The team had incredible week at APHA 2025 last week. Ari Kirshenbaum presented findings on burnout and turnover in the healthcare workforce using survey data collected with us. Leah Chapman presented on the prevalence of lifetime infertility, rooted in insights from our annual omnibus survey.

Meet Vas, one of our data scientist. She's passionate about maintaining panel quality & delivering accurate, reliable insights. Recently, Vas helped bring a project to life that had been in the works for over 2 years, watching it evolve across teams & timelines. She still has not seen snow!

Trump's expansionist use of executive powers is dramatically unpopular with voters. 55% of American adults say he is "acting like he is above the law, consolidating power like a king." More in our October Strength In Numbers/ @verasight.bsky.social poll: www.gelliottmorris.com/p/new-poll-v...

Final pre-election Strength In Numbers / @verasight.bsky.social poll here! - Dems lead on handling the economy - Trump issue approval low, stable - Voters oppose Trump's use of executive powers - Dems up 7 in generic ballot - Voters want Ds to win in NJ, VA www.gelliottmorris.com/p/new-poll-v...

The findings from The Voter Poll by SSRS are shaping LIVE election coverage across major news networks including ABC News, CNN, NBC News, MSNBC, and FOX News. Read more about our involvement here: www.verasight.io/post/verasig... #thevoterpoll #electionresearch #surveydata #election2025

So excited that @verasight.io is part of this important polling effort! A wonderful validation of the incredible Verasight team!!

We are proud to announce that we will be a data contributor to The Voter Poll by SSRS on behalf of ABC News, @apnews.com, CBS, @cnn.com, Fox News Media, & @nbcnews.com. We are excited to support these decision desks & provide Americans with real-time election data. www.verasight.io/post/verasig...

While many physicians see potential in reducing administrative burden and improving diagnosis, others cite obstacles like lack of training, poor data quality, limited funding, and mistrust in AI’s reliability. http://www.verasight.io/reports/physicians-and-ai?utm_source=bluesky&utm_medium=organic

Verasight is heading to APHA2025 in DC, hosted by @apha.org. Come by Booth #1019 to ask a free question to 1,000 Americans and see how we power public health research with verified surveys. See you there.

Nearly half of U.S. physicians now use AI tools, mostly to cut down on paperwork and support clinical decisions. Our latest survey of U.S. physicians finds that AI adoption in healthcare is no longer experimental. http://www.verasight.io/reports/physicians-and-ai?utm_source=x&utm_medium=organic

#Meettheteam Monday: Kayla just finished her PhD and is already diving into our sampling and data analysis. She loves collaborating with teammates and clients who care deeply about data quality and making sure respondents have their voices heard. Welcome, Kayla. We’re thrilled you’re here.

We asked 3,000 Americans questions submitted by APSA 2025 attendees: • Should high schools teach more about misinformation? 88% said yes • What drives your vote? 44% said economic interests matter most See what political researchers are asking: https://reports.verasight.io/reports/apsa-2025

Congratulations to Makenzie J. Krocak, Joe Ripberger, Rachel Carr, Burrell Montz, Kathryn Semmens, Keri Maxfield, Lauren Harvey, Abby Bitterman, and Zoey Rosen on their new publication “Introducing the Flooding and Society Survey Dataset”. We are proud these researchers chose to work with Verasight.

93% of U.S. physicians say insurance companies have too much influence over patient care. Verasight’s new national survey of 839 practicing physicians captures how doctors view the forces shaping American healthcare, and where AI fits into the picture. www.verasight.io/reports/phys...

Proud to support the new Biological Conservation paper, “Mitigating collision-caused bird mortality through message framing,” by Shelby C. Carlson and Tina B. Phillips, which reports results from a survey they conducted with Verasight of 2,000+ adults.

Synthetic data is gaining traction in market research, but it’s still far from a reliable stand-in for real consumer behavior. Grateful to @kwcollins.bsky.social for highlighting our latest findings; part of an ongoing series investigating how synthetic samples stack up.

I have new survey data! Democrats are more likely to disagree that masculinity is under threat than Republicans in the US—a bigger divide than gender! Super interested what this means in the context of online environments and politics. Thanks to @verasight.bsky.social for fielding the question!

In our latest synthetic sampling study, @gelliottmorris.com & Ben Leff add behavioral attributes to LLM personas, creating “digital twins”. This improved errors (mean error on Starbucks prices fell from ~20 to ~9 points), but synthetic data still missed big, with zero “about the same” responses.

#MeettheTeam Monday: Mike joined Verasight in September as a Client Research Associate, where he ensures surveys run seamlessly from start to finish. He thrives on solving complex challenges and making sure every detail is in place so clients get high-quality results they can trust.

In our synthetic sampling report, we asked respondents and their AI personas to pick among six hypothetical fall coffee drinks. The LLM sample made Autumn Ember the runaway winner while consumers were evenly split. This kind of distortion risks misleading product teams and misallocating investment.

Excited to share the new Neuroethics article “Revolutionizing Brain Research Using Portable MRI in Field Settings” that includes a nationally representative Verasight survey of 2,001. Congrats to the authors on this important contribution. https://link.springer.com/article/10.1007/s12152-025-09606-4

In our latest synthetic data analysis, @gelliottmorris.com and Ben Leff tests the ability of LLMs to simulate consumer behavior. While synthetic samples might offer cheaper, faster market research, they dramatically misestimate consumer demand and brand awareness. Link in the thread.

Thanks @kwcollins.bsky.social for sharing. When it comes to understanding consumers, real survey data still wins. LLM-generated “synthetic samples” missed the mark on everything from coffee consumption to brand recall. More on our new synthetic sampling analysis for market research coming soon.

Subgroup errors of 10+ points can flip conclusions about electoral coalitions, policy support, or partisan divides. Our study with @gelliottmorris.com, Ben Leff and @peterenns.bsky.social shows that synthetic samples risk misleading researchers on exactly the questions where accuracy matters most.

In our latest synthetic sampling analysis, neither additional information nor more recent LLMs improve the accuracy of the LLM results. For Trump approval, all models with additional info performed worse than the original model. GPT-5 + the most information was the least accurate.

In Verasight’s second synthetic data paper, @gelliottmorris.com, Ben Leff and @peterenns.bsky.social find that the performance of synthetic samples does not consistently improve (and can perform worse) with additional administrative data or real survey responses. Link in the thread.

#Meettheteam: @peterenns.bsky.social#Meettheteamis our Co-founder & Chief Data Scientist. As a Prof. at Cornell & former Exec. Dir. of the Roper Center, Peter has spent his career advancing how we understand public opinion. At Verasight, he’s helping make validated, representative survey data more accessible.

Awesome seeing @verasight.bsky.social mentioned in Paul Krugman and @gelliottmorris.com's conversation!

“How do Americans plan for their parents’ care?” is asked by @areysoc.bsky.social from Cornell. Answer: 28% say they’d have a parent move in with them. But preferences shift by income, race, education, and gender. The full @asanews.bsky.social report: https://reports.verasight.io/reports/asa-2025

How do Americans feel about recent economic news? In our new Sept. Strength In Numbers/ @verasight.bsky.social poll, Trump hits a new low for his handling of inflation, and 53% of Americans say his policies make the economy worse off: www.gelliottmorris.com/p/new-poll-v...

Congratulations to Lauren Futter for winning our #APSA2025 Conference Giveaway! You’re receiving $250 in credits for your next survey with us. How to participate in our conference giveaways: Visit us at our conference booth and add a question to our omnibus survey. @apsa.bsky.social

At #JSM2025 by @amstatnews.bsky.social#JSM2025 researchers added questions to our omnibus survey. Miguel Fudolig asked: How much do people trust AI for health advice? Only 14% “very/extremely” trust AI for health advice; 51% show low/no trust. See the 24 questions asked and the results in the report.

In August, we found that more than half of AI non-users (53%) said they simply don’t see a reason to use AI tools. As we prepare to release our September update, we’re digging deeper into what’s driving that perceived gap, and whether it’s shifting. Catch up on the August findings.

Thank you to everyone who visited our #APSA2025 booth, shared their research questions, and sparked new ideas for collaboration.To those who added a question to our omnibus or entered our giveaway, we’ll be in touch soon. Thanks to @apsa.bsky.social#APSA2025for bringing us all together.

@peterenns.bsky.social is heading to Minneapolis this month to speak at the @uminnpress.bsky.social's symposium, joining voices from @today.yougov.com, AmeriSpeak, @pewresearch.org, and more to explore what’s working (and what’s not) in public opinion research today.

Meet the Team Monday: Say hi to T’Aira Duncan, our Strategic Operations Associate. She’s the one making sure conferences run smoothly and our panelists stay connected. Behind the scenes, T’Aira turns planning into real impact, from booth setups to insightful conversations with researchers.

Nearly all recent AI use funnels through ChatGPT, Gemini, or Microsoft Copilot. Models like Claude, Grok, and Perplexity lag far behind due to lack of broad traction. https://www.verasight.io/reports/ai-report-aug25?utm_campaign=reports&utm_content=fact3&utm_term=ai-aug25

#APSA25 by @apsa.bsky.social#APSA25kicked off yesterday in Vancouver. Come find Verasight at booth 213 to: • Add a free question to our omnibus survey • Enter our $250 credit giveaway Looking forward to connecting with fellow researchers.

What are market researchers curious about? At #Quirks2025, among the questions asked: 1. How optimistic are you about your finances? 39% optimistic, 30% pessimistic 2. Do you love your work? 41% say they’re lifelong learners Read the full report: https://verasight-quirks-2025.tiiny.co/

Our recent polls have been featured in @cnn.com, @nytimes.com, and by the Governor of California’s office. Our work is also being cited by columnists like @jamellebouie.net to help interpret public sentiment on national issues. We’re proud to support organizations seeking representative insights.

The food delivery is at your door… now comes the question: how much do you tip? Check out what others said when @verasight.bsky.social recently asked, “How much would you tip a food delivery driver?” See the results below, and share your take on today’s tipping culture.

More than two-thirds of Americans support labeling AI-generated content and requiring safety checks before deployment. But only 6% are very confident regulators can keep pace with development. Read the full report linked in the thread.

Congratulations to @hadleyssmith.bsky.social‬ and ‪@mattmotta.bsky.social‬ on their new publication in @jamapediatrics.com‬, exploring the future of newborn screening policy. We’re proud to be able to support their work. https://jamanetwork.com/journals/jamapediatrics/article-abstract/2837716

Six members of the Verasight team will be attending #APSA2025, hosted by @apsa.bsky.social‬, from 9/11-9/13 in Vancouver. We’re offering attendees the opportunity to add a free question to our next omnibus survey and be entered into a $250 Verasight credit giveaway. See you there. #APSA25

When comparing AI to search engines, 15% of adults under 30 now always use AI chatbots when looking for information online compared to just 5% of seniors. Our latest Age of AI report unpacks how AI is changing not just what people use, but how they think about getting information.

#meettheteam Monday: She builds the data systems behind our research, bridging behavioral science and backend tech to make sure every insight reflects real people. When she’s not in R or Python, she’s likely hiking, reading policy books, or accidentally mixing up the five languages she speaks.

@peterenns.bsky.social‬, Verasight’s Chief Data Scientist, is speaking at ‪@aapor.bsky.social‬’s Summer Series on Aug 29. He’ll be presenting his paper on forecasting the 2024 election, featured in The Guardian, Cornell Chronicle, and more. Aug 29, 2PM ET, Free for AAPOR members. Link below.

Glad to be partnering with @gelliottmorris.com on this series. Your analysis is invaluable.

New Strength In Numbers/ @verasight.bsky.social national poll coming out tomorrow at 8AM ET. We have numbers on the generic ballot, gerrymandering, Trump's handling of crime + other issues, I hope you will set aside some time to read it. Subscribe to get it in your inbox: www.gelliottmorris.com

Proud to support @lakshya.splitticket.org‬ and ‪@jerusalem.bsky.social‬ with fielding the innovative polls for The Argument. https://www.theargumentmag.com/p/polling-isnt-dead-were-just-using