Couch to 5k suggested changing my running route this morning. I *think* I can manage that. #BrightonSEO San Diego

Finding time to adjust to the timezone at the Civic Theatre. Prepping for #BrightonSEO / @brightonseo.com San Diego edition. Looking forward to representing @majestic.com and hoping to meet lots of lovely folks.

If I get targeted with another ad for a product that’s “designed for seniors” I’ll get so mad I’ll have to put down my horlicks, stroll over to the bureau and write an angry letter to readers digest.

"An 'overwhelming majority' of respondents said that Bluesky has a "vibrant and healthy online science community," while Twitter no longer does.." #BlueskyforScience 🧪 arstechnica.com/science/2025...

Goodnight all, may your most generous dreams come true x

We want to foster a vibrant, evolving community that respects individual preferences and adapts to your changing needs. Our new guidelines follow 3 principles: 1. Empower user choice 2. Cultivate a welcoming environment 3. Evolve with feedback We take seriously our responsibility to Bluesky users

Matt’s Script Archive is a cautionary tale for SEO’s aiming to vibe code SaaS software with insufficient security trading. en.wikipedia.org/wiki/Matt%27...

Willow Mack introduces Happy Hour at #MozCon London 2025 with breathtaking style. Awesome event.

Bounding onto the stage is @andy-chadwick.com for “using AI to develop tools” It’s “Easier than ever” to leverage AI and existing API’s to mash-up data and deliver user benefit. Andy starts by using Clause or ChatGPT to turn a well constructed brief into a prototype using Google collab… #MozCon

Leading the final session of talks, @lidia-infante.com explores the relationships between brand, SEO and entities. Lidia introduces the CORE model: Consistency, Optimisation, Reputation & Engagement! #MozCon 2025 London

A useful “Put your phone away and concentrate” warning from the inimitable Chima Mmeje. High Octane stuff. #MozCon

All eyes in the auditorium glued to Charlie Marchant’s compelling presentation on dominating AI search in 2025. #MozCon

Kicking off the afternoon with a well earned very warm welcome from the audience, we have the inspirational and awesome @areejabuali.bsky.social of @womenintechseo.bsky.social Amazing line up of speakers at #MozCon - loving it!

The theme of the importance of brand visibility in a zero click world continues with @tcapper.co.uk and his exploration of AI features in SERPs and LLMs. All this talk of brand makes me wonder if I have a copy of “The Long and the Short of it” lying around… #Mozcon

The importance of multiple point attribution models articulated by Luke Carthy (lukecarthy.com ) at #MozCon

Helen Pollitt delivering an engaging talk with a right earworm of an SEO KPI…. No spoilers here… #Mozcon

Next up at #Mozcon we have Rebecca Jackson, Organic Strategy Director at Croud discussing strategies and tactics for navigating a marketing world tending to zero click. Love the poignant “Search is anywhere, all the time”.

Headllining #Mozcon it’s the legendary @dr-pete.bsky.social delivering an awesome history of SEO & NLP to contextualise emergent practice for AI SEO. First time I’ve seen him live - doesn’t disappoint. Great stuff.

Been wanting to get to #Mozcon for ages. Not quite Seattle but far less carbon miles

Reddit says it will block the Internet Archive from indexing most of its pages after it caught AI companies scraping its data from the Wayback Machine "The Wayback Machine will only be able to index the Reddit homepage"

influenceonline.co.uk/2025/08/01/d... Backlinks matter. But relationships matter more.

“Seagull”

Wondering if this slide-tile based puzzle game has been vibe coded…

A lovely, gobbledygook-free examination of the whys of brand led digital marketing from @yordan-dimitrov.com on @sitebulb.com sitebulb.com/resources/gu...

Sage analysis on LLM crawling in a post cloudflare world by Grant Simmons ( simmonet.bsky.social‬ ? )www.linkedin.com/pulse/golden...re

An important new post of mine that I think many site owners need to read -> AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search #google #seo #ai

Added some sage flowers to a feta, avocado and pomegranate salad. Worked as delightfully as I had hoped.

Has Google shifted focus? Do they aim to be an answer agent ? Or instead to leverage market position to own the narrative following a query? Which mission best fits user expectation? Where is their strategic self interest? What degree do tactical narratives play a part?

bmosmusicals.org/les-mis/ Watched the 40th anniversary amateur theatre interpretation of Les Mis at the Alexandra, Birmingham tonight. A spell binding performance of skill, dedication and passion. Loved it. Well deserved standing ovation.

Sky at Night - BBC 4 tonight at 21.50 - celebrates the 350th birthday of Royal Observatory Greenwich, and we get to talk about time and black holes. It's genuinely a great episode - please watch. www.bbc.co.uk/programmes/m...

Murderbot is a looking like an interesting show. tv.apple.com/gb/show/murd...

One of my life’s anthems. The beautiful thing about human creativity is the meaningful resonance of others work on your own life. youtu.be/yrskHYRfC0c?...

An exciting new project from #WTSPartner, @majestic.com! Introducing OpenRobotsTXT - a free, open archive of the world’s robots.txt files. The goal: provide valuable insights, tools, & reports for webmasters, researchers & the wider internet community for open, public study. ➡️ openrobotstxt.org

I’ve heard that imitation is the sincerest form of flattery. ahrefs.com/blog/seo-bot...

I wonder if a more nuanced approach is needed to regulate generative AI. If regulations separated query parsing & generation you could have generative models using public domain out of copyright content. The query aspect could have a more contemporary understanding based on more recent work.

The SEO Community came out in numbers to sign-up this year, nice work! But contributors are still needed for the project, really worth taking a look at if you're passionate about all things web!

Bloody hell I did it for a decade

World class speakers, range of topics. Wonderful sponsors. #HiveMCR 2025 Manchester / UK. Be there next year.

Delighted to share news of a shiny new thing from @majestic.com at #HiveMCR Openrobotstxt.org A project to archive and analyse the world’s robots.txt files, kicking off with analysis of 595 million hostnames courtesy of a huge export of data from Majestic.

New Google/DOJ docs realised and to my knowledge the first time we've had a primary source specifically saying Google uses Chrome data in a popularity signal for ranking. 👀

Like I said the other day about this, if you're a recipe site owner, a big heads-up. This isn't just a new visual treatment, there's new functionality there. Almost like something else is coming. Muahahaha. :) via @rustybrick.com #google #seo

Why creator-led content marketing is the new standard in search

What’s the Difference Between WCAG, the EAA, and EN 301 549? Complex topic indeed. I love a good food metaphor, so here we go: - WCAG is the cookbook that tells you how to prepare accessible digital content. - The EAA is the food safety law: it makes serving accessible content mandatory in the EU.

Thrilled to confirm Arnout Hellemans (@hellemans.me) , renowned #SEO, #PPC, and #Analytics consultant, as our next speaker for Search 'n Stuff Antalya Conference 2025! 🌊 Join him Oct 9-12 at Baia Lara Hotel in Antalya. Early bird tickets available now: searchnstuff.co.uk/conferences/... #SnS2025

You are boarding a flight with your partner. You pass a young teenage girl sitting alone, bag on her lap. Your seat is down the plane. The seat next to her is empty. Do you: 1) Pass on by 2) Offer to put her bag into the overhead locker 3) Fill her overhead locker with your bags to ease disembarking

One would help that this could contribute towards weighing biases in knowledge graphs and machine curated expert systems. Still not convinced that we need to gift human creativity to tech bros for this level of benefit.

bsky-users.theo.io 35 million users!

Stunning spot for afternoon run