Happy to announce that Search y Sazon is officially Sold Out!! 🥳🎉 What a way to kick off #MozCon week with culture, conversation, and cafecito ☕️🥪 Hosted by @raymartinezseo.bsky.social. See y'all on Sunday! :)

Few Tickets left now! Join @raymartinezseo.bsky.social for Search y Sazón, a Nuyorican-inspired meetup blending search, AI & community, bringing together marketers & SEOs to discuss where search is headed Free coffee ☕️ + sandwich 🥪for all attendees! RSVP link below: eventbrite.com/e/search-y-s...

We're bringing Search y Sazón back to NYC ahead of MozCon. One of my favorite things about this industry is the community. Join us in LES for coffee, sandwiches, and convos with SEOs, marketers, content creators, and search professionals before MozCon begins. www.eventbrite.es/e/search-y-s...

Will Google also validate cats.txt? Asking for a friend...

Day 1 of SEO Week in the 📚

Throwback to the episode in which we sat down with @raymartinezseo.bsky.social (VP of SEO, Archer Education) to discuss GEO for higher-ed, how bots crawl, why unique content & links matter, and how to structure .edu websites. youtube.com/watch?v=8QZ4...

What a fun day! Today's talk at the Latino AI Summit was fuego.

New music dropped

Come yell at me about llms.txt in person!

SEO still works

Being wrong or failing is an opportunity for growth, if you let it be one.

PSA

Also, why do some of you hide your opinions behind an avatar? Put your name on it.

PSA: Using total backlinks as a slam dunk lets me know you're a hack with shallow thinking.

Or maybe, just maybe we incentivized the bot.

Yet y'all still keep crawling LLMs.txt files haha

“Our traffic’s down… but nothing’s changed on our website.” That’s exactly the problem. The internet moves. Competitors launch. Markets shift. Culture tilts. Attention flows elsewhere. Standing still isn’t safe. It’s a countdown clock. www.jonoalderson.com/conjecture/s...

Is OpenAI now crawling your LLMS.txt files? While @methode.bsky.social says Google won't be doing that. www.seroundtable.com/openai-crawl... via @raymartinezseo.bsky.social and @suzukik.bsky.social

A full write on our observations of LLM bots crawling out lllms.txt files can be found here: www.archeredu.com/hemj/are-llm... In this post, we walk through our approach and key bot behavior we pinpointed. #llm #llmstext #geo #seo #agenticsearch

Crawl frequency can change John, but right now, OpenAI is looking for freshness, and I can say that with certainty. Who knows if this will be a standard? I do not have a crystal ball. My team noticed crawls, which showed an uptick in OpenAI amongst other bots reminding the file.

Log file showing OpenAI crawl LLMs.txt files for multiple sites. The bot is pinging the file every 15 minutes. Other crawlers are accessing it too. #geo #ai #seo

Late night python prompting

Digital marketers don’t just analyze data—we tell stories with it. I wrote an article for the Wix SEO Learning Hub on how metrics alone won’t move stakeholders; the narrative makes them meaningful. Here’s the full article: www.wix.com/seo/learn/re...

JSON Prompt -> Chat GPT -> Render image -> Upload to Sora -> Multimodal prompt of rendered image + JSON - 5 separate version output -> Videoleap editing software Song title "Bananas in January" Beat, Vocals, and Lyrics by: ME

"Project Astra is the ability to consume all of your surroundings" - @garrettsussman.bsky.social

"Going viral means we made several attempts to go viral" @rosshudgens.bsky.social #seoweek

From 🇵🇷 to the 🌎

Booked up for SEO week

What happens after we have demonized everyone who doesn’t look, move, or pray exactly like we do? What happens when fascism takes over? We are not doomed to repeat our history. We can learn from it, and we can reject hate and authoritarianism.

Yep, this is insane. I shared about this last week... 40+ citations in AIOs? Nobody is going through all of those and it overwhelms the user IMO. Also, they will all be #1 rankings in GSC (as long as the listings are scrolled into view). That's the way GSC position works (taking on the block pos).

This is a ridiculous claim by Google given the fact that most websites embed YouTube videos on their site. That right there has to drive a ton of referral traffic on its own

If anyone is in need of a financial planner, I'm your guy.

Racists spend so much time being racist. If they spent that time and energy focusing on improving themselves, the world would be a utopian place. But that would require sound logic and reasoning.

Just ended my NY Times subscription.

I love having that old SEO in my knowledge base. I know a lot of stuff. But I can always appreciate the older generation with deep knowledge of the growth of search engines and internet marketing. My boss at Archer built White Pages, and honestly, his tool kit is insane, haha.

This whole situation is wild

Just submitted my next article for Wix. It's a good one 😀

Baja blast. That's how I label the US now.

My immediate thought was that Apple is hungry to grow its user base. It's probably losing money on Apple TV+ How do you attract more users? Free content.

I've struggled with mental health this year. I kept rationalizing it as burnout, but in reality, I was exhibiting the lasting impact of major traumas that I've endured and experienced. Slowly, the cracks began to show. I began using all my brain's capacity for my career.

Pretty great opportunity here to work with a great mind, y'all. Pro tip for clients: A good opportunity analysis is more than a pitch. It should be a conversation that addresses your core problem. Pro tip for SEOs: A good opportunity analysis highlights the value you can build as an SEO

Happy Christmahanukwanzifestivus!

Camera resolution was nuts for the era:

What a late night announcement #lgfm

Post somebody you've been told you look like, who you definitely don't look like.

oh now you don't like people using other people's stuff huh?

#SEO #LinkOperator #SearchOperators Please, share (reflutter, reflap, ... OMG I've got less clue about what these are called than I do on X!)

A couple of flicks from UPCEA MEMS 2024. Had a great day chatting SEO and discussing the importance of SEO during web migrations. #highereducation #enrollmentmarketing #seo

I'm heading to Philly to talk SEO migrations with Cal State Northridge at UPCEA MEMS 2024. I'm looking forward to sharing insights and the importance of SEO in higher education. #highereducation #upcea #techseo