Founder of Good Food Institute and global food advocate Bruce Friedrich, talks to Futue of Foods Interviews about his work, his influences, and his new book #MEAT futureoffoodsinterviews.substack.com/p/in-convers... @brucefriedrich.bsky.social @gfi.org @gfieurope.org #cultivatedmeat #altproteins

🎉 I am so excited I can barely contain myself: Today is the day that my new book, Meat, goes on sale! 🎉 If you have not purchased it yet, now would be a good time: MeatBook.org/purchase Here are more ways you can help: meatbook.org/promote Thank you—from my heart’s bottom. 🙂 💥

Cultivated meat, where is it now? This week @marklynas.bsky.social is joined by @brucefriedrich.bsky.social founder and President of @gfi.org to discuss his new book called Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food and Our Future. 🎙️Ep available Thursday.

ICYMI, a lovely 2-page spread in yesterday's @theguardian.com about my new book Meat, which goes on sale Tuesday. - full story: tinyurl.com/bdzn2ywr - order the book: meatbook.org Many thanks to reporter @dpcarrington.bsky.social for capturing the book so well. 1/5

‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat - @brucefriedrich.bsky.social argues only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated & plant-based meat www.theguardian.com/environment/...

‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat

Can we have meat without livestock? The vegan who wants to leave steak on the menu - @brucefriedrich.bsky.social says humanity will never give up its favourite food: #meat. But we won’t need to when alternative proteins cost the same and taste as good www.theguardian.com/environment/...

Grateful to @dpcarrington.bsky.social for this lovely profile of my new book Meat, in today's @theguardian.com: tinyurl.com/bdzn2ywr Out Tuesday: MeatBook.org (a @publisherswkly.bsky.social top 10 new release in science; Amazon #1 new release for environmental science, climatology + food policy)

Countries around the world may soon struggle to maintain food security. And meat’s staggering energy cost might make it unsustainable. @brucefriedrich.bsky.social discussed with Jon Bateman on last week’s World Unpacked: youtube.com/shorts/9PxGd...

"Writing During the Apocalypse: Reflections on the Great Unraveling," by Ed Simon (out tomorrow) "Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future," by @brucefriedrich.bsky.social (Feb 3)

In 2009, Pat Brown asked a question no one had seriously tried to answer: What makes meat taste delicious—and can we recreate that from plants? In Meat, I tell Pat's story, engage with the critiques, & discuss how we can work together to make Pat's vision a reality. Preorder: meatbook.org/purchase

Most of the antibiotics that make modern medicine possible aren’t used in hospitals. They’re fed to chickens, fish, and other farm animals: ~100,000 metric tons per year. And rising. Chapter 3 of Meat dives in. Preorder at MeatBook.org.

Most people think soy-driven deforestation is about cattle. It isn’t. Less than 1% of global soy is fed to beef cattle. About 80% goes to animal feed—mostly for chickens, pigs, and farmed fish. MEAT goes on sale Feb 3. Preorder now: MeatBook.org

Lab-grown meat sounds like science fiction. But it's closer to reality than you might think. @brucefriedrich.bsky.social joins Jon Bateman to discuss on this week's World Unpacked: www.youtube.com/watch?v=CXFC...

I enjoyed chatting about my forthcoming book Meat with Jon Bateman from the Carnegie Endowment for International Peace. If you listen/watch, please let me know what you think! YouTube: lnkd.in/gBBKtBc9 Spotify, Apple, Overcast, Player: lnkd.in/g8YRtcPQ Pre-order Meat here: MeatBook.org 🙏

🔥 Publishers Weekly: Meat is one of the 10 best new releases in science. Endorsements from father of synthetic biology George Church; primatologist Jane Goodall; Nobel Laureate in economics Michael Kremer; SciFi master Kim Stanley Robinson; more: tinyurl.com/5dbptvf9. More: MeatBook.org/purchase

Will consumer eat cultivated meat? The short answer, based on the data we have so far, is yes. Interest is especially strong among younger consumers and among people who eat the most meat today. Chapter 6 of MEAT (on sale Feb.3) dives in. Preorder here: buff.ly/jybWKax

What is more "natural" - conventional chicken or plant-based/cultivated chicken? One clue: The CDC’s guidance for handling raw chicken - how natural is this? In chapter 7 of my forthcoming book Meat, this is one of the areas I explore as I ponder what's "natural." Preorder here: buff.ly/jybWKax

🔥 I'm incredibly grateful to have such kind endorsements from Jane Goodall, George Church, Michael Kremer, Kim Stanley Robinson, and more. (plus: Meat is #1 on Amazon for new releases in: food & ag policy; food science; enviro science; & climatology) Deets: MeatBook.org

🥳 Happy New Year: Why I’m optimistic about the future of plant-based and cultivated meat 🥳 We've come a long way in a very brief period. See attached for some "then and now" thoughts, from chapters 6, 7, & 11 of my forthcoming book Meat (on sale Feb. 3). Deets + preorder: meatbook.org/purchase

"If we can make such amazing progress on smoking, surely we can do the same with meat." 🚬 = 🥩? I don't think so, and I explain my thinking in chapter 5 of Meat, which goes on sale Feb. 3. Preorder here: www.amazon.com/exec/obidos/ASIN/1637747934

Very pleased with my Kirkus review, which went online this morning (Feb print issue). Top line: "A strong case for how science can come to our rescue in the kitchen—if we let it." Full review: kirkusreviews.com/book-reviews/bruce-friedrich/meat-3/ Preorder: amazon.com/exec/obidos/ASIN/1637747934

Very pleased with my Kirkus review, which went online this morning (Feb print issue). Top line: "A strong case for how science can come to our rescue in the kitchen—if we let it." Full review: kirkusreviews.com/book-reviews/bruce-friedrich/meat-3/ Preorder: amazon.com/exec/obidos/ASIN/1637747934

😊 Pleased by the external reviews from Publishers Weekly + Kirkus, & now this lovely surprise: Publisher sent audiobook to anonymous reviewers, + 4/4 are very positive. e.g.: "clear-eyed and intellectually grounded... balances data-driven analysis with thoughtful moral reflection" + attached.

😊 Pleased by the external reviews from Publishers Weekly + Kirkus, & now this lovely surprise: Publisher sent audiobook to anonymous reviewers, + 4/4 are very positive. e.g.: "clear-eyed and intellectually grounded... balances data-driven analysis with thoughtful moral reflection" + attached.

🚀 Meat is # 1 new release in climatology (Amazon). Chapter 2 thesis: Unless alt meats succeed, climate goals are impossible. Publishers Weekly: Meat is a top ten new release in science. Endorsed by Bill McKibben and from former UNFCCC head Christiana Figueres. Preorder: meatbook.org/purchase

A new book by @brucefriedrich.bsky.social, founder and president of @gfi.org, argues that people will never give up meat — and that plant-based and lab-grown meat will be the “next agricultural revolution.” Nicolás Rivero reports for @washingtonpost.com:

We're thrilled to see MEAT by @brucefriedrich.bsky.social included in @wirobooks.bsky.social's Winter 2025-2026 promising new titles list! 🎉

Heading to COP30 this weekend and genuinely excited. ✈️🌍 Yes, 50k people flying to talk about emissions is ironic 😅— But the brilliance + commitment of the people who show up gives me hope for humanity. 💚 Most excited for this session from S. Korea’s Solutions for Our Climate: 👉 luma.com/8ezzllfn

🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔 Foreword by Caitlin Welsh, Center for Strategic & International Studies Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more. More info + preorder 👉 MeatBook.org #gratitude

🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔 Foreword by Caitlin Welsh, Center for Strategic & International Studies Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more. More info + preorder 👉 MeatBook.org #gratitude

🔥🔥🔥 ICYMI, @gfi.org has a new CEO: Nigel Sizer Nigel has led global teams at @rainforestalliance.bsky.social, @worldresources.bsky.social, and @nature.org. I could not be more excited for GFI's next chapter, under Nigel's leadership.

🔥🔥🔥 ABSOLUTE DREAM JOB for an experienced executive leader who wants to radically improve global food systems. CEO, Good Food Institute - Job Brochure: tinyurl.com/4be6pysy - YIR: tinyurl.com/36k4c8vm - March highlights: tinyurl.com/5e9f3e2x JD + Apply: bit.ly/4jSl3Rm please spread the word!

🔥 GFI's March global highlights: 🌎 co-edited a journal packed with alt protein science; 📊 launched a public investment database tracing back to NASA's and USDA’s first big bets; 🌱 rallied top scientists to upgrade soy for plant-based meat. Full March highlights here: tinyurl.com/5e9f3e2x

On my way to Toronto for an alt proteins conference organized by three Alt Protein Project (GFI's university program) chapters (U Toronto, U Waterloo, McMaster). Excited for tomorrow! 🚀 🌈 🔥 🤸‍♂️ Deets: lnkd.in/eiNnd7_H

🔥 Bloomberg editorial board, @bloomberg.com: “Given the sector’s vast potential, policymakers should remove arbitrary barriers, unleash the forces of capitalism and let American consumers decide its fate. The planet will be better for it.” Check it: tinyurl.com/kb22w5yd h/t @opinion.bloomberg.com

🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR. Details: events.cgiar.org/alternativep... Video: www.youtube.com/watch?v=q_30...

🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR. Details: events.cgiar.org/alternativep... Video: www.youtube.com/watch?v=q_30...

🚀 Big month for @goodfoodinst.bsky.social+ alt proteins! 🔹 Keynoted the Bezos Centre launch at @imperialcollegeldn.bsky.social; 🔹 Helped shape 🇸🇬 Singapore’s Food Safety Bill; 🔹 Hosted annual Alt Protein Project (GFI's university chapter program) summit; 🔹 and so much more: tinyurl.com/mryvvtw9

🚀 RFP: Sensory Best Practices Guide to Alternative Proteins 🚀 Deets: lnkd.in/gf_Xghp5 Deadline: March 18 Alternative proteins must taste, feel, + sizzle like their conventional counterparts. This open-access research will provide best practices for sensory research focused on this challenge. 🌈

I'm looking forward to catching up with the many world changers who will be attending this coming week's 3d annual Meat Evolution Leaders Summit: www.meatevo.com I'm honored to be chairing day two and delivering a keynote focused on the transformational global opportunity of meat evolution. 🔥

🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet. 20% = a 100% global shift to EVs. These numbers are based on very conservative assumptions. APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk. See: tinyurl.com/mtucz6zh

🌎 Alt proteins at 10% reduce emissions = grounding every plane on the planet. 20% = a 100% global shift to EVs. These numbers are based on very conservative assumptions. APs also significantly decrease biodiversity loss, hunger + malnutrition, AMR, and pandemic risk. See: tinyurl.com/mtucz6zh

🔥🔥🔥 ABSOLUTE DREAM JOB for an Asia-based policy specialist who wants to make an impact for #climate, biodiversity, global health, & animals: Senior Policy Specialist, Asia - Deets: gfi.org/job/?gh_jid=... - Working at GFI: gfi.org/careers - Nature on Asia & alt proteins: tinyurl.com/dh88ny9x

🧵 Who’s behind the cultivated meat bans? Not the meat industry, & not conservatives/libertarians. They’re calling the bans Orwellian, hypocritical, unconstitutional, and worse. Statements below from the Meat Institute (reps 95% of meat), Reason, Cato, + more:

🧵 Who’s behind the cultivated meat bans? Not the meat industry, & not conservatives/libertarians. They’re calling the bans Orwellian, hypocritical, unconstitutional, and worse. Statements below from the Meat Institute (reps 95% of meat), Reason, Cato, + more:

🏃‍♂️ okay, y'all, we're in the home stretch! For anyone who hasn't maxed out your 2024 philanthropy, you can double your donation to @goodfoodinst.bsky.social (+ 9 other high-impact charities) up to $5,000/charity, here: doubleupdrive.org (we won't let you down! 💪)

From @vox.com: “Want to fight climate change effectively? These are 11 of the most high-impact, cost-effective, evidence-based organizations.” Double your donation up to $2,000, here - friendly competition: doubleupdrive.org/2024-match-d... Leaderboard (we're #3): doubleupdrive.org/our-2024-cha...

🔥🔥🔥: Highlight of my #COP29: GFI organized a superb 90-minute session at the @fao.org/@cgiar.bsky.social pavilion: “Alternative Proteins for Climate, Hunger, & Global Health.” Includes @bezosearthfund.org, WHO, GAIN, UN Foundation, + more. Details + Video: events.cgiar.org/alternativep...

What's the deal with vertical farming? *Can* potentially work for a small group of crops: mostly greens and possibly some fruits. But far too expensive for cereals or other staple crops. My latest Substack which digs into the numbers: www.sustainabilitybynumbers.com/p/vertical-f...