Check out a few winners of The Snackies. (I guess I’m calling them that bow?) www.theomnicosm.com/its-time-to-...

modern society is so divorced from our food sources that most people who eat pop tarts have never actually killed one themselves

Would've definitely included @annaleen.bsky.social's Automatic Noodle on this list had I read it a few weeks earlier.

Snack Chat December 2025: Pop-Tarts Bowl edition www.theomnicosm.com/snack-chat-d...

A lot of people finding out Thor has a daughter today.

Pretty sure the final season of Stranger Things has set a record for the number of trailers for a single season of TV, but here's one more. www.youtube.com/watch?app=de...

The *third* Avengers: Doomsday teaser has already leaked, but here’s the official version of the second one, starring Thor. youtu.be/1clWprLC5Ak?...

Should I have called them The Snackies?

I'm sure this is exactly what Disney had in mind for the rollout of these Avengers: Doomsday teasers when you search for "marvel studios" and "avengers doomsday." At least giving the keys to their characters to a generative AI company will fix all these problems ...

"The McDermott-led Bills are 0-5 lifetime on the road in the playoffs, and for them to get to the Super Bowl for the first time since the current regime took hold, they’ll likely need to win three straight on the road." Well, at least McDermott has proven himself in pressure playoff situations ...

Should I have called them The Snackies?

It’s time to honor the year’s top candy, cookies, soda and fast food www.theomnicosm.com/its-time-to-...

‘Avatar: Fire and Ash’ burns up the Christmas box office www.theomnicosm.com/avatar-fire-...

A ProPublica investigation has revealed that the LiMu Emu and Doug have a shocking history of excessive force complaints

“The X-Men will return in Avengers: Doomsday” is a moment decades in the making … … and the marketing strategy for this movie means a ton of people first saw it via a blurry bootleg video.

While watching the Bills game this afternoon, my daughter asked several times if there were Pop-Tarts at the game. The work done by the Pop-Tarts Bowl marketing team needs to be studied by every other sporting event and brand sponsor.

If I’m Josh Allen, I’m in Pegula’s office tonight demanding an actual offense and coaching staff.

I’ve questioned everything about Disney’s rollout plan for these Avengers: Doomsday teasers, but leaking over on X actually makes sense for the third one. www.theomnicosm.com/disney-rolls...

I read so many books in 2025. (Like, enough where I thought maybe Goodreads would come to my house with a giant certificate?) Here are a bunch of my favorites. www.theomnicosm.com/my-favorite-...

I consumed the upcoming wave of Oreo releases. Why didn’t anyone tell me about Cakesters? www.theomnicosm.com/muffins-cake...

I joined @mikeryan.bsky.social and @ryanboston.bsky.social on the Not Ready for Primetime SNL Podcast to discuss the Ariana Grande/Bowen Yang episode of SNL. www.theomnicosm.com/talking-bowe...

I welcomed The Grinch’s attempt to steal breakfast. www.theomnicosm.com/how-the-grin...

Ariana Grande returned to host SNL for the third time, but all eyes were on Bowen Yang as he said goodbye to the show. www.theomnicosm.com/this-is-my-l...

As SNL wrapped up 2025, we learned that Stranger Things’ Finn Wolfhard will host the show’s first episode of 2026. www.theomnicosm.com/finn-wolfhar...

Heading into Christmas week, I read Dunkin’s foray into children’s publishing … while also snacking on a few Munchkins. www.theomnicosm.com/its-storytim...

Happy holidays! The Omnicosm took Christmas off, but it’s still been a busy week across Snackology, Popculturology and Deep SNL Thoughts. www.theomnicosm.com

The Protein Pop-Tart gave a press conference after bailing on being sacrificed. www.instagram.com/reel/DSz84qY...

The next twelve months need to be Kellanova and Mars assembling a team of cereal and candy mascots to hunt down the Slammin’ Protein Strawberry Pop-Tart that fled from his fate. Don’t let up on this marketing campaign.

SLAMMIN STRAWBERRY REFUSES TO GO TO MOUTH HEAVEN

Slammin Strawberry will return in Avengers: Doomday.

THE FACT THAT ONE OF THE POP-TARTS CHOSE TO LIVE MAKES THE WHOLE THING WORSE SOMEHOW

And thus ends bowl season.

Toast them, toast them, toast them!

Hey @poptartsbowl.com, how might a guy with a newsletter about snacks purchase one of those sweet 1/4 zip pullovers?

Annoyed that I missed out on the sprinkle-covered pullover, but I’m now the proud owner of this Pop-Tarts Bowl shirt.

Calling the Pop Tarts Bowl the People’s Championship is excellent

Who's everyone voting for to be sacrificed? I cast my vote for Team Swirls.

With everyone talking about the Pop-Tarts Bowl right now, a reminder that Snackology broke down the Team Sprinkles vs Team Swirls Tailgate Pack. www.theomnicosm.com/team-sprinkl...

I think we should make sacrificing Pop-Tarts our national religion

I honestly don't even know why they play the other bowl games at this point.

Flagship camera: $4500 Flight and travel to the game: $2000 Telephoto lens: $3000 Having a perfect shot ruined by a pop tart running in front of you: priceless

Can’t believe they’d be foolish enough to put NFL on at the same time as the Pop Tarts Bowl

Given how much people are talking about Pop Tarts on the TL, including people who don’t usually watch football, I’m kind of surprised that we haven’t seen more bowl sponsors embrace the gimmick-heavy approach in the last couple years

Coolest bowl game. No competition.

The Barack Obama of free pop culture newsletters. www.theomnicosm.com/my-favorite-...

Happy Pop-Tarts Bowl Day to all who celebrate

I love that we live in a world where these are real texts I just sent.

The Pop-Tarts Bowl is tomorrow. Let’s break down the two teams of Edible Mascots. www.theomnicosm.com/team-sprinkl...

The third Avatar movie easily won the box office — but its debut weekend lagged behind Avatar: The Way of Water. www.theomnicosm.com/avatar-fire-...

There was no reason that the Pop-Tarts Bowl had to go this hard. They could've been just another branded bowl game, but instead they chose glory.