📢 Publication 📢 @sofievranken.bsky.social, Alice Binder, & Jörg Matthes show that the presence of relative harm claims in persuasive influencer messaging about e-cigarettes leads to lower negative health beliefs. Commonly issued warning labels had no impact. 👉🏼 doi.org/10.2196/70542

Very insightful talk also by Maryam Khaleghipour from the @erc.europa.eu project digithate (with @kevinkoban.bsky.social and Jörg Matthes ) - showing how sholars in 4 European countries (🇦🇹🇫🇷🇭🇺🇸🇪) experience hate against them and what they would want from the public and other bystanders.

👨🏼‍🔬 Conference Time 👩🏼‍🔬 San Francisco is calling! Team AdMe is ready for this year's #AEJMC2025 to present & discuss our colleagues' and our research on - gen AI & artificial influencers - digital hate - eco-anxiety - political microtargeting See you around! 🥳🥳🥳

📢 Publication 📢 @sofievranken.bsky.social et al. content-analyzed #smokefree intervention messages by Belgian adolescents, finding a focus on vaping, reliance on negative outcome expectations and descriptive norms, & use of basic heuristic cues for message appeal. 👉🏼 doi.org/10.1016/j.so...

📢 Publication 📢 @kathrinkarsay.bsky.social, Marina F. Thomas, & Jörg Matthes tested if exposure to athletic or hypermuscular fitspiration content can affect women's body satisfaction, related intentions, & norms, finding only very limited effects of fitspiration imagery. 👉🏼 doi.org/10.1037/ppm0...

🏆 Awards 🏆 At #ica25, we also celebrated our AdMe alumni! Former member @rutakaskeleviciute.bsky.social (now @ifkw.bsky.social) received the Kyoon Hur Dissertation Award by the Mass Communication Division. Congratulations, Ruta! 🥳🥳🥳

📢Publication📢 Anne Reinhardt et al (incl Jörg Matthes) tested in an online experiment across Austria, Denmark, France, & Serbia whether ppl would ask AI for health info (vs. doctors or friends), showing they do so over friends for benign-yet-stigmatized health conditions. 👉🏼 doi.org/10.1016/j.ch...

Well, that was quite a lot of fun! Much honored to be amongst such great scholars, colleagues, and friends...and, apparently, not only considered award-worthy but also (genuinely?) applauded for an awful opening pun 🌟🎉😅 Thanks to everyone (including my very kind photographers)!

It's been an intense few days at #ica25 ... in many regards! Thanks a lot to the organizers and to all speakers, colleagues, old and new friends who, together, made it so special (again)! Safe travels to everyone! See y'all next year in Cape Town!

👩‍🔬 ICA Time 👨‍🔬 Here we go! Day 4 of #ica25 talks is about to start, and we're closing our very own program with @ngquynhgiao.bsky.social talking about discursive consequences of frequently witnessing social media hostility.

👩‍🔬ICA Time👨‍🔬 Day 3 at #ica25 is up, with us presenting on - digital hate victimization of academics - bystander intervention - youths' gen AI use - digital disconnection - environmental & health influencers - strategic mainstreaming - greenwashing - visual attention to online incivility/intolerance

👨‍🔬 ICA Time 👩‍🔬 Good morning everyone! Day 2 of #ica25 talks is coming along pretty hot, so we're attempting to deliver particularly cool insights today about - security-related news consumption - digital hate interventions - social media mental healthfluencers

👩‍🔬 ICA Time 👨‍🔬 Howdy! We're excited for Day 1 of #ica25 talks, including some from us about - global publishing - digital hate perpetrators & annotation - anti-smoking campaigns - dating anxiety - bystander responses toward online sexism & homophobia - generative AI literacy

📢 Publication 📢 Melanie Saumer, @kevinkoban.bsky.social, & Jörg Matthes experimentally tested how social media users experience impolite, uncivil, and intolerant commentary directed at a female science communicator with varying ethnic & LGBTQIA+ identity cues. 👉🏼 doi.org/10.1177/1461...

📢 Publication 📢 Jörg Matthes et al. examined among US & Indonesian youth how exposure to online hostility, depending on prior victimization & online social support, relates to willingness to engage & avoid online discussions, as well as to intervene against hostile comms. 👉🏼 doi.org/10.1016/j.ch...

⏰Call for Papers⏰ Jörg Matthes, @terryflew.bsky.social (U Sydney), & Jingyuan Shi (Hong Kong Baptist U) edit a special issue on "Trust in Generative AI: Foundations, Drivers, & Implications" for the Journal of Broadcasting & Electronic Media. Very excited for submissions! 👉🏼 tinyurl.com/ab5zkdk3

📢 New Pub 📢 Originating from a classroom project & now @cyberpsy.bsky.social, Melanie Saumer, Ariadne Neureiter, Édua M. Varga, Veronika Gataric, Chelsea Y. Liu, & Jörg Matthes examine the persuasiveness of health content presented by human vs 2 kinds of CGI influencers. 👉🏼 doi.org/10.5817/CP20...

📢 New Publication 📢 @rinatmeerson.bsky.social, @kevinkoban.bsky.social, Jörg Matthes review bystander research on content moderation, highlighting theoretical heterogeneity, a focus on cognitions, & lacking attention to content, moderation, context, & individual features. 👉 doi.org/10.1080/1369...

📢 New Publication 📢 Contrary to popular claims of desensitization, @rinatmeerson.bsky.social, @kevinkoban.bsky.social, & Jörg Matthes found that frequent exposure to digital hate is linked over time to greater feelings of personal responsibility to intervene against it. 👉 doi.org/10.1093/jcmc...

📢 New Publication 📢 Alice Binder et al. analyzed TV series and movies named by Austrian kids and their parents, revealing that unhealthy food dominates, and further that characters' nonverbal evaluation of food is prominently linked to nutritional classifications. 👉🏼 doi.org/10.1016/j.jn...

New paper on incidental exposure (IE) w. @rutakaskeleviciute.bsky.social, Stubenvoll, and Matthes in @digitaljournalism.bsky.social📝 We investigated how pol. predispositions (interest and news avoidance) as well as perceptions of content relate to first- and second-level IE. doi.org/10.1080/2167...

📢 Publication 📢 Jara Kankova, Anja Stevic, Alice Binder, & Jörg Matthes show via a 2-wave quasi-experiment that long-term BeReal use is linked to friendship satisfaction (vs. no use), and lesser FOMO & connection overload (vs. just started using it). 👉🏼 doi.org/10.1177/1461...

👩‍🔬 Save the Dates 👨‍🔬 Today feels like the 1st spring day in Vienna 🌞 perfect time to announce the new AdMe Research Colloquium with public talks by @phweiss.bsky.social about links between misogynist & far-right online communication & @sofievranken.bsky.social et al. about using AI in research.

📢 Publication 📢 Jörg Matthes, @alonzoizner.bsky.social, @andreasnanz.bsky.social, @1864.bsky.social, @yannistheocharis.bsky.social, & Selina Noetzel report findings from a 17-country survey about incidental pol news exposure & both online and offline pol participation. 👉🏼 doi.org/10.1080/2167...

🏆 Awards 🏆 At @etmaal2025.bsky.social, AdMe's @sofievranken.bsky.social received the highly competitive Dissertation Award from the Netherlands | Flanders Communication Association (NeFCA) for her work on alcohol-related social media effects. We're very proud of you, Sofie! 🎉🎉🎉

On my way to the #Etmaal2025 conference :) Today will be an eventful day. 📅 our @nefcamediapsych.bsky.social division will host a workshop on stakeholder engagement together with the CAM temporary working group ✍️ I will provide a workshop on science communication for @ysn-nefca.bsky.social

🚨 𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗮𝗯𝘀𝘁𝗿𝗮𝗰𝘁𝘀 𝗳𝗼𝗿 𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗶𝘀𝘀𝘂𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻 𝗼𝗳 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 🚨 🗓️ Abstracts submission deadline: 𝟯𝟭 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟱 📜 Publication of the special issue: 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟱 👉 See the full call for abstracts attached or here: lnkd.in/ethEfzJR @wischnewski.bsky.social

Publication Alert 📣 Our experimental study shows that politicians’ intolerant (but not uncivil) Tweets cause negative emotions in young participants. 🏛 This, in turn, increased pol distrust & pol participation intentions. @adme-uvienna.bsky.social #OpenAccess 📌 www.tandfonline.com/doi/full/10....

🎤 Science Comm Alert I feel honored to be featured as Young Talent in Knack Magazine. In this interview, I provided more information on the imapct of influencers' alcohol promotion. knack.be/nieuws/gezondheid/sofie-vranken-28-onderzoekt-de-relatie-tussen-sociale-media-en-alcohol-bij-jongeren/

📢 New Publication 📢 Ariadne Neureiter, Arina Grosul, Veronika Nemcova, Melanie Saumer, & Jörg Matthes show that young people with higher environmental knowledge are more likely to perceive greenwashing in airline ads with false (but not with compensation) claims. 👉🏼 doi.org/10.1080/0265...

#OutNow in #iCS Phelia Weiß, Kevin Koban, and Jörg Matthes find that exposure to misogynistic social media content increases contact with far-right material over time, revealing a pathway from online sexism to extremism. doi.org/10.1080/1369...

🗣️Science Communication🗣️ How can researchers effectively present their work to general publics across traditional & social media to maximize societal impact? @sofievranken.bsky.social will address this challenge during an interactive workshop at @etmaal2025.bsky.social. If you're around, join in!

🙌 Community 🙌 AdMe's Ariadne Neureiter & @ascor.bsky.social's Priska Breves were recently elected chair & vice chair of the Advertising Comm Div of the German Comm Association DGPuk! For 2 yrs, they will represent its members, inform about/organize events, & promote ECS & international collabs ✨

🦋 Hello there 🦋 It took us a quite while but Team AdMe (lead by #blueskyless Jörg Matthes) is now (also) here on Bluesky, presenting & discussing our team members' scholarly activities and connecting with academic friends & colleagues from all over the world to share their exceptional work! 😊👋