95% of enterprise AI pilots fail while employees spend $13B on personal AI tools. The gap? Empathy. Our new research by @cjammet.bsky.social shows why human-centered design is the key to #AI success at scale. gather.co/research/ai-...

#SportsMarketing's getting crowded. Even tennis coaches' boxes now command premium deals. Our MD David Gaspar told @thedrum.bsky.social: today's startup league partnership becomes tomorrow's breakout story. Smart marketers find emerging opportunities b4 saturation. www.thedrum.com/news/2025/09...

Our Founder Justin Tobin on why corporate #DEI silence = complicity. Leading companies know: real commitment to diversity is embedded in culture, not just mission statements. Essential reading 👇 www.fastcompany.com/91368873/wit... #corporateculture

My #MediaPost byline on @bsky.app's Trust Revolution: A platform where followers of you AND your topics actually see your content—no link suppression, no algorithmic manipulation. what a novel concept! www.mediapost.com/publications...

Our Community Strategy Lead @bxblanco.bsky.social just dropped essential insights in @adage.com about building inclusive communities that actually work. Stop scheduling people's identities. Start creating spaces for real participation. 💡 adage.com/opinion/aa-h... #CommunityStrategy

Our Dave Gaspar in @campaignus.bsky.social : "If today's graduating marketers keep asking 'how does this drive sales?' they won't get caught up in the latest hot craze." Marketing without sales impact is expensive art. (Paywalled) www.campaignlive.com/article/cap-... #Marketing #Sales

Our Managing Director @cjammet.bsky.social explores @bsky.app's trust revolution in #MediaPost. With 36M+ users, no algorithmic link suppression, and user-defined feeds, the platform offers unprecedented visibility for specialized content and expertise. www.mediapost.com/publications...

My friends Jason Oberholtzer and Mike Rugnetta did some great work and got recognized for it, yeah baby

Our Head of Content @butterdishdemon.bsky.social just won a #Webby for Best Live #Podcast Recording with @neverpo.st !! 🏆 www.neverpo.st #WebbysWinner #IndependentTogether

Our MD @cjammet.bsky.social in @thedrum.bsky.social: " #AI won't replace #CMO s but will separate visionary leaders from tactical managers." Human creativity and connection remains irreplaceable. www.thedrum.com/news/2025/05...

Our latest video showcases #IBM × #ScuderiaFerrari 's game-changing partnership! Two iconic brands revolutionizing the #Formula1 fan experience with #AI. We're incredibly proud to help tell this story of innovation. 🏎️ #F1 #IBMwatsonx www.youtube.com/watch?v=26MF...

It’s heeerre… #bskynews

LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE) Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills. #ai #llm #news

Instagram Experiments With Collaborative Stories Feature www.socialmediatoday.com/news/instagr...

techcrunch.com/2025/02/01/h....

Tariff turmoil may have killed the tech M&A market’s comeback The tech market doesn’t need to be soaring up and to the right to foster healthy M&A activity. Deals can get done even in down markets. But can M&A thrive in an... @cosmicmeta.io #M&A https://u2m.io/6sU3wJyi

Thrilled to see Gather's David Gaspar in @creativebloq.com.web.brid.gy's best car ads roundup! His take on Mercedes' "Racing is a state of mind" campaign: "The best car ads sell a feeling." #AutomotiveAds #AdExcellence What's your all-time favorite car ad? www.creativebloq.com/creative-ins...

YouTube Continues To Dominate Streaming Market Share www.socialmediatoday.com/news/youtube...

“Evolution of Apps” - new cartoon and post marketoonist.com/2025/04/evol... #marketing #cartoon #marketoon

#MIT research shows banning #AI tools drives shadow usage. Smart orgs adapt security for the AI era w/ local #LLMs & secure #RAG. Enable innovation w/ guardrails, not prohibition. The future belongs to those who empower creativity while respecting security. #BYOAI www.pymnts.com/news/artific...

When billionaires manage the deeds and algorithms, you're not seeing the true flow of information and discourse; you're seeing it through the enshittified profiteering-tinted lenses that the owners want you to see.

This whole thread is a great example of why the decentralized web is so necessary, especially one who's query/feed logic is MANAGED AND OWNED BY THE USER THEMSELVES.

We view the Bluesky app as a lobby to the open social web, and we don't demote or throttle links. We believe it should be easy for you to connect your social following here with your web presence elsewhere.

We 💙 links! Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites. For those setting up analytics, Bluesky's referrer is go.bsky.app.

"AI's true value lies in amplifying human capabilities." Gather #founder Justin Tobin shares with @forbes.com why the #humanfactor remains essential in successful #AI implementation. www.forbes.com/councils/for... #AI #FutureOfWork

"People are waiting to see how the jacks actually fall." Dave Gaspar shares insights in @digidaymedia.bsky.social on how #marketers are navigating economic uncertainty in 2025's #tariff landscape. digiday.com/marketing/tr... #MarketingStrategy

fantasizing about a world where an opposition congress responds to trump’s attempts to usurp legislative power by defunding the entire white house staff

Journalists should report the truth the way this judge laid it out.

Works as advertised

New Gather Dispatch #podcast: When #DEI & #ESG meet political pressure, what's at stake for business? Featuring voices from #Bloomberg, @butterdishdemon.bsky.social, JSA LLC, & Bespoke ESG on building resilient programs in uncertain times. the-gather-dispatch.simplecast.com/episodes/dei...

Brilliant: @flashes.blue filters @bsky.app 's visual content into an Instagram alternative using #ATProtocol. Shows how open frameworks enable focused social experiences without rebuilding infrastructure. Democratized social platforms FTW 🙌 techcrunch.com/2025/02/06/f...

Our Head of Emerging Media @cjammet.bsky.social t weighs in on @digidaymedia.bsky.social about the 2025 social media landscape. Smart brands are staying strategic with experimental budgets until platform dynamics stabilize. Read here: digiday.com/marketing/as... #MarketingStrategy #SocialMedia

Stop framing abolishing fact checking as an embrace of free speech! Fact checking is speech!

Anthropic reportedly in talks to raise $2B at $60B valuation, led by Lightspeed

Several tech watchdog groups condemned Meta’s decision to effectively end its fact-checking program, warning of the potential for a surge in disinformation that could lead to more conspiracy theories.

Meta's fact-checking partners, including USA Today, say they were blindsided by Meta's decision to drop them and reject claims of being "too politically biased" (David Gilbert/Wired) Main Link | Techmeme Permalink

As Meta chases engagement over trust, decentralized social platforms offer a compelling alternative for brands and institutions seeking stability. #TechPolicy #ContentModeration

As Meta chases Zuck's self interest over trust, decentralized social platforms offer a compelling alternative for brands and institutions seeking stability. #TechPolicy #ContentModeration #socialmedia #digitalmarketing

Meta's latest moves - ditching factcheckers and relaxing content controls - perfectly illustrate why centralized platform control is dangerous for public discourse.

These politically motivated decisions again showcase why a #decentralizedweb and #federated social platforms are so important. we take these communications platforms for granted, only to see them utterly wrecked by self-serving interests of owners. #fediverse www.theguardian.com/technology/2...

AI is turning search engines into answer engines, and click rates are dropping. But the news might not be all bad, @mathonan.com reports www.technologyreview.com/2025/01/06/1...

Reddit unveils Reddit Pro Trends, which allows companies to see what users are discussing about "virtually anything" on Reddit, and a new ad format for AMAs (Kyle Wiggers/TechCrunch) Main Link | Techmeme Permalink

Fresh ep! The gather crew goes deep on 2024's digital shenanigans: #AI hype vs reality, algorithm fatigue, and why we're all tired of social feeds becoming QVC cosplay. Real talk about what's actually working (and what's definitely not) heading into 2025 🎯 #DigitalStrategy gather.co/dispatch/202...

Our own Dave Gaspar weighs in on the surge in women's #sportsmarketing and what it means for brands in this insightful @digidaymedia.bsky.social piece. The takeaway? Every brand needs a position on this growing opportunity. #WomenInSports #Marketing digiday.com/marketing/br...

📢 App Version 1.96 is rolling out now (1/6) In this release: a notifications Mentions tab, reserving your default username when you verify your account with a domain, and other improvements!

Great piece in @techcrunch.com on @jay.bsky.team + @bsky.app 's thoughtful approach to #monetization. Love seeing a platform prioritize #UX over quick profits. What monetization models do you think actually enhance platforms? techcrunch.com/2024/12/05/b...

I wrote a piece a few months ago about how it's imperative for media organizations to exist on decentralized platforms as it presents the exact kind of corpo-fascist fuckery we've seen the so called "free speech absolutist" engage in over on #twitter / #X. it's great to see them start to come over.

1/ With more users joining Bluesky, we know how important it is to identify which accounts are real. Users deserve confidence that the accounts they interact with are authentic. Sharing some details about our impersonation policy 🧵

Big ups to @campaignus.bsky.social for featuring diverse takes on #BlueSky's rise and the future of #decentralized social. Smart perspectives across the board. My take: Easier UX wins and showing people what they want makes all the difference (looking at you, #starterpacks and #skyfollowerbridge) 😏

Are we heading toward a new era of #decentralized social media? Our MD @cjammet.bsky.social weighs in alongside other industry voices on #BlueSky's growing influence and what it means for #DigitalMarketing #SocialMedia #BlueSky #twitter @campaignus.bsky.social www.campaignlive.com/article/blue...