loading . . . How Six Flags is making ads for âreal horror fansâ The theme park is building a reputation for immersive, spine-chilling experiences, drawing inspiration from A24 and crafted for true genre enthusiasts. The chief creative officer at TMA, the agency behind the work, shares insights into âCome Out and Play.â
With Halloween right around the corner, Six Flags is gearing up for one of its busiest periods. Since the 1980s, the theme park has hosted an annual Fright Night, featuring haunted mazes, scare zones, live shows, and a transformed park. To promote its spooky offerings, last year the park unveiled a five-minute horror film titled âTick Tick Tickâ, which featured a clown terrorizing some unsuspecting housemates.
It was a bold move. Marketers are often told that long-form content doesnât resonate and that audiences have ever-shortening attention spans. Yet the ad was a hit. This year, Six Flags is doubling down with an eight-minute horror film, âCome Out and Playâ.
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