What better way to end 2025 than getting our paper published in Global Environmental Change 🥳💚 We studied perceptions of the feasibility of climate-relevant behavior change and how these perceptions connect to income differences and climate policy support. Let me tell you all about it🧵👇

Our future food system will be very different. By design or by disaster. Much of the choice is ours If we get it right, everyone wins. Healthier diets and communities, more nature, higher productivity, stable(r) climate, etc... My speech: @nebriefing.bsky.social www.youtube.com/watch?v=jvjJ...

"Soil is one of the Earth’s most important yet least understood ecosystems...Yet over 75% of the world’s soils are now degraded, threatening food security, ecosystems, and climate stability." Amazing to see this launched! I learned brief details a year ago when I met @georgemonbiot.bsky.social

We need a plant-based food system: In a study asking 200 leading climate & food-system scientists (1/2 IPCC authors), livestock GHGs & herd sizes must peak now & fall ~60% by 2036 85% agreed that major shifts plant-based are essential, esp in rich countries animal.law.harvard.edu/wp-content/u...

Definitely the upcoming book I’m most keen to read, top of the list for me after getting to know Jan and Gabriel’s work and skills over the years. Pre-order: www.hachettebookgroup.com/titles/jan-d...

Another one bites the dust. Two weeks after JBS settled a false advertising lawsuit with the NYAG to stop making "net zero" claims, Tyson has just settled in D.C. about its own "net zero" claims. There is no such thing as low-emissions or carbon-neutral cattle. aldf.org/article/tyso...

"It didn’t happen by accident. It’s the product of a deliberate and systematic assault on knowledge by some of the richest people on Earth. Preventing climate breakdown means protecting ourselves from the storm of lies." www.theguardian.com/commentisfre... @georgemonbiot.bsky.social

It's a seductive narrative, but is it really an eco solution? New report from our co-founder @nicholasdcarter.bsky.social on regenerative grazing vs dietary change & rewilding @iffs-earth.bsky.social.

When big food doesn’t want to talk about cutting emissions — by shifting diets, ending corn ethanol, reducing food waste, protecting forests, or managing fertilizers — they try to distract you. They say methane “doesn’t count”. They try to sell “regenerative grazing”. They try to greenwash.

When agriculturally degraded land is allowed to rewild, even on its own with no hands-on restoration, carbon stocks and biodiversity loss can often rapidly approach pre-disturbance levels.

My latest, drawing from 100+ studies: iffs.earth/living-repor... Years in the making, I focus on the science behind the grazing side of regenerative agriculture, comparing it with a plant-based food system that enables large-scale rewilding.

Yet more science showing that regenerative grazing is overblown as a climate solution. A better path? Cut back on beef production altogether, and return grazing lands to nature. iffs.earth/living-repor...

Out now, our launch report! At COP30 next week dozens of panels will discuss regenerative grazing. We've compiled the best science on the topic and compared grazing vs. plant-based with rewilding.

Excited to share what I've been working on @projectdrawdown.bsky.social: A Drawdown Roadmap for Food, Agriculture, and Land Use in Southeast Asia. Food & land use generate over half of emissions in the region. We identified hotspots of emissions and the most impactful solution for each province.

Eight arguments agribusiness will likely use at COP30 to create confusion or fully deny their responsibility for environmental harm: www.desmog.com/2025/10/26/b... @rachelsherrington.bsky.social

A new study from U of Michigan researchers finds that the diet footprint of cities varies by 3x, primarily driven by variation in where & how beef is sourced & produced. I'm skeptical though, and think that their methods exaggerated real world variation 🧵 1/N www.washingtonpost.com/climate-envi...

I was quoted about New Zealand's rowing back of ambition on methane in Bloomberg this week: www.bloomberg.com/news/newslet... To explain why New Zealand’s new methane target puts the Global Methane Pledge (and ultimately climate targets) at risk. 🧵

Wrote a lot of words on SOYBEANS!🫛 I love having this job so much lol America should have greater ambitions for the soybean—treating it not just as slop for the world’s abused livestock, but as a miracle technology with the potential to reshape world diets for the better www.vox.com/future-perfe...

New methane GWP* article that covers my Seeing Stars report. www.carbonbrief.org/qa-what-the-... @carbonbrief.org What's still a red flag to me is the academics who championed GWP* continue to avoid calling out when it's being misused (ie. Frank using GWP* to claim Cali dairy can net cool).

"meat industry narratives are welcomed and legitimized in much of the environmental movement (which) has contributed to public ignorance of the industry’s pollution" www.vox.com/future-perfe... @kennytorrella.bsky.social

Simply reducing beef and lamb consumption to one serving a week -- as recommended by EAT-Lancet -- could reduce emissions by almost 3 billion tons CO2-eq. The equivalent of all of Russia's annual emissions. Thanks to @melinawalling.bsky.social for including my thoughts in this article.

Food systems are the #1 driver of environmental breakdown, public health crises & inequity, based on new EAT-Lancet report by 50+ experts in 35+ countries. Findings: ❤️‍🩹 Prevent ~15M deaths/yr by shifting to this mostly plant-based diet 🌍 Food drives 5 of 6 breached planetary boundaries 🧵

In general I think it's hard to combat scientific misinformation when some of the best research is locked behind an academic paywall, while lots of nonsense gets published free for everyone to read in predatory journals.

Really proud of our team at Project Drawdown. We just launched the biggest thing we’ve ever done — by far. A billion times more data than anyone has ever collected before, providing localized intelligence on 150+ climate solutions. For free.

JBS, the world’s biggest meat producer, leads deforestation & methane emissions - and now faces for more slavery-like abuses. So Brazil’s labor minister steps in to protect... JBS, not workers. The only logic here is to cut demand for animal-sourced foods & enforce strict accountability.

There. Is. No. Such. Thing. Cattle ranching is among the most destructive of all the world's industries. "Regenerative" cattle ranching is simply greenwash.

We rightly put much focus on the climate emergency but the acceletating loss of biodiversity is equally an existential crisis, and what we eat is the biggest driver. Food production also plays a major role in our breaching of other planetary boundaries.

Agriculture drives more biodiversity loss than any other sector, with ruminant meat causing extinction risks ~340× higher than grains by mass and ~100× higher than legumes both by mass and when adjusted for protein.

We always get asked, "What can I *personally* do to help address climate change?" Sadly, there hasn't been a very good answer to this question. Previous guides often treated people as monoliths, giving them a one-size-fits-all answer. But that's changed now. Enter SHIFT. jointheshift.earth

'Cows just replaced the methane from wild bison' Not even close. At their peak, wild ruminants incl. bison emitted ~15 Tg CH₄/yr Today’s 4+ billion farmed ruminants emit over 100 Tg CH₄/yr That’s nearly 7x more methane. essd.copernicus.org/articles/17/...

I have a new column out today in The Irish Times: “Why ‘No Additional Warming’ Is a Dangerous Climate Loophole.” www.irishtimes.com/environment/...

Methane panel starting in just over an hour. Still time to register: us02web.zoom.us/webinar/regi...

Animal scientists like Frank here are closer to industry vets & reps than climate scientists. They play the victim pretending they are aligned for working class farmers but are paid by the billionaire corps hurting farmers & externalizing eco & economic impacts that burden us all.

There are coordinated livestock industry efforts to change how methane is measured leading up to COP30 in Brazil (🧵) Join us next Wednesday, September 3rd to learn more: us02web.zoom.us/webinar/regi...

There are coordinated livestock industry efforts to change how methane is measured leading up to COP30 in Brazil (🧵) Join us next Wednesday, September 3rd to learn more: us02web.zoom.us/webinar/regi...

Rich countries’ meat & dairy aren’t feeding the world. Under 6% goes to nations where most underfed people live & 70%+ stays in rich markets & extracts global resources. Meanwhile, we know that systemic shifts plant-based could feed 3.5B more people. New study: iopscience.iop.org/article/10.1...

New study makes clear that every scenario that kept the food system within safe limits required the largest possible cut in animal-source foods. Even the most ambitious mix of other measures could not offset high meat and dairy consumption. www.sciencedirect.com/science/arti...

the post-covid anti-expertise disinfo movement is now firmly entrenched as part of official political discourse. a mundane fire ban caused by drought is now grounds for conspiracy theorizing by members of canadian parliament. all couched in the language of constituent and "rural folks" interests.

Atlantic Canada, where I am now, is abnormally dry & there's wildfires. So governments are restricting ATVs, bonfires, woods access, etc.) & disinfo/conspiracies are rampant. It's the right call BUT industry that amplifies this with clearcuts - and land converted for animal ag - gets a free pass.

Plant based products will continue to get better, but I'm not convinced the issue is really the ingredients list. It's disinformation. And a culture of insecure men clinging to traditions of dominance and power.

Environmental groups are "providing cover for the (livestock) industry and perpetuating the system, and giving it a nice little fairy dusting of respectability,” @profsecchi.bsky.social Key read here: www.desmog.com/2025/08/06/r... @rachelsherrington.bsky.social @desmog.com

The beef lobby playbook: confuse people about the science when it comes to cattle & climate, so you can have your beef & eat it too. Eco groups providing cover for the industry are “giving it a nice little fairy dusting of respectability” says @profsecchi.bsky.social www.desmog.com/2025/08/06/r...

Manatees have widely varying personalities. Some rightfully dart off at the sight of a diver. Others stop to greet a human crossing paths, even after suffering horrible injuries by our hand. #MarineLife

'Cows just replaced the methane from wild bison' Not even close. At their peak, wild ruminants incl. bison emitted ~15 Tg CH₄/yr Today’s 4+ billion farmed ruminants emit over 100 Tg CH₄/yr That’s nearly 7x more methane. essd.copernicus.org/articles/17/...

Paul Behrens, professor of environmental change at Oxford University: «It’s like saying if I’m dumping 100 barrels of pollution into this river, it’s killing life. And then I dump only 90 barrels, then I should be rewarded for it.» Boycott animal agriculture!

Expert Matthew Hayek: “adopting [the proposed metric] GWP* can incorrectly make it appear that a country is cooling the atmosphere” Prof Paul Behrens: "It’s like saying if I’m dumping 100 barrels of pollution into this river, killing life, but then dump only 90 barrels, I should be rewarded for it."

Frank Mitloehner has been pushing the manipulative GWP* metric in South American countries and there's a push to legitimize it in Brazil at COP30 Uruguay even used tax-payer funds to hear his nonsense New investigation, by Maximiliano Manzoni, quote from me: climatetrackerlatam.org/reportajes-c...

Irish dairy companies export polluting, ultra-processed, fat-filled milk powder to Senegal, Nigeria, and Ghana. They advertise products that cannot be described as 'milk' in Europe as something healthy and sustainable. New investigation from @desmog.com.web.brid.gy‬: www.desmog.com/2025/07/14/i...

This has always been clear: plant-based meat alternatives are better for the planet and, at least compared to red meat, better for your health. That this is not widely accepted is the product of meat industry disinfo, science illiteracy, and some very stupid journalists. www.cnn.com/2025/07/21/h...