Our call for papers is out! 📣 This year’s theme is Moving Through Communication – the dynamic role of communication in driving change. Join us at #Etmaal2026 in Papendal! Submit by Nov 9 through our website: www.etmaal2026.nl/submissions

Mooie lofzang op het Etmaal van de Communicatiewetenschap #etmaal2025

One week ago, I had the privilege of presenting my research on video gaming among adolescents at #Etmaal2025, the annual conference Communication Sciences conference in Flanders and the Netherlands. Looking forward to finishing this paper on gaming motives! 🎮

Trots om deel te zijn van deze community. Zo wordt wetenschap ZEKER beter! www.volkskrant.nl/columns-opin... @etmaal2025.bsky.social #teamscience #safescience #nefca #volkskrant

Leuke column van @ionica.mathstodon.xyz.ap.brid.gy over het congres, @etmaal2025.bsky.social, in Brugge, waar ik maandag en dinsdag was. Ik was bij dezelfde sessie over greenwashing door influencers:)

This Monday, I presented my work about Chinese vloggers' mental health @etmaal2025.bsky.social in Bruges! Fantastic view, warm vibe, and a fruitful experience! Thanks a lot for my colleagues' hard work in hosting this conference. Checked out more studies presented by my colleagues #Etmaal2025

Room with a view: begin van de week bij @etmaal2025.bsky.social in Brugge en nu weer op mijn vertrouwde werkplek @fmg-uva.bsky.social

🏆 Awards 🏆 At @etmaal2025.bsky.social, AdMe's @sofievranken.bsky.social received the highly competitive Dissertation Award from the Netherlands | Flanders Communication Association (NeFCA) for her work on alcohol-related social media effects. We're very proud of you, Sofie! 🎉🎉🎉

With presentations by - among others- @ansdenolf.bsky.social, @xiaoxianwang.bsky.social, @lise-loresteeman.bsky.social, @sercankiyak.bsky.social, @elievevrouw.bsky.social and @evagrosemans.bsky.social ⬇️⬇️

A little late to the party but I also had the opportunity to share our work at #etmaal2025! I presented a paper in which we apply our framework of media pluralism in democracy, focusing on how PSM navigate a media ecosystem that increasingly challenges their epistemic authority. 📺🗞️

At #Etmaal2025, there were no less than 13 presentations by our research team! We discussed gaming and gambling, refugees and discrimination, arts, Islamophobia, data-driven healthcare, digital literacy, mental health, and everything in between. Check out all presentations below!

Photo evidence of two days at @etmaal2025.bsky.social! ✨ Happy to not only present my research on coping with Islamophobia in Flanders but also getting inspired by seeing what everyone else is up to! 📚

Grateful to have presented at #Etmaal2025 I shared insights from our latest research (with @timsmitstim.bsky.social) on how health professionals communicate food messages on social media. Using a content analysis, we examined not just what they said, but how they said it.

So proud of my students that I forgot to post about my work on AI disclosures on Instagram, and their negative effect on ad & brand attitude at @etmaal2025.bsky.social, an effect partly explained by low perceived creativity & effort. If you haven't seen the poster yet, here it is! #etmaal2025

We kicked off this week at the fantastic #Etmaal2025 conference in Bruges!🎉 We thank all participants for making it memorable. Huge thanks to our colleagues for the organization—especially @baldwinvangorp.bsky.social and Yana Borgonjon for their efforts. 🙌

We hope you have enjoyed our presentations at #Etmaal2025. This year, we presented a record number of papers. Check out the full list on our website. Interested in knowing more? Feel free to reach out! soc.kuleuven.be/smc/news/ove...

Spent the last two days at #Etmaal2025 presenting our work in progress on countering AI-generated visual disinformation (w/@marinatulin.bsky.social, Michael Hameleers & @claesdevreese.bsky.social ). Loved connecting with old and new friends and was very impressed by the high level of presentations!👏

It’s a wrap on #Etmaal2025, organized by the Communication Department KU Leuven! It was inspiring to hear so many great discussions and to present our work. Huge thanks to all speakers and participants!

Presented our latest results on the longitudinal links between adolescents’ identity distress and their positive self-presentations at #Etmaal2025 🎉 Grateful to have been part of another great edition of this conference!

Had the best time at @etmaal2025.bsky.social ✨️ Got to present our collaborative citizen science study on social media influencers' socio-political content ♻️🏳️‍🌈🗳 Cheers also to this amazing KU Leuven team for their efforts in putting together a successful conference!!

#Diacomet was on @etmaal2025.bsky.social, where our partner from the Utrecht University of Applied Sciences Sophie Duvekot discussed the Dutch focus group study and presented this poster 👇 🔗 diacomet.eu/how-do-non-i...

Our amazing student @fangqinglu.bsky.social presented our studies showing that Hedonic Capacity - whether you are able to enjoy the moment & forget about your long-term goals for a bit - might be a promising predictor for media enjoyment & recovery #Etmaal2025. Thanks so much for presenting!

#Etmaal2025 done! ✨ Saw some v v interesting presentations and presented ‘Misinforming YOUth?’ (an exciting colab between Aqsa Farooq, Maud Hensums, Sophie Morosoli and myself) in beautiful Brugge! @etmaal2025.bsky.social

Yesterday, I presented the findings of our qualitative daily diary study on how emerging adults navigate the tensions between their online and offline relationships when (dis)connecting, as well as how phubbing and FoMO can drive and/or hinder these (dis)connection experiences. #etmaal2025

One to remember, #Etmaal2025! Chaired my first session and presented my latest findings on social media content and political learning effects 📱 Proud to have hosted this successful edition with the best colleagues!

#Etmaal2025 has ended—what an incredible edition! With 500+ participants, great talks, and a beautiful setting, it was truly unforgettable. Huge thanks to everyone who joined and made it special, and a big shout-out to @etmaal2025.bsky.social for hosting it so seamlessly! 🫶🏻

🎉 It’s a wrap! 👏 Super proud of our KU Leuven TEAM for hosting a fantastic #Etmaal2025! 🚀✨ What an amazing edition - so grateful to have been part of this journey! 🙌 🔥 @miplab.bsky.social @mediapsychologylab.bsky.social @kuleuven.bsky.social

Had a fantastic time at #etmaal2025, representing U of Vienna for the first time! Excited to share my latest research on the role of social context in adolescent digital media use. Looking forward to continuing this work at @univie.ac.at! Thanks @kathrinkarsay.bsky.social for the 📷!

Really interesting presentation by @jonathanhendrickx.bsky.social and @kenzalamot.bsky.social at #etmaal2025 on tags & metrics used in newsrooms…

It was lovely to present at Etmaal. I don't think I've seen so much food as in this year's edition, my slides included: www.slideshare.net/slideshow/fo... This was work with Heying Yang & Ellen van Loo. Food swaps lead to healthier choices & assortment size affect choice overload. #Etmaal2025

Yesterday, I presented my research on gaming motives and problematic gaming in Flemish adolescents at #Etmaal2025 🎮

Eefje van Moorsel and Bianca Sips gave their first ever conference presentation at #etmaal2025 🤩 Our interactive narrative intervention to empower bystanders when they witness cyberbullying can be found here: tiltale.com/cidn/ #cyberbullying #bystanders #interactivenarratives #intervention

That’s a wrap on another inspiring and fun #Etmaal2025! Today, I presented a study from my postdoctoral research on the link between social media browsing and emerging adults’ well-being! Stay tuned for more! @kathbeullens.bsky.social @mediapsychologylab.bsky.social

On the last day of another inspiring & fun #etmaal2025, I presented a paper together with @lauravandenbosch.bsky.social based on the ERC MIMIc project on the longitudinal associations between exposure to influencers and political interest in adolescence @mediapsychologylab.bsky.social

Praatje op #Etmaal2025 over mijn scriptie

Can self-posting on social media help to combat identity distress? 🤳 @gvanhoffelen.bsky.social shares key insights from our research, revealing the complexities of online self-presentation and its longitudinal impact. #Etmaal2025 @laraschreurs.bsky.social @mediapsychologylab.bsky.social

Our FEAST project feast2030.eu systematic review on digital media behavioral change techniques for sustainable food consumption. Presented at #etmaal2025 by @kabivanwinkelen.bsky.social

Super interesting Journalism panel on the second day of #Etmaal2025. Nadia Mentzel talking about what it means to be 'informed' and the lack of shared news experiences on social media for youth. Raised some important questions about democratic norms and expectations from youth and media.

3/3 lastly, from team @michaelopgenhaffen.bsky.social, @verstappenmarie.bsky.social showcased her work on anticipated negative public feedback on social media editors and fact-checkers 📑

2/3 team @baldwinvangorp.bsky.social had @lisabormans.bsky.social taking about dementia framing while Baldwin presented Anaïs A’s work on framing of depaving. @silkebrandsen.bsky.social zoomed in on consolation strategies in children’s news 📺

Day 2 of MIP presentations at the #etmaal2025 : 1/3 Hannah Boen from team @timsmitstim.bsky.social presented her master thesis on the processes of meaning making in Flemish travel shows 🧳

@silkebrandsen.bsky.social presenting her research on consolation strategies in childrens’s television vs TikTok news. Keep an eye on her PhD research, more to come very soon! @miplab.bsky.social #etmaal2025

We are very excited to be hosting next year's Etmaal as Wageningen University! 🎉 As just announced during the general assembly by @sophieboerman.bsky.social, it will take place at beautiful Papendal/Arnhem, themed: 'Moving through Communication'🏃‍♂️💬 #Etmaal2025

#Congratulations🎉 to ASCoR researcher Patti Valkenburg on being awarded the senior career award at the 2025 Etmaal conference💪

We can't believe it! it's already over! #Etmaal2025 went by like a whirlwind! Thanks to all presenters, chairs, attendees for making this an amazing edition! We hope you have a safe trip home! See you next year at #Etmaal2026 in Papendal (Arnhem) hosted by Wageningen University!

Glad to present our work on texting and connectedness at #etmaal25. Drawing on the Communicate Bond Belong Theory, we show that content really matters to determine whether texting interactions have a positive affective outcome 💬🤗. Thanks @etmaal2025.bsky.social organising team for the great conf!