Peter Thiel & The Antichrist: Silicon Valley Apocalypse Hype

Gil Duran: When you see right-wing figures using the language of demons, Antichrists and apocalypse to attack their opponents, remember what you’re seeing. It's a deliberate effort to remake politics and holy war—a tactic that usually ends in violence.

Gavin Newsom arc: Act I: The Sellout. Newsom promotes right-wingers, excludes women from his podcast. Act II: The Faceplant. The podcast = political disaster. Polls drop. Act III: The Reckoning. Newsom reborn as resistance memelord. Will it work? My thoughts: www.theframelab.org/from-maga-la...

This is an information war. Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but is that enough to save American democracy? www.theframelab.org/from-maga-la...

Democrats Urged to Bow Down to Tech Fascism. As Trump and Silicon Valley robber barons dismantle US democracy, some Democratic consultants have a strange solution: surrender. More at The Nerd Reich: www.thenerdreich.com/democrats-ur...

Is Trump's DC takeover an 'Epstein Escalation'? Some thoughts on Trump's constant use of narrative warfare, and how to fight back. www.theframelab.org/is-trumps-dc...

Trump's wannabe dictator playbook: 1) Create fake emergency 2) Bypass Congress and public debate 3) Grab emergency powers 4) Repeat (from June) www.theframelab.org/trumps-fake-...

5/ From climate change to pandemics to “AGI,” paranoid tech billionaires see threats everywhere. But instead of using their power to solve them, they build escape hatches and doomsday bunkers for themselves. Watch the full conversation on the Nerd Reich podcast: www.youtube.com/watch?v=z_3P...

2/ @taylorlorenz.bsky.social calls them “techno-doomerists.” Publicly, they promise a high-tech, AI-enhanced utopia. Privately, they prepare for collapse. www.youtube.com/shorts/TeIGA...

1/ If Silicon Valley billionaires believe tech will create a better future … why are many of them quietly making luxury doomsday plans? It's a tale of techno-optimists in the boardroom, “techno-doomers” in the bunker. We break down the hypocrisy at Nerd Reich: 🧵 www.youtube.com/watch?v=z_3P...

Tech billionaires say they'll create a better future. So, why are many of them buying luxury doomsday bunkers? @taylorlorenz.bsky.social, Guthrie Scrimgeour & I discuss Zuckerberg's $300M Hawaii hideout and Sam Altman's stash of gold, guns and gas masks. www.thenerdreich.com/why-are-sili...

Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse With his flip-flop on the Epstein Files, Trump is reframing himself. The hero frame is collapsing into what we might call a Betrayer frame. www.theframelab.org/trumps-epste...

“A.I. tools that help everyone cannot arise from a vision of development that demands the capitulation of a majority to the self-serving agenda of the few.”

I laid out most of this last July — and I was late to the game! Going forward, I hope journalists pay closer attention to the bizarre ideologies bubbling up out of the dark corners of Silicon Valley. When backed by tech billionaires, they become dangerous. newrepublic.com/article/1839...

Curtis Yarvin goes on @cnn.com, confirms that he wants a monarchy to replace democracy, says racist things and informs @hadasgold.bsky.social that he's in touch with Trump staffers. Nice to see the mainstream press catch up on this dangerously weird ideology. www.cnn.com/2025/05/31/p...

Guiding principles that reporters, editors, politicians, social media influencers and citizens can use to protect the truth from lies and propaganda: www.youtube.com/watch?v=N5oS...

Dr. George Lakoff and Gil Durán discuss the core ideas behind progressive thought and give tips for going forward: www.youtube.com/watch?v=y33G...

Trump Evangelicals Conservatism's #1 Rule Fascism Capitalism vs. Socialism The American Idea Biconceptualism How the Government Frames Issues Like Torture, and more! Dr. George Lakoff and Gil Durán answer listener questions: www.youtube.com/watch?v=60_e...

Climate Chat starting in one hour: "Driving Public Demand for Climate Action" with author & advocate David Fenton @dfenton.bsky.social www.youtube.com/live/8o4Y6FP...

THE FOSSIL FUEL INDUSTRY'S 'EXISTENTIAL CHOICE' 🔥 By @davidfenton.bsky.social • 23 May 2024 David Fenton, a longtime FrameLab collaborator and guest contributor, delivered this speech at EarthX in #dallas on April 24. www.theframelab.org/the-fossil-f...

"Drawing on over 50 years as a communications strategist, David Fenton outlines how to help Americans grasp the threat of Global Heating. In this 3-minute read, he explains how the climate movement is losing the information war, and lays out ideas for how to win."www.theframelab.org/how-to-s...

How to communicate effectively about global warming, Dr. George Lakoff and Gil Durán talk with communications expert David Fenton: www.youtube.com/watch?v=19UJ...

Dr. George Lakoff and Gil Durán discuss the central metaphor of Trump's presidency: "the President is the Nation." www.youtube.com/watch?v=L1I-...

It’s wild to me how closely this language tracks with the “strict father” model of morality that Lakoff suggests in Don’t think of an elephant

I read Lakoff’s Don’t Think of an Elephant in the early 2000’s while trying to make sense of Bush 2. Go out and buy it from Powell’s or your local indie bookstore. www.powells.com/book/dont-th...

Good grief, why are they using the false image with those words as the lede for the story? Don’t they know they’re just reinforcing the lie? And that “wrong” doesn’t do any lifting here? Time to revisit “Don’t Think of an Elephant”, folks!

Have you read "Don't think of an Elephant". I find George Lakoff very interesting on the subject of political communication.

Decades ago, I read George Lakoff's book "Don't Think of an Elephant" about how the R's are more successful at "framing" political debate. Still relevant today. Dems urgently need to start framing the debate, instead of talking the usual laundry list of facts & policies. #Call-It-A-Coup

"Don't think of an elephant" Democrats are not absolutely terrible at message framing. Stop playing defense. Please.

For general comms and messaging advice, this is a must-read - achieving change is not always about ‘persuasion’ or agreeing with the public’s existing views, it’s about strong, effective messaging that aligns with people’s *values* (6/)

Does sharing things like this really win over hearts and minds? Or does it just give the world's filthiest, stinkingest-rich man even more publicity? "Don't think of an elephant!"

I'm with you but please DON'T REPEAT THEIR TALKING POINTs, we learned that under Bush2 (Don't think of an elephant)!

Read George Lakoff’s “Don’t Think of an Elephant” and you will understand pretty clearly some of what is going on.

Read “Don’t Think of an Elephant”, by George Lakoff. A good deal of why this happens and what we can do about it is in there!

George Lakoff explains all of this really well in his books, The Political Mind and Don’t Think of An Elephant.

I just finished a book that I can’t recommend enough: “Don’t Think of an Elephant: Know Your Values and Frame the Debate”. It breaks down the psychology & mental framework driving our current political climate, and the role of religion & propaganda in brainwashing the right.

Sorry if that came across harsh, didn't mean it that way. I've been working with some people to figure out how best to use our words in the fight. Don't Think of an Elephant! has some good ideas for establishing the right framing. commonslibrary.org/frame-the-de...

don't lead with Musk's lie and associate the words "Social Security" together with "Ponzi Scheme" even if you say "that's a lie!" right after. It's like saying "Don't think of an elephant!" Same with saying "scam" near the end of the post.

“He who frames first wins.” - George Lakoff, PhD author of “Don’t Think of an Elephant: Know Your Values and Frame the Debate”

begging elected democrats to stop repeating trump's lies - if you adopt his framing and language and say "Trump promised he won't cut medicare" it reinforces the lie even if you go "He's lying!" right after. Don't think of an elephant!

Literally we should not repeat it at all if we can help it. There’s a great book called “don’t think of an elephant” I really recommend

George Lakoff (Don't Think of an Elephant) is a start: Simple frames, coordinating messaging between factions and groups, then repeat, repeat, repeat.

Folks. Read this short and extremely informative and helpful book. @mcuban.bsky.social

I would add that every Democratic Party official and every Democratic elected office holder needs to read George Lakoff's "Don't Think of an Elephant" and commit it to memory.

Right? Read George Lakoff’s “Don’t Think of an Elephant t.” These religious types truly believe they are wealthy because God thinks they’re better people. And if God hasn’t blessed you with abundance, you are clearly bad and no “do-gooders” (liberals and/or government) should interfere. Insane.

No. It’s just an extension and application of how people hear and process language. Read everything you can from @george-lakoff.com and don’t think of an elephant.

if you start your counter message by validating the trump's argument, you have lost the messaging battle "don't think of an elephant" stop evoking elephants!!!

No one should use the word DOGE and efficiency in the same sentence. Don’t think of an elephant ppl, it’s #GeorgeLakoff 101 sheesh

Forgot to tag @george-lakoff.com Start with the book Don't Think of an Elephant (2014 version)