CEO Lou Hoffman spoke with PR Magazine in China about AI, global expansion, and PR industry trends. 💡 He shared thoughtful perspectives on the changes shaping our industry. Read more: https://bit.ly/49qUUqW

Sending a big thank-you to our clients, partners and teams. 🙌 Wishing everyone a happy Thanksgiving!

Hoffman Korea earned three wins at the 2025 Korea Public Relations Association (KPRA) PR Awards, one of Korea's most notable recognitions in communications. 🏆We took home Corporate PR for B2B, IT/Technology and Healthcare. See our other awards. https://bit.ly/3W1ZrIu

Four cities. Four rhythms. One connected team. 🌍 This week, peek into a day with snapshots from Portland, Taipei, Seoul and Kuala Lumpur. ⤵️

Our team picked up multiple wins at the IPRS PRISM Awards 2025, including: 🏆 Outstanding Comms Consultancy 🌊 Outstanding Comms Campaign of the Year 🌏 Outstanding Regional Campaign 🌟 Outstanding Young Comms Professional - Allysa Ang More here: https://bit.ly/3W1ZrIu

Discovery has never been static — the way people find brands keeps evolving. Managing Director NA Gerard LaFond shares more via @odwyerpr.bsky.social. https://bit.ly/4i9yJrK

We made headlines of our own. The IPRS PRISM Awards 2025 shortlisted us in three categories! 🟢 Outstanding Regional Campaign 🟢 Outstanding Young Communications Professional - Allysa Ang 🟢 Outstanding Communications Consultancy (Independent, Multi-Market) Here's to ideas that keep on flowing!

From uncertainty to “aha!” — PR Intern Elliana Heller reminds us that growing up means piecing things together one step at a time. 👏 🌟 Hear how she discovered a career in communications via the blog. https://bit.ly/47E4eGL

Representing our work across Hong Kong, Taiwan and Korea, the Campaign Asia-Pacific Agency of the Year 2025 awards shortlisted The Hoffman Agency APAC in six categories, closing out the year strong as one team. 🏁 Stay tuned for results from the Campaign AOY 2025 ceremony.

Storytelling is in our DNA. 🧬 Story Studio helps B2B tech brands turn human breakthroughs into narratives that resonate — Director, Story Studio Kelly Yamamoto explains. Learn more about Story Studio. https://bit.ly/43lZrah

“There’s so much power in 24 hours.” PR Intern Amy Suh lives by this mantra and recognizes the importance of focusing on the things that matter each day — rather than trying to do everything. ⌛✨ Learn more about her story via the blog. https://bit.ly/4oz89uy

Every voice shapes the future of communications. Hear from Assistant Project Director for the California Community College to HBCU Transfer Project Dr. Young and explore how our HBCU Scholarship supports California Community College students transferring to HBCUs. Learn more. https://bit.ly/479eaHT

Your PR horoscope is in … read it below. ⬇️

“Sanaenomics” are here. Japan’s new PM Sanae Takaichi plans to turn innovation, including AI, quantum, semiconductors and biotech, into national strategy. North Asia VP Shingo Nomura shares what this means for global tech players entering Japan’s next chapter. Learn more.

From morning coffee in Boston ☕ to late-night ideas in Tokyo 🌙, our Around the Clock series shows the creativity that goes into working across time zones.

Desk-to-desk trick-or-treating? That’s the kind of collaboration we want. 🍬 Happy Halloween from our U.S. crew! 🎃

Give it up for our October Buzz Lightyear Award winner, Hayley! 🏆 She balances nonstop projects, meets tight deadlines and tackles big challenges with calm, focus and a sense of humor. Your dedication, teamwork and leadership inspire us. 👏

Cashmere Booker’s main takeaways from her digital internship? ✔️ Be confident in your work 🧠 Trust your instincts ❓ Ask for feedback ⏩ Push through challenges to gain resilience Read more via the blog. https://bit.ly/4ne7z3H

Mini mics, big questions — this time from Portland! 💥

Earned First named us Champion in Technology Excellence at its inaugural Asia-Pacific Consultancy Performance Index. 🏆 This reflects our work in helping companies earn trust — today’s most valuable assets, especially in tech. Learn more. https://bit.ly/3W1ZrIu

The final stop of The Hoffman Agency’s Global Music Festival is here! Our “festival” wraps up in Taipei, Kuala Lumpur, Jakarta Selatan, Singapore and Thailand. bit.ly/4mz9yiQ

U.S. Operations Manager Ashley Hill is the energy, the organizer and the behind-the-scenes force making sure our office runs seamlessly. See what she does in a day. ❤️✨

At #PRAXISAPAC 2025, Head of Executive Training and Development, APAC Isabelle Demaude moderated a powerful discussion on credibility in the AI age. Her main message? When everyone can sound perfect, trust becomes the real differentiator.

Goodbye, internship era. Hello, associate account executive era. 👋✨ Sarah Lucente reflects on how communication, prioritization & feedback shaped her internship experience at Hoffman & what she carries forward as an AAE. Read more. https://bit.ly/4n9afjc

Welcome, EVP Carolina Noguera Binstadt! With 20+ years of experience leading communications for clients across the semiconductor, enterprise tech and payments industries, she is ready to dive in at Hoffman.

We received two accolades from the PRCA Gold Standard Awards! 👏 — Multi-Market Consultancy of the Year — Regional Network of the Year See our milestones. https://bit.ly/3W1ZrIu

📍 The Hoffman Agency’s Global Music Festival continues east! Next stop: Hong Kong, Beijing, Shanghai, Tokyo and Seoul. Hear the tunes trending in their offices, and also peek at what our global teams listen to. bit.ly/4mWHLJ6

Summer PR Intern Emily Stevens’ advice for those breaking into tech PR? ✔️ Don’t be afraid to be the intern ✔️ Don’t let the unknown overwhelm you ✔️ Educate yourself and take advantage of the learning opportunity Read the full blog post. https://bit.ly/3L039Qs

We secured a spot on Earned First’s inaugural APAC Consultancy Performance Index for Technology Excellence and Asia-Pacific Midsize. 🙌 In our AI-saturated world, you still can’t automate a good reputation — it’s earned.

Our HBCU scholarship is back for its 4th year! 📚 Covers 2 years of tuition + fees 🎓 For CA Community College students transferring to an HBCU to study communications 📅 Deadline: March 31, 2026 Apply now: https://bit.ly/479eaHT

Behind the curtain with Nikkei Business. 🎟️ 18 clients. Access to unfiltered insights from Japan’s top journalists. 👇 Step backstage with us. https://bit.ly/4mH3qVB

Discussing the importance of asking questions and reading the news to stay up to date on the latest industry happenings, summer PR Intern Shreya Solai shares her favorite part about The Hoffman Agency, her approach to assignments and more. ✨ ➡️ See the full blog post. https://bit.ly/3ILS7Oa

Three shortlist spots = one proud team. Recognizing the bold work of our teams, the PRCA Gold Standard Awards 2025 shortlisted us in three categories! ✨ #GSA2025

Big cheers for AAE Ashley Chung, our September Buzz Lightyear Award winner! 🎉 Ashley inspires everyone around her with her dedication and passion. Congrats, Ashley! Your hard work and enthusiasm inspire us all! 👏🌟

Hangang Park vibes: 🌞🏃‍♂️🍖 Sports, BBQ and laughter … this #HAMoment had it all! Shoutout to Caroline, Kevin, Erica, Candice, and Stephen from our TW and HK offices for bringing the global energy! 🌍

Buy your plane ticket — we’re going to Europe! 🛬 🎫 Explore what the Munich, Paris and London offices can’t stop listening to. bit.ly/4nlcIrr

Meet Emily Stevens, our PR intern in San Jose, California! 👋 Spend the day with Emily as she balances client work, coffee breaks, teamwork and (of course) fun.

Two wins, one big night. 💚✨ 🏆 PR Team of the Year – Hoffman Hong Kong 🏆 PR Leader of the Year (Agency) – Kevin On, General Manager Hong Kong Add that to our PR Agency of the Year title earlier this year… and the story writes itself.🚀 https://www.hoffman.com/pr-agency-awards/

SEO isn’t dead — it evolved. Discovery now runs through AI prompts, not just search pages. That’s why we built GEDI (Generative Engine Discovery Insights), to gather insights on how brands appear inside generative engines. The future of visibility starts here — read more. ➡️ https://bit.ly/4mirFt1

With AI engines like ChatGPT, Gemini, Claude and Perplexity shaping how people find information, brands need clarity on how they show up. That’s why we developed GEDI — Generative Engine Discovery Insights. Tap the link to see what it’s all about. bit.ly/3KoXcMC

From finance manager to CFO & EVP of Global Ops, Lydia is ringing in 25 years at Hoffman! Her journey reflects our people-first culture and how careers grow with purpose. Thank you, Lydia, for shaping our story.

We won 4 awards at the SABRE Awards Asia-Pacific 2025, a proud milestone for our teams and clients across the region. Thank you @provokemedia.com for an incredible night.

The PR Net 100 list is hot off the presses — and we made the list! The award honors the agencies creating impact across the communications industry. Grateful to work in an industry full of creative, forward-thinking people.

We secured PR Agency of the Year at the Marketing-Interactive Agency of the Year Awards 2025 and were shortlisted for PR Team of the Year at the PR Awards 2025. Our Hong Kong team proved strong partnerships, sharp instincts and big ideas put us on the global tech storytelling map.

If each of our U.S. offices hosted a music festival, these are our ideal lineups! 🌎🎶 Explore the songs we can’t get enough of. bit.ly/3JNXoVt

What if a $12 phone could change the world? 🌍 With CloudMosa, our multimarket campaign made “Cloud Up” a movement — earning 830M+ impressions & 1M users in 12 months. 🚀 Learn more. https://bit.ly/4oSLRnT

At #EVS38, our team explored what makes an EV narrative truly credible, examining: ⚡Insights from our Charge Ahead: Winning the Electric Vehicle Narrative study ⚡Perspectives from industry leaders Read more on via our blog: https://bit.ly/3HQPYA7

Woohoo! August’s Buzz Lightyear Award goes to AAE Rebecca Chiang! 🎉 She lifts the team with her positivity, nails assignments and makes work more enjoyable. Congrats, Rebecca! 👏

🏆 Shortlisted 17 times for @provokemedia.com’s SABRE Awards Asia-Pacific 2025! From ocean conservation to rebuilding trust, our stories spanned 14 brands and 11 industry sectors. Grateful to our teams, clients and collaborators for making them matter.

Korea’s $73B AI push reshapes the rules for global companies. Tech veterans now drive policy with one message: Show your value to Korea’s agenda or get left behind. We break down what this shift means for brands navigating Korea’s dynamic market: bit.ly/46QnqRy