Quantum is about to reshape cybersecurity more than AI ever did. From cracking today’s encryption to powering tomorrow’s defences, its impact will be felt everywhere. #Cybersecurity #QuantumComputing #PostQuantum

Analysts influence vendor credibility more than your content, media, or events. Yet most B2B tech marketers still aren’t investing in Analyst Relations - leaving trust, and competitive edge, on the table. #B2BMarketing #AnalystRelations #TechMarketing

Your audience isn’t in one place - so why is your marketing? To reach them, B2B tech brands need more than a single-channel strategy. You need to show up everywhere that matters. #B2BMarketing #DigitalAdvertising #TechMarketing #MultiChannelMarketing

95% of your audience isn’t ready to buy. But with the right retargeting strategy, you’ll be ready when they are. Discover a two-phased approach to B2B tech retargeting that turns awareness into conversions. #B2BMarketing #AdTech #DigitalMarketing #Retargeting

Metrics alone don’t change strategy — insights do. Here’s why reporting should go beyond colourful charts to become a launchpad for smarter decisions:

AI is coming for our tasks, but not our ideas. In a world where AI can deliver creative, target it, optimise it, and report on it, what's left for marketers to do? Read how integrated thinking is our best defence against AI creep 👇 #B2BMarketing #IntegratedMarketing #AIinMarketing

In her latest blog, Holly Ingram breaks down the hype to explore why private networks are gaining serious traction, and how they’re becoming essential infrastructure for mission-critical industries like healthcare, manufacturing and logistics.

PR is fast-paced. So how do you keep up? Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice. #ADHD #Neurodiversity #PRLife #WorkTips

vRAN and Open RAN are reshaping how mobile networks are built, operated and evolved. Ben Burwell unpacks what they are, how they work, and why operators and analysts alike can’t stop talking about them. #vRAN #OpenRAN #5G #Telecoms

Too often, PR is narrowly equated with media relations. But when viewed through a channel-neutral, marketing-first lens, it becomes clear: PR should be the strategic centre of any modern marketing team.

If your defence strategy still relies on on-prem firewalls, it's time for a rethink. From AI-driven botnets to multi-vector campaigns, today's attackers are turning DDoS into a weapon of disruption and distraction. #DDoS #Cybersecurity #CloudSecurity

Just as the world gets to grips with GenAI, a new term is dominating headlines and investor decks: Agentic AI. Holly Ingram explores where the hype ends and the true potential begins in her latest blog. #AI #AgenticAI #GenAI #EmergingTech

In 'Speech Bubbles with Charlotte Otter', Paul Nolan, shares how his late ADHD diagnosis – at age 42, alongside his family has reshaped how he sees himself, leads others, and understands his energy and triggers. Listen now to hear Paul’s thoughtful take on reputation, leadership, and inclusion.

PR is a pressure cooker and for neurodivergent professionals, the heat is even more intense. This #MentalHealthAwarenessWeek, Paul Nolan opens up about living with ADHD in one of the most high-pressure industries out there. From the power of hyperfocus to the pain of burnout.

Dan Raywood, Senior Editor at SC Magazine, shares insights on the future of journalism in the age of AI, staying ahead in the cybersecurity news cycle, and how to work with journalists, not against them. 💭 Catch his reflections in our latest Q&A with Florie Lhuillier.

Not all surprises are good surprises. Meta’s rollout of its AI chatbot on #WhatsApp felt less like innovation and more like intrusion. No opt-in, no clear explanation - just an unfamiliar icon quietly staking claim to a space users feel is theirs. What could #Meta have done differently?

Last night, seven of us headed to the PRWeek People & Places awards. We were up for Mid-size Consultancy of the Year and left with two brilliant individual wins: Eyimofe Okuwoga – Industry Newcomer (less than 3 years’ experience), Winner Florie Lhuillier – 10+ years’ experience, Highly Commended

Enterprise 5G isn’t just a network upgrade, it’s the backbone of business transformation. From real-time automation to AI-powered factories and robotic surgeries, it’s already reshaping how industries operate. #5G #DigitalTransformation #AI #IoT #EdgeComputing

One highly commended. One winner. One proud team. Last night at the @prca_hq Workplace Champions Awards CCGroup, a Hoffman Agency won Highly Commended in the Medium-Sized Agency category, but best of all, our brilliant Laura Kolb took home the Outstanding Professional award ❤️

From connected traffic control to remote healthcare, smart cities are transforming the way we live, work and move. And at the core of this evolution is one powerful enabler: 5G. ccgrouppr.com/blog/bridgin... #5G #SmartCities #Connectivity #Sustainability #IoT

In this week’s episode of Ben Smith’s PRmoment Podcast, our very own Dan Miles dives into the harsh realities of the 2022–2024 tech recession and its seismic impact on B2B tech marketing — the focus of his latest report based on insights from 375 marketers. prmoment.bsky.social

From making greener choices to funding sustainable projects and cutting global emissions, climate fintech is empowering individuals, companies and institutions to take meaningful climate action. ccgrouppr.com/blog/tech-me... #ClimateFintech #SustainableFinance #GreenTech #ESG

We’ve been shortlisted for not one, not two, but THREE awards at this year’s PRCA Workplace Champions Awards! 🏆 Medium Agency of the Year 🏆 DEI Champion Award 🏆 Outstanding Professional Award – Laura Kolb

Register for our upcoming webinar: Thriving under pressure: How enterprise tech vendors can prove their value in challenging times. Zoom reg here: ccgroup.zoom.us/webinar/regi...

How did CCGroup become part of The Hoffman Agency? Co-MD UK, Richard Fogg, shares the full story behind our biggest move yet 👇

As larger vendors snap up smaller players, MSPs are being pushed to rethink how they build, manage, and future-proof their tech stacks. How should MSPs respond to vendor consolidation? #MSP #VendorConsolidation #B2BTech

Big news in the London tech agency world today as @ccgroup.bsky.social gets acquired. Another US agency snaps up a UK indie. Congrats to all involved! www.provokemedia.com/latest/artic...

We always double down on #tech — and this time is no different. CEO Lou Hoffman puts into perspective the meaning behind our acquisition of @ccgroup.bsky.social. bit.ly/420Eq3m

Growing our UK footprint through the acquisition of @ccgroup.bsky.social, our global presence is stronger than ever. What does this mean for clients? Read more. bit.ly/4kFg08a

We sat down with @prweekuk.bsky.social to share a behind-the-scenes look at our acquisition of @ccgroup.bsky.social — see what our CEO and European senior leaders had to say. bit.ly/4iqlwdk

Co-MD UK, The Hoffman Agency Rich Fogg reveals the origin story behind how @ccgroup.bsky.social became part of the Hoffman Agency — see the details. bit.ly/4jg9lQv

From independent to independent and international! Joining The Hoffman Agency is the next step in our evolution, strengthening how we help brands tell their tech stories globally. CEO, Lou Hoffman shares the vision behind our acquisition and why we’re stronger together. @hoffman.com

Taking our London office from “small but mighty” ➡️ “force of nature,” we acquired @ccgroup.bsky.social. See why we’re the perfect pair. bit.ly/43Qv9NQ

From a London-based tech consultancy to a key part of a global agency, we’re thrilled to share that CCGroup is now part of The Hoffman Agency. More on why we’ve taken this leap: ccgrouppr.com/blog/ccgroup... @hoffman.com

It’s been a brutal two years for B2B marketers. Budgets cut. Fewer resources. We know the struggle, so we spoke to 375 senior marketers who’ve been navigating the same challenges. And the good news? Things are shifting. Our research shows how, why and what to do about it. Download now.

The crowds were back, the usual chaos reigned, and while AI dominated conversations, the real challenge remains: where’s the growth? MWC 2025 showed clear industry progress, but telcos & vendors still need fresh innovation & top-line revenue.

The buzz around stablecoins is increasing by the day. What started as a niche concept in cryptocurrency is quickly becoming a key player in the global financial system ₿💸 Will 2025 be the year of the stablecoin? #Stablecoin #Crypto #Blockchain

Double celebrations at CCGroup HQ today! Florie Lhuillier in the 'Over 10 Years' Experience' category and Eyimofe Okuwoga for 'Industry Newcomer'. We couldn't be prouder 🥹 @prweekuk.bsky.social #PRWeekAwards

We've been shortlisted in the Mid-Size Consultancy category at this year's new PRWeek People & Places awards! All eyes on the ceremony on April 29th 👀 #PRWeekAwards #PeopleAndPlaces2025

Each month, we analyse fintech media to uncover major themes, trending topics & key stories. Our new report series, ‘Fintech Hot or Not’, helps fintech brands shape thought leadership & media strategies. Read the January sneak peek! Fintech #AI #Crypto #BNPL #MediaTrends

Some things in life you can buy. The Blueprint? You earn it. And we’re thrilled to say that CCGroup has been fully Blueprinted for the second time! 🎉 #Blueprinted #DiversityInPR #DEI

2024 was a whirlwind for cyber threats—record data breaches, ransomware takedowns, and new regulations. So, where should cybersecurity marketers focus in 2025? @Florie Lhuillier breaks down the 5 key trends. #Cybersecurity #B2BMarketing

In his guest article on Telecoms.com, CCGroup's Paul Nolan, examines the AI hype cycle through the lens of past telecoms trends like 5G, Open APIs, MEC, and NFV. How much of today’s AI buzz is real, and what role does PR play in managing expectations? #Telecoms #AI #PR #HypeCycle

Not all organisations can afford strong cybersecurity, leaving them vulnerable to breaches & compliance risks. The cybersecurity poverty line highlights this divide—and it’s not just IT’s problem. Learn how to bridge the gap & protect your brand. #CyberSecurity

In the latest #AR101, Venice Kwan dives into analyst prioritisation—a must for AR success. 🔹 Tier 1: High-impact → Frequent engagement 🔹 Tier 2: Valuable, secondary → Regular check-ins 🔹 Tier 3: Broader visibility → Scaled outreach

In a post-truth world, stories trump facts. Take #DeepSeek: it sparked a $600B wipeout in Nvidia’s value. Investors bought the 'David vs. Goliath' narrative, despite unproven claims. From Google’s quantum hype to blockchain rebrands, storytelling drives markets—but it’s a double-edged sword. #AI

From green financing to carbon tracking, climate fintech is helping businesses tackle climate change. While funding challenges remain, regulatory demand & innovation are driving growth. Read more in Dan Lowther's blog 👇 #ClimateFintech #Fintech #ESG

Analysts shape tech buying decisions: 🔹 61% of cybersecurity deals involve them 🔹 72% of telecom buyers rely on them 🔹 74% of enterprise tech buyers credit them for vendor awareness But many vendors still lack a strategy to engage them. Why? Misconceptions, budget challenges, and short-termism.

Why speak at Money20/20 Europe? With just 300 speaker slots and thousands of submissions, competition is intense. Our Head of Fintech, Daniel Lowther, shares insider tips to help you craft a winning pitch. 🗓️ Submissions close February 7th. #Money2020Europe #Fintech #Money2020

We're thrilled to be featured in Meltwater's latest customer story! Learn how we use their tools to deliver data-driven PR and marketing success 👉 #PRInsights #CustomerSpotlight #DataAndAnalytics"