The Drum (@thedrum.bsky.social)

Judge of the Day: Campari’s Jeremie Moritz explores what makes digital human As part of The Drum Awards Festival’s Digital Experience jury, Jeremie Moritz brings a global marketer’s perspective on how technology and creativity can combine to make brands not just efficient, but emotionally resonant. With over 20 years in digital strategy, eCommerce and integrated marketing, Jeremie Moritz has helped shape how some of the world’s most iconic spirits brands connect with consumers. As global head of integrated marketing at Campari Group, he oversees transformation initiatives across more than 50 brands and 25 markets, blending innovation with the storytelling spirit that defines the company’s heritage. Moritz sees AI as fundamentally changing how brands design digital experiences. “AI is moving us from reactive to predictive,” he says. “Instead of waiting for customers to tell us what they want, we can anticipate needs and serve up content, offers or experiences at the right time in the right context. It’s not just about personalisation at scale, it’s about creating relevance that feels intuitive. Done well, it makes the experience feel less like marketing and more like a service.” Read more here http://dlvr.it/TNjd8f