May leaderboard📊   We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.

My dad would have been 81 today. He was the best dad - wise, kind, unintentionally funny, a terrible loser at board games (a trait I have absolutely inherited). I miss him a lot. Happy birthday Dad.

Seat projections from @ballotbox.scot based on our final @ipsosinscotland.bsky.social poll before #Holyrood2026 vote. May be a tough few days for Scottish Labour, and even tougher for the Scottish Conservatives.

📢Holyrood polling klaxon! Our final SP vote intention poll before the big day is now out @ipsosinscotland.bsky.social. SNP comfortably ahead, but seat projections based on our figures indicate they may fall short of a majority. While race for second place is too close to call.

New report: Does independence still matter?❓ A new report by @markmcgeoghegan.bsky.social and published by @ipsosinscotland.bsky.social and the @glasgow.ac.uk Centre for Public Policy, says constitutional preferences are still important to voters in Scotland. Read: www.gla.ac.uk/research/az/...

Manifestos analysis grid 🔍 🚨 We have analysed the manifestos from the six parties most likely to gain seats in Holyrood, focusing on eleven key policy areas to give you an overview of the promises and priorities of each party. Read and download: www.gla.ac.uk/research/az/...

With differences in energy policies receiving increased scrutiny as #Holyrood2026 approaches, where do the public sit? Find out (in just one minute!) with Sally Abernethy.

Election webinar: Does Scottish independence still matter to voters?📮💻 Thurs 30 April, 12pm. With: @profnicolamcewen.bsky.social @kezdugdale.bsky.social @markmcgeoghegan.bsky.social @rachelormston.bsky.social Join us and @ipsosinscotland.bsky.social ⬇️ www.eventbrite.co.uk/e/does-scott...

The SNP appear most in tune with electorate - 32% of Scots consider their plans for Scotland to be ‘about right’. Views on Scottish Labour’s plans are more evenly split, whereas Reform UK’s plans are most likely to be considered too radical.

The SNP are the only party whose campaign receives an overall ‘net’ positive rating. Reform UK & the Scottish Conservatives seen as having had the worst campaigns so far. But, many of the public are uncertain/indifferent about how well the parties’ campaigns are going.

Election webinar: Does Scottish independence still matter to voters?📮💻 🗓️ Thursday 30 April, 12pm-1pm @profnicolamcewen.bsky.social @kezdugdale.bsky.social @markmcgeoghegan.bsky.social @rachelormston.bsky.social Join us and @ipsosinscotland.bsky.social. 🔗 www.eventbrite.co.uk/e/does-scott...

If you need a break from watching Sawe smash 2 hours on repeat, here’s a thing I wrote for @heraldscotland.bsky.social, on what the public makes of the options before them, 2 weeks out from the #holyrood2026 election.

Voters, it seems, are scunnered with Scottish politics 👉 www.heraldscotland.com/poli...

That was some wildly amazing running. Inconceivable really, to run that fast for 26.2 miles.

April leaderboard 📊 🟡The SNP and John Swinney remain the most highly rated of the Scottish parties and leaders 🔵While most Scottish party leaders have seen their ratings improve slightly over the campaign period, Reform UK’s Malcolm Offord has seen a dip in ratings

Reform look on course to be the 2nd or 3rd biggest party at Holyrood come May, but have they hit a ceiling in terms of their Scottish support? Emily Gray reflects on this and other questions in her article for @heraldscotland.bsky.social, below. 👇

New Holyrood voting intention polling out, for those who enjoy that kind of thing. Most interesting bit, IMO, is that 40% might still change their mind (up from 31% at a similar point in 2021).

NEW Holyrood and WM Voting intention and other interesting findings out from @ipsosinscotland.bsky.social. See below for key findings and link to where you can browse tables to your heart's content.

Delighted to see our @ipsosinscotland.bsky.social work on survey nonresponse for @scottishgov.bsky.social published today. It explores what underpins challenges persauding people to take part in gov surveys, and suggests practical behavioural solutions (1/3) bit.ly/4oW1F8w

Had a great time yesterday at our 30th anniversary party. But I can’t say I agreed with the public on top Scottish actor of last three decades! Follow @ipsosinscotland.bsky.social for this and other anniversary poll findings.

Having a lovely time at our @ipsosinscotland.bsky.social 30th anniversary party. Emily Gray opening proceedings with reflections on 30 years of research and where the next 30 years might bring.

Fabulous day at Glenude in the Scottish Borders today with @greenteamedin.bsky.social celebrating 30 years fantastic work connecting young people with nature and each other by planting trees (216 of them) and eating cake! Here’s to the next 30 years.

Ipsos recently worked with Research Data Scotland to explore public opinions on data access for research. The new report brings together findings from deliberative workshops where members of the public had the chance to learn, discuss & reach conclusions. Key findings 👇

It was a privilege and a pleasure to attend this last night. What a fantastic organisation! Really inspiring, especially hearing from the youth panel what green team has meant to them. Here’s to the next 30 years!

Final outputs from our @ipsosinscotland.bsky.social evaluation of the child poverty pathfinders in Dundee & Glasgow, for @scottishgov.bsky.social, published today! Two learning papers - on evaluating complex and evolving programmes, and delivering place-based interventions and system change.

It was a privilege (and a challenge) to lead this evaluation of the Scottish Government's Child Poverty pathfinders. The report includes many reflections on both their potential and the challenges of delivering ambitious change for families in poverty. Key findings 🧵 below bit.ly/40jgtEo

1/9 Our recent evaluation of the Scottish Government’s Child Poverty Pathfinder projects has been published. This report shares valuable insight into person-centred approaches to mitigating child poverty – read on for some key take aways #ChildPoverty #Scotland #Evaluation

After attending launch of @greenteamedin.bsky.social strategy yesterday, I was struck by finding in our @ipsosinscotland.bsky.social climate survey, out yesterday, that young people were more likely to say they felt ‘powerless’, ‘angry’, ‘afraid’, 'guilty' or 'indifferent' about climate change (1/2)

New report on our @ipsosinscotland.bsky.social climate survey for @scottishgov.bsky.social released on #Earthday2025 yesterday. Explores Scots' climate attitudes, understandings and behaviours, providing important evidence for implementing & monitoring net zero policies bit.ly/4jtcQDG

Soaking up the last of the day's spring sunshine on the way back from an excellent evening hearing @greenteamedin.bsky.social 's youth panel and staff launch their new strategy for connecting young people with nature and each other.

New @ipsosintheuk.bsky.social polling on attitudes to promoting DEI in UK workplaces. Key takeaway for me is that when you ask about individual DEI initiatives, more support than oppose, but asking about 'DEI' in general gets a more divided response.

Our NEW #UnderstandingSociety article on Scotland, devolution and public services is out 👉 bit.ly/4kZRr63 Take a look at this thread for the key takeaways:

Just out! Our research for the Carnegie Trust for the Universities of Scotland finds that almost half of Scottish adults (48%) would support the idea of charging university tuition fees based on ability to pay, with funding focused on those who need it the most: www.ipsos.com/en-uk/nearly...

Latest SRA Research Matters magazine is out today. Includes 'Trade offs and transitions: mixed mode surveys', in which I gamely attempt to summarise key messages from a 200 page report on moving modes, conducted by @ipsosintheuk.bsky.social for @scottishgov.bsky.social the-sra.org.uk/SRA/SRA/Publ...

New article for @heraldscotland.bsky.social from @ipsosinscotland.bsky.social's Emily Gray, on rise of Reform in Scotland and what it means for other parties' prospects (esp Labour and Conservatives). www.heraldscotland.com/politics/vie...

Full findings here: t.co/mztPusvWbD

Fall in favourability for both SNP and Scottish Labour since late 2022: ⚫️ Both parties have recorded a negative 'Net' favourability rating since March 2023 🟡SNP ‘Net’ favourability: Oct 22 = +1; Feb 25 = -12 🔴Scottish Labour ‘Net' favourability: Oct 22 = +2; Feb 25 = -20

NEW @ipsosinscotland.bsky.social Scotland Political Pulse: 🔴 Scottish Labour ‘Net’ favourability -20, a -3.5 swing since Sept 24. 🟡SNP ‘Net’ favourability unchanged since Sept 24 ('Net' = -12) 🔵Reform UK are viewed less unfavourably than the Scottish Conservatives ('Net' = -38 vs. 'Net' = -42)

New @ipsosinscotland.bsky.social findings on Scots views on Trump and Musk. Scots' views on Trump are more negative than those of public across GB as a whole (and those were already pretty negative).

Green team are a wonderful charity working to connect young people with nature and each other. If you are after a marcomms role in Edinburgh, or know someone who is, they're a great team to join.

How aligning with public priorities on jobs, wages, & public services could be key for politicians wanting to win back trust on the economy – read Ipsos Scotland's MD Emily Gray in the Herald 👉 shorturl.at/JbRgc #trust #politics #economy #UK #Scotland

New from @ipsosintheuk.bsky.social: Which of these is most important to Britain? Europe 47% USA 21% Commonwealth 15% More www.ipsos.com/en-uk/nearly...

In line with the rest of GB, top concerns for Scots last year were the economy & the NHS. However, significantly fewer Scots saw immigration as an important issue than GB as a whole (23% vs 29%), and they were a little more likely to mention poverty/inequality (17% vs 13% in GB).

Its inauguration day. New @ipsosintheuk.bsky.social polling shows 63% of Brits hold an unfavourable opinion of Donald Trump. 22% favourable. More www.ipsos.com/en-uk/6-10-b...

NEW: 63% of Brits are unfavourable towards Donald Trump (22% favourable). For Elon Musk it’s also 63% unfavourable (17% positive) www.ipsos.com/en-uk/6-10-b...

Might spend the weekend watching David Lynch films and trying to find the 'eye of the duck' moments.

Walking down the street with the 11yo and she says 'I have a question. If Scotland has its own parliament, but Scotland is part of the UK and there's a UK parliament, why doesn't England have its own parliament?'. Gave what I thought was a passably good answer but she says she is still 'confuzzled'

Well, if nothing else, Musk and Zuckerberg are motivating me to rationalise the number of social media apps on my phone.

Long read: Starmer’s honeymoon in office was short lived - but how does it compare to past PMs? I delve into the Ipsos archives and identify 4 key learnings for Starmer and Labour today ✍️ www.politicshome.com/thehouse/art...

Survey nerd alert! The full report of our Ipsos work for @scottishgovernment.bsky.social on mixed mode survey designs is out. It's on the long side (242 pages ...), so in case you for some strange reason don't fancy reading the full thing, a few key messages ... bit.ly/4gxYq36 (1/5)