The first time a Red Bull GmbH club has played at Wembley, the biggest UK football platform yet for its energy drinks brand and associated Austrian TV channel’s conspiracy theory and far-right ideology. #lufc

Had reports at the time not just focused on his remarks on Klopp and Red Bull, we'd already know of Farke's love of literature. #lufc

Last time Austria Salzburg were in 2. Liga, points deductions and insolvency meant 7 wins and 11 draws resulted in the first of two relegations from which it took ten years to recover. #svas #ligazwa

Arch enemies Austria Salzburg and Austria Wien fans join to chant "Scheiss Red Bull" ("Fuck Red Bull") on Friday night 💜🤍 #svas #scheissredbull #neinzuRB Via www.instagram.com/reel/DXR64bx...

⚽📘Wrote in Issue 7 @TheSquareBall about Dezso Solti. A match-fixing pimp and stolen art dealer who quite likely fixed the 1973 CWC final #lufc thesquareball.net/leeds-united...

Been writing about some of the lessons we can take from To Catch a Fascist by @letsgomathias.bsky.social novaramedia.com/2026/04/16/w...

Sports owners are using tech to build private surveillance states — while taking public money. Which means that Knicks owner James Dolan is the future. In a new collaboration with @wired.com, we go inside how MSG secretly watches fans, surveils kids, tracks players… youtu.be/yNZ3hJPN5Vc?...

Happy 45th birthday to Pocket Calculator by Kraftwerk, released as a single on this day in 1981. Watch more of this concert, filmed for Austrian TV in 1982, at youtu.be/B55znMACT8I

Austria Wien II v Austria Salzburg Violet/white v White/violet 19:30 UK 🍻 Livestream: www.laola1.at/de/sportdate... #svas

IDC’s AGM included 49ers Enterprises' Raminder Dhadwal and Atlético Madrid Marketing Director Valerio Gori on "the institutionalization of football, evolving ownership models, and why the asset class is attracting long-term capital." #lufc

Pimps, Fixers and Fine Margins @cmcmenamy.bsky.social wonders if Dezso Solti might provide the answers to some questions about an infamous night in Leeds United’s history. Free to read from Issue 7 of our mag thesquareball.net/leeds-united/pimps-fixers-and-fine-margins/

No bulls, nice work 👍 #neinzurb #lufc

Excellent conversation with @casmudde.bsky.social on a topic I've been thinking about recently with regards to Red Bull GmbH and ServusTV: on football, democratic erosion and authoritarianism. #lufc

Respects paid by @austriasalzburg.bsky.social following the tragic death of former Arsenal and Austria international goalkeeper Alex Manninger, 48, who began his career as a youth at his hometown club in Salzburg. #svas

If you happen to be up that way, the fine people at @grovebookshop.bsky.social in Ilkley now stock my Leeds United novel 'Days of Treacle' #lufc

“Will another Orban victory cement the shift to the right in Europe, will his illiberal democracy even become a role model for us?“ ServusTV’s Hungarian election dreams are in bits 👍 #lufc

When RB Leipzig lifted its first major trophy in 2022, @matt4d.bsky.social wrote how Red Bull GmbH had spent 13 years subverting the rules and tapping into a local siege mentality in Saxony which may sound familiar to Leeds fans. #lufc www.dw.com/en/rb-leipzi...

Was at a family wedding yesterday, sparing you updates from @austriasalzburg.bsky.social’s home 0-0 against title-chasing Admira Wacker. A third straight draw; a solid point <and> a Cyndi Lauper tifo 💜🤍 #svas #ligazwa

The first time a Red Bull GmbH club has played at Wembley, the biggest UK football platform yet for its energy drinks brand and associated Austrian TV channel’s conspiracy theory and far-right ideology. #lufc

Bundesliga grants 9th-placed @austriasalzburg.bsky.social a playing licence for next season with no conditions, survival pending of course #svas

More Easter football yeah? @austriasalzburg.bsky.social go to FC Hertha Wels looking to build on Friday’s draw and bridge the gap to 7th-placed FC Liefering. #svas 💜🤍 13:00 UK Live: www.laola1.at/de/sportdate...

Leeds United sponsor/co-owner Red Bull GmbH last week platformed German economist Stefan Homburg calling TV presenter Collien Fernandes a “slut”. Here, his arse is handed to him by Austrian journalist Corinna Milborn. #lufc

#lufc sending out an email to season ticket holders, asking what they can do to help improve equality, diversity & inclusion at Elland Road. Here’s an idea …

Leeds United sponsor/co-owner Red Bull GmbH last week platformed German economist Stefan Homburg calling TV presenter Collien Fernandes a “slut”. Here, his arse is handed to him by Austrian journalist Corinna Milborn. #lufc

English football in a single sentence. It's something I've long believed: that football is a microcosm of society and that, by understanding the forces that change football (for good and ill), we can help explain why so much feels so wrong and beyond our control in the UK.

Previously on Trying to Watch Austria Salzburg Around Everyday Life Stuff I’ve been in Home Bargains and Morrisons; this time Beamish, where there’s no fucking signal because it's 1930. Got back to discover bottom-of-the-table Bregenz are 1-0 up ffs LIVE: www.laola1.at/de/video/pla... 💜🤍 #svas

With Farage trying to Do the 92 and Braverman attacking FA efforts to increase diversity in football coaching, this is very timely.

Alright, then.

An #LUFC bucket hat, a bar scarf, a Newell's top in the England end: everyone else might have thought it was mad, but it was the only thing at Wembley that made sense to me. If that was you, remember: a man with new ideas is a madman, until his ideas triumph.

The only responsibility I feel right now, along with many others in Germany, is to keep bookmarking moments like this, so that people here don't turn around and tell the rest of the world "we had no idea what was happening". They know. Everyone knows. At best - at best - they don't want to see it.

#lufc fans rightly dragging Ipswich and Sunderland over Farage see also:

It’s a long way down from Bielsa’s humanism to the corporate and political ignominy of Red Bull GmbH #lufc

It’s a long way down from Bielsa’s humanism to the corporate and political ignominy of Red Bull GmbH #lufc

The on the negative side @btngnrtn.bsky.social has done several threads about our lovely shirt sponsor's right wing TV channel which is would definitely welcome Farage and gargle Trump's.

Quick check-in on the main items on today’s agenda at the TV channel run by Leeds United’s sponsors/co-owners. #lufc

To St Pölten! Two late goals robbed Austria Salzburg of a win over the Lower Austrians in September, so how about some revenge and a third straight win? 💜🤍 🕔 Kickoff: 5pm UK 📺 Stream: www.laola1.at/de/sportdate... #svas #ligazwa

Just leaving this great thread here #lufc

Wait till you hear what your favourite football club did. www.theguardian.com/uk-news/ng-i...

Nordtribüne Fürth calls on their club to cancel next week's friendly against Red Bull Salzburg. "Red Bull takes over football clubs for purely marketing strategic reasons and despises grassroots democratic structures" #lufc #neinzuRB

Nordtribüne Fürth calls on their club to cancel next week's friendly against Red Bull Salzburg. "Red Bull takes over football clubs for purely marketing strategic reasons and despises grassroots democratic structures" #lufc #neinzuRB

Christian Schaider extends Austria Salzburg contract by two years. Schaider has been head coach since 2018 and has overseen two promotions to 2. Liga, where die Austria are currently 8th. #svas

The man who announced that my team, the Metrostars, were sold, and informed us that the buyer was Red Bull by opening a can and drinking it thinking that would be fun, maybe shouldn't be taken seriously as a judge of funness.

Imagine my shock that the man who oversaw the transition of Metrostars to New York Red Bulls is MAGA #lufc

Wrote about this book before & said it wasn't what I expected. That's true. This is a book about people, where football is a character. Jon's tackles things which are taboo for many men - mental health, relationships, grief - and does it with wonderful humanity. Don't be a stranger to it. #lufc

There are few moments better in football than when the keeper shanks the ball to the opposition, and this one is priceless! #FuckRedBull

🇦🇹 Red Bull Salzburg's feeder club FC Liefering can expect a fierce reception when they visit Austria Salzburg in Austria's second tier today. The energy drinks manufacturer took over and renamed the old Austria Salzburg in 2005, prompting such anger that the fans founded a phoenix club in protest.

Everywhere I look I have friends, antifascist organisers, academics and activists, planning for where they will spend the next ten years, whether they will survive this threat or not, and all I can think of is the smug commentators who smirked "but this moment will never come". F**k them, truly.

Austria Salzburg v FC Liefering on Friday night, then. “Don't call it derby” say @austriasalzburg.bsky.social on a game between neighbours from football’s polar opposites. As University of Salzburg sports sociologist Minas Dimitriou puts it, “Inherited identity” v "Salmon sandwich consumers" #svas

“Little influence, unrest, and hardly any success: The marriage of Jürgen Klopp and Red Bull is likely drawing to a close.” Salzburger Nachrichten, who broke news of Klopp’s appointment in 2024 to much denial, has been reporting this for a fortnight now to much denial #lufc

“Little influence, unrest, and hardly any success: The marriage of Jürgen Klopp and Red Bull is likely drawing to a close.” Salzburger Nachrichten, who broke news of Klopp’s appointment in 2024 to much denial, has been reporting this for a fortnight now to much denial #lufc