We are going to win.

we lost a queen 👑

WATCH: "They are underwater across the board, and they know it. And that is causing them to double down in public. But it is backfiring. That is why—whether it's a shutdown, whether it's all of this—they want us to blink first. And we have too much to save," says AOC.

Beat perfect edit by Andy Jurgensen

This feels like @gruber.foo take on Days of Thunder aka Days of Silence. #apple #cupertino

Apple engineer Steve Milne recalls. Which chord to use for the Mac II boot chime. A major chord (tonic, major 3rd, fifth) has a positive, perhaps corny sound. A minor chord (tonic, minor 3rd, fifth) sounds sad. We settled on a power chord (tonic, fifth) - the most neutral. books.by/john-buck

Bob McNinch recalls. Jobs said, 'If there's anything I can do for you, come to my office'. I did 'To make more sales in Europe we need a localized Lisa keyboard with characters like Å and Ö. "Don't worry. We're going to fix it in software". And walked away. books.by/john-buck #apple #jobs #design

Tom Erickson notes: This was before Apple turned into a vampire ecosystem where everything tries to suck money out of people. We were on a mission. Whatever you could do to make something attractive, engaging, and understandable for people. And nothing else. books.by/john-buck #apple #HIG #design

Jim Reekes recalls: I had a music background, and was put in Apple tech support to fix sound problems. Developers contacted us with very technical programming questions. If we couldn't answer, we'd go to the actual engineers working on the OS to find the answers. books.by/john-buck #apple

Another unique Steve story from Inventing the Future. inventingthefuture.ghost.io/unix-on-the-... #apple #jobs #unix

A fabulous Woz story from Chuck Mauro. And a typical Steve story. tinyurl.com/yckbhx85 tinyurl.com/yrxuu8db #apple #wozniak

Watching the first episode of #AlienEarth inspired me to make a free Final Cut Pro title template that emulates the MU-TH-UR chat user interface, and also on-screen titles. alex4d.com/final_cut_pl... It’s about time I got back into making free tools for Final Cut users!

i’d rather they could spell Off rather than Of

"Apple is in danger of looking like a laggard, not a leader. It must prove that it can introduce new technology, get it to market in a reasonable timeframe, and at a reasonable price. It has to continue to attract good work from third-party developers. We'll be waiting." InfoWorld, Oct 1990

Jeremy Jones recalls: "What Steve Hain and I had written in a basement, was now good enough for former Xerox PARC scientists, Larry Tesler and Alan Kay, as well as Newton's Steve Capps and Steve Sakoman to tell John Sculley to buy Coral Software and create Dylan." books.by/john-buck #apple #dylan

Vicki Brown recalls Project Oreo: Our building was off campus and there wasn't any of the Tech-Bro culture. This was Apple, and this was Unix. And between the two of those, if you knew what you were doing, you were a member of the team, and that's all that mattered. books.by/john-buck #apple #unix

Rod Perkins recalls ATG in '87 "We laid out what users would want from ‘Spider’, adding live audio capability gave rise to voice calls between Macs, like what we have now with Teams and FaceTime, and we saw the need to leave a Voice Message if the respondent was busy or away." books.by/john-buck

Chris Crawford, pioneer game designer: "With the benefit of hindsight it's easy to see the Apple II's success but that wasn't clear in 79. Computer junkies bought the less expensive TRS-80 and PET. The II's color display advantage was shattered by the Atari 800's debut" books.by/john-buck

SuperMac’s Steve Edelman recalls Apple in 87: That Steve (Jobs) was in exile and not able to resist or even kill an expandable platform was crucial. It allowed the development of products allowing functionality over costs, coming from individuals, inside the company and outside. books.by/john-buck

Should chyron read ‘assassination’ rather than shooting? @msnbc.com @nicollewallace.bsky.social #deadlinewhitehouse

Rumor is Philip Rucker and Carol Leonnig have a new book in the works. “Sharpest Bulb aka Trump 2” 😵‍💫 @carolleonnig.bsky.social

If the Mac was to get millions of colors, it meant someone had to turn Atkinson's QuickDraw into Color QuickDraw. @geprgec.bsky.social recalls: "Steve Jobs told me I must consult Bill Atkinson on any changes I had planned for QuickDraw. Steve held Bill in extremely high regard." Vale Bill Atkinson

HyperCard was ahead of its time. “I grew up in a box-centric culture at Apple. If I'd grown up in a network-centric culture, like Sun, HyperCard might have been the first Web browser. I thought everyone being connected was a pipe dream. Boy was I wrong." Vale Bill Atkinson @karaswisher.bsky.social

Australian? Austrian? close enough, not. ffs Times @karaswisher.bsky.social @nytimes.com

Cal Hewitt recalls his start at Apple. "Steve (Jobs) was a visionary.There was a lot of ‘It's too bad that he left, what are we going to do?’ But that dissipated. It allowed a bunch of smart people to try ideas that they may not otherwise have been able to try - and flourish." books.by/john-buck

If Mark Gurman's OS26 "scoop" turns out to be b/s, I think Apple will have a decent idea who his sources are.

Former Apple scientist David Gessell: "The Advanced Technology group was the perihelion of pure research when so much was invented that still makes our lives work. The DNA of those inventions persists in today’s computers, UX models, and even in the hardware and code." books.by/john-buck

Gotta love an economics prof who explains the impact of Trump tariff's clearly and quickly, and saves time to plug Australian wine on MSNBC :-) More please @justinwolfers.bsky.social @chrislhayes.bsky.social @allinwithchris.bsky.social

Apple scientist Jean-Charles Mourey recalls the Advanced Technology Group: "It was like walking around James Bond's gadget lab. So many smart, innovative people with grand ideas, doing important work, that we believed could change the world. My friends thought I was in a cult." books.by/john-buck

Eric Hoffert recalls: Steve Jobs got word of my decision. My phone rang. 'Hello' 'Hi, it's Steve' 'Oh. Hi, Steve' 'You're making the stupidest move of your career. Apple's big, fat, and slow moving. We have all the best people here at NeXT. You need to rescind your Apple offer.' books.by/john-buck

Long time listener, first time caller. Did NYT pitch the headline "How Kara Swisher Scaled Even Higher" before or after they took the non-metaphorically scaling photo? 2nd -shouldn't you be in a harness ;-) 3rd -scaling a pile of literal cash. @karaswisher.bsky.social @profgalloway.com

Charlie Bedard ran Project Rosebud inside Apple. ‘How we get the user to generate a query, find results they like and say to the device - more like this? How do you teach your Mac to think? We were trying to create a compelling USP to have a Macintosh. books.by/john-buck

Mike Potel recalls: "JLG was grounded in user experience. Anything that wasn’t ready for prime time got the evil eye, but he encouraged thinking out of the box and backed fledgling ideas. Engineers saw him as a protector, save for when he was shooting down your great idea." books.by/john-buck#in...

Apple late to the market. Again. Optical Media lead Tim Oren recalls 1988: "HyperCard and the CD-ROM were out the door but Apple was trying to catch up using technology that was marginal for the task. The latest Mac SE was barely 20% faster than the original Macintosh 128." books.by/john-buck#in...

I'm sorry everyone but someone on TikTok actually built one of Wallace's machines from the films and you have to see this:

Shepardson Microsystems hired Paul Laughton to write a DOS for Apple. "It was a piece of cake." At the time Steve Jobs pitched Bob Shepardson. “To buy his company to form the nucleus of Apple's software development (for) 10% of Apple's stock. Bob refused the deal." books.by/john-buck

Trump’s approval at 100 days lower than any president in at least seven decades-> “this when those of us in Westminster democracies can pressure our elected reps to dump their clown leader”. @maddow.msnbc.com @nicollewallace.bsky.social

Ron Johnston recalls: We worked in secrecy at Apple for a year, then Jobs found out, came to my office. ‘Ron, this project is done.' I said, ‘No, no, no. We need a modern OS on Unix. He looked straight at me, ‘There will never be a Mac on top of Unix. I forbid that. And walked out books.by/john-buck

14 year old Jon Krakower packed groceries at a Texas supermarket. “I remember it as a puzzle. I’d look at everything on the conveyor belt, and quickly work out the most efficient way to pack a customer’s bag.“ Guess who invented the modern laptop layout with the PowerBook140? books.by/john-buck

Chuck Mauro recalls: I saw the Annie prototype in July 79 with plug-in ROM cartridges for games, software, & languages. It would have set a new standard in the home market. Woz’s motivation was probably to stomp all over NES, Atari, C64 & Coleco, @stevewoz.bsky.social https://books.by/john-buck

PARC was going to be CORC. Xerox’s new laboratory was planned to be built near Yale University and Xerox's headquarters in Connecticut until lab director, George Pake, successfully advocated for space within the Stanford University Research Park in Palo Alto, California.#inventingthefuture

20,000 in ruby red Utah on their feet, in community, and ready to organize for a better world. A better world is possible.

If 47 tries to run for a third time surely @barackobama.bsky.social is the Dems candidate?💥

In years to come, the people who did this will be the ones who will go to jail.

Not sure if it’s my carrier @Telstra or @Apple OS? 📲 Either way. I like.

As of Friday, there have been 46 cases in which federal judges have blocked Trump policies. The rulings in those cases have come from 39 different judges appointed by 5 different presidents (of both parties) to 11 different district courts across 7 different circuits. Maybe it's not the judges?

Make Apple (Intelligence) Great Again? Annie: game device. Demo’d IRL Canceled. Apple III: Shipped. Canceled Apple IV: Proto’d. Canceled Lisa: Shipped. Canceled Mac Portable: Shipped. Canceled Rosebud & Spider aka Google Search & FaceTime Proto’d, built, demo’d IRL, canceled books.by/john-buck

‘Vandals in the White House’ no longer reliable allies of Australia, former defence force chief Chris Barrie says. Vandals. Perfect.

There’s probably a warehouse in Shenzhen filled with these. Waiting for Siri to catch up. Over to you s/w.

I think Apple understand ‘how hard it is to cancel’ - think Titan. Apple Car. Literally a moving target.