Lighthouse 13.1.0 is out, and brings a new audit, checking the baseline status of features used on the page. Release notes here: github.com/GoogleChrome... Or give it a spin in my fetch and render tool: tamethebots.com/tools/fetch-...

Folks, you’re not going to believe this, but

The 2025 Web Almanac by HTTP Archive has been officially released! 🚀 We would like to thank all of our contributors from around the globe who made this extensive report possible! Check out the full report here: almanac.httparchive.org

If we migrated the googlebot.json file to a new location with a 301 redirect, would that break your fetches? Or the fetcher would just follow the redirect developers.google.com/static/searc...

LCP and INP are now Baseline newly available /since they are now available in all major browsers! 🎉🥳🍾 Really, really, really curious to see what sort of new performance insights we’ll see as sites start to collect and look at the data! #CoreWebVitals

Was a good listen youtu.be/lhlS-Wds02M?...

New in Search Console Insights: Query Groups. Makes it easier to track how things are changing (or not) for a group of similar queries from traditional search, AI Overviews, and AI Mode. #SEO #AEO developers.google.com/search/blog/...

I mentioned before that we’re switching Lighthouse Performance audits to the new and improved Insights. The same Insights that you can see in DevTools Performance panel traces. That’s happening in Lighthouse 13 due to be released very soon. Maybe even this week!

Core Web Vitals mystery for ya: Why does Google Search Console same my LCP is bad, but every example URL has good LCP? I see developers asking: How can this happen? Is GSC wrong? (I'm willing to bet it is not!) What can you do about it? This is admittedly confusing so let's dive in... 🧵 1/12

We can never be given nice things.

Cats, like humans they eat every day (hopefully), and they get ill. The difference is that they can really help themselves. #seocharity This is a real kitten; the shelter needs money to save her. Donate today! donate.stripe.com/6oE15C1Srfzn... Maybe it will be your $10 that will save her

-What is the best day to donate? - Tuesday! #seocharity If you love (and can) help buy food and medicine for cat and dog shelters in Ukraine, please donate! single donation (any amount) donate.stripe.com/6oE15C1Srfzn... regular $10 a month buy.stripe.com/9AQ9C87cL4UJ...

Farewell faithful G510, you did me proud, but I do need the letters n and f. Time to learn a new setup.

There's a video I took of @methode.bsky.social from the past month's Search Central Live in Bankok. It captures him at his best. The addition of the squealing chicken as the bell was a very nice and fun touch #scldd25

I feel that many of the support responses I get now are LLM enhanced. Accurate and helpful responses, but a bit too grovely. Like chatgpt, when you tell it that it is lying. I miss the lack of response, misdirection, not answering the question, blaming others or irrelevant responses.

New Soft Navigations origin trial https://developer.chrome.com/blog/new-soft-navigations-origin-trial?hl=en

Wanna measure Core Web Vitals for for SPAs? Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139. More details here: developer.chrome.com/blog/new-sof... And the docs have also been updated: developer.chrome.com/docs/web-pla...

Why is "hay google" (Google Assistant) still so dumb. It's AI based but seems to be forgotten in the LLM world.

Oooh, new origin trial coming for soft navigation Core Web Vitals 👀 developer.chrome.com/docs/web-pla...

Well said. I hate having to sift through a div jungle trying to find a way to reliably identify elements I need to track.

I like this article on Baseline and how to check the level of JavaScript features available to your clients users. ‪@rachelandrew.bsky.social‬ It would be cool if we could check on individual features. web.dev/articles/how...

Argh, my dad broke his phone. I had an old phone and tried to set it up. Phone wants 2 step verification and the only viable option is email. I try logging into his email, and it wants 2 step verification from the broken phone!!! His only device is/was the broken mobile.

Today's entertaining comment spam

We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals. github.com/GoogleChrome... As a major release, this includes a number of breaking changes as detailed in the upgrading doc: github.com/GoogleChrome... Please read carefully before upgrading. 1/5 🧵

I'm starting to see the move for US ecommerce sites to deal with passing on tariffs in different ways. Some are adding them like shipping, at the checkout, as an extra cost. How will search engines deal with this? Because of this, the prices they show in search results may be deceptive.

The @httparchive.org 's Web Almanac is looking for contributors for this year's edition. github.com/HTTPArchive/...

Come see me, with @divingfor.fun @schachin.bsky.social @rstingu.bsky.social @fajela.bsky.social & more! TODAY at the online SEOPaws Conference! Starts 10 am PT / 1 pm ET It's for SEOPaws by @antonshulke.bsky.social raising funds for cats & dogs in Ukraine! www.seocharity.com/upcoming-con...

Is there a good Slack channel for web performance? @tunetheweb.com you mentioned one in your Catching Up With Web Performance podcast, but I could not find it.

Has anyone generated Google Merchant Center products with only Structured Data? I've got close, but: 😟 Only a small subset has been added (maybe because it's a fake site). 😒 Shipping info must be added in the GMC. 🙄 In the US, it requires tax info in the GMC. @thias.mastodon.social.ap.brid.gy

This may be the most well-travelled SEOFOMO sticker around. It flew from Spain to Melbourne, Australia, then was driven 1,500km to Adelaide via Broken Hill @aleyda.bsky.social

🤣

I have a test store that provides product structured data to the Google Merchant Centre as the only data source; there is no feed. It sometimes does interesting/weird things. Like these products are named after the name property of the offer, not the product! @thias.mastodon.social.ap.brid.gy

I remember when IMG tags were added to Mosaic 😲

We're doing a blog post series on robots.txt - that "mysterious" (to most!) file on almost all websites. I love how this little text file, which is often even human-readable, helps to keep crawlers focused on the best parts of the web. developers.google.com/search/blog/...

A friend's kids came over. Mozbot is wondering why he was the only bot left out 🥹🤖

Free speech has no value unless you take it away from people. Only when people lose free speech, do the people who Elon still allows to have then value it. War is Peace Freedom is Slavery Ignorance is Strength Free Speech is Censorship

If you want people to use your website, so that you can collect more money (or share knowledge, or just exist), then first make it possible for people to use your website. Digital accessibility helps everyone; it's not a fad, it's not an SEO thing.

I've been coding in Internet Explorer compatible JS for a long time. The code goes directly into the HTML with little server side control. Tomorrow I will start learning modern JS using Next.js.

Another great post with new tips on getting to the cause of some LCP issues.

Proud to have FINALLY launched my first WordPress plugin. Automagically speed up your images and optimize their markup via your edge provider of choice (Cloudflare / Accelerated Domains / Imgix, etc). wordpress.org/plugins/edge...

Seems like 2024, with a few extra wrinkles.

Google have updates their FAQ rich snippet documentation to be clearer about their "no soup for you" policy after us SEOs over ate the soup developers.google.com/search/docs/...

I decided to use Studio Code to make some recipe notes for tomorrow's BBQ. The suggestions from copilot were not completely useless. So, I'm now using AI to code my recipes 😁 Time to work out an async way to cook all my snags. Any tips?

Testing out my birthday mini cast iron cooking pot

I got my own handle 😎

My marinated chicken with saffron rice cooked in coconut milk.

This is a great one. Some nice tips on fixing Core Web Vitals. Plus, how to analyse and pass useful information on to your developers. www.youtube.com/watch?v=7A70...

Thai curry paste time: dried chillies, lemon grass, galangal, ginger, garlic, Asian shallots, coriander, shrimp paste, cumin, peanuts, turmeric, and cinnamon. I wrap meal-sized portions in silver foil (alfoil) and freeze. The first batch is now marinating some chicken.

If you are seeing better Page Speed Insights scores, it's probably due to this, which has just rolled out. Sorry.

For me, this "search off the record" was very interesting. Especially the issues with clustering. youtu.be/6bAlB0RHs9c?...