A week-ish-note ramble: medium.com/@niacampbell...

We're looking to fill a couple of Senior Content Designer roles across the OPG and Probation digital teams www.jobtrain.co.uk/justicedigit...

What's needed for an org to move from reactive to proactive? Moving from fire-fighting every day to planning long term research and maintenance, for example?

So I've only just seen these stickers but if you ever needed further proof that @transform.wales have the absolute stuff, that Goldie Lookin' Chain sticker is it. I mean their reports and tireless work to make Wales better, right. But that STICKER!

The pressure on Welsh leaders to adopt AI is everywhere. But AI isn’t a miracle cure that’ll magically solve all our budget and efficiency woes. Silver bullets rarely work if the culture stays the same. 🧵 1/3

Here's a link to the clip: www.instagram.com/p/DUV4M6IjMkC/

The FM told @willhaycardiff.bsky.social she's frustrated with the pace of digital transformation. We are too. The problem is systemic - we have an environment where it is easier to talk about change than to actually do it. Read our response, and how to fix it.

Replacing weeknotes with a weekword: norovirus 🤢

@adrianortega.bsky.social wants to know if there's a word for the feeling when someone congratulates you on something you consider bad news.

Really excited to share a thing I've been working on: a new book from @publicdigital.bsky.social on shaping technology for transformation. Tech is a fundamental part of every organisation - but they're often hamstrung by layers of digital geology, alongside huge pressure to chase the latest hype.

A new post on working in the open for leaders, from our @jocarter.bsky.social. If you're accountable for outcomes, risk, reputation and public money, but don’t always get a clear view of the work early enough to steer it, this is for you. transform.wales/blog/2026/wo...

Off the back of this post, what culture hacks have you tried at work? What worked? What didn't?

In terms of a small change: try a “should” hunt. If you expect people to act on your content (definition of #PlainLanguage), then eliminating “should” is a fairly simple way to help them. A should hunt helps to: - get to know the content - do immediate useful change - create habit of iteration

This week I'll be working on a blog post about outcome focussed delivery. What it is, what it looks like, how you measure it, and how it's different from traditional output focussed delivery If you've got anything to point me at that is good on this, point away please!

Yesterday's weeknotes: endless meetings, culture hacking, and sitting with big questions. medium.com/@niacampbell... @weeknotes-bot.bsky.social

There may be a shiny new sticker coming soon from @transform.wales 😊 Start with people, not solutions.

This week's most used emoji at work: 🫠 (It would be a lasagne if there was an emoji for that. Cc: @curiousscutter.bsky.social )

It's been more than 4 months since the move of CDPS into Welsh Government was announced. Nothing further has been shared. So we thought we'd set out what we expect to see from a new digital delivery unit. These things are crucial in establishing trust, transparency and culture.

Welsh Government announced it would absorb the Centre for Digital Public Services (CDPS) by April this year. This is such an important moment for digital in Wales. So we've set out the minimum standards we should expect from the new directorate. 👇

Weknotes: new year, finding my feet, and content groundhog day. medium.com/@niacampbell... @weeknotes-bot.bsky.social

Labour's plans for the 2026 Senedd election have been leaked to my news letter. Some of it makes sense. Some is bizarre. Some is frustrating. Much is enraging. willhaywardwales.substack.com/p/exclusive-...

I published an end-of-year review for 2025. Then I forgot to share it. It’s personal, a bit rambling, and mostly about turning 40, Japan, work, rest, and reclaiming my attention. Here it is if you fancy a read: bit.ly/49G2JbY

Prynhawn hyfryd ym mynyddoedd Brycheiniog. The view from Cwm Llwch is beautiful. 🌨️ @adrianortega.bsky.social

It’s a bit late. It’s too long, and will defo have some typos, which I’ll review again when I fire back the laptop on my back to work day tomorrow 🙈 helivans.medium.com/2025-a-yearn...

December monthnotes! A short but intense month to close the year: - service manual + Future Generations Act - service pattern library going live - fundamental user needs and invisible work - boundaries, attention, and small culture shifts Take a look! medium.com/@adrian-orte...

I've been holding boxes wrong my whole life.

Click on the part of the body you need to keep close to you?

If you read one thing today... talkingwales.co.uk/the-generati...

Neva mes wif the cats wiscas.

Dad forgetting he'd bought fill-your-own crackers is the day's highlight so far. 😂 Classic dad.

Elis y gath yn barod am y Nadolig.

Tomorrow evening it’ll be my annual duty to vaguely shepherd the activity on the #duvetknowitschristmas hashtag and urge people to give small sums to charity. 7.30pm? Something like that?

Any feel-good film recommendations?

Weeknotes: Supporting on a new app feature and mulling over the administrative burden of healthcare. medium.com/@niacampbell...

"Build a movement, not a PDF" - yes! 🙌 Thank you for this, @publicdigital.bsky.social public.digital/pd-insights/...

Welsh language awareness training is mandatory for Welsh speakers. Whhhhyyy. 😑

"Because England has one" is not a strategy. Come on, Cymru. 🙄

A personal reflection on focus, autism, and accessibility, what focus has given me in clarity and self-acceptance, and why I’m choosing to keep building better systems, even when clarity is hard to hold, as we head into 2026. annaecook.com/writing/2025...

Mapping the content ecosystem around the NHS Wales App, and other adventures. medium.com/@niacampbell...

Interested in working in the open? Have a look at this new website showcasing great examples of working in the open in Wales. (Yes, I'm biased as I'm involved 🙃 but it's really a great resource and saves you time searching leading to most active practitioners)

Inspired by attending @govcampcymru.bsky.social , me, @niacampbell.bsky.social and @monikasw.bsky.social have been working on this little website to help promote working in the open and digital resources in Wales… cymruddigidol.github.io

Did cyber security training this morning and then opened an email and got phished by the IT team. 😽

Mandatory training just got meta. "It's your responsibility to attend mandatory training".

Death by mandatory training

Such a great day at Digidol AI at M-Sparc today! I spoke to the Senedd cross-government group on digital about Transform Wales and what needs to happen to turbocharge transformation next year. Great to hear from Welsh Gov CDO around plans for ethical, human centred use of AI 1/2

Just got my Microsoft Teams Wrapped. ‘You raised your hand instead of reacting 618 times’

Let's do this! Day one of Content Strategy: Leading Change. Over a decade in the making, bringing together everything I've learned from building digital capability. It feels good to finally share it. #ContentStrategy #ContentOps

New job, community stuff, and small acts of maintenance. medium.com/@niacampbell...

Probably biased, but I'm deeply suspicious of any platform, portal, programme, team or job role that has 'solution/s' in the name. 🥸

So much good stuff here! 👀 @weeknotes-bot.bsky.social