Make this fiction reader read up on marketing. What was the last article/book/podcast you found valuable? Think: ✨ content marketing ✨ distribution ✨ strategy I can give you fiction recommendations instead. Go! 👇

Easter prep done ✅️

So weird when Slack is down. I don't even need something from the team, just have a tiny update. But it's just:

Email peeps, listen up. We're working on an article for @userlist.com about naming conventions and we'd like your input. You can drop your answers in the thread or DM me. We'll happily credit you in the article. Here's what we want to know:

Breaking our regularly scheduled program to tell you I got nominated for TOP100 Customer Marketing & Advocacy Awards. That's a mouthful! But if you do have time, here's the link. If I get in, I'll bake cookies for everyone (I have corgy-shaped molds). www.base.ai/top-100-cma-...

After every massage appointment I think, "I need to do this more often," and yet! It doesn't really cross my mind until the next time my back and/or leg is in pain.

Not on github, but this is probably the most adorable swag I've ever seen

Loved this (from Swipe Files newsletter)

In episode 747, @robwalling.com interviews Jane Portman, co-founder of Userlist (TS 2020 cohort), to discuss the four stages of their customer success evolution through the years. Listen to the episode 👇 www.startupsfortherestofus.com/episodes/epi...

Based on my LinkedIn feed these days, most people's resolutions were to become unhinged.

First crafty project of the year is done. It's a blanket for my friend. First time doing something of this size, and forst time knitting without needles. It's fuzzy as heck 🥰

I'm involved in tech hiring. I've interviewed thousands of engineers. And I'd like to tell you about a disturbing trend I've seen in tech in the last 10 years 🧵

This season's relaxation comes in the form of hand embroidered ornaments

Proud creator of the cutest team collage ever assembled *hair flip*

What working today feels like when you celebrate Christmas according to the Julian calendar.

🎄 Year in Review Email Examples 🎄 You like your Spotify Wrapped, right? But you’re in B2B and maybe think year-in-review emails don’t fit the vibe there. Au contraire! This is a great excuse to place your users at the center of your story. Scroll to see how others do it.⬇️

It's 21 now.

Having crafting friends is fun because they come over, bring you sourdough bread and supplies you didn't have, and a few hours of chit-chat later, voila!

Hello, Bluesky! 🦋 Nice to see so many of our SaaS friends here. We come bearing little gifts. If you want to receive a holiday card and these stickers from us, just say hi in the thread. @kafarina.bsky.social has 10ish cards lying around. Let's reconnect!

Apparently our coolest features always go live at the end of the year. And this one is *really* cool:

Two weeks of constant worry and multiple family emergencies can take a toll on you as anxiety flares. But even small steps, like an hour long meal-prepping session, can help get back the sense of control and remind yourself that your support system is still working.

The fact that Mistborn only hit the bestseller list 18 years after it got published is so wild and so wonderful to see 😍

19 books read this year, and I think that officially takes me out of the reading slump. I may even round it up at this rate.

Who can I hire to help with improving activation and conversion? We have a lot of signups now and I want leverage from an expert on activating and converting more of them. I'm thinking onboarding emails, videos, help docs, strategy, etc Anyone come to mind?

The first 2 search results were 7+ years old, so I'll lazily ask here: Is there a way for me to read my Pocket saves on Kindle?

Reaching inbox 0 today was... A mission. 👀

So Oxford University Press named 'brain rot' their 2024 Word of the Year. I especially enjoyed learning: "The first recorded use of ‘brain rot’ was found in 1854 in Henry David Thoreau’s book Walden, but has taken on new significance in the digital age."

Planning to re-evaluate my distribution system and lay out how we'll approach distribution over at Userlist next year. Thankfully, lately I've been buzzing with ideas. But if you did something this year that really helped you, I want to know about it. :)

Rewriting an AI generated piece today and... I expected it would be more frustrating. Kinda glad it's not.

The most accessible and user-friendly blog experience I've seen in a while 😍 megbrunson.com/content-libr...

Now that I know it's in my neighbourhood, I gotta go see it.

Just a little appreciation post for @thestorygraph.com for making my nerdy side happy with all the breakdowns of what I've read this year <3

𝘥𝘰𝘪𝘯𝘨 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘥𝘰𝘯’𝘵 𝘴𝘤𝘢𝘭𝘦 𝘩𝘦𝘭𝘱𝘴 𝘺𝘰𝘶 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘥𝘦𝘦𝘱𝘭𝘺. Yes, it’s hands-on and time-consuming, but it reveals what truly clicks: you validate your product, refine your messaging, and figure out which channels actually work. It’s not just an early-stage tactic; it’s a 𝗺𝗶𝗻𝗱𝘀𝗲𝘁.

Post you from a different era.

I think this is the first year since university that I'm fully enjoying reading again. At my own pace, whatever feels right at the moment. And I haven't read this much in over a decade.

Anyone have a good year-in-review email they received? Asking for an article. Think Spotify wrapped but for any SaaS.

I forgot what it's like to open a new social account somewhere. So here's my new favorite sweatshirt, along with its ironic typo.