Why Google Will Win the AI Search War (And ChatGPT Will Have to Be Content With Silver) - Interesting analysis from @gfiorelli1.bsky.social going through data. Read: www.advancedwebranking.com/blog/google-...

@johnmu.com I’ll try again and re-share this 😁I’m honestly very curious to understand the reason behind point 2...if there is one 🤔

#SEO framework for evolving SERPs: free slides from my Search Tech talk (Italian language, SEO is universal 😊) www.linkedin.com/posts/marsel...

Il QR Code è uno dei primi tool utilizzati oer accedere online...ma certo, noi ficalizziamoci SOLO sull'AI 😐 www.mariachiaramarsella.it/blog/qr-code...

Google didn’t delete some of its oldest pages. It redirected them to "archive. google", keeping content and layout intact. Instead of forcing similar redirects, it created an archive: a good practice to keep in mind, even if, of course, it depends 🙂

Write like blogging is alive. "You know the formula. Post length: 1,500+ words. Three internal links. Strategic subheaders. Bonus infographic. (...) And let’s be honest—most of that SEO content is just digital mulch. (...) If your blog exists solely to rank, it’s living on borrowed time."

Hi @johnmu.com I noticed that the pages “share.google/aimode/” have been indexed and that each page in this SERP contains a date. 2 questions: 1. Is it correct that these pages have been indexed? 2. Does the date correspond to the creation of the “Share” link generated by AI Mode? Thank you!

The new "Crux" by Google "CrUX Vis" is a major upgrade! It finally shows historical Core Web Vitals data, making it easier to track changes! ⭐⭐⭐⭐⭐ cruxvis.withgoogle.com#/

Will there be a core update in December 2025? 😁 …looking at the past, we might just find a little gift under the tree. www.linkedin.com/feed/update/...

I 3 fraintendimenti più comuni sui Core Web Vitals: 1. bounce rate 2. Impatto implementazioni 3. Tempistiche di rilevazione dati Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com www.linkedin.com/feed/update/...

Finalmente le query branded in Search Console, e la cosa "dice" molto. Basta una parola: brand! developers.google.com/search/blog/...

#SEO isn’t a sprint, it’s a buffering icon. Data updates slowly, quietly, and just when you’ve stopped checking every day. See Chrome’s CrUX timeline: developer.chrome.com/docs/crux/me...

@johnmu.com many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, there’s no mention of it in the dashboard. Do you have any news that could help us understand what’s going on?

#SEO Paywall e contenuti privati, nuovo Search Off the Record by Google con spunti interessanti per chi fa SEO! www.linkedin.com/feed/update/...

The higher the urgency, and the stronger the push of new acronyms, the more likely they're just making spam and scamming.

SEO lessons from… “friarielli” (Italy) Sometimes, a spike in Google Trends isn’t what it seems. How a single query can be complex, volatile, and misleading if you don’t analyze context and search intent. (In Italian, but you can easily auto-translate!) www.linkedin.com/posts/marsel...

SEO wants ranking. Sales wants revenue. The user? Just gets a bunch of ads and no real content. To every SEO and every Sales pro out there: start collaborating — not occasionally, but always.🫱🫲 www.linkedin.com/feed/update/...

How can emerging brands become trusted sources in markets ruled by big players? This piece shares strategies for gaining visibility and credibility. www.sistrix.it/blog/micro-b... The article is in Italian — but hey, that's what translation tools are for ... or you could just learn Italian😁

8 punti fermi sull'evoluzione della #SEO www.linkedin.com/posts/marsel...

@johnmu.com Hi 😊 Does Google let user-based "trust" signals fade if visitors stop returning to a site? Roughly how long of zero visits before it dips (ballpark is fine), and how fast can trust bounce back once users return? Thanks!

Se può essere"citabile" vale la pena pubblicarlo, altrimenti anche no. www.linkedin.com/posts/marsel... #SEO & Dintorni

Google Top Stories "Preferred Sources" labs feature can be a great way to drive more traffic to your news publication www.seroundtable.com/google-top-s... #google #googlenews #publishers #seo #googleseo #news

Anyone else seeing this in Google Search Console? I was trying to set a custom date range and got... January 1st, 1970 😅

Paginazione in disallow? Anche no. Insieme a @martinomosna.com @stefanogorgoni.com Enrico Altavilla e Demetrio Orecchio www.linkedin.com/posts/marsel... It’s in Italian, but hey… that’s what translation tools are for!😁

Google Search has an indexing/serving issue - not serving new content for the past hour; this is in addition to the confirmed Google Discover, Lens and Voice search issues www.seroundtable.com/google-searc... hat tip @Edward_Hyatt @Will_Flannigan cc @searchliaison.bsky.social

Once upon a time, there was Google Consumer Surveys — it was so useful... then it all ended. A short, sad story. Will a similar tool ever come back - @johnmu.com do you know anything about it?😔 www.thinkwithgoogle.com/marketing-st...

Hi @johnmu.com a bit of a tricky question about queries that do get reported into GSC. Synthetic queries made by Gemini's grounding process are reported as impressions? I'm especially interested in the queries done during the "fan out" phase of AIO/Ai Mode. I'd be happy even if you don't know 😇

Che c'entra il cavallo di Troia con la SEO e l'AI? Ho cercato di spiegarlo in appena 120 parole 😄su LinkedIn www.linkedin.com/feed/update/... ma riassumo ancora: "Non è l’intelligenza artificiale che distrugge il valore. 𝗘̀ 𝗹’𝗮𝘂𝘁𝗼𝗺𝗮𝘇𝗶𝗼𝗻𝗲 𝘀𝗲𝗻𝘇𝗮 𝘃𝗶𝘀𝗶𝗼𝗻𝗲 che uccide la qualità."

Survey #SEOFOMO 2025, il mio riassunto e le mie considerazioni qui www.linkedin.com/posts/marsel... Leggete TUTTA la survey e le risposte fornite perché sono informazioni preziose per chi fa SEO 😀

La riuscita di un progetto #SEO: se l'HR ha selezionato ottime risorse allora la SEO può beneficiarne. In caso contrario no. Punto. Articolo a 5 mani, oltre me anche @martinomosna.com @garethjax.bsky.social @lucabove.bsky.social Stefano Gorgoni www.linkedin.com/posts/marsel...

Even if no one is searching for your unique product yet, #SEO still matters. Focus on the problem it solves, not just keywords. I wrote an article about it (in Italian), but here's the gist 😁 www.linkedin.com/posts/marsel...

I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...

Benchmarking #SEO: perché confrontare domini e sezioni interne è strategico Lo racconto su Sistrix www.sistrix.it/blog/benchma...

Google testa AI Mode in SERP blog.google/products/sea...

#ukraine #americans Those who voted for Trump are also responsible for the worst blackmail in history, which closely resembles Hitler. And the "comedian" #zelensky beats #trump 10 to 0 in terms of seriousness.

La parola d'ordine non solo nella #SEO ma in qualsiasi contesto un cui si voglia essere davvero competitivi è "team interno", anche (e soprattutto direi) nelle banche. www.linkedin.com/posts/marsel...

Let's change "user interaction signals" to "agent interaction signals" :) -> More from the earnings call: Google wants Search to be more like an AI assistant in 2025 Yep, it's another step towards Jarvis. I keep saying that, but it's true. #google #seo #ppc

"yes, embedded resources are cached for a while" on @seroundtable.bsky.social www.seroundtable.com/google-embed...

On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document www.seroundtable.com/google-searc...

#SEO and #DigitalMarketing: hobby or strategic investment? At "Colos-SEO" (Rome, Jan 24), I'll speak about strategy, resource allocation, budget management, and avoiding pitfalls like fake news. Online visibility is an investment, not a hobby! www.colos-seo.it

By Google "Adding a recommendation about accepting ratings and reviews" developers.google.com/search/updat...

IndexWatch - The biggest winners of 2024 Our annual UK report is now available. 200 domains listed. Seven winners analysed: savemyexams com senecalearning com vinted co uk golfclubs4cash co uk deliaonline com thekitchn com reddit com 🔍 www.sistrix.com/blog/indexwa... #seo #google

Interesting #SEO reads that you have maybe missed, but could have discovered if using news.seofomo.co. 1/

"Junior SEO Manager"... 🤔 How can someone be a "junior" and a "manager" at the same time? A colleague rightly pointed out this observation after coming across a job ad like this (Italy) www.linkedin.com/posts/demetr... @martinomosna.com comment wins: Junior SEO Manager is a "low-paid SEO manager" 👏

The export button available for the 24 view by Google Search Console

"Startups In 2025 Don't Necessarily Need A Blog" (Google).... But in any case, I always recommend reading the original sources, even if the website sharing the news is absolutely reliable. Always read everything ...carefully 😊 www.seroundtable.com/google-start...

The 2024 recap by Google developers.google.com/search/blog/...

Who remembers the Google leaks? It was chaos. But nothing happened. We've known for ages that the quality of interaction with a page is important. 𝗔 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱: no focus on keywords; let’s think of an 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 🥳

While it can be informative, it does sometimes risk oversimplifying or feeling like a 'gotcha' moment, especially when there's more nuance behind a so-called myth. Maybe the focus can shift toward exploring context & encouraging discussion rather than just debunking surface-level claims.

@johnmu.com I heard from an agency telling customers that if they’re not using AI to create content by 2025, they won’t get the organic visibility they want. Please help us fight this fake news! 💡Let’s identify the top 10 SEO myths for 2025 😁 (and this one is definitely on the list!)