April Dunford (@aprildunford.bsky.social)

Positioning Jujitsu - positioning your product is as much about positioning your competitors as it is about carving out your own space in the market. This week's newsletter dives deep into this idea. aprildunford.substack.com/p/how-to-tur...

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How to Turn a Competitor's Strength into a Weakness We all operate in competitive markets, and often, it feels like our competitors’ strengths are impossible to overcome. In this post we examine how to turn your competitor's biggest strength into a wea... https://aprildunford.substack.com/p/how-to-turn-a-competitors-strength