Justin Pearse (@justinpearse.bsky.social)

Premjeet Sodhi, Wavemaker: From the backroom to the boardroom: How measurement is revolutionalising media strategy - New Digital Age In the face of tectonic shifts in the media landscape, the science of measurement has undergone a dramatic transformation. Once relegated to the backroom, measurement has now emerged as a focal point ... https://newdigitalage.co/agencies/premjeet-sodhi-wavemaker-from-the-backroom-to-the-boardroom-how-measurement-is-revolutionalising-media-strategy/