In addition to long-standing deliverability concerns, other forces are now discouraging email marketing frequency growth—and in some cases causing frequency reductions. onlyinfluencers.com/email-market... #emailmarketing #digitalmarketing

Various kinds of AI summaries are gradually replacing carefully crafted brand copy. We’ve lost preview text for email. Are subject lines next? www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing

The Last Word on August 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...

Alt text helps a wide range of people fully understand your content, but using it optimally isn’t as simple as just inserting a text description into an image’s alt tag. blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing #accessibility #inclusivedesign

“‘Humanwashing’: Brands pretending they’re human-first, but heavy on AI use under the hood.” —Philip Teale, writer and researcher (substack.com/@philipteale)

Email marketing is evolving, driven by changes at inbox providers and new technologies available to marketers. I spoke with Mavlers’ Chintan Doshi about how brands can adapt to these changes >> www.youtube.com/watch?v=CFgY... #emailmarketing #digitalmarketing

The are lots of erroneous assumptions people make about what AI adoption has changed. But NONE ARE MORE WRONG THAN: "AI searches replace Google searches!" Nope. In fact, the exact opposite is true. 👇

Marketers love shiny tools. But skepticism isn't cynicism, it's discipline. Controlled experiments, real baselines, and verified results separate strategy from smoke. Don't let buzzwords stand in for evidence.

Delta’s AI pricing has sparked a trust storm turns out people don’t like algorithms messing with their wallets 💸

Having a customer data platform, an omnichannel orchestration engine, and customer-centric analytics are the keys to finally meeting customers’ omnichannel expectations. >> blogs.oracle.com/marketingclo... #omnichannel #digitalmarketing

Looking for inspiration for your October digital marketing campaigns? Our Content Calendar Assistant is packed with opportunities to add contextual relevance to your email, SMS, and push campaigns. Get it for free via no-form download> go.oracle.com/ContentCalen... #digitalmarketing #contentcalendar

As search traffic from Google plunges, brands are looking to build up other sources of traffic to succeed in the new post-website era. 5 strategies to pursue >> www.cmswire.com/digital-mark... #digitalmarketing #artificialintelligence #search

Start off your new email marketing relationships right by sending the most effective welcome email possible. Here are 9 welcome email best practices to follow >> blogs.oracle.com/marketingclo... #emailmarketing #digitalmarketing

This is so sad. Not because AOL is shutting down it's dial-up internet service, but because it didn't shut down a decade ago. It's 2025. Everyone in America should have access to affordable broadband. Even rural towns.

To everyone who's reviewed "Email Marketing Rules" on Amazon, thanks SO MUCH! ❤️ I really appreciated you sharing how much value you've gotten out of it. Every new review totally makes my day. Thanks again! 🫶

Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. How to use benchmarks wisely >> www.marketingprofs.com/articles/202... #emailmarketing #digitalmarketing

The Last Word on July 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...

Where are my sci-fi fans? 🖖🦾 I'm working on my first novel, a near-future dystopian sci-fi trilogy. If you're interested, follow along as I share my progress and talk about writing, publishing, my inspirations, and more. ➡️ substack.com/@chadswhite ➡️ instagram.com/chadswhite/

As AI adoption grows, some brands are seeing clear pushback from employees and their customers. The cultural impact of AI usage cannot be underestimated. The use of AI models is a great example, as this CNN article highlights >> www.cnn.com/2025/07/31/s... #digitalmarketing #artificialintelligence

While machine learning-powered copywriting tools have been around much longer than generative AI tools, their performance is mixed. Here are three ways to increase your chances of finding success with them. blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing #artificialintelligence

Looking for inspiration for your September digital marketing campaigns? Our Content Calendar Assistant is packed with opportunities to add contextual relevance to your email, SMS, and push campaigns. Get it for free via no-form download >> go.oracle.com/ContentCalen... #digitalmarketing

The issue of ethics in digital marketing is being supercharged by advances in data management, machine learning, & gen AI. Oracle’s Digital Marketing Ethics survey will help you think critically about the ethics of your brand’s digital marketing tactics. > docs.google.com/forms/d/e/1F...

Agentic AI won't make websites obsolete. It just adds a new kind of visitor. Agentic AI won't make software obsolete. It just adds a new kind of user.

Performance benchmarks can be useful, but it’s critical to understand their limitations. Join me on July 30 as I share B2B email benchmarks from different industries and world regions & explain how to use them effectively. www.marketingprofs.com/events/moder... #MarketingProfs #ModernEmailMarketing

An increasing number of AI solutions will need frequent data refreshes, if not near real-time data. That will make data access costs critical to success with AI. >> blogs.oracle.com/marketingclo... #artificialintelligence #digitalmarketing

Gmail's summary cards of the top of emails have been struggling lately, messing up key details even when they're included in the subject line. Here's just one example of these misfires. #emailmarketing #digitalmarketing

Is email marketing’s ROI too difficult to calculate? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and more. Listen wherever you get your podcasts or watch on YouTube >> www.youtube.com/watch?v=L1He... #emailmarketing #digitalmarketing

Performance benchmarks can be useful, but it’s critical to understand their limitations. Join me on July 30 as I close out #MarketingProfs’ Modern Email Marketing Essentials series by sharing B2B email benchmarks and explain how to use them effectively. www.marketingprofs.com/events/moder...

Ask ChatGPT for a random number and 60% of the time, it'll say: 27 This is a great example of how LLMs work. Highlights so much about what LLMs really are.

The Last Word on June 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...

Yahoo Mail's announced reduction in storage is completely reasonable and will help address the long-term costs of storing old emails. This is one of the solutions I recommended a few years ago in this article about expiring emails >> www.onlyinfluencers.com/email-market...

Consumers, here are the best methods for opting out of email. And marketers, here are the ways you can nudge your subscribers toward the methods that hurt your brand the least. >> www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing

Is email marketing’s ROI as good as many claim or is it a myth? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and more. Listen wherever you get your podcasts or watch on YouTube >> www.youtube.com/watch?v=PPEv... #emailmarketing #digitalmarketing

Marketing tip: Make your call-to-action impossible to miss. Buttons beat text links every time. The easiest way to increase conversions/payments/signups is to add a button to your renewal emails, landing pages, etc. When in doubt, add a button.

Lead Nurture Campaigns Every B2B Brand Needs 🏛️ Traditional lead nurture campaigns 🛍️ Post-purchase nurture campaigns 👀 Non-buying path nurture campaigns 🐜 Mini-nurture campaigns Do you use all 4? blogs.oracle.com/marketingclo... #emailmarketing #B2Bmarketing

An email ‘newsletter’ can be almost anything… Paid or free. 1st- or 3rd-party content. Linked or included content. Daily or less often. Periodic or sporadic. But there’s one thing it must be… www.onlyinfluencers.com/email-market... #emailmarketing #digitalmarketing

Meta's new WhatsApp ad push: no ads in chats (yet) but trackable behaviour channel ads, and even subscriptions. Once your app starts to feel like Facebook, trust takes a hit. Are we watching the slow death of ‘private’ messaging? www.bbc.co.uk/news/article...

Amazon extends Prime Day to four days, starting July 8. Retailers, ready your counter-programming. www.cnbc.com/2025/06/17/a...

With the ANA EEC awards, we'll be looking to recognise new thought-leaders in our industry. But what makes a good thought leader? Here's my take on the question: bit.ly/3wU4Ymr #email#emailmarketing #emailawards #emailgeeks

Need y'all's help. Been running a guerrilla campaign to get the acronym GEO associated with Goose Egg Omelets. It's a fun, easy project: whenever you see GEO appear on the Internet, just leave a comment about Goose Egg Omelets. Soon enough, the AI models will get it 😎

AI solutions fail for a variety of reasons. We explore the 8 most common ones... blogs.oracle.com/marketingclo... #digitalmarketing #artificialintelligence

Links were/are used as a proxy for popularity as it manifested on the web. Link graph will rot if behaviour moves to conversational/in-app. Language graph is interesting to think about in terms of non-equal mention/nodes disconnected from the web.

Today seems like an appropriate time to review When to Hit Pause on Your Digital Marketing Campaigns >> blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing

Personalization can be powerful, but if you push it too far, it starts to feel creepy. Along with other email experts, I spoke with Stripo about avoiding crossing the line. stripo.email/blog/persona... #digitalmarketing #personalization

Product discovery continues to change, and AI will only make it messier. chainstoreage.com/survey-socia... #SocialMedia #GenZ #Search #Ecommerce

Recognizing the risks tariffs pose, some brands are using their marketing programs to position themselves with their customers to try to minimize the impact on their customer relationships—with more messaging to come in the months ahead. www.cmswire.com/digital-mark... #digitalmarketing

The Last Word on May 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...

Unsurprisingly, Google's AI Mode is becoming more popular. I'm an AI skeptic, and even I have to admit it's a superior user experience. The web has become so bad that a mechanism allowing us to engage with content without its shit is likely to become the default. www.linkedin.com/feed/update/...

There are several brand behaviors that tend to lead to marketing messages unfortunately feeling like ads. Let’s talk about five of them… blogs.oracle.com/marketingclo... #digitalmarketing

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