Hey! We know her! That's @bethpyne.bsky.social, SalientMG's SVP of Marketing. Former Yahoo, Demand Media, Rich Relevance, Verve, etc. customer marketing pro shares some of her brilliance with co-hosts of the SUM Disruptors (startup marketing) podcast @mackmckelvey.bsky.social & Heidi Keele!

S2 Ep30 Terry Kawaja Unfiltered w/host @mackmckelvey.bsky.social Known for his objective credibility, Terry's view on his big decisions, “I would rather ruffle some feathers and be right in the long run because people notice.” Plus, Terry shares some predictions! thecredentialed.com/credibly-irr...

S2 Ep31 Aaron Andalman, co-Founder & Chief Science Officer, Cognitiv chats w/host @mackmckelvey.bsky.social. Hear about balancing the rigor of academia w/ the fast-paced nature of tech, the science behind gut instincts, key traits of top decision-makers, etc. thecredentialed.com/gut-instinct...

Talk about 6 degrees of separation. If you are more than 3 degrees from Terry, and you are in the media or ad industry, you need to change that immediately. The industry certainly would not be the same without Terry (or Luma Partners). #adtech #leadership #podcast #banker

S2 Ep26 Hear Gary Goldberg, Founder/President, SquadLocker chat with host @mackmckelvey.bsky.social about the role of failure in success: “Take pleasure and triumph in your failures. Don’t fear them... And I tell people I fail forward.” thecredentialed.com/the-role-of-...

I recently posted my 1st @fastcompany.com article in the series on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies. Here's the 2nd article in the series--Focused on Series A co's: www.fastcompany.com/90995260/ser... #startup

Some great insights here from our Founder/CEO, @mackmckelvey.bsky.social

S2 Ep23 Great #Podcast to start your week: Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast w/Jo Kinsella, Global President & COO, XR Extreme Reach & host @mackmckelvey.bsky.social #adtech #leadership thecredentialed.com/unapologetic...

S2 Ep22 Highly recommend you take some time out of your day to listen to this episode: Decision-Making by Design: Say Yes, But Measure Twice with Yelitsa Jean-Charles, Founder/CEO, Healthy Roots Dolls; with host @mackmckelvey.bsky.social. thecredentialed.com/decision-mak...

S2 Ep21 Check out The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite w/host @mackmckelvey.bsky.social Hear her unique take on balancing speed w/thoughtful leadership, why she doesn’t believe in work-life balance & more. thecredentialed.com/the-horizont...

S2 E20 Host @mackmckelvey.bsky.social interviews Ronnie Kwesi Coleman, Founder/CEO, Meaningful Gigs. After selling his prev startup for >$40M, Ronnie seeks to create 100K skilled jobs for Africans. Also learn about how AI is reshaping the future of creative work. thecredentialed.com/solving-hard...

Honored to be on the Board of Trustees for Creative Spirit. This morning, we rang the Opening Bell at the New York Stock Exchange. @salientmg.bsky.social

Hey, that's our CEO @mackmckelvey.bsky.social! We love Creative Spirit & need to get it on @bluestripegroup.bsky.social's radar too! #marketing #neurodivergent

This was a full-circle moment. Vernon Irvin was my boss for about 10 years at 4 companies. He has been my mentor/sponsor and I owe so much of my professional success to him. I'd encourage you to listen to this episode of @thecredpodcast.bsky.social; this one was a huge thrill for me.

Congrats @thekayprince.bsky.social! We loved your article! #marketing #marketer #sobriety

"We’re blown away by the incredible response to our strategic alliance with @bluestripegroup.bsky.social! ICYMI, here’s a roundup of the latest coverage: Digiday 🔗 digiday.com/media-buying... Martech Cube 🔗 www.martechcube.com/salientmg-an... New Digital Age 🔗 newdigitalage.co/strategy/blu...

Exciting day...we've announced our expansion into EMEA through our strategic alliance with Bluestripe Group! Let's go @andyoakes.bsky.social @lydiaoakes.bsky.social @justinpearse.bsky.social! #marketing #PR #global #expansion

S2 Ep4 Hosts @mackmckelvey.bsky.social & Heidi sit down with @mollytoconnor.bsky.social, Director of Comms & Content at Aescape, a groundbreaking robotics massage company. Molly pulls back the curtain on Aescape’s huge successful launch from stealth. Molly = PR👑🐙 www.youtube.com/watch?v=Ld1F...

🐙 New week, new ask--who are the innovative #marketers we need to add to our @thestartupmarketer.bsky.social Starter Pack? 👀 We are looking for marketers who work in any corner of the startup world--especially those bringing innovation and disruption to the field AND their companies every day! 🐙

S2 Ep8 The Value-Cost Equation to Decision-Making with Entrepreneurial Agency Leader Marisa Ricciardi & host @mackmckelvey.bsky.social Ricciardi shared her career journey from trader to working in-house to eventually launching her own agency, RG. #entrepreneur thecredentialed.com/the-value-co...

🌍 SalientMG is going global! We’ve teamed up with the UK-based @bluestripegroup.bsky.social to expand our high-growth B2B clients’ impact worldwide. Learn more about our strategic partnership: reuters.com: www.reuters.com/press-releas... Media Mix: www.themediamix.co/p/salientmg-...

I spoke w/Dr. Stephanie Gutnik, Chief Strategy Officer, billups, about the critical role of OOH in Luxury. Why? One of OOH’s greatest advantages is that it is both trusted and liked by consumers. #OOH #Advertising www.luxuryroundtable.com/2024/11/26/o...

S2 Ep5 Value Creation as a Force Multiplier with Catherine Tabor, Founder/CEO, Sparkfly & @mackmckelvey.bsky.social. Find out why Sparkfly is the best kept secret in martech in the QSR/Fast Casual/Restaurant space. #IYKYK thecredentialed.com/value-creati... #Atlanta #Founder #Startup

News from world of #adtech & #SEO. SEMRush just bought Third Door Media. Good synergies but an SEO tools company buying a content company is intriguing. thirddoormedia.com/news/semrush... @adtechgod.com @dmarti.bsky.social @ericseufert.bsky.social @kint.bsky.social @laraoreilly.bsky.social

S2 E3: "Where Mission Meets Impact" with Bharani Rajakumar, Founder/CEO, Transfr. E&Y Entrepreneur of the Year. @fastcompany.com World Changing Idea & Most Innovative Company. #workforce #development #VR @mackmckelvey.bsky.social thecredentialed.com/where-missio...

S2 Ep4 From MTV to AI-T (AI Tech) w/Gary Mittman, Founder/CEO, Kerv.ai. Gary started out in entertainment, then to digital startups, & eventually founding the only AI technology contextually analyzing video behind every screen. thecredentialed.com/from-mtv-to-... @mackmckelvey.bsky.social #adtech

So hot.

S2 Ep2 Bright Lights, Bold Moves w/Peter Sloterdyk; former Netflix, Grindr & Koala: Hired 86 people in 6 mnths, building trust w/founders, & leading a digital transformation remotely during a pandemic. Hosts: @mackmckelvey.bsky.social & Heidi K www.youtube.com/watch?v=nHyT... #startup #marketing

🏆✨The OSSUM Awards are making waves in @newdigitalage.bsky.social! The awards recognize innovative #marketers who are driving success in the startup world; highlighting the achievements that inspire others to push the marketing envelope. Thx NDE! #startupmarketers newdigitalage.co/advertising/...

HIGHLY recommend listening to this episode of @thecredpodcast.bsky.social!

Equal parts educational & fun. This first episode is a preview of what to expect this season--it's been a fun one so far! Watch via our YouTube channel or listen on any of the major podcast streaming platforms. @thestartupmarketer.bsky.social #startupmarketer #marketing

The Cred Podcast is hosted by @mackmckelvey.bsky.social. The podcast is the media arm of @thecredentialed.bsky.social. This season, we've interviewed execs about the art & science of decision-making. Subscribe on your fav streaming platform. thecredentialed.com/the-cred-pod...

S2 E2: "On the Record with Erica Irvin", Group VP & Chief Counsel, Albertsons. Discover the power of seizing opportunities, aligning decisions with organizational goals, & fostering transparent and empathetic leadership. thecredentialed.com/on-the-recor... @mackmckelvey.bsky.social

If you want to know what this season of The Cred Podcast, hosted by @mackmckelvey.bsky.social is all about, here's the teaser episode: thecredentialed.com/the-cred-pod...

Catch up on the SUM Disruptors Podcast. Hosted by @mackmckelvey.bsky.social & Heidi Keele, we interview some of the best marketing disruptors in the world of startups. #startupmarketer #marketing Watch S2E1 here: www.youtube.com/watch?v=UeyY...

This is a great initial list. Which disruptive #startupmarketer is missing? List them here!

We've made a Starter Pack for #startupmarketer (ie amazing #marketers who work in #startups). We'll continue to add to this list! #startupmarketing go.bsky.app/3hchgHm

Want to see #startup #marketers and #communicators recognized. @thestartupmarketer.bsky.social www.linkedin.com/posts/mackmc...

🐙 We've joined @bsky.app to chat about all things #startups & (of course) #marketing. Our CEO, @mackmckelvey.bsky.social, is here on Bluesky already. Working on a @starterpack.bsky.social for startup marketers--DM me if you want to be included. Find out more about thestartupmarketer.com here!

Oh! Hey, @bsky.app folks. I’m Mack. Founder/CEO of @salientmg.bsky.social (marketing firm for B2B high growth tech companies) & @thestartupmarketer.bsky.social (startup marketing ecosystem). Board advisor. Investor. You might find 20% of my posts valuable.

Shoutout to XR for getting me a cake for being 2 year sober :)