achieve.
www.uneed.best/tool/ickapp
Thanks again to
@tsanlis.bsky.social
for creating the best Product Hunt alternative ✌️
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Discover ick on Uneed
The (free) copy editing app for business content.
https://www.uneed.best/tool/ickapp?full=true
9 months ago
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Oh Wānaka ❤️ 🇳🇿
9 months ago
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Matthew Oxley
9 months ago
@uneed.best
👀
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Matthew Oxley
Marie Martens
9 months ago
We did it 🥹 $2M ARR, bootstrapped, team of 5. In 2020, we asked: ❌ Why are forms boring & expensive? ❌ Why do they look bad? What if: ✅ Forms could be fun and budget-friendly? ✅ We built an independent company? So proud of this
@tally.so
milestone—latest update here:
blog.tally.so/we-crossed-2...
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We crossed $2M ARR with a Bootstrapped Team of 5
Two million in ARR with a full-time team of five—it still feels surreal. It’s been a journey of relentless execution, tough prioritization, and a whole lot of learning. Here’s a look at what’s happeni...
https://blog.tally.so/we-crossed-2m-arr-with-a-bootstrapped-team-of-5/
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Exactly right,
@grammargirl.bsky.social
: “ “I love em dashes, and they aren’t inherently a sign of bad writing,”… though she does believe it’s a problem if they show up too often. “One em dash is like shining a spotlight on something. Five em dashes are like a nighttime sale at a car dealership.” “
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10 months ago
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Apart from that they do. Two things can be true: you can ❤️ the “—“ (I do) and also admit that ChatGPT uses about two per sentence. That’s irrefutable (unless you prompt it not to, though it still overuses them). So, it isn’t as black and white as clickbait like this would have you believe.
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10 months ago
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reposted by
Matthew Oxley
10 months ago
Didn’t you hear? ick is now free 🎉 Sign up:
theick.app
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Grok 3 is here! ‘The world’s smartest AI’, according to its owner.
10 months ago
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Going ⬆️
10 months ago
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It would be interesting to know,
@tsanlis.bsky.social
, what the % of launches are AI in some way? Because no offence to Uneed, which is bloody awesome, I feel like all launch platforms nowadays are just 90% AI products. It’s prob not that high, but be interesting to know.
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10 months ago
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60! Ffs I feel overwhelmed by 3-5. What are the top 10 do you reckon ,
@olenabomko.bsky.social
?
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10 months ago
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I love going through
@uneed.best
and PH each day, but I wish there was a “No-AI” badge on the (very few) launches that aren’t AI. It’s prob not something that the majority of people looking at these platforms want, because, well, because of the obvious. But it’s what I want. So, yeh 🤷♂️
10 months ago
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It could be worse. You could be James Langridge, who thought comparing marketing to women’s breasts was a thing he should do.
10 months ago
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metro.co.uk/2025/02/18/l...
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10 months ago
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LinkedIn is kicking off, in case anyone hadn’t seen.
10 months ago
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Just people loving our app. Thanks
@jodelacourt.bsky.social
! 🙌
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10 months ago
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What’s the plan to make it rowdier?
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10 months ago
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“Grok 3 is designed to be a nuclear propaganda weapon, and Musk is proud of it.”
add a skeleton here at some point
10 months ago
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