ProRata.ai
@prorata.ai
📤 49
📥 21
📝 43
We build AI-powered search, advertising, and attribution solutions grounded in respect for content.
The search revolution is here—but who benefits? Our CEO @billgross.com at
@fortune.com
#BrainstormTech
made the case: future search must include fair credit and compensation for creators and publishers. 🎥 Watch the conversation here:
fortune.com/videos/watch...
#FutureOfSearch
#CreatorsFirst
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Search Engine Zero: Who Controls the Future of Discovery
What happens to the world’s largest media companies when the Big Tech spigot runs dry? As platforms tighten access and AI rewrites the rules of distribution, publishers face a seismic shift in how con...
https://fortune.com/videos/watch/Search-Engine-Zero-Who-Controls-the-Future-of-Discovery/f7f3f8b0-2eb3-4990-8b26-67bcbd70b93e
17 days ago
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Big day at ProRata: we closed a $40M Series B led by Touring Capital AND launched Gist Answers—AI search that puts publishers back in control. The future of ethical AI search is here. Read our announcement
www.businesswire.com/news/home/20...
#AI
#publishing
#GistAnswers
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23 days ago
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Our CEO,
@billgross.com
(inventor of pay-per-click advertising), is in Techer -
@caltech.edu
Alumni Magazine. Bill shares how ProRata is pioneering a fair, transparent, & permissioned based model where publishers, advertisers & creators thrive alongside AI.
www.alumni.caltech.edu/techer/stori...
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Home
ProRata builds AI search, advertising, and attribution solutions that respect the content that powers them. Discover how we deliver high-fidelity AI answers, smart ads into AI search streams, and inde...
https://ProRata.ai
about 1 month ago
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Publishers can't afford to wait on AI. As our CBO Annelies Jansen states that the time to lean in is now. We've built tech that reads the full prompt + answer to create the right ad instantly, driving better engagement and fair revenue for publishers and advertisers.
www.fipp.com/news/lean-in...
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“Lean in now”: Annelies Jansen on how AI can work for publishers - FIPP
With one billion people already using AI tools, publishers face an urgent choice: build AI engagement into their platforms or risk losing audiences for good. At the FIPP World Media Congress, Annelies...
https://www.fipp.com/news/lean-in-now-annelies-jansen-on-how-ai-can-work-for-publishers/#
about 1 month ago
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.
@billgross.com
is on a mission to save digital publishing from the AI squeeze. In a new piece by Yona TR Golding, Bill outlines how ProRata can track content in chatbot answers & pay publishers fairly. Read the full story:
www.cjr.org/analysis/cas...
#AI
#AIPublishing
#AIMonetization
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A Cash Infusion from Chatbots?
Bill Gross, the founder of ProRata, has a plan to monetize generative AI for digital publishers.
https://www.cjr.org/analysis/cash-infusion-chatbots-openai-microsoft-bill-gross-goto-chatgpt.php
2 months ago
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@cloudflare.social
stepped up its game against AI scrapers, now blocking them by default. A huge win for publishers! As
@billgross.com
says, "We firmly believe that all content creators and publishers should be compensated when their content is used in AI answers.”
www.wired.com/story/cloudf...
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Cloudflare Is Blocking AI Crawlers by Default
The age of the AI scraping free-for-all may be coming to an end. At least if Cloudflare gets its way.
https://www.wired.com/story/cloudflare-blocks-ai-crawlers-default/
3 months ago
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We’re thrilled to share that
@adweek.bsky.social
’s first-ever AI companion—making its debut at the Cannes Lions International Festival of Creativity—is powered by
Gist.ai
Answers. Read more from ADWEEK's CEO, Will Lee.
www.adweek.com/brand-market...
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Meet Your Cannes Companion: ADWEEK Launches AI Agent for the Festival
The AI tool brings the best of ADWEEK content to festival attendees—and those at home.
https://www.adweek.com/brand-marketing/adweek-ai-agent-cannes/
3 months ago
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We’re excited to share that
@adweek.bsky.social
has chosen
ProRata.ai
as the technology partner powering their first-ever AI companion at
@canneslions.bsky.social
International Festival of Creativity!
www.businesswire.com/news/home/20...
#CannesLions
3 months ago
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We’re excited to announce that Man of Many, Australia’s largest men’s lifestyle publication, has joined ProRata’s growing network of over 500 global publications/titles to license content for ethical AI use via our
Gist.ai
platform.
www.mediaweek.com.au/man-of-many-...
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Man of Many joins ProRata.AI to license content for AI use - Mediaweek
Man of Many partners with ProRata.AI to license content for AI answers, ensuring fair attribution and revenue sharing in the digital media space.
https://www.mediaweek.com.au/man-of-many-joins-prorata-ai-to-license-content-for-ai-use
4 months ago
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@bostonglobe.com
,
@vox.com
,
@fastcompany.com
& others join us, growing our
Gist.ai
network to 500+ publishers. We’re building a zero-click search future—ensuring creators are credited & paid for their work. More via
@spguaglione.bsky.social
@digidaymedia.bsky.social
digiday.com/media/boston...
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Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model
A fresh wave of publishers have signed up for ProRata’s revenue share program, and some are adding its AI search engine to their sites.
https://digiday.com/media/boston-globe-future-vox-media-join-proratas-generative-ai-licensing-model/
4 months ago
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Gist.ai
is now backed by 500+ publications including new partners
@fastcompany.com
,
@bostonglobe.com
,
@nymag.com
,
@frommers.bsky.social
,
@readersdigest.bsky.social
,
@thenation.com
,
@newsday.bsky.social
, The New Republic, The Philadelphia Inquirer, and many more.
businesswire.com/news/home/20...
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ProRata AI Signs Partnerships With More Than 500 Publications, Giving Gist.ai One of the Largest Licensed Content Libraries in Generative AI Search
ProRata.AI partners with 500+ publishers, making Gist.ai a leading AI search engine built on licensed, revenue-sharing content.
https://businesswire.com/news/home/20250606852177/en/ProRata-AI-Signs-Partnerships-With-More-Than-500-Publications-Giving-Gist.ai-One-of-the-Largest-Licensed-Content-Libraries-in-Generative-AI-Search
4 months ago
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As AI lawsuits mount, publishers still struggle to block the bots.
@billgross.com
sits in on the conversation w/@spguaglione.bsky.social at
@digidaymedia.bsky.social
about challenges publishers face in preventing AI companies from scraping their content.
digiday.com/media/as-ai-...
#AI
#AICopyright
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As AI lawsuits mount, publishers still struggle to block the bots
Ziff Davis's lawsuit against OpenAI highlights publishers' struggles to stop AI companies from scraping their content.
https://digiday.com/media/as-ai-lawsuits-mount-publishers-still-struggle-to-block-the-bots/
5 months ago
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.
@billgross.com
recently joined a panel at the FQ Lounge by The
@femalequotient.bsky.social
, titled - Relevance Amplified: How AI is Unlocking Advertising's Contextual Renaissance. If you missed it, you can watch the full discussion here:
www.youtube.com/live/pjIE3Da...
#POSSIBLE2025
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Relevance Amplified: How AI is Unlocking Advertising's Contextual Renaissance
YouTube video by The Female Quotient
https://www.youtube.com/live/pjIE3DaEcF8?si=Hs-3ogdnPTCmcWG0
5 months ago
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Join
@billgross.com
in the
@femalequotient.bsky.social
Lounge @
#POSSIBLE2025
— where business happens, conversations ignite action, ideas drive impact, and boundaries are redefined.
5 months ago
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Our CEO,
@billgross.com
, has been named to the 2025 AI Trailblazers Power 100, presented by ADWEEK and AI Trailblazers. This honor recognizes Bill's pioneering vision and leadership in the AI space, while also affirming ProRata's mission to fair compensation for creators in the AI landscape.
6 months ago
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reposted by
ProRata.ai
Davey Alba
6 months ago
NEW: Spoke to 25 small publishers about the kind of impact Google's AI changes to search has had on their businesses. Things don't look good—not for the publishers, and not for the quality of information out on the open web, which ironically Google itself relies on. Gift link:
bloom.bg/43Jmzk3
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We are happy to partner with
@wikimediafoundation.org
to ensuring fair compensation for all creators in the era of AI.
add a skeleton here at some point
6 months ago
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We are thrilled to announce our partnership with the News/Media Alliance to bring fair, transparent, and scalable AI licensing solutions to news publishers.
www.newsmediaalliance.org/prorata-lice...
This is a huge step toward a sustainable future for journalism—and we’re just getting started!
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News/Media Alliance Announces AI Licensing Partnership with ProRata
Today, the News/Media Alliance announced the launch of an AI licensing framework agreement with ProRata AI, who is working to ensure publishers and creators are fairly credited and compensated by gene...
https://www.newsmediaalliance.org/prorata-licensing-partnership/
6 months ago
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“This is the future of advertising.” –
@billgross.com
ProRata Ads launched today.
@trishlaostwal.bsky.social
writes in
@adweek.bsky.social
on how we’re transforming ad placement for the AI era.
www.adweek.com/media/ai-pro...
#AITech
#ADTech
#AI
7 months ago
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The keyword is dead. Long live the prompt! Today we launched ProRata Ads, ushering in the age of prompt-driven advertising. This revolutionary AI-powered ad platform injects hyper-relevant ads directly into AI search results and digital media content.
www.businesswire.com/news/home/20...
#AIAds
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ProRata Invents New AI Technology to Transform Digital Advertising
ProRata.ai launches ProRata Ads to Instantly Deliver Hyper- Contextual Ads into AI Search Results and Digital Media
https://www.businesswire.com/news/home/20250311529243/en/ProRata-Invents-New-AI-Technology-to-Transform-Digital-Advertising
7 months ago
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reposted by
ProRata.ai
Idealab
7 months ago
In “The Cutting Edge of AI” video with
@inafried.bsky.social
of
@axios.com
,
@billgross.com
describes the fundamental inequity in how value is extracted from creative work in the AI era.
add a skeleton here at some point
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5,000 more publishers are joining Dow Jones’ AI marketplace. Big news—but how do we ensure content creators get paid when AI uses their work? At ProRata, we’re making sure innovation doesn’t come at the expense of attribution.
www.maginative.com/article/dow-...
#AITech
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Dow Jones Expands AI Marketplace to Nearly 5,000 Publishers
Dow Jones has expanded its AI-driven content licensing marketplace to include nearly 5,000 publishers, enhancing corporate access to a diverse range of information sources.
https://www.maginative.com/article/dow-jones-expands-ai-marketplace-to-nearly-5-000-publishers/
7 months ago
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John Thornhill's
@financialtimes.com
piece highlights the growing copyright battle between creators & AI firms. At ProRata, we're not just building an AI search engine—we're pioneering a model that fairly allocates revenue to creators when AI uses their work.
#GenerativeAI
#AISearch
#FutureofSearch
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Help is coming in the AI copyright wars
Artificial intelligence companies must decide how to pay for the human-generated content they need
https://www.ft.com/content/b98979ba-6ae7-4490-97a9-127381440b1f?accessToken=zwAGLyl4Wv8QkdO5iXm6audEkNOXqRJzgUQLHw.MEUCIGo24CVPMkPhLKe9-Xu5SrIKz6DzfV_teiPJO_9J3pNvAiEAyIRF693UrH5kMUwm3-tualTM9_E4AAdwyisuRx877So&sharetype=gift&token=edc03a5f-083b-4f2d-971a-f2f6fff579c1
7 months ago
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Our CEO,
@billgross.com
breaks down how AI shifts value away from creators. Watch the full interview with
@inafried.bsky.social
(
@axios.com
) here
www.axios.com/2025/01/24/p...
#GenerativeAI
#ContentsCreators
#AIRevenueSharing
#AITech
#AISearch
#FutureofSearch
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7 months ago
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We're thrilled to be featured in Jennifer L. Schenker's latest article in The Innovator, which highlights our mission to ensure that generative AI platforms fairly credit and compensate content creators.
theinnovator.news/big-tech-nea...
#GenAI
#AITech
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The Tech Sector Nearly Destroyed Media. Can It Save It? - The Innovator
Big Tech nearly destroyed traditional media. Entrepreneur Bill Gross thinks technology could also save the industry.
https://theinnovator.news/big-tech-nearly-destroyed-media-can-it-save-it/
8 months ago
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reposted by
ProRata.ai
Clara Soteras
8 months ago
Testeando en beta
@prorata.ai
🤖 Lo mostraremos en la charla Search Barcelona el 28/02: ¿Cómo cambiará la IA la estrategia SEO en los medios en 2025? Es uno de los mejores motores de búsqueda conversacionales que cita mejor sus fuentes y otorga un porcentaje de uso de la información de cada medio.
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Sir Lucian Grainge 2025 memo to Universal Music Group staff discussed the importance of being the leaders in their embracement and advancement of “Responsible AI,” highlighting their partnerships with ProRata as well as with Soundlabs , and KLAY.
www.musicbusinessworldwide.com/read-sir-luc...
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Read Sir Lucian Grainge’s 2025 memo to Universal Music Group staff: ‘Streaming 2.0 will represent a new age of innovation, consumer segmentation, geographic expansion, greater consumer value and ARPU ...
UMG boss says: “I’m pleased to report that the Streaming 2.0 era has arrived.”…
https://www.musicbusinessworldwide.com/read-sir-lucian-grainges-2025-memo-to-universal-music-group-staff-the-streaming-2-0-era-has-arrived1/
8 months ago
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We're tackling one of AI's most crucial challenges: How to fairly compensate creators whose work is scraped by AI systems? John Werner contributor to
@forbes.com
spoke to
@billgross.com
after his presentation at the DLD Conference.
www.forbes.com/sites/johnwe...
#DLD25
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Financial Sharing Models For An AI World
"Cui bono?" (who benefits) is a time-tested phrase in the legal world, but we need to apply it to our new business world, too, a world that doesn’t really look much li...
https://www.forbes.com/sites/johnwerner/2025/01/16/financial-sharing-models-for-an-ai-world/
8 months ago
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reposted by
ProRata.ai
Bárbara Yuste
8 months ago
@prorata.ai
permite a los editores recibir una compensación por los derechos de autor de los contenidos utilizados por las plataformas de IA generativa
t.co/gKROUjDaix
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https://tinyurl.com/4eyw4t3f
https://t.co/gKROUjDaix
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We're thrilled to announce our groundbreaking partnership with American Association for the Advancement of Science (AAAS), publisher of the prestigious Science Magazine’s family of journals.
www.eurekalert.org/news-release...
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AAAS enters pilot with ProRata to bolster standards for transparency and reliability in AI searches
As part of its commitment to communicate trusted scientific findings broadly, AAAS is conducting a pilot with ProRata -- an AI company guided by the belief that content creators should receive attribu...
https://www.eurekalert.org/news-releases/1071967
8 months ago
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Our founder
@billgross.com
shared ProRata's mission to fairly credit and compensate creators in the AI era. As Bill says, the future of AI doesn't have to come at the expense of human creativity.
www.axios.com/2025/01/24/p...
#GenerativeAI
#AIRevenueSharing
#AISearch
#FutureofSearch
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ProRata AI plans to pay creators despite era of AI "shoplifting content," founder says
User protection is at the center of AI development for two AI company leaders who spoke with Axios.
https://www.axios.com/2025/01/24/prorata-ai-plans-pay-creators-shoplifting-content
8 months ago
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.
@inafried.bsky.social
discusses ProRata's mission with
@billgross.com
at
#Davos25
.
www.youtube.com/watch?v=DClY...
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Axios’ Ina Fried in conversation with IdeaLab’s Bill Gross
YouTube video by Axios
https://www.youtube.com/watch?v=DClYRqy-mBc
8 months ago
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The man who helped the world understand Steve Jobs and Albert Einstein understands that creators deserve fair recognition and compensation.
#WalterIsaacson
www.nytimes.com/2024/12/11/b...
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From the DealBook Summit: Influential People Share Their Insights
Industry leaders attending the conference were asked about artificial intelligence, the economy, international relations and more.
https://www.nytimes.com/2024/12/11/business/dealbook/leaders-advice-insights.html#link-5b6832ab
10 months ago
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At the
@fortune.com
Brainstorm AI conference,
@billgross.com
shared insights on how creators can both protect their work and thrive in the age of generative AI. This is especially timely as the intersection of innovation & intellectual property continues to evolve.
fortune.com/videos/watch...
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Brainstorm AI 2024: Building A Better Model For Creativity
Presenter: Bill Gross, Founder and CEO, ProRata AI; Founder and Chairman, Idealab
https://fortune.com/videos/watch/brainstorm-ai-2024%3A-building-a-better-model-for-creativity/8b4e0f87-6694-4fd7-93e0-532669d2362e
10 months ago
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@billgross.com
appeared on the Washington Post Live with Jason Rezaian, discussing ProRata's unique mission to fully credit and compensate content owners in the age of generative AI.
#AISearch
youtu.be/8MRb9STgaw0?...
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Bill Gross on how AI ‘should be used’
YouTube video by Washington Post Live
https://youtu.be/8MRb9STgaw0?si=6SdDNe6iPnu_Xblm
10 months ago
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In an exclusive article by
@trishlaostwal.bsky.social
of
@adweek.bsky.social
, Trishla covers our announcement of
Gist.ai
, a new AI search engine, with our CEO
@billgross.com
.
#gistai
#aisearch
#contentcreators
www.adweek.com/media/prorat...
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Exclusive: Startup ProRata.ai Launches AI Search Engine to Pay Content Creators
ProRata has inked deals with 400 major media companies, including BuzzFeed, Recurrent Ventures, and Arena Group
https://www.adweek.com/media/prorata-search-engine/
10 months ago
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Exciting day. Be sure to follow our CEO
@billgross.com
as he will be live at the Fortune Brainstorm AI Conference this afternoon. At 3:25 pm PT, he will be on stage talking about "BUILDING A BETTER MODEL FOR CREATIVITY".
fortune.com/article/fort...
#BrainstormAI
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Watch: Fortune Brainstorm AI 2024 Livestream
Watch AI experts and important players in the tech space come together in Silicon Valley to discuss the future of AI technology.
https://fortune.com/article/fortune-brainstorm-ai-livestream-2024/
10 months ago
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We would like to welcome our newest partners, including Lee Enterprises as well as the publishers of
@adweek.bsky.social
, BuzzFeed,
@dwell.bsky.social
,
@foreignpolicy.com
, Healthline,
@outdoorlife.com
,
@skift.com
,
@slate.bsky.social
, TheStreet and more!
www.businesswire.com/news/home/20...
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ProRata Announces Gist.ai, New AI Search Engine Based Entirely on High-Quality Licensed Content
ProRata.ai launches Gist.ai, a new AI search engine utilizes only high-quality licensed content. Users can sign up to request early access at gist.ai.
https://www.businesswire.com/news/home/20241209071998/en
10 months ago
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Alan Rusbridger and Lionel Barber of Media Confidential podcast discuss fair credit and compensation in the era of generative AI with our CEO,
@billgross.com
. We can no longer allow LLMs to use scape content data without compensation and attribution.
www.prospectmagazine.co.uk/podcasts/med...
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ProRata.ai | Attribution technology for Generative AI
ProRata.ai was founded to enable generative artificial intelligence platforms to fractionally attribute and compensate content owners for the use of their material. The company’s attribution technolog...
https://ProRata.ai
10 months ago
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A great conversation with Peter Csathy and Josh Freeman, our VP of Business Development, to tackle one of the most pressing challenges in the digital content landscape: ensuring fair recognition and compensation for creators in the era of generative AI.
#AISearch
youtu.be/zwhacmwPpuc?...
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Interview with ProRata.ai's Josh Freeman (by Peter Csathy of Creative Media)
YouTube video by Peter Csathy, Creative Media
https://youtu.be/zwhacmwPpuc?si=zHUXKDpS6rGYbVrv
10 months ago
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0
reposted by
ProRata.ai
Idealab
10 months ago
@billgross.com
discusses the biggest changes and challenges in the last 20 years of technology with Andrew Keen ahead of the 20th anniversary of the DLD Conference in January 2025. A must watch!
keenon.substack.com/p/episode-22...
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Episode 2259: Idealab founder Bill Gross on what's he's learned over the last 20 years
Comparing Web 1, Web 2.0 & Web 3 with our current AI age
https://keenon.substack.com/p/episode-2259-idealab-founder-bill
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We are excited to be partnering with The Danish Press Publications’ Collective Management Organisation (DPCMO) to explore collaborative opportunities aimed at ensuring fair credit & compensation in the era of generative AI.
businesswire.com/news/home/20...
#DPCMO
#AIsearch
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ProRata.ai and DPCMO Sign LOI to Enhance Content Consent, Credit, and Compensation in the Age of Generative AI
ProRata.ai and DPCMO signed a LOI to explore collaborative opportunities aimed at ensuring fair credit and compensation in the era of generative AI.
https://businesswire.com/news/home/20241125818129/en/ProRata.ai-and-DPCMO-Sign-LOI-to-Enhance-Content-Consent-Credit-and-Compensation-in-the-Age-of-Generative-AI
10 months ago
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“Revolutionizes” is right!
www.hellomagazine.com/news/731472/...
via Sophie Vokes-Dudgeon of HELLO! Magazine.
#AIRevenueSharing
#AITech
#AISearch
#FutureofSearch
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HELLO! and ProRata.ai join forces to revolutionise AI content compensation
The partnership will allow the attribution of AI search results to the publisher
https://www.hellomagazine.com/news/731472/hello-and-prorataai-join-forces-to-revolutionize-ai-content-compensation/
10 months ago
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Our CEO,
@billgross.bsky.social
, wants to make AI content usage fair & equitable.
@danielthomasldn.bsky.social
of
@financialtimes.com
writes about UK publishers including dmg media,
@theguardian.com
, &
@dailymail.co.uk
& others agreeing to licensing deals with ProRata.
www.ft.com/content/c917...
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Start-up ProRata.ai valued at $130mn after signing up UK publishers
Groups including Guardian and Daily Mail agree licensing deals to ensure payment for content
https://www.ft.com/content/c917a1e1-60a5-42c5-9158-6199f8a1f9ab?accessToken=zwAGJ1y2QwVAkdPJF6HhYKVCxdORWGGZ-KH5qw.MEMCIFbrbDHetj4taM1thFHHfRBEsJe45woH45eCW9_Eo_l7Ah999oHuV8qby7vRt0A_BHldvyhQKFhsYLHIJ2e5bSLW&sharetype=gift&token=e456d291-76bc-4663-9581-b291ed53019c#comments-anchor
10 months ago
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Our CEO
@billgross.bsky.social
gives an excellent description of why revenue from generative AI should be shared with content creators via Squawk Box Europe
@cnbcofficial.bsky.social
.
www.cnbc.com/video/2024/1...
#ResponsibleAI
#AIEthics
#PublisherRights
#MediaInnovation
#FutureofSearch
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Revenue from generative AI should be shared pro rata, CEO says
Bill Gross, CEO of Prorata and chairman of Idealab, discusses the appeal of Prorata's algorithm amid the generative AI boom.
https://www.cnbc.com/video/2024/11/20/revenue-from-generative-ai-should-be-shared-pro-rata-ceo-says.html
10 months ago
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As reported by Bron Maher at
@pressgazette.co.uk
, we're building a sustainable economic model that respects the hard work of journalists and content creators. No more "shoplifted" content. We believe in giving publishers their rightful place in the AI ecosystem. Content isn't free – it's invaluable
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DMG Media invests in publisher-friendly generative AI start-up Prorata
DMG Media says it has made a "significant investment" in Prorata, a generative AI platform that plans to share revenue with publishers.
https://pressgazette.co.uk/platforms/prorata-ai-dmg-media-guardian-sky-news/
10 months ago
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We are grateful to following European publishers for supporting our mission to credit & compensate content owners in the age of generative AI - dmg media,
@skynewsrss.bsky.social
,
@theguardian.com
, Prospect, Reach PLC, Mediahuis,
@mumsnet.bsky.social
@hellomagazine.bsky.social
and Exponential View.
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Major UK Media Organizations Join ProRata’s Movement to Credit and Compensate Content Owners in the Age of Generative AI
ProRata gains support from major UK media organizations -dmg, Sky News, Guardian - to ensure fair AI compensation for publishers and content creators.
https://businesswire.com/news/home/20241119176784/en/Major-UK-Media-Organizations-Join-ProRata%E2%80%99s-Movement-to-Credit-and-Compensate-Content-Owners-in-the-Age-of-Generative-AI
10 months ago
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