O'Dwyer's PR News
@odwyerpr.bsky.social
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The #1 news outlet for public relations, public affairs, and marketing communications since 1968.
Let us all remember the purpose of Memorial Day — to honor all the courageous men and women who have made the ultimate sacrifice for our nation -- Robert Dilenschneider, The Dilenschneider Group
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Remember to Remember
Let us all remember the purpose of Memorial Day — to honor all the courageous men and women who have made the ultimate sacrifice for our nation.
https://odwpr.us/4tRoPiJ
2 days ago
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Clients in the professional svcs. sector may be subject to the same overarching concerns facing everyone in the business world (i.e., AI), but in '25, comms firms who wanted to successfully work with them had to take a detailed look at the specific needs of each client
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5 days ago
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Today’s digital media landscape has reshaped influence and information discovery, which requires PR programs to adapt by changing their approach to perception and brand visibility -- Amanda Munroe, SHIFT Communications
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5 days ago
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While AI may have made the basics of generating content easier and more efficient, it has also made it more difficult for a brand to stand out from an ever-growing crowd of voices and platforms, according to a report from Public Relations Global Network and Greenough Communications
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5 days ago
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Your buyers are asking AI about you. And what AI says about your brand depends on what you’ve earned -- Lauren Hill, PAN
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What is AI Saying About Your Brand?
Your buyers are asking AI about you. And what AI says about your brand depends on what you’ve earned.
https://odwpr.us/4dCbPHE
6 days ago
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Communicators today face a challenge of ensuring that brands are discoverable in the zero-click digital ecosystem where consumers now find information -- Shannon Coyne & Deja Preuitt, Hemsworth
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7 days ago
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Some clients benefit from working with Big PR, while others find a better match with boutique firms. Which type of PR firm is right for you? -- Ian McCaleb & Maria Stagliano, Blue Highway Advisory
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8 days ago
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The traditional press had already lost much of its status as a gatekeeper of information before AI came on the scene—and now its position is even more tenuous. In this brave new world, brands and communicators increasingly need to tell their own stories -- Ronn Torossian, 5W PR
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9 days ago
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The instinct behind every great pitch is the same needed to win the AI answer box -- Sierra L’Altrelli, Coyne PR
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9 days ago
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The way PR creates value has fundamentally changed. Here's how -- Daisy Cabrera
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The New Currency of PR: Credibility, Connection and Consistency
Public relations has always been about influence, but today that influence is earned differently.
https://odwpr.us/49zihOe
12 days ago
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If the work that once built foundational skills—creating content—is automated, where does the next generation of communicators develop judgment about what effective content looks like? -- Katarina Garner, Montieth & Co.
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How AI Has Changed the Rules for Content Creation
If anyone can generate content, what actually makes communication valuable?
https://odwpr.us/4tHNNRw
12 days ago
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Why discovering the truth is always our first priority -- Jim Lukaszewski
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What's With the Objectivity and Balance Routine?
Why discovering the truth is always our first priority.
https://odwpr.us/4wvEWVx
12 days ago
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Why narrative is an organization’s operating system -- Steve Halsey, G&S Integrated Marketing Communications Group
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Does Your Organization Have a Narrative OS?
Why narrative is an organization’s operating system.
https://odwpr.us/4wv5AxQ
13 days ago
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Sal Melilli, Managing Partner of the
@kpmgus.bsky.social
New York City Office, discusses the firm's success and what it takes to be named one of the
@fortune.com
100 Best Companies to Work For® 2026
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Q & A With KPMG: Named In Fortune 100 Best
Sal Melilli, Managing Partner of the KPMG US New York City Office, shares his reaction to the company’s recognition as a Fortune 100 Best Companies to Work For® 2026.
https://odwpr.us/4nDEJeX
13 days ago
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Why scalability has increasingly become the deciding variable in PR M&A -- Rich Jachetti, The Stevens/Jachetti Group
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Scalability: the True Valuation Differentiator
Why scalability has increasingly become the deciding variable in PR M&A.
https://odwpr.us/48YDnW8
14 days ago
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There’s no established playbook for AI in communications yet, but expectations are already changing, and the biggest shift isn’t the tools, it’s what counts as value -- Max Spielman, RuderFinn
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PR Is Being Rewritten in Real Time. We Need to Rethink Who Shapes It
There’s no established playbook for AI in communications yet, but expectations are already changing, and the biggest shift isn’t the tools, it’s what counts as value.
https://odwpr.us/3PFrQV4
14 days ago
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Why CEO visibility is no longer optional as a communications tactic -- Jean Serra, V2
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CEOs, From Spokesperson to Strategic Asset
Why CEO visibility is no longer optional as a communications tactic.
https://odwpr.us/4txWBcB
15 days ago
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Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know -- Evan Nierman, Red Banyan
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16 days ago
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The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be -- Andy Tannen, Tannen Corporate Communications
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Building the CEO/Corporate Comms Relationship Early
Corporate comms leaders should get to know their CEO and what his or her short-term priorities will be.
https://odwpr.us/4dgQpzB
20 days ago
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How risks and opportunities have evolved for communicators in the second Trump administration -- Felicia Pullam, APCO
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Trump Trade Policy, Year Two
How risks and opportunities have evolved for communicators in the second Trump administration.
https://odwpr.us/4tnWRL9
20 days ago
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Why CEOs need their CFOs and CCOs on the same page -- Anton Nicholas, ICR
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21 days ago
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The AI revolution has transformed how PR agencies work and deliver value to clients. But it’s also changed how buyers value those firms, and understanding AI’s influence on valuation is essential for agency owners planning on selling in the future -- Rick Gould, Gould+Partners
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22 days ago
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See how earned media is shaping nonprofit authority in an AI-driven world, and why third-party validation, consistent coverage, and strategic storytelling are critical to building trust, increasing visibility, and driving long-term growth -- Chris Rosica, Rosica PR
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How Earned Media Supports Nonprofit Authority in a World Powered by AI
See how earned media is shaping nonprofit authority in an AI-driven world, and why third-party validation, consistent coverage, and strategic storytelling are critical to building trust, increasing vi...
https://odwpr.us/42iiFwD
23 days ago
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O’Dwyer’s interviewed financial communications professionals at some of the top-ranked agencies representing the financial services sector to hear what factors influenced their performance in 2025 and what trends they see on the horizon after coming off a historically volatile year
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23 days ago
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Only 15 percent of the CEOs polled in a new survey from Boathouse think that their CMO merits an “A” for job performance, as opposed to the 53 percent who rank their CMO as “average"
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28 days ago
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The mantra “every company is a tech company” has been circulating for at least the past 10 years, but with the takeover of AI, that was truer than ever in 2025
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AI Consumes Tech PR Sector
The mantra “every company is a tech company” has been circulating for at least the past 10 years, but that was truer than ever in 2025.
https://odwpr.us/4cFKjIw
about 1 month ago
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AI will change most industries, but given the uniquely human nature of comms, it will affect our field a little differently than others -- RJ Bardsley, Wireside Communications
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Five Things That AI Will Change and Five Things It Won't Change in the Comms Industry
AI will change most industries, but given the uniquely human nature of comms, it will affect our field a little differently than others.
https://odwpr.us/3OXdAGW
about 1 month ago
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reposted by
O'Dwyer's PR News
The Hoffman Agency
about 1 month ago
Across industries, innovation storytelling has shifted from a niche focus to a standard expectation. CEO Lou Hoffman shares how this shift shapes the work we do via
@odwyerpr.bsky.social
.
https://bit.ly/4sNcpHX
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A growing sense of fragmentation when it comes to health issues is leading to greater distrust of both the healthcare industry and the media that reports on it, according to the newly released 2026 Edelman Trust Barometer
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about 1 month ago
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Economic uncertainty, rising costs and a challenging political environment hit the healthcare PR sector hard in 2025 as the top 50 firms ranked by O'Dwyer's combined for a 1.6 percent decline in fee income to $757,393,014
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about 1 month ago
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The philanthropy sector appears to be losing its position on the moral high ground, according to Global Situation Room's Global Risk Advisory Council Reputation Risk Index for Q1 2026
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about 1 month ago
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April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color -- Daisy Cabrera
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How PR Can Advance Minority Health Equity
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
https://odwpr.us/4sLmmWn
about 1 month ago
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In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications
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How AI Is Changing How Health Stories Are Found
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is inf...
https://odwpr.us/41OkGAq
about 1 month ago
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Newsrooms and TV producers are increasingly incorporating AI into their work. Unfortunately, most brands haven’t caught up -- Doug Simon, D S Simon Media
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about 1 month ago
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The U.S. sports betting and online gaming industries spent $3.9B on marketing in 2025. Two point three percent of that went to earned media and PR. Here's where the rest went—and what it did and didn't build -- Ronn Torossian, 5W PR
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The Gambling Industry Is Spending $3.9B the Wrong Way
The U.S. sports betting and online gaming industries spent $3.9 billion on marketing in 2025. Two point three percent of that went to earned media and PR.
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about 1 month ago
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Last year was a good one for the majority of those taking part in O'Dwyer's ranking of top PR firms for 2026 with 43 out of 140 showing double-digit gains, ranging from 10.1 percent to 66.7 percent. Another 49 showed single-digit gains, six were flat and 41 posted losses
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PR Firms on the Rise for 2026
Last year was a good one for the majority of the firms on O'Dwyer's PR Firm ranking, with 43 out of 140 showing double-digit gains.
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about 1 month ago
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X recently suspended my account for “violating our rules against inauthentic behaviors.” That was the entirety of the explanation. X cited no specific post, identified no pattern of misconduct and offered no definition of what it considered inauthentic -- Paul Oestreicher
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about 1 month ago
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Doug Simon, CEO of D S Simon Media, and Adeena Fried, Executive Vice President of Health & Wellness at HAVAS Red, discussed how AI search, large language models, and evolving newsroom workflows are changing the value, and the lifecycle, of earned media
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AI Is Reshaping Earned Media, and PR Pros Need to Adapt
Doug Simon, CEO of D S Simon Media, and Adeena Fried, Executive Vice President of Health & Wellness at HAVAS Red, discussed how AI search, large language models, and evolving newsroom workflows are ch...
https://odwpr.us/3Qip5ZO
about 1 month ago
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In communications, where trust is earned and lost in moments, human judgment, experience and responsibility will define the future far more than artificial intelligence ever can -- Gil Bashe, FINN Partners
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AI Can Write the Words. It Can’t Carry the Consequence
In communications, where trust is earned and lost in moments, human judgment, experience and responsibility will define the future far more than artificial intelligence ever can.
https://odwpr.us/4u3Qfm3
about 1 month ago
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This year, the O’Dwyer’s rankings for top PR firms took a jump from 133 to 140 entries—a number that includes 21 firms that were not in the rankings last year
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about 2 months ago
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Younger employees are more likely to receive AI training in the workplace as well as guidance for using AI tools, according to Institute for Public Relations' “From Gen Z to Boomers: How Age Influences Employee Engagement, Advocacy, and AI Mindset” study
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about 2 months ago
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Too many executives view public affairs as a technical task. They think that if their policy is strong, their facts are correct, and their lawyers are ready, the outcome will naturally follow. That’s a dangerous misconception -- Matthew Klink, Klink Campaigns, Inc.
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Consent Is the Real Currency of Public Affairs
Too many executives view public affairs as a technical task. They think that if their policy is strong, their facts are correct, and their lawyers are ready, the outcome will naturally follow. That’s ...
https://odwpr.us/4ceytoH
about 2 months ago
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For decades, visibility has been a game the largest brands have won by default. Today, as AI search increasingly serves as the Internet’s front door, those rules of discovery are being rewritten, presenting a rare and significant opportunity for comms pros -- Erik Carlson, Notified
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Why Brand Size No Longer Determines Visibility in AI Answers
For decades, visibility has been a game the largest brands have won by default. Today, as AI search increasingly serves as the Internet’s front door, those rules of discovery are being rewritten, pres...
https://odwpr.us/3O2wkEB
about 2 months ago
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Public relations firms recorded a 3.8 percent increase in combined 2025 fee income to $4.8B, according to the 140 independent firms ranked by O’Dwyer’s
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about 2 months ago
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Many O’Dwyer PR readers may have been fired by a PR client, but what do you do if you think the client is not working out for your agency? -- Andrew Blum, AJB Communications
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Is it Ever Time to Fire a PR Client or Quit the Account?
Many O’Dwyer PR readers may have been fired by a PR client, but what do you do if you think the client is not working out for your agency?
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about 2 months ago
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Why trusted and experienced public relations counselors can never be replaced by artificial intelligence -- Fraser Seitel
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about 2 months ago
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In a recent “PR’s Top Pros Talk…” podcast episode, Doug Simon, CEO of D S Simon Media, and Julianna Sheridan, Vice President of PR at Scratch Marketing + Media, explored how communications professionals can effectively navigate high-pressure situations
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How to Prepare for a Crisis Before It Happens
In a recent “PR’s Top Pros Talk…” podcast episode, Doug Simon, CEO of D S Simon Media, and Julianna Sheridan, Vice President of PR at Scratch Marketing + Media, explored how communications professiona...
https://odwpr.us/4c9dPGA
about 2 months ago
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Artificial intelligence, combined with experienced human judgement, has severed the link between time spent and value delivered -- Chris Donahoe, Stillpoint Global Advisors
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about 2 months ago
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When it comes to AI-generated search responses, many of the sources that produce significant visibility aren’t the traditional “top-tier” outlets PR teams prioritize. Instead, they’re blogs, community forums and smaller publications -- Katelyn Holbrook, V2 Communications
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about 2 months ago
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Continuing a trend that began last year, purpose-driven messaging is falling out of favor among comms pros working in our politically polarized environment, with many now also anticipating fewer future corp. investments in DEI, sustainability and other CSR initiatives
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PR Pros Back Away from Corporate Advocacy
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fe...
https://odwpr.us/4teVMWb
about 2 months ago
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