If content feels heavy, it’s usually doing too many jobs at once. One post can inform or connect or invite. It doesn’t have to do everything.

One thing that irks me: people keep calling the folks on the streets in Minneapolis protestors. They are not generally there to protest, they are there to observe and document. This is the product of organizing and mutual aid. It is telling that these acts of citizenship are seen as protest!

Did someone just say "going for a walk"? #dogs #dogsofmastodon #fluffylove

The latest update to "terms I now hate thanks to AI" includes: "It's just noise." "Vibes" "Rounding error".

Let's add "noise" and "layer" to the list of otherwise wonderful words ChatGPT is slowly but steadily removing from my vocabulary. #AI

Quick plane doodle inspired by recent world events. #cartoon #politics #news

Awful.

はてなきあお たいへいようはひくくうなり ときはしおにながる 🌊 Endless blue The Pacific hums softly Time drifts with the tide.

Only Asia can turn cluttered rundown alleys that are a fire inspector's nightmare into the most charming places. #tokyo #japan #photography

ふがくしょけい ✨ #silentsunday #nature #japan

If you ever find yourself looking for an #AI tool to help your AI tool sound less like an AI tool, it might be time to step back and critically consider how much you really care about the outcome you seek to create.

When I said I wanted new exhilarating experiences, having a Shonan hawk dive-bomb and steal my lunch is not exactly what I had envisioned... #japan #picknick #wildlife

I'm getting so tired of the word "clarity". I cannot be the only one.

The Yamanote line in #tokyo at rush hour:

#silentsunday #autumn #japan

Last Chance! Webinar: Inside Orchestrate is happening tomorrow at 2:15 PM (CET). Can’t join live? No problem, register anyway, and we’ll send you the recording! Register here: https://get.facelift-bbt.com/en/inside-orchestrate

ふがくしょけい ✨ #fuji #japan #silentsunday

Inside Orchestrate - New Features, Real Use Cases, Clear Workflows! It’s happening on November 6 at 2:15 PM (CET): Register now and save your spot: https://get.facelift-bbt.com/en/inside-orchestrate

First earthquake, check! I opened the Yurekuru app and found hundreds of little panicked faces staring back at me. Nothing like a shared moment of seismic confusion to make you feel part of the community. #japan #earthquake

Been in Osaka this week (though this is a pic of Tokyo), working on Orchestrated! Then I remembered that I've never even mentioned metadata in Communication Orchestration material! This is a gross oversight, so here's an article. More on the Facelift blog soon. open.substack.com/pub/orchestr...

In September, we launched the Autumn Release, featuring over 30 new product updates. Since then, we’ve been spotlighting one update every week. Why? Because orchestration isn’t a one-click job. Check out the full feature overview: https://fcld.ly/autumn-edition

“Well-meaning” people are using machine translation to write Wikipedia articles in languages that they don’t speak themselves, accelerating the degeneration in quality of the web corpus for several languages with relatively few native speakers. www.technologyreview.com/2025/09/25/1...

"users with no mental health problems" is a WILD phrase.

Did you know that European businesses lose around €400 billion per year due to poor communication? Get the white paper, Communication Orchestration - The Real Price of Content Chaos, here free: https://fcld.ly/en_communication_orchestration

Keep Your Content Calendar Clean: With Facelift Orchestrate, there is now a dedicated space for unscheduled drafts, which makes content planning smoother for everyone. No more hijacked content calendars due to ideas, early drafts or postponed posts! https://fcld.ly/unscheduled-drafts

The agenda is live and it’s packed with highlights! On October 29-30, Entirely Summit will bring marketing and tech leaders to Lisbon. See the agenda & save your spot: https://summit.entirely.com/

I just saw someone use the abbreviation “AI;DR” and I’ll be laughing for a while.

Your communication workflow is now ready to help you Get Things Done! The productivity method, Getting Things Done (GTD), developed by David Allen, is ready for Communication Orchestration: https://fcld.ly/gtd

Die Facelift Autumn Edition ist jetzt live! Die Facelift Autumn Edition markiert den Beginn einer neuen Art zu arbeiten. Entdecke die Facelift Autumn Edition: https://editions.facelift-bbt.com/

Produkt Launch: Facelift Autumn Edition! In unserem deutschsprachigen Webinar “Play Bigger - CEO Insights” am 09.09, spricht unser CEO Teja Töpfer über unsere Vision und was die neuen Lösungen für dich und dein Team bedeuten. Jetzt anmelden: https://fcld.ly/ceo-insights

Facelift launched Facelift Orchestrate today, with Communication Orchestration functionality that goes well beyond social media. A huge thanks and congratulations to everyone at @facelift-bbt.bsky.social working to combine content strategy with content operations in one stellar platform.

Things tend to slow down a little in August for most marketers in Europe. While everyone's in Mallorca, inboxes are (a little) quieter, meetings are lighter, and there’s more breathing room to actually think, learn, and create. It’s the ideal moment to sit back and read about orchestration!

It bothers me that Synthesia isn't spelled Synesthesia every time I go to write it.

It’s not the tech stack that breaks communication. It’s the org chart. Silos are often inherited, not chosen. Communication Orchestration gives teams shared logic across tools, departments, and touchpoints.

“Why are we posting this?” Top 3 answers I hear: • “It’s our usual slot” • “It performed well last year” • “We needed something” None of those are strategic. Orchestrated #content earns its place.

There are days in which it feels like AI could do my content for me. Sometimes, I even try to let it. Then I spend an hour going back and forth over a sentence I could have written in 30 seconds because "there's something not quite...." about it. Am I really saving time with this? Stress?

German BureaucraZy 📝 Learn more about the species that feeds on officially approved certificates and have Bescheinigasms every time they use their seal to stamp a document: https://bit.ly/LGFbureaucrazy ✨ #germany #deutschland #throwbackthursda

Communication Orchestration is the structured coordination of all organizational communication efforts, from social media to internal updates to PR, to ensure consistent messaging, unified planning, and measurable impact. /dictionary

We built Communication Orchestration because strategy and communication were never separate. Every post, message, or update either reinforces your goals, or quietly works against them. Orchestration aligns them. More at orchestrated.substack.com

Most approval processes aren’t safety nets. They’re roadblocks. Communication Orchestration assumes trust, not chaos. Guardrails > Gatehouses. @facelift-bbt.bsky.social

Defining a new category is a bit like (re)designing a company website. It's surprisingly more complicated than it probably should be. A lot of fine details had to go into naming conventions and stylistics, so I thought I'd explain briefly why we chose certain capitalization and abbreviations.

I'm a content strategist. It's my official job title, and I work in SaaS. But my title isn't in my bio right now. Why? Apparently, putting "content" in your account bio is like a magnet for attracting pr0n bot followers who co-opt the word. Let's see if this stays the same with an alternative.

I started a new blog a couple of weeks ago to spread the word about the work that we're doing on Communication Orchestration. The process of shipping it to the world is quite immense, so I wanted to document the story and try to drum up some enthusiasm: orchestrated.substack.com/p/behind-the...

I'm starting to wish ChatGPT would cool it with the constant positive affirmations. I no longer feel seen, I feel patronized. I've never had a yes-man this adamantly supportive before. It's too much!

Happy International Mother Language Day! 🥳 There aren’t enough lifetimes to learn all the languages I’d love to, each one a captivating journey, a linguistic puzzle that reveals a unique perspective on the world. ✨ Did I miss your language? Leave me a […] [Original post on mastodon.social]

Raw, unedited AI content is the fast food of the Internet. Quick, easy, and with all the nutritional value of plexiglass.

Checking out Spanish TV while visiting Asturias this week. I only watch real TV when I travel and it's interesting to see what the ads are like in different countries. What are they selling? Who is it for? Every time I'm in Spain I am shocked by the perfume ads. 16 of them in one commercial break!