And if space is an issue or you're looking for an air purifier for your car, then check out our latest video, where we shortlisted the best small devices we have tested (minimum 120 cfm): youtu.be/7jWgPimTpeE We also included a section on small units we do not recommend 🙅

Live footage of Keir Starmer this morning 😄

A consumer’s guide to not being duped into buying bad products online: wapo.st/4j6aKd7

If you live in an area affected by wildfire smoke and can’t afford to buy an air purifier, please consider building a Corsi–Rosenthal Box as you might have all the components at home already. Here's what you need + how to do it:

No wonder Musk wants to keep the reasons for the crashes secret despite hundreds of crashes. TESLA suggests the data is proprietary… but this YouTube report suggests that it over relying on cameras rather than eg radar …LIDAR (which is very expensive …but used by other car manufacturers)

OK, our last year-end piece appears on a new site. For my best blog post of 2024, I had to give it to @ichbingisele.bsky.social and @dannyashton.com. They called out something real, and it’s hard not to ignore the importance of what they caught. tedium.co/2024/12/31/b... new @tedium.co

Woah!! This is nuts. Sergei & the Westminster Spy Ring has gone straight to number 2 news show on Apple podcasts 🙏🙏🙏 Would love to hear what you think of it so far… podcasts.apple.com/gb/podcast/s...

I'm coming up on 7 years out of the SEO world, but I still find investigations into black hat tactics like this fascinating: recleudo.com/under-google... Wild that cloaking, redirects, fake 404s, casinos buying content sites, et al. still work after all these decades.

Slow the spread of respiratory illnesses during the holidays with the quietest tabletop air purifiers. 10% off Exhalarons code WINTERPREP remains active through Christmas!

Big fan of the SmartAir SA600 5 speed: Smart Air SA600 Review — Is It Worth It? youtu.be/mfGREIur0nQ I like The unbonded filter design, simplicity and lack of lights when running.

If it ain't broke… A Google homepage for every month since its launch. Screenshots courtesy of the Internet Archive which helps preserve the internet.

This is rich considering the state of Google search results.

1) This feels like really good, bold public interest journalism by the BBC! 2) If you were around social media / online publishing circa 2014 and followed The Social Chain, it was soooo baffling to watch his reinvention as a business guru. www.bbc.co.uk/news/article...

to add to to this: I want journalists to know there are countless “content creators” using your reporting, misrepresenting it, erasing your existence & profiting from it. i found this podcast that literally PHOTOSHOPPED MY NAME OUT of my own fucking story. are we going to take this shit lying down?

Our review of the SA600 from @smartairuk.bsky.social is now live on YouTube! ⭐️ Energy efficient + quiet yet high performing at lower fan speeds ⚡️ Comes back on after a power cut 💡 Lights switch off automatically 💰 Higher filter costs due to having a double set of filters youtu.be/mfGREIur0nQ?...

A full review of the AirFanta 3Pro from @adamwong.bsky.social. Overall, a highly performant air purifier with a low price tag! breathesafeair.com/airfanta-3pr...

If you've been affected by redundancy this year, I want to help. You can have my SEO course for free. Simply fill out this Google Form and I will email everyone on there a 100% off voucher code on Tues 17th December. It's 16 hours of high-quality, on-demand video. Form: forms.gle/bQ558zhHKLKd...

SmartAir SA600 review: youtu.be/mfGREIur0nQ?... Really happy with this review. @smartairuk.bsky.social

Our 6XL air purifier has a CADR of 290 cfm, uses two 3M Filtrete MPR2200 (MERV13) and runs very quiet at under 40dB.

💯Clean air delivery rate (CADR) is more important than HEPA rating! I have been buying portable air cleaners for the lab and home that are not HEPA-level but offer a high CADR per dollar spent and low noise. Marwa Zaatari's comparison chart from 2021 is a good way to think about this.

www.ft.com/content/2c14... More evidence that (1) AGI isn’t a real thing/‘target’ beyond shrewd policy spin (2) the end of a “partnership” with Microsoft is the real existential threat for Open AI. A good time to read our new report @bcmerchant.bsky.social: ainowinstitute.org/general/ai-g...

Keir Starmer is considering closing a loophole that would allow Elon Musk to bankroll Nigel Farage and Reform, one of his ministers has signalled. Under the proposal, donors would no longer be able to funnel donations to British political parties via UK companies bylinetimes.com/2024/12/06/k...

My X engagement has officially passed away, RIP ⚰️ 9,000+ followers and tweet liked by accounts with ~25,000 combined followers...689 views and that's one of my recent top performers 😂

The Midea is found in Europe, the Lago is found in the U.S. We opened up both of them (and the AP003) and found the model KJ-350G-S1 stamped across all three. Same model with a license to be rebranded and sold. Danny shared how it works starting at this point of the video youtu.be/HwrAv4Vah0s?...

A conventional air purifier (eg. AirFanta 3Pro) typically requires three air changes to reduce the airborne viral load by 95%. In contrast, an N95 mask can achieve the same level of reduction instantly. While air purifiers are effective over time, they don’t provide immediate protection. (1/6)

People often take clean water for granted, but it hasn't always been this way. In the 19th century, pioneers like John Snow and Louis Pasteur uncovered the link between cholera and contaminated water.

In February 2024, we said that Google was killing the independent web with its bias toward big media. Ten months later, Google invited us to their HQ alongside other web creators to discuss. In our latest video, we discussed everything: www.youtube.com/watch?v=aye4...

Our roast made us laugh out loud 😂 "Their rants about Google’s grip on independent media are like a breath of fresh air, if fresh air also had a bone to pick with Big Tech." ➡️ blueskyroast.com/roast/housef...

This press release from Taboola in March aged like milk - www.taboola.com/press-releas.... In their original writeup, Google even mentioned "Turnkey" for clarity on what is site reputation abuse.

As an SEO, I’ve seen the @housefresh.bsky.social & visibility on Google discourse. Now I’m actually looking for an air purifier & dehumidifier, I’ve been reading their content. Kudos to @dannyashton.com & co - it’s fantastic. Exactly the type of content I want to help make a purchasing decision.

A Splendid Affiliate Marketing Day to Those Who Celebrate Black Friday: A good encapsulation of why the internet is the way it is. 🔗 www.404media.co/happy-affili...

Last night we turned Bloor Street into an equivalent highway 401 for bicycles, because the government passed overreaching legislation to remove protected bicycle lanes in Toronto, and further restrict their installation everywhere in the province. #BikeTO #ONpoli

TIL there is a very successful parasite SEO operation built on turning once trusted publications like RWW into crypto and gambling shills. ► recleudo.com/under-google...

Fancy hearing about when me and @ichbingisele.bsky.social met the Google engineers back in October - youtu.be/aye4V4WXXzQ?... Be aware it’s long, 1 hour 37.

I started a gaming site. It blew up, then crashed. From just me to a team of 30 and back down again...except for one hire I didn't even advertise for. I got a special feeling after receiving an application one day and took a chance. We didn't do video reviews...but then we did. And it worked.

Musk admitted X throttles links, and Threads is only a little better. But social media's quiet war on links has been going on for years. I wrote about how big tech has been draining the open web's lifeblood and giving us "news influencers" instead of the news. www.washingtonpost.com/politics/202...

Another Parasite SEO investigation from Timothy M. but this time it involves gambling, crypto and well known tech websites: recleudo.com/under-google... Thanks @larslofgren.bsky.social for sharing this on Linkedin.

Finally got over my AI issues to listen to this new podcast open.spotify.com/episode/1Erk... Was very interesting @markwilliamscook.com One question, do you know how the ai came up with recommending surferseo, was weird as it went against what they were saying previously so just wondered.

People are often surprised when I tell them this: both Twitter and Facebook/insta/threads are now specifically engineered to downgrade, hide, suppress real journalism. If this platform is different, that's a huge change

New from me: Two influencers make very similar content promoting Amazon products. They dress the same. They buy the same stuff. They even have a similar tattoo. Now one is suing the other, claiming her rival won't stop copying her. But who influenced whom? www.theverge.com/2024/11/26/2...

Read this. Absolute banger by @edzitron.com www.wheresyoured.at/rockstars/

Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.

@dannyashton.com You've probably seen this already but I did a double take last night while watching We're In Hell's video on the dead internet and BAM, outta nowhere, you're on my screen, stretching over some air purifiers. youtu.be/5gNLViWfCA0?...

Black & White Zebra is one of the most interesting media brands I track. 🦓 They generate 8-figures/yr* and have sent millions of leads to brands like Monday .com, ClickUp and SmartSheet. They haven't been immune to Google updates but had some brands hit record numbers in 2024 as well.

Rarely do you see a $500M+ retailer unify all its brands under one website, and yes, they used subdomains! In March 2023, the Australian JGL Group migrated all its brands (seven in total) under one website. This is an uncommon move.

In 2021, New York City and Chicago schools paid a total of $90 MILLION to equip each classroom with an Intellipure Compact air purifier. But did they make the right call? youtu.be/3wArKibqlXQ

Did you know that The Economist can not just be read on paper and digitally, but comes out as an #audiobook every week? Read by British actors, not AI, it is one of our best service to readers I think.

Forbes got all the attention, but Google's new Site Reputation Abuse policy hit A LOT of big sites Here's a partial list via Tomas Čečot of mediatech

Huge heads-up! Manual actions for 'Site reputation abuse' have already started going out based on the policy update. Jason Kilgore pinged me on LinkedIn about this. So I checked CNN Underscored, WSJ Buyside, and others. Gone. Here is one of the manual actions just applied (not a site mentioned) #seo