Our nation now faces many challenges, not the least of which are the troubling divisions along political, social and economic lines. We are fortunate, therefore, to have Thanksgiving to bring us together -- Robert L. Dilenschneider, The Dilenschneider Group odwpr.us/3LUKkyS

The rapid emergence of challenger brands and third-party sellers in the digital marketplace has created a big hurdle for major CPG brands, according to a new report from IPG’s Agentic Systems for Commerce unit odwpr.us/48AMOLoThe

The flood of AI-generated synthetic content makes it more important than ever for the comms industry to give audiences a way of knowing what they are seeing is authentic, stressed PAGE Society CEO Rochelle Ford at Davis+Gilbert roundtable discussion -- Simon Erskine Locke, tauth.io odwpr.us/43T0Gy5

Why AI visibility matters for B2B technology companies -- Kersa Haughey, INK Communications Co odwpr.us/47XKwG6

Artificial intelligence is reshaping PR’s business model and client experience. The future will belong to communications agencies that can use these tools to create new ways of working as well as provide greater value for clients -- Alicia Young, FINN Partners odwpr.us/3K2GmUb

In a zero-click world where AI engines prioritize clarity, authority and relevance, thought leadership will become indispensable -- Idil Cakim, Iris Flex & Rachel Kessler, Kessler Communications odwpr.us/4r7W5lp

How an executive visibility program can establish trust and credibility for brands and allow them to stand apart from the competition -- Leanne Lindseth, Padilla odwpr.us/3K0U21N

Discover how balancing individual expertise with organizational storytelling can amplify credibility, attract opportunity, and position your brand as a leader in its field -- Chris Rosica, Rosica Communications odwpr.us/3XzWgZc

Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story -- RJ Bardsley, Wireside Communications odwpr.us/4r2fBQf

Discovery has never been static — the way people find brands keeps evolving. Managing Director NA Gerard LaFond shares more via @odwyerpr.bsky.social. https://bit.ly/4i9yJrK

Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another -- Amy Terpeluk & Kyle Farnham, FINN Partners odwpr.us/3M1HQ1n

To shape public opinion about corporate legal cases, communicators need to be prepared from the filing forward, according to a new study from H/Advisors Abernathy odwpr.us/3WWRRPP

PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance -- Gerard LaFond, The Hoffman Agency odwpr.us/4ofIINH

Lift voices over slogans to connect brand campaigns where it counts -- on a human level -- Daisy Cabrera odwpr.us/4hY10RM

PRSA's ICON conf. in Wash., D.C., featured a collection of panels exploring the intersection of political communication and PR from a variety of angles, navigating how practitioners can rebuild trust and uphold transparency -- Kai Sharpless, Honors College at George Mason University odwpr.us/3JWmjqp

As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management -- Katelyn Holbrook, V2 Communications odwpr.us/4qWSFBS

On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Shannon Walsh, President of PR, Social and Influence and Chief Operating Officer for Ogilvy Health, about her transition from PR to a broader leadership role odwpr.us/43ujnbc

Let us once again pay special tribute to those many millions who have taken the oath to defend America -- Robert Dilenschneider odwpr.us/4p45BnU

Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy -- Dan Garza odwpr.us/3XkDe90

About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack odwpr.us/3JCfsSV

O'Dwyer's Nov. '25 magazine focuses on topics such as PR's role in an AI-shaped media landscape, how the workplace will be altered by AI and why GEO is quickly becoming a core function of modern reputation management. Plus profiles of the top tech PR firms odwyerpr.com/magazine/tec...

The reporter said no. You took it hard. But rejection can actually make you stronger. Here's how -- Bob Brody odwpr.us/47MyqhI

Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media odwpr.us/4hNwIkO

On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Paul Cohen, Founder and CEO of Attention Comms, about what it means to build purpose-driven comms in 2025 and how authenticity, values, and leadership shape modern PR odwpr.us/4osvBcR

Featured in O'Dwyer's Nov. '25 Technology PR Magazine: Investors have made big bets on AI this year, driving the financial markets to all-time highs. But several signs are showing that the runaway AI bull might be losing steam -- Jon Gingerich, O'Dwyer's Sr. Editor odwpr.us/49GcF5F

The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025 odwpr.us/3Lnczpz

After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability odwpr.us/49AXdrk

A sea change in how Americans access and consume political news is increasingly reflecting the partisan divide found in the overall political landscape, according to a new study from Global Strategy Group odwpr.us/3Le4JOP

How purpose-driven communications strengthens reputation, rallies stakeholders and builds value during economically turbulent times -- Gil Bashe, FINN Partners odwpr.us/3WZUO1W

Why healthcare must prioritize more strategic communications integration -- Chelsea D'Amore, Emily Hirsch & Marjani Williams, G&S Business Communications odwpr.us/42Yk4Jv

How to step out from behind the personal branding curtain with a clear message that showcases your leadership skills within 30 days -- Dustin Siggins, Proven Media Solutions odwpr.us/43uTIij

How healthcare marketers can win back trust in a misinformed world -- Brandon Edwards, Unlock Health odwpr.us/4hqvifV

On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Tara Smith, Managing Partner at Voxus PR, about the strategies that help communicators rise to influential business leaders odwpr.us/4ozQmCY

How the rules of the game are being rewritten in today’s turbulent health advocacy communications environment -- Joy Burks, Sarah Hamilton & Susan Spencer, Avoq odwpr.us/49iewgM

A PR and IR playbook for navigating the J.P. Morgan Healthcare Conference, the world’s largest annual investor meeting for life sciences companies -- Fern Lazar & David Carey, FINN Partners odwpr.us/476WDjC

On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, sat down with Scott Ward, Principal of Fifth Estate Communications, to explore how the emergence of new communication channels is reshaping the way organizations share their stories odwpr.us/4orf741

Organizations navigating today’s health ecosystem face an increasingly difficult challenge: knowing when to speak publicly and when to stay silent on contentious cultural and political issues -- Kevin Davidson, JPA Health odwpr.us/4nYXSqV

PR’s future will be shaped by leaders who stand with conviction on diversity, equity, and inclusion, embrace AI responsibly, and combat misinformation, explained Institute for PR's Tina McCorkindale on latest Taking the Lead podcast with executive coach Ken Jacobs odwpr.us/3J7wx71

Why trust is the byproduct of integrated marketing strategy -- Zareen Fidlon, PAN odwpr.us/4hoHC06

Health equity for Hispanics isn't optional; it's essential -- Daisy Cabrera odwpr.us/4qlW5y3

Think you're ready to set up your own shop? Think again. Here's how you'll know -- Bob Brody odwpr.us/4hg1naa

How healthcare communicators can protect both patients and reputations in an AI-first world -- Jennifer Paganelli, Real Chemistry odwpr.us/4qhDO4U

The urgent messaging shift that healthcare communications leaders must make now as they plan for 2026 -- Shannon Murphy, V2 Communications odwpr.us/496ZnPl

AI could be earned media’s unlikely savior—but only if it’s fed the right information… The kind of information that’s best provided by seasoned PR practitioners -- Alev de Costa, FINN Partners odwpr.us/4ohFqJZ

How a shift toward lifestyle narratives is reshaping today’s healthcare coverage -- Mary Erangey, Public Communications Inc. odwpr.us/3KU8zfP

Top ranked PR firms specializing in healthcare PR are profiled in O'Dwyer's Oct. '25 magazine. Read bylined articles from thought leaders at these agencies: odwyerpr.com/magazine/med...

Why selling your public relations firm to a strategic buyer delivers not only a high monetary payoff but is also the clearest path to securing your legacy -- Rick Gould, Gould+Partners odwpr.us/3J5ybpy

Brands have a bit of catching up to do when it comes to meeting the needs of the female audiences they target, according to a new report from Gatesman odwpr.us/4q4bd2I

Used well, AI can act as a supercharged thesaurus, a nimble fact-checker, and a tireless sparring partner. But if you simply ask it to “write something” without bringing your own perspective, the results will be shallow, inaccurate and sometimes absurd -- Nathan Miller, Miller Ink odwpr.us/3KG3rvS

O'Dwyer's Oct. '25 magazine spotlights agencies specializing in healthcare and medical PR odwyerpr.com/magazine/med...