@jesslsr.bsky.social: "The words and imagery in this story on meat and dairy advertising profoundly illuminate the stark contrast between what these industries try to sell to consumers, versus reality and what the animals and environment truly experience." buff.ly/12GaWel

Going into 2026, political and influencer messaging could continue framing meat as more natural and beneficial, despite climate and public health concerns. @jesslsr.bsky.social reports:

The link between masculinity and meat has long shaped men’s identities. Could redefining these norms help reduce greenhouse gas emissions? @jesslsr.bsky.social reports:

Canada's Food Price Report 2026: Beef prices are up. Chicken prices set to rise. "Plant-based alternatives like tofu, beans, lentils & chickpeas could provide an affordable and comparatively price-stable way for Canadians to meet their protein needs amid the rising cost of meat."

Until we treat animal agriculture with the same scrutiny we do oil, transportation and manufacturing, our climate coverage will remain half-told. My latest for @thestar.com, featuring analysis by @sentientmedia.org: www.thestar.com/opinion/cont...

Why is there soy in everything from meatballs to chicken nuggets to froot loops? sentientmedia.org/why-is-soy-i... from @jesslsr.bsky.social

You’re not avoiding “man boobs” by avoiding tofu and soy milk.

Some people are shunning well-known soy foods, like tofu, plant-based meats and soy milk. But the reality is that soy is everywhere in the American diet, including in many meat products. @jesslsr.bsky.social explains:

During the height of the pandemic, Tyson used Palantir to predict Covid-19 infections among meatpacking workers down to a nearly exactly figure. But rather than using this data to increase worker protections, Tyson used it plan for labor shortages + plant closures My latest for @sentientmedia.org

High-protein diets are surging in popularity, based in part on a persistent fantasy of cavemen eating mostly meat. But what does the science say? @jesslsr.bsky.social explains.

B.C. Ostrich Farm has deleted its website while claiming 400 diseased exotic birds in captivity are just 'pets' to dodge CFIA culling. But their own site showed the birds were sold for poultry, squeezed for oils, and pet food.

As shots ring out at a BC ostrich farm, let us not forget that millions of birds have been routinely “depopulated” in horrific ways all across the country, due to being farmed for food … just as these ostriches were once, too. www.thestar.com/opinion/cont... @thestar.com

As skepticism toward Big Pharma grows, we must also acknowledge that some of the industry’s most dangerous impacts aren’t found in our medicine cabinets, but on our dinner plates. My latest for @winnipegfreepress.com Animals and antibiotics www.winnipegfreepress.com/opinion/anal...

Even with Americans expected to spend over $13 billion on candy for Halloween, candy companies still end up with a surplus. Some of these leftovers are sold to meat and dairy producers, who in turn add it to their animal feed. @jesslsr.bsky.social explains:

Headlines say vegans have lost the battle against meat. But these eulogies for veganism are missing the point that taking on the meat industry — a monster machine with unparalleled lobbying and marketing resources — was never a fair fight. @jesslsr.bsky.social reports.

The Canadian government has denied export permits for MarineLand’s remaining whales. In 2024, I explored what could come next for these animals in captivity. sentientmedia.org/marine-parks...

To win over conservative lawmakers, some animal rights advocates are highlighting cost-cutting in their pitch. Could this strategy work for farm animals? @jesslsr.bsky.social reports:

Eulogies for veganism tend to downplay this critical point: taking on the meat industry — a monster machine with unparalleled lobbying and marketing resources — was never a fair fight. @jesslsr.bsky.social reports:

The late Honorable Murray Sinclair, on Indigenous Obligation to Beings of Creation: my 2023 interview with the former chairman of the Truth and Reconciliation Commission, for @sentientmedia.org: sentientmedia.org/honorable-mu...

More lists. “The Animal Agriculture Alliance, which briefs the FBI, has tracked over 2,400 individuals linked to animal welfare and environmental groups.” www.desmog.com/2025/09/19/c... @desmog.com

📰 Traditional media is still one of the most powerful tools we have to drive change for animals! Join journalist @jesslsr.bsky.social & Animal Justice's PR manager Josh Lynn at #ALAC2025 for tactics on how to: ✔️ Write impactful op-eds ✔️ Get interest from local newsrooms 👉 alaconference.ca

"But the truth is that continuing to rely on animal models in biomedical science is holding us back from real cures, while also holding animals unnecessarily in laboratories." — @jesslsr.bsky.social

We published this great piece by @jesslsr.bsky.social on what a switch from factory farm chicken to regenerative might look like (models looked at organic & free range). Americans would have to go from eating 100 lbs per year to 63. But what if people were willing? sentientmedia.org/could-the-us...

Reports suggesting that Beyond Meat was filing for bankruptcy spread like wildfire with a glee typical of the way food media treats the plant-based food sector. @jesslsr.bsky.social reports:

“But what is perhaps a harder truth to contend with — an issue often left out of conversations around #wildfires — is that what we eat, particularly meat, dairy and eggs, is making matters much worse.” My latest for @winnipegfreepress.com: www.winnipegfreepress.com/opinion/anal...

I've really enjoyed @sentientmedia.org reporting -- fact based, informative to read and really powerful. This is why I donate monthly and this weekend I'm matching donations up to $150. Please message me with your donation slip. Support the great work of @jesslsr.bsky.social and others.

Canadians and Americans are working together to stop the construction of two new mega-dairies in North Dakota. At the core of the fight? Clean water. @jesslsr.bsky.social shares how advocates and residents are fighting against factory farms.

Why are these big-name conservatives suddenly defending ostriches? Hint: it’s not really about the birds. My latest for @thestar.com: www.thestar.com/opinion/cont...

Why are these big-name conservatives suddenly defending ostriches? Hint: it’s not really about the birds. My latest for @thestar.com: www.thestar.com/opinion/cont...

As Republican lawmakers in Texas, Montana, Indiana, Florida and other states pass similar legislation, lab-grown meat is finding unlikely allies among some ranchers and farming advocates. @jesslsr.bsky.social reports:

Just received this stunning print edition of some of @sentientmedia.org’s top stories of 2024. What a perfect gift for writers and donors! Consider becoming a donor, here: donorbox.org/sentientdona...

The pitch for regenerative agriculture? The massive climate emissions that come from beef production can be offset by storing carbon in farm soils. Unfortunately, the science is a lot more complicated. @jesslsr.bsky.social explains why regenerative meat doesn’t live up to the hype.

“Number of animal cruelty investigations has nearly doubled over the past 15 years…Investigations rose from 4,780 in 2008 to 7,881 in 2023…Calls to provincial animal cruelty call centres nearly tripled between 2015 and 2022 to 72,000 from about 25,000.” www.producer.com/livestock/fa...

Wildfires are predicted to burn more than 9 million acres in the United States this year, and what you eat plays a role in making them worse. @jesslsr.bsky.social explains how meat consumption is fueling the flames. buff.ly/qYLOVgd

Misinformation about the food we eat is everywhere — proliferating in both mainstream media and on social media channels. But Sentient's Disinformation Correspondent @jesslsr.bsky.social is up to the task. Learn how she debunks the most pervasive food industry myths.

Beef industry is trying to sell you a farming fantasy. Don't buy it My latest for @thestar.com: www.thestar.com/opinion/cont...

Cattle ranching fuels climate pollution, but its land-clearing effects can also make wildfires more likely to spread. @jesslsr.bsky.social explains:

Forcing horses into protests, raids and “riots” is exploitative and cruel. #LARiots

Zebras don’t belong in America.

The Liver King just admitted he was wrong about the carnivore diet. But why doesn't his new documentary ever question his heavy meat consumption? Sentient's Disinformation Correspondent @jesslsr.bsky.social digs deeper to find the meat of the story.

Love that butter beans are finally having their much deserved social media moment!

Regenerative agriculture— though popular with celebrities and politicians — doesn’t live up to the hype. @jesslsr.bsky.social explains:

"Whether used to prop up political ideology, or avoided to appease appetite, it’s easy to condemn cruelty when it aligns with our biases & just as easy to ignore when it challenges our comforts." — @jesslsr.bsky.social

Of lab mice and baby wombats: Our care for animal suffering is too often selective — and convenient. My latest for @torontostar-rss.bsky.social: www.thestar.com/opinion/cont...

Netflix's Liver King documentary is not a revelation. It’s a sad sponsored post, says @jesslsr.bsky.social.

Is Robert F. Kennedy Jr.’s plan to “reverse 80 years of farming policy” plausible? Not with our current rates of meat consumption. @jesslsr.bsky.social goes behind the story to explain how she reports on misinformation for Sentient.

Untold: The Liver King doesn’t leave viewers any more informed of what such a high level of meat consumption actually does, both to the eater and the planet. @jesslsr.bsky.social reviews:

Combining eating more plants with collective action — like getting hospitals and schools to serve more plant-based dishes — can make your individual climate action far more effective. @jesslsr.bsky.social explains:

I will forever be haunted by this footage. Trawling has only been filmed underwater a few times in documentary history, and never with such clarity. What’s so heart-rending about these shots is watching how the animals don’t just get swept up — they swim for their lives. 🌎🦑🧪