Excessive info on food labels can confuse consumers. Research shows clear, relevant descriptions help, but excessive detail may reduce benefits. Labels should focus on core values (clarity, quality, relevance) to guide sustainable choices. 📄Read more: lnkd.in/eUDqfRpN

Did you know? 🔄Co-creation is a powerful tool: workshops in the UK, Ireland & Denmark show consumers want clearer, reliable sustainability info on food labels. Transport, processing & packaging matter most. As TealHelix, we also aim at co-creating better labelling solutions. 📄 lnkd.in/ea-y8Djc

Did you know? A EIT Food report shows that 67% of Europeans would use an international sustainability label when choosing food yet 56% feel they still lack clear info. 📌 Read more here: lnkd.in/drQStDxx

📌 TealHelix had a very fruitful GA meeting in Cologne this week, filled with productive discussions and knowledge exchange on: 👥Collaboration and progress within the consortium 🤝An insightful project presentation by our synergy #INFOODMATION 💡Key insights and advice from our Stakeholder Board

📰 TealHelix was presented at the ERSCP 2025 conference in Prague by Dr. Leonore Lendl-Lewisch from BOKU. The conference highlighted the circular economy from production & consumption perspectives. Thanks to Leonore for representing us! 🌍 📸 See a glimpse from the event below.

📢 Our partner SAFE is hosting its Annual Conference “Consumers Come First: Advancing Consumer Protection through Research” on 20 Nov in Brussels. Topics: food labelling, waste, sustainability, packaging + launch of SAFE’s new app. 👉 Register here: docs.google.com/forms/d/12CE...

📰The 2nd edition of our newsletter is out! In this issue, we look back at our journey over the past 6 months, from project milestones and our first press release to conferences, the launch of our Stakeholder Board and much more. 👉Access the newsletter here: tealhelix.eu/newsletters/

📣Interested in staying engaged with research & innovation efforts for sustainable food systems? You can join VISION4FOOD NoI! A diverse, international community supporting multi-stakeholder collaboration & knowledge exchange on sustainable food systems! ✍ vision4foodproject-kep.eu/noi_registra...

🤝 Proud to share this opportunity from FEAST, a TealHelix synergy project! 📢 Apply now for the FEAST Summer School 2025 🗓️ 1–4 Sept | 🇩🇪 Ludwigsburg, Germany 🌱 Fully funded | 25 spots Explore food literacy, sustainability, & education for change. 🔗 tealhelix.eu/event/feast-...

🌍TealHelix is proud to be part of EU Cluster for Food Tracebility and Trust to transform the future of food! 🤝 Launched in February 2024, this initiative brings together 13 pioneering projects working to reshape Europe’s food supply chains. 📢 Follow us on LinkedIn: www.linkedin.com/company/eu-c...

💚Great to see Giulia Priolo from CBS present the FINDS Framework, co-developed with Jan M. Bauer, at ICEP 2025 in Vilnius. It explores how people use information when choosing sustainable foods, supporting our mission to empower consumers. 👉 Learn more: tealhelix.eu/tealhelix-at...

Help shape the future of food!🌱 How is your agri-food org using digital tools to boost trust & transparency? 🧩Take part in CUES's 20-min anonymous survey for farmers, producers & manufacturers. 🎯Inform EU policy & unlock collaboration! 👉https://lnkd.in/eFdyKA4Q

🎉𝐎𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐞𝐬𝐬 𝐫𝐞𝐥𝐞𝐚𝐬𝐞 𝐢𝐬 𝐨𝐮𝐭! You can read it on WIT News: witnews.eu/eu-project-t... Also available in our website: tealhelix.eu/press-room/

🌱 Did you know 81% of food purchases lack usable sustainability info? That’s changing with LCA-based ecolabels: 🔹 Cross-category comparisons 🔹 Data on GHG, water, biodiversity 🔹 Real incentives for producers TealHelix is using LCA to support better food choices. 📎 edepot.wur.nl/587264

🟢 Sustainability & transparency are reshaping food. Sustainable Foods Summit 2025 (June 26–27, Amsterdam) brings together pioneers in eco-labels, ethical sourcing, green packaging & ingredients. 📍 Mövenpick Hotel Amsterdam 🔗 tealhelix.eu/event/sustai...

🖇️We’re happy to share that TealHelix has established a new synergy with Excel4Pro to advance the transformation of Europe’s food systems. Together, we’ll explore tools, data synergies and stakeholder strategies, linking innovation from production to consumption. 👉 tealhelix.eu/new-synergy-...

🤖 Can AI guide us to greener plates? New research says yes! 🥦 🔹 AI helps consumers choose healthier, more sustainable food 🔹 TealHelix is building: 🏷️ Claims Buster (fact-checking labels) 📱 BetterMe (personalised food tips) 🔗 ieeexplore.ieee.org/document/106... #SustainableFood #AIforGood

🤝Real transformation in Europe’s food systems requires both top-down governance innovation and bottom-up consumer empowerment. That’s why we’re proud to announce a new synergy with the EU-funded project VISION4FOOD project EU. 👉 ead more: tealhelix.eu/new-synergy-...

📆 Shaping sustainable food systems through partnership From 20–22 May, the FOODPathS Festival in Brussels will gather key actors to launch a new model for long-term collaboration across Europe’s food systems. Find out what’s planned and how to join! 🔗 Read more: tealhelix.eu/event/foodpa...

💙Happy Europe Day! Today we celebrate solidarity, cooperation and a shared vision for a better, more sustainable future. 🔹At TealHelix, we’re proud to support EU goals through research that empowers healthier, more sustainable choices. Let’s keep shaping a fairer, greener Europe together.🌍

🖇️New synergy established with between TealHelix & Infoodmation project, a project working at the intersection of digital innovation, inclusivity & sustainable food systems. Read more👉https://tealhelix.eu/new-synergy-established-with-infoodmation-project/

👫👭 #Consumers are surrounded by unsustainable food environments that contribute to erode our planet. The @tealhelixproject.bsky.social will develop personalised sustainability labelling 🏷🌍 that can guide us towards more sustainable choices, especially empowering vulnerable groups. #EarthDay

🌾Global Food Forum 2025 | 12–13 May 🟢This event will bring together key figures from politics, industry, and civil society to shape the future of European agriculture. 📍Hosted by Farm Europe on its 10th anniversary 🔗Read more: tealhelix.eu/event/global...

💡TealHelix participated in “𝐒𝐞𝐚𝐟𝐨𝐨𝐝 𝐓𝐫𝐚𝐜𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲: 𝐍𝐞𝐰 𝐋𝐞𝐠𝐚𝐥 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤”, webinar on 3 April 2025. The webinar engaged actors across the seafood sector to explore the implications of upcoming EU regulations 📰Read more: tealhelix.eu/insights-fro...

🐣 𝐇𝐚𝐩𝐩𝐲 𝐄𝐚𝐬𝐭𝐞𝐫 𝐟𝐫𝐨𝐦 𝐓𝐞𝐚𝐥𝐇𝐞𝐥𝐢𝐱! Wishing everyone a restful and joyful Easter break. May this season bring inspiration, and fresh energy for building a more transparent and sustainable food system!

🔗We’re happy to announce a new synergy with 3-CO (Concise Consumer Communication through Robust Labels for Biobased Systems), an EU-funded project working to empower consumers through better labelling & digital solutions for bio-based products. Learn more: tealhelix.eu/new-synergy-...

📌The 1st International Congress on Sustainable Food, Green Chemistry, and Human Nutrition is coming to Dubrovnik Riviera, hosted by the University of Zagreb and University of Valencia. 👉 Learn more & register here: tealhelix.eu/event/1st-in...

💻 Webinar: Digital Solutions for a Bio-Based Future Join us for a free webinar on how digital tools are transforming sustainability, traceability, and certification in the bio-based sector. 📅 8 April 2025 | ⏰ 13:00 - 14:30 CET | 📍 Online 🔗 Register here: tealhelix.eu/event/webina...

Making sustainable food choices shouldn’t feel like solving a puzzle. The @tealhelixproject.bsky.social project is creating smart tools to help consumers navigate food labels & make better choices. Want to know more? tealhelix.eu

🤝We’re happy to announce our synergy with FEAST project, a HE initiative dedicated to fostering a healthier, more sustainable & inclusive food system. 👉Together we will strengthen consumer empowerment, promote sustainability & engage key food system actors. Learn more: tealhelix.eu/new-synergy-...

TealHelix consortium met in Amsterdam to align efforts, discuss progress, and collaborate! 🤝A key highlight was engaging with our Stakeholder Board, whose expertise adds great value to the project. A huge thank you to VU Amsterdam for hosting—excited for the next steps! 💚

📰𝐓𝐞𝐚𝐥𝐇𝐞𝐥𝐢𝐱 𝟏𝐬𝐭 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫 📌This issue provides insights into our latest news, established synergies & the next steps in our efforts to advance sustainable food systems! 💻The newsletter can be found here: tealhelix.eu/newsletters/... To stay informed about future updates, subscribe via our website!

📢 ICEP 2025 is coming to Vilnius, Lithuania, from June 15-18, 2025! Organised by Mykolas Romeris University, this event gathers experts to discuss human-environment interactions and global challenges. Learn more: tealhelix.eu/event/intern...

🙋‍♀️Tomorrow, on 8 March, we celebrate International Women’s Day under the theme: ""For ALL Women and Girls: Rights. Equality. Empowerment." 💜 In TealHelix, we are proud to have incredible women in our consortium, contributing their expertise & dedication. Learn more: www.un.org/en/observanc...

📣We're happy to announce our collaboration with CUES, our sister project, which is guiding consumer behaviour through persuasive cues, helping people make informed choices that align with environmental, societal & economic values. Stay tuned for updates! Read more: tealhelix.eu/new-synergy-...

📣𝐓𝐞𝐚𝐥𝐇𝐞𝐥𝐢𝐱 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐬 𝐋𝐢𝐯𝐞! We are excited to announce the launch of the TealHelix website! 🎉 This will be the hub for all project updates and insights! 🔗Explore it here: tealhelix.eu 📩Make sure to subscribe to our newsletter—our first edition is coming next week!

What shapes our food choices? 🍽️ Habits, environment, and social factors all play a role. A 2022 One Planet Network report shows 5 drivers: internal & external factors, personal state, cognition & socio-cultural context. At TealHelix we explore how external factors influence sustainable food choices.

📢Webinar: Food Traceability and Verification Cluster 21st of February 📅 10:30-12:00 CET⏰ 💻 Representatives from 8 EU-funded projects will present the technologies being used to improve traceability and verification in food supply chains. 🔗 Register now: docs.google.com/forms/d/e/1F...

TealHelix is now on Instagram!🦋 👉As part of our mission to advance consumer decision-making in sustainability through personalised and inclusive labels, we’re expanding our digital presence to engage with a wider audience! 💚Join us by following us on Instagram: www.instagram.com/tealhelix_pr...

📢TealHelix at the Infoodmation Kick-Off! 💡Tealhelix's scientific coordinator Siegfried Dewitte, had the opportunity to present TealHelix at the kick-off meeting of Infoodmation—a project tackling a critical challenge: How different sources of information influence food choices & dietary behavious!🍽️

Culture influences sustainability! ✔️ Individualistic: Prefer clear product info ✔️ High power distance: Trust government labels ✔️ Uncertainty avoidant: Focus on nature, not innovation ✔️ High individualism & power distance: Choose eco-labels more TealHelix uses these insights to develop AI tools!

🤔 Did you know? Different labels appeal to different consumers: ✅ Environmental: Younger, eco-conscious groups ✅ Animal Welfare: Detailed info boosts appeal ✅ Social Welfare: Drives sustainable choices ✨TealHelix aligns labelling systems with consumer behaviour to drive sustainability!

🌍Did you know? Sustainable food labelling plays a key role in food security! Labels offer key info, but many struggle to understand, facing vulnerabilities like: 🔍Information 💸Pressure 🛒Supply ⚠️Impact TealHelix works to create inclusive, transparent labelling solutions🌱

🤔Did you know? ✅71% would use a sustainability label to compare foods ✅84% see it helping to choose between brands 🏷️Labels simplify sustainability comparisons, empowering informed choices. At TealHelix, we’re creating the Sustainable Food Compass to guide sustainable choices.

In 2023, the EC proposed a Directive on Green Claims, to ensure consumers receive reliable, comparable & verifiable information about products. TealHelix develops AI-driven apps to help consumers: 🛒 Easily verify the credibility of sustainability labels. ⚠️ Report suspicious or misleading claims.

🌍 Did you know? 39% of new food products in the EU include sustainability claims! 📝 According to a JRC report, sustainability labels in the EU food industry include: ✔️ 102 covering environmental social sustainability ✔️ 52 solely on environmental sustainability ✔️ 56 solely on social sustainability

🎄𝐒𝐞𝐚𝐬𝐨𝐧’𝐬 𝐠𝐫𝐞𝐞𝐭𝐢𝐧𝐠𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 TealHelix Project!🎄 As the festive season is upon us, we would like to extend our warmest wishes to our community. May this holiday season bring you joy, peace, and inspiration for the year ahead. Thank you all for your support!

🌱 Meet the BEE Group at KU Leuven! The BEE group promotes behaviours that benefit society & the environment! 🌍 From supporting sustainable food choices to testing solutions in “Go Green Hubs”, BEE combines behavioural science & real-world impact across pilot countries.

🌱 Meet the Bioeconomics Division | KU Leuven 👉 Shaping economic decisions for sustainable agriculture, food systems & ecosystem values. Using #LifeCycleAssessment (LCA) & Eco-scores, they evaluate the sustainability of food products & promote inclusive, resilient food systems!

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐧 𝐟𝐨𝐨𝐝?🥗 🤔 Sustainability in food means 𝑐𝑟𝑒𝑎𝑡𝑖𝑛𝑔 𝑎 𝑠𝑦𝑠𝑡𝑒𝑚 𝑡ℎ𝑎𝑡 𝑚𝑒𝑒𝑡𝑠 𝑐𝑢𝑟𝑟𝑒𝑛𝑡 𝑛𝑒𝑒𝑑𝑠 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑐𝑜𝑚𝑝𝑟𝑜𝑚𝑖𝑠𝑖𝑛𝑔 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒. It includes: 🌍 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 🐾 𝐀𝐧𝐢𝐦𝐚𝐥 𝐰𝐞𝐥𝐟𝐚𝐫𝐞 🤝 𝐒𝐨𝐜𝐢𝐚𝐥 & 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐞𝐪𝐮𝐢𝐭𝐲 A #SustainableFoodSystem cares for all -people, animals & the Earth.