A new book by @brucefriedrich.bsky.social, founder and president of @gfi.org, argues that people will never give up meat — and that plant-based and lab-grown meat will be the “next agricultural revolution.” Nicolás Rivero reports for @washingtonpost.com:

We're thrilled to see MEAT by @brucefriedrich.bsky.social included in @wirobooks.bsky.social's Winter 2025-2026 promising new titles list! 🎉

Heading to COP30 this weekend and genuinely excited. ✈️🌍 Yes, 50k people flying to talk about emissions is ironic 😅— But the brilliance + commitment of the people who show up gives me hope for humanity. 💚 Most excited for this session from S. Korea’s Solutions for Our Climate: 👉 luma.com/8ezzllfn

🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔 Foreword by Caitlin Welsh, Center for Strategic & International Studies Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more. More info + preorder 👉 MeatBook.org #gratitude

🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔 Foreword by Caitlin Welsh, Center for Strategic & International Studies Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more. More info + preorder 👉 MeatBook.org #gratitude

🔥🔥🔥 ICYMI, @gfi.org has a new CEO: Nigel Sizer Nigel has led global teams at @rainforestalliance.bsky.social, @worldresources.bsky.social, and @nature.org. I could not be more excited for GFI's next chapter, under Nigel's leadership.

🔥🔥🔥 ABSOLUTE DREAM JOB for an experienced executive leader who wants to radically improve global food systems. CEO, Good Food Institute - Job Brochure: tinyurl.com/4be6pysy - YIR: tinyurl.com/36k4c8vm - March highlights: tinyurl.com/5e9f3e2x JD + Apply: bit.ly/4jSl3Rm please spread the word!

🔥 GFI's March global highlights: 🌎 co-edited a journal packed with alt protein science; 📊 launched a public investment database tracing back to NASA's and USDA’s first big bets; 🌱 rallied top scientists to upgrade soy for plant-based meat. Full March highlights here: tinyurl.com/5e9f3e2x

On my way to Toronto for an alt proteins conference organized by three Alt Protein Project (GFI's university program) chapters (U Toronto, U Waterloo, McMaster). Excited for tomorrow! 🚀 🌈 🔥 🤸‍♂️ Deets: lnkd.in/eiNnd7_H

🔥 Bloomberg editorial board, @bloomberg.com: “Given the sector’s vast potential, policymakers should remove arbitrary barriers, unleash the forces of capitalism and let American consumers decide its fate. The planet will be better for it.” Check it: tinyurl.com/kb22w5yd h/t @opinion.bloomberg.com

🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR. Details: events.cgiar.org/alternativep... Video: www.youtube.com/watch?v=q_30...

🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR. Details: events.cgiar.org/alternativep... Video: www.youtube.com/watch?v=q_30...

🚀 Big month for @goodfoodinst.bsky.social+ alt proteins! 🔹 Keynoted the Bezos Centre launch at @imperialcollegeldn.bsky.social; 🔹 Helped shape 🇸🇬 Singapore’s Food Safety Bill; 🔹 Hosted annual Alt Protein Project (GFI's university chapter program) summit; 🔹 and so much more: tinyurl.com/mryvvtw9

🚀 RFP: Sensory Best Practices Guide to Alternative Proteins 🚀 Deets: lnkd.in/gf_Xghp5 Deadline: March 18 Alternative proteins must taste, feel, + sizzle like their conventional counterparts. This open-access research will provide best practices for sensory research focused on this challenge. 🌈

I'm looking forward to catching up with the many world changers who will be attending this coming week's 3d annual Meat Evolution Leaders Summit: www.meatevo.com I'm honored to be chairing day two and delivering a keynote focused on the transformational global opportunity of meat evolution. 🔥

🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet. 20% = a 100% global shift to EVs. These numbers are based on very conservative assumptions. APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk. See: tinyurl.com/mtucz6zh

🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet. 20% = a 100% global shift to EVs. These numbers are based on very conservative assumptions. APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk. See: tinyurl.com/mtucz6zh

🔥🔥🔥 ABSOLUTE DREAM JOB for an Asia-based policy specialist who wants to make an impact for #climate, biodiversity, global health, & animals: Senior Policy Specialist, Asia - Deets: gfi.org/job/?gh_jid=... - Working at GFI: gfi.org/careers - Nature on Asia & alt proteins: tinyurl.com/dh88ny9x

🧵 Who’s behind the cultivated meat bans? Not the meat industry, & not conservatives/libertarians. They’re calling the bans Orwellian, hypocritical, unconstitutional, and worse. Statements below from the Meat Institute (reps 95% of meat), Reason, Cato, + more:

🧵 Who’s behind the cultivated meat bans? Not the meat industry, & not conservatives/libertarians. They’re calling the bans Orwellian, hypocritical, unconstitutional, and worse. Statements below from the Meat Institute (reps 95% of meat), Reason, Cato, + more:

🏃‍♂️ okay, y'all, we're in the home stretch! For anyone who hasn't maxed out your 2024 philanthropy, you can double your donation to @goodfoodinst.bsky.social (+ 9 other high-impact charities) up to $5,000/charity, here: doubleupdrive.org (we won't let you down! 💪)

From @vox.com: “Want to fight climate change effectively? These are 11 of the most high-impact, cost-effective, evidence-based organizations.” Double your donation up to $2,000, here - friendly competition: doubleupdrive.org/2024-match-d... Leaderboard (we're #3): doubleupdrive.org/our-2024-cha...

🔥🔥🔥: Highlight of my #COP29: GFI organized a superb 90-minute session at the @fao.org/@cgiar.bsky.social pavilion: “Alternative Proteins for Climate, Hunger, & Global Health.” Includes @bezosearthfund.org, WHO, GAIN, UN Foundation, + more. Details + Video: events.cgiar.org/alternativep...

What's the deal with vertical farming? *Can* potentially work for a small group of crops: mostly greens and possibly some fruits. But far too expensive for cereals or other staple crops. My latest Substack which digs into the numbers: www.sustainabilitybynumbers.com/p/vertical-f...

Aleph Farms submits the first application for #cultivatedmeat regulatory approval in Thailand 🇹🇭 The number of places where people will be able to try cultivated meat is soon to grow at a rapid pace, though quantities will still be very limited! aleph-farms.com/journals/ale...

🌈 deeply honored that @goodfoodinst.bsky.social is among 10 super-effective charities selected by pro gambler Dan Smith + his Double Up Drive for 2x of donations (up to $2k/charity) til funds run out. Love this friendly competition! Details & donate here (❤️🌈): doubleupdrive.org/our-2024-cha...

🔥🔥🔥: Highlight of my #COP29: GFI organized a superb 90-minute session at the @fao.org/@cgiar.bsky.social pavilion: “Alternative Proteins for Climate, Hunger, & Global Health.” Includes @bezosearthfund.org, WHO, GAIN, UN Foundation, + more. Details + Video: events.cgiar.org/alternativep...

🌍 from @nytimes.com: “China’s goal is the holy grail of meat: commercially viable alternatives that taste as good as the real thing and can be produced at scale but without the emissions, production costs, land use and risk to supply chains of animal-sourced meat.” Full essay: tinyurl.com/yzyzwvwd

🔥 ICYMI: All of us at GFI are incredibly honored to be a Giving Green top charity for climate impact for the third year in a row. Deets: tinyurl.com/3yaw9han When you give to GFI, you're actually giving to 7 high impact NGOs around the world: GFI India, Israel, Brazil, APAC, Europe, Japan, and U.S.

💥 Every month, I’m inspired by the impact of GFI’s global teams - across science, policy, & industry. ICYMI: @givinggreen.bsky.social analysis finds that GFI is one of the top six charities for climate impact—for the third year in a row. 😊 That + more in our Oct. highlights: tinyurl.com/mtj4zwe5

🎉 Deeply honored to sign an MOU on behalf of GFI APAC with KoreaBIO (Korea Biotechnology Industry Org) & the Bio-based Future Food Industry Committee. This partnership will boost knowledge exchange; drive policy coordination; ramp up webinars, workshops, and general alt protein ecosystem building.

💥 Every month, I’m inspired by the impact of GFI’s global teams - across science, policy, & industry. ICYMI: @givinggreen.bsky.social analysis finds that GFI is one of the top six charities for climate impact—for the third year in a row. 😊 That + more in our Oct. highlights: tinyurl.com/mtj4zwe5