Do you want to know more about food promotion on social media? New publication, together with @timsmitstim.bsky.social, in Tijdschrift voor Communicatiewetenschap: “Scrolling for Health: An Exploratory Content Analysis of Healthy Food Messages on Social Media.” Read article here: lnkd.in/en7pBeMD

It was a real pleasure to be part of #ICORIA2025 and to share our research (with @timsmitstim.bsky.social) on how health advertisers promote healthy food across different social media platforms. It was so good to reconnect with all the amazing researchers!

Just wrapped up our presentation at #ICA2025 on our study of health communication on social media! @miplab.bsky.social @timsmitstim.bsky.social

Grateful to have presented at #Etmaal2025 I shared insights from our latest research (with @timsmitstim.bsky.social) on how health professionals communicate food messages on social media. Using a content analysis, we examined not just what they said, but how they said it.

Already in the first two session blocks at #etmaal2025 our team gave a couple of great presentations. On food waste, drivers of sustainable food consumption, behavioral change techniques for sustainable foods, an experiment on social media food exposure and a content analysis of health messages.