“While some creators are making millions selling bathwater, the average income from adult sales is closer to $5,000 a month. Sex work is work, and at the heart of the adult creator community are hundreds of thousands of small, independent creators building their businesses one clip at a time.”

"The question isn’t just a matter of accounting or accuracy. The extremely low revenue figures equate sex work with trafficking, and are used to justify increased censorship, policing and banking discrimination. Better data is both a business and a political issue."

It’s just a job.

#sexwork #sexworkiswork

"Newer creators earn around $16,000 annually on average, while that number shoots up to $74,000 for those who've been in the industry for five years. And for creators who've been in the industry for 5+ years and only work in adult, the average income is more than $111,000, according to SWR Data."

SWERFs and religious right are have been using faked numbers to justify censorship, policing and debanking of adult creators. This year's State of the Creator proved how wrong that data is. This week, we dive into how (and how much) adult creators are earning. 🧵

"SWR’s data suggested that the rise in the importance of clips sales to adult content creators was at the expense of fan subscription sites. Sustained mistrust of OnlyFans, the world’s biggest platform for porn creator subscriptions, could help explain this."

SWR's @melrose.bsky.social and @mikestabile.bsky.social sat down with @hansbuetow.bsky.social at Never Post to talk about what really draws fans — authenticity and intimacy.

#sexwork #sexworkiswork

TRUE! It's difficult to make content and then be ready to chat with individuals at any given time. Sure there are some great fans who are patient but there are many entitled enough to think they pay for your time on their clock. You gotta set boundaries and enforce them daily. It's exhausting!

"Creators are tiring of fan site hustle culture. While subscription sites really launched the fan site revolution, we’re starting to see creators question the trade-off for having to be on 24/7.” — @melrose.bsky.social of sexworkceo.bsky.social

When I pay for pornography, I: 1) Don't want to have a monthly subscription 2) Want to be able to download and own what I buy 3) Want to be able to be selective 4) Want the artist to be able to make something once that they can continue to profit off of rather than constant live streams

Some great up-to-date info for creators! Thank you @swr-data.bsky.social for collecting and analyzing this data for everyone! 📊

"Perhaps the froth is settling. According to the data, the shift back to clips among creators has come at the expense of fan sites ... Together, the data may be signalling a new phase of the creator economy"

Adult creators are increasingly turning to clip sales to drive income. In our latest "State of the Creator" report, we took a look at the data to understand where (and why) the market is shifting. substack.com/@swrdata/not...

Perhaps it's not shocking that @swr-data.bsky.social found that creators views of ManyVids have turned negative, and became more negative over the course of the fall.

The first installment of SWR's State of the Creator is out. We crunched the numbers to find the five platforms that creators love (and two that they don't.) By nearly every metric, LoyalFans is is winning adult creators ... while nearly every other metric shows OnlyFans on the decline.

Thanks to the over 550 adult creators who took this year's survey. Thrilled to be able to announce that we were able to raise over $8,000 for nonprofits that serve sex workers. We've been going through the data and will start releasing insights this week: the creator industry is rapidly evolving.

If you're an adult creator who hasn't gotten the 2025 SOTC survey yet, let us know! The more creators who participate, the better we can document our community, especially under-represented communities (creators of color, male creators, trans creators, M4M creators). DM or tag us and we'll send.

The annual State of the Creator is coming to a close! The anonymous, SW-led survey is designed to give creators critical insight into the current market. If you're a creator and haven't taken it yet, DM or tag us so we can get you a link! Each one taken raises $15 for a sex worker non-profit.

Our 2024 Top Platform List is out! @onlyfansblue.bsky.social is still #1 (used by 71% of creators), with ManyVids @manyvids.bsky.social, 53%), @fansly.com (36%), @realloyalfans.bsky.social, 35%) and @clips4sale.com (30%) rounding out the Big 5. LoyalFans is growing fastest. Full report below.

For our Bsky debut, we're releasing of our 2024 State of the Creator report — a deep dive into the demographics, work patterns, challenges, and platforms used by adult content creators. Because creators need real data to succeed. Buckle up. 🧵 www.canva.com/design/DAGYe...