one of the most fun, deep, rewarding conversations i've had in a while. thank you @typeoneerror.com and @mariepoulin.com!!

sold 2 punchup decks out of nowhere today! someone must be talking about this thing! punchlinecopy.com/deck

AI makes us faster. It doesn't make us interesting. A basic prompt produces technically correct posts with zero personality. The model hasn't bootstrapped a business, pivoted, had customer conversations, or figured out how to pay the bills. What kind of content do you want to put out there?

WHAT IS HAPPENING

psychiatrist: thinking of sticking with the zoloft? me [summoning my courage]: sure yeah. most days i feel like an alien. i just want to live with all my friends and not have to participate in capitalism. but i guess that's more like being a human, ha ha psychiatrist: cvs on south 1st still good?

which is fine if you're into that sort of thing

watching the tech industry burn out all the people i know who actually care about delivering things that aren’t perpetually broken, all at the altar of infinite velocity, is making me utterly utterly furious.

behold your semiregular reminder that you can pay me to tear down your landing page: punchlinecopy.com/jab/

Takeout/delivery and cooking your own food are both wrong. Instead you should be extracting atmospheric dust, nutrients, and moisture using specialized microscopic hairs called trichomes.

i'm begging you to watch this

one thing about me is i’m gonna remember your pet’s name

Surely they've suffered enough?

shoutout to the guy who dug his entire hand deep into his butt immediately before pulling open the restaurant door. every day we stray further from god’s light

in case any freelancers follow me here, behold A Thing I Am Doing! (it's live and free - or you can get a ticket to grab the recordings and a bunch of goodies): lpatch--freelancecake.thrivecart.com/all-access-p...

It's Monday!

is “comfort goth” an aesthetic

"what do you hear?" "nothin but the rain"

oh great now where am I supposed to get my world’s biggest condoms

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shitposting vs earnestposting

“I often hesitate to buy courses because I don’t always learn something new. This was a whole different experience and I learned a lot.” — 2022 Conversion Comedy® Student wanna see what she's talking about? 👉 https://punchlinecopy.com/cc

wholesome or goofy? highbrow or crass? subscribe to comedypedia for all the flavors of funny copy, on demand: punchlinecopy.com/comedypedia

second time being on "presentation thinking" was even more fun than the first! we talked about STAGE PRESENCE IN A CAN, the speaking webinar i did for absolutely no reason. www.ghostranch.com/podcast/harn...

just here to shriek about why it is IMPOSSIBLE to record your face and your slides in google slides "presenter mode" without also recording your chrome tab bar or speaker notes

If you've ever said to yourself, "Jeez the copy on my site is really sad, and it doesn't seem to connect with prospects," or "perhaps I really should have a lifecycle email series, but have no idea how to go about building that," then you should talk to @punchlinecopy.com! She's helped us with both

insane clown posse looking rough these days

me writing this post, scheduling the tweet, tagging myself

i paused all my little promotional autoposts so here i am, just a girl standing in front of a feed saying “let me tear down your landing page”: punchlinecopy.com/jab

Reminder that the moon that orbits the Earth has a name in English and that name is the Moon. There are lots of nicknames and names in other languages (Luna, for instance) but technically in English it is just the Moon. The concept of a moon is uncapitalized; our moon is the Moon.

My dream of being a poet vanished like a thing in a whatever.

age 26: run a 10k with no training age 36: walk a moderate amount, sustain a metatarsal stress fracture

hey siri what’s the german word for the feeling you get when you need something at the hardware or grocery store, but then you go there for something else, and forget to get the thing you originally needed

unreasonably proud of this lil 5-email series to help kickstart your comedy brain!

ok now the simulation is just fucking with us

On this Palm Sunday, we commemorate our lord and savior Palm III

there are a lot of excellent observations about patriarchy and culture in this essay. here’s a particularly pithy and true one that i feel in my bones: “[M]ost women don't have the privilege of falling into a funk when they're out of work. If they drop the ball, the ball stays dropped.”

how often do you have some form of media going? music, podcast, tv?

saturday brag...urday: “I gotta say, what John Mayer is to guitars, you are to copy. I do have one follow up question already though. When can I work with you again?" Cameron Brown, Einstein Moving Co. work with me for the first time, or again: www.punchlinecopy.com

DID YOU KNOW i made a deck of cards to help you write better, funnier copy? you probably did, because i post about it regularly, but please click this to make me feel seen anyway: punchlinecopy.com/deck

if you're looking for funny copy inspo, i've got 550+ examples right here: punchlinecopy.com/comedypedia

Your SaaS copy is losing conversions because it has no feelings. At MicroConf US 2025, @punchlinecopy.com broke down 6 emotions to inject into your copy and explained where in the funnel each one belongs. Watch: www.youtube.com//watch?v=qc-...

Our Lady of Perpetually Online

i am convinced the heathrow airport is a circle of hell. dante just hadn’t had a layover there yet

it's saturday so here is something nice someone said about me! “It’s obvious Lianna practices her craft a lot and deeply understands what is going to work and what isn’t.” Mike Taber, Bluetick.io you, too, can pay me to write funny stuff and then gush about it: www.punchlinecopy.com

i like to launch things right before i leave the country because being busy with travel stuff prevents me from spiraling about whether people like it or not. anyway, here's this: punchlinecopy.com/website-in-a...

tired: copywriting swipe files. wired: the only comedy copywriting swipe file. www.punchlinecopy.com/comedypedia

“I often hesitate to buy courses because I don’t always learn something new. This was a whole different experience and I learned a lot.” — 2022 Conversion Comedy® Student wanna see what she's talking about? 👉 https://punchlinecopy.com/cc

recently discovered newspaper club dot com and, as happens to me with all bright and colorful things, am dying to make a physical punchline zine. except i cannot even commit to emailing my list once a year