Why change when you can “perfect your messaging, tell your story and control the narrative.” World Meat Congress This led to a JBS dominant "AgriZone" at COP30 with 300 lobbyists, a delegation larger than Canada's 220! Tracking this disinfo is key: changingmarkets.org/report/dange...

Two recent studies further show plant-rich food systems are key. 2001-2022: pasture drove 42% of commodity-related deforestation (higher in tropics). 2005-2020: pasture drove 50% of global non-forest ecosystem conversion, & 34% of cropland expansion went to animal feed (80% in some countries).

Do cows compete with humans for food? 750 million acres of land are tied to beef cattle production, yet the arable cropland used for cows (40 million acres) could provide protein for 234 million people per year if used for human-edible crops. #onehealth #foodsecurity youtube.com/shorts/EWnKn...

80% of agricultural land is used for livestock (and textiles), yet this huge land use provides only 17% of our calories and 38% of our protein. 16% of the land used for crops provides 83% of our calories and 62% of our protein. It's past time we rethink what we eat.

I completely agree with this analysis by Project Dradown, which also had the good taste to include our papers among its references! Very good summary on their part. 👏

Wow, interesting. 🤯 "However, recent analyses show highly variable and often high life cycle emissions, 4.2–25.8 kg CO₂‑eq per kg of protein for insects as human food, with the upper end of this range approaching the lower bound for beef."

Currently, half of farmed insects end up in the pet food market, and only a few percent of total production goes to direct human consumption. In practice, it mostly replaces already low-impact plant ingredients, not high-emission animal products.

Considering the challenge in suggesting we eat more plants, proposing insect products seems ridiculous. But it's received $1B to try to scale & now ~80B insects are farmed. It can actually emit as much as some beef & has major risks. My first in the Drawdown Explorer: drawdown.org/explorer/dep...

US beef is underestimated by ~6x if factoring in the missed opportunity to rewild & restore the land used for its production. And according to this new WRI report, implementing EVERY existing & breakthrough mitigation tech would only reduce US beef carbon costs by 18%: www.wri.org/insights/tru...

Animal agriculture is the single largest use of Earth's land. Yet it's rarely mentioned in eco reporting: only 1% of climate journalism even mentions diet change. Based on 10,696 U.S. climate articles (2022–2025): www.biologicaldiversity.org/programs/pop... @biologicaldiversity.org

While countries are making progress at measuring & mitigating methane from fossil fuels, we need to increase our efforts in curbing methane from livestock, rice, & food waste. @paul-west.bsky.social and I explain in our latest article @projectdrawdown.bsky.social drawdown.org/insights/we-...

What better way to end 2025 than getting our paper published in Global Environmental Change 🥳💚 We studied perceptions of the feasibility of climate-relevant behavior change and how these perceptions connect to income differences and climate policy support. Let me tell you all about it🧵👇

Our future food system will be very different. By design or by disaster. Much of the choice is ours If we get it right, everyone wins. Healthier diets and communities, more nature, higher productivity, stable(r) climate, etc... My speech: @nebriefing.bsky.social www.youtube.com/watch?v=jvjJ...

"Soil is one of the Earth’s most important yet least understood ecosystems...Yet over 75% of the world’s soils are now degraded, threatening food security, ecosystems, and climate stability." Amazing to see this launched! I learned brief details a year ago when I met @georgemonbiot.bsky.social

We need a plant-based food system: In a study asking 200 leading climate & food-system scientists (1/2 IPCC authors), livestock GHGs & herd sizes must peak now & fall ~60% by 2036 85% agreed that major shifts plant-based are essential, esp in rich countries animal.law.harvard.edu/wp-content/u...

Definitely the upcoming book I’m most keen to read, top of the list for me after getting to know Jan and Gabriel’s work and skills over the years. Pre-order: www.hachettebookgroup.com/titles/jan-d...

Another one bites the dust. Two weeks after JBS settled a false advertising lawsuit with the NYAG to stop making "net zero" claims, Tyson has just settled in D.C. about its own "net zero" claims. There is no such thing as low-emissions or carbon-neutral cattle. aldf.org/article/tyso...

"It didn’t happen by accident. It’s the product of a deliberate and systematic assault on knowledge by some of the richest people on Earth. Preventing climate breakdown means protecting ourselves from the storm of lies." www.theguardian.com/commentisfre... @georgemonbiot.bsky.social

It's a seductive narrative, but is it really an eco solution? New report from our co-founder @nicholasdcarter.bsky.social on regenerative grazing vs dietary change & rewilding @iffs-earth.bsky.social.

When big food doesn’t want to talk about cutting emissions — by shifting diets, ending corn ethanol, reducing food waste, protecting forests, or managing fertilizers — they try to distract you. They say methane “doesn’t count”. They try to sell “regenerative grazing”. They try to greenwash.

When agriculturally degraded land is allowed to rewild, even on its own with no hands-on restoration, carbon stocks and biodiversity loss can often rapidly approach pre-disturbance levels.

My latest, drawing from 100+ studies: iffs.earth/living-repor... Years in the making, I focus on the science behind the grazing side of regenerative agriculture, comparing it with a plant-based food system that enables large-scale rewilding.

Yet more science showing that regenerative grazing is overblown as a climate solution. A better path? Cut back on beef production altogether, and return grazing lands to nature. iffs.earth/living-repor...

Out now, our launch report! At COP30 next week dozens of panels will discuss regenerative grazing. We've compiled the best science on the topic and compared grazing vs. plant-based with rewilding.

Excited to share what I've been working on @projectdrawdown.bsky.social: A Drawdown Roadmap for Food, Agriculture, and Land Use in Southeast Asia. Food & land use generate over half of emissions in the region. We identified hotspots of emissions and the most impactful solution for each province.

Eight arguments agribusiness will likely use at COP30 to create confusion or fully deny their responsibility for environmental harm: www.desmog.com/2025/10/26/b... @rachelsherrington.bsky.social

A new study from U of Michigan researchers finds that the diet footprint of cities varies by 3x, primarily driven by variation in where & how beef is sourced & produced. I'm skeptical though, and think that their methods exaggerated real world variation 🧵 1/N www.washingtonpost.com/climate-envi...

I was quoted about New Zealand's rowing back of ambition on methane in Bloomberg this week: www.bloomberg.com/news/newslet... To explain why New Zealand’s new methane target puts the Global Methane Pledge (and ultimately climate targets) at risk. 🧵

Wrote a lot of words on SOYBEANS!🫛 I love having this job so much lol America should have greater ambitions for the soybean—treating it not just as slop for the world’s abused livestock, but as a miracle technology with the potential to reshape world diets for the better www.vox.com/future-perfe...

New methane GWP* article that covers my Seeing Stars report. www.carbonbrief.org/qa-what-the-... @carbonbrief.org What's still a red flag to me is the academics who championed GWP* continue to avoid calling out when it's being misused (ie. Frank using GWP* to claim Cali dairy can net cool).

"meat industry narratives are welcomed and legitimized in much of the environmental movement (which) has contributed to public ignorance of the industry’s pollution" www.vox.com/future-perfe... @kennytorrella.bsky.social

Simply reducing beef and lamb consumption to one serving a week -- as recommended by EAT-Lancet -- could reduce emissions by almost 3 billion tons CO2-eq. The equivalent of all of Russia's annual emissions. Thanks to @melinawalling.bsky.social for including my thoughts in this article.

Food systems are the #1 driver of environmental breakdown, public health crises & inequity, based on new EAT-Lancet report by 50+ experts in 35+ countries. Findings: ❤️‍🩹 Prevent ~15M deaths/yr by shifting to this mostly plant-based diet 🌍 Food drives 5 of 6 breached planetary boundaries 🧵

In general I think it's hard to combat scientific misinformation when some of the best research is locked behind an academic paywall, while lots of nonsense gets published free for everyone to read in predatory journals.

Really proud of our team at Project Drawdown. We just launched the biggest thing we’ve ever done — by far. A billion times more data than anyone has ever collected before, providing localized intelligence on 150+ climate solutions. For free.

JBS, the world’s biggest meat producer, leads deforestation & methane emissions - and now faces for more slavery-like abuses. So Brazil’s labor minister steps in to protect... JBS, not workers. The only logic here is to cut demand for animal-sourced foods & enforce strict accountability.

There. Is. No. Such. Thing. Cattle ranching is among the most destructive of all the world's industries. "Regenerative" cattle ranching is simply greenwash.

We rightly put much focus on the climate emergency but the acceletating loss of biodiversity is equally an existential crisis, and what we eat is the biggest driver. Food production also plays a major role in our breaching of other planetary boundaries.

Agriculture drives more biodiversity loss than any other sector, with ruminant meat causing extinction risks ~340× higher than grains by mass and ~100× higher than legumes both by mass and when adjusted for protein.

We always get asked, "What can I *personally* do to help address climate change?" Sadly, there hasn't been a very good answer to this question. Previous guides often treated people as monoliths, giving them a one-size-fits-all answer. But that's changed now. Enter SHIFT. jointheshift.earth

'Cows just replaced the methane from wild bison' Not even close. At their peak, wild ruminants incl. bison emitted ~15 Tg CH₄/yr Today’s 4+ billion farmed ruminants emit over 100 Tg CH₄/yr That’s nearly 7x more methane. essd.copernicus.org/articles/17/...

I have a new column out today in The Irish Times: “Why ‘No Additional Warming’ Is a Dangerous Climate Loophole.” www.irishtimes.com/environment/...

Methane panel starting in just over an hour. Still time to register: us02web.zoom.us/webinar/regi...

Animal scientists like Frank here are closer to industry vets & reps than climate scientists. They play the victim pretending they are aligned for working class farmers but are paid by the billionaire corps hurting farmers & externalizing eco & economic impacts that burden us all.

There are coordinated livestock industry efforts to change how methane is measured leading up to COP30 in Brazil (🧵) Join us next Wednesday, September 3rd to learn more: us02web.zoom.us/webinar/regi...

There are coordinated livestock industry efforts to change how methane is measured leading up to COP30 in Brazil (🧵) Join us next Wednesday, September 3rd to learn more: us02web.zoom.us/webinar/regi...

Rich countries’ meat & dairy aren’t feeding the world. Under 6% goes to nations where most underfed people live & 70%+ stays in rich markets & extracts global resources. Meanwhile, we know that systemic shifts plant-based could feed 3.5B more people. New study: iopscience.iop.org/article/10.1...

New study makes clear that every scenario that kept the food system within safe limits required the largest possible cut in animal-source foods. Even the most ambitious mix of other measures could not offset high meat and dairy consumption. www.sciencedirect.com/science/arti...

the post-covid anti-expertise disinfo movement is now firmly entrenched as part of official political discourse. a mundane fire ban caused by drought is now grounds for conspiracy theorizing by members of canadian parliament. all couched in the language of constituent and "rural folks" interests.