I shared this with my coworker and she can't believe I just posted this all for free in a single blog post. She's already pitched my an e-book, a course, and templates I should sell. She's a content marketer so this is her thing lol

The energy I’m bringing into 2026 as a VP.

Here ya go a very comprehensive (long) write up giving you behind the scenes context, types of partnerships, and practical steps to improve your sponsorship odds. 👉 www.alykkat.com/p/part-one-i...

Some really good advice and things to think about on how to navigate the complexities of dealing with brands as a creator.

Any #gamedevs headed to dice?

Streamers want to better understand how game studios are looking at influencer spending? Read more industry analysis, check out: linkedin.com/pulse/where-... & learn how to improve your sponsorship odds: alykkat.com/p/part-one-i...

Quality reading for streamers here.

AOC: What we saw today was a horrific act of violence. What we have seen and are now seeing is that ICE has not just become an anti-immigrant force—it is becoming an anti-civilian, paramilitary organization. People are being taken off the streets for exercising their free speech rights.

140 people have read part one but only 14 have read part two... part two has the practical application stuff!

👀

Streamers want to better understand how game studios are looking at influencer spending? Read more industry analysis, check out: linkedin.com/pulse/where-... & learn how to improve your sponsorship odds: alykkat.com/p/part-one-i...

New year, new thread of gaming/tech/entertainment writing opportunities! Including full-time, freelance, and mock review things when I find them. Things I've found in January 2026 are below - please do share and tell a friend 💛

rumor has it that granny has thousands of indie devs and PRs locked in her basement

Really good read here for folks who are looking for another perspective on sponsorships and everything encompassing them!

Fantastic (and so thorough) read all about partnerships & sponsorships in the creator space. Worth your time.

Here ya go a very comprehensive (long) write up giving you behind the scenes context, types of partnerships, and practical steps to improve your sponsorship odds. 👉 www.alykkat.com/p/part-one-i...

Happy reading www.alykkat.com/p/part-one-i...

Happy reading www.alykkat.com/p/part-one-i...

It's live: www.alykkat.com/p/part-one-i...

Guess who hasn’t been to sleep? Wtf is wrong with me.

welp, 18 pages later... I'm done. letting a few creators pre-read to ask more questions and a few industry folks to gut check me on a few things.

Thinking about a challenging new project I have at work starting next month. If you’re up for a big “hear me out” redemption story, holler.

The end goal of Grok sexual harassment is to make women afraid to be visible. It’s a punishment for daring to exist in a way the perpetrators can’t control. There’s no one solution to this, because the problem isn’t just technological. It’s cultural. It’s misogyny. This is just one expression of it.

I need a documentary about how they film nature documentaries because what do you mean you got shots inside a fucking shrimp hole?

I want to do a deep write up on how to get sponsors, why you may (or not) want management, & what brands are looking for plus how to better position yourself but I fear streamer internet is not capable of all the nuances…. & it ain’t worth being harassed. But the want is THERE

Returning at 7pm to play corekeeper!

I've narrowed it down to five games today... while we attempt to walk 10 miles. -Oxygen Not Included -Against the Storm -CoreKeeper (never played) -Rimworld (new player) -Timberborn twitch.tv/alykkat

Pro marketing tip for game devs going into 2026 — Giving your agency or freelancer time is paramount to planning for success. Don’t start looking for one two weeks before your first activation — that’s incredible late.

Lazy Sunday crafting jewelry... join if you dare. twitch.tv/alykkat

After playing in the switch for a few weeks I can no longer operate an Xbox controller

Don’t forget hyper-fixations on random ideas that would be funny.

What makes CJ special isn't just his talent ...it's his hunger to keep learning, his willingness to take on challenges that push him outside his comfort zone, and his genuine investment in the success of his colleagues. He's the kind of leader who makes everyone better!

Na, that's why they're called Keebler Cookies, it's literally Keebler. They get ground up and added in as the secret, special ingredient.

Oops

What’s up gamers!

Hell yeah panel time @alykkat.bsky.social

Super Animal World is off to a roaring start, trending on Steam just a day after launch with nearly 18k Very Positive reviews and counting. Big congrats to Pixile Studios! We’re proud to support this cozy, chaotic, community-fueled hit. 🎮 Check it out: sbee.link/vdhuy6qm9w #IndieDev

This year MinnMax is using our reaction stream for The Game Awards to raise money for the Somali Museum of Minnesota. People aren't "garbage". Please donate/share to help the museum's mission of connecting Minneapolis with the beauty of Somali art, dance, and history. www.givemn.org/story/12p1xe

Seriously… it’s up there with putting your cart back in the right spot. Be a considerate freaking member of society

If I turn into a raging villain one day just know it was because of entitled people at the airport or in the plane.

See you nerds at the JW Thursday night!

One year of @alykkat.bsky.social at UberStrategist today! It’s wild how much impact one person can make in 12 months. ✨ She leads with care, thinks ten steps ahead, and brings calm to chaos. The games industry is lucky to have her, and so are we. Celebrate her with us in the comments. 🎉

I went to bed early last night so my body sai here is heart burn at 3:45 am. i just want 8 hours of sleep.

I’m trying to watch this Twisted Wonderland anime.. and it just me or is it bad? ALSO why are there no women in this school?! Most of the villains are women… and yet… 🤨

Behold my new hobby: jewelry making!

Rubik's WOWCube provides an innovative way to play or create games, all the while taking inspiration from the past. #AD

Dec 2024 to Nov 2025 Lost almost 25 lbs since July Just look at how baggy pants look

Absolutely love planning my healthcare around maximizing my deductible so my insurance actually covers shit. *cries in did an xray already & forgot to schedule for Jan*

It shouldn’t need to be said buuuut…. Listen if the game you want to be nominated isn’t then don’t be an asshole & bully those that are. Focus on celebrating the nominees over being a sourpuss.

I've been seeing more game marketing experts pitching cooperative marketing groups to solo and indie devs. It's giving me flashbacks to the mid-2010s Twitch scene and ---