In our new paper in The Lancet Public Health, we find that nicotine pouch use is rising in Britain, driven largely by increases among young adults, particularly young men. 🔗 Press release: ucl.ac.uk/news/2025/de... 📄 Paper: thelancet.com/journals/lan...

Our new video introduces the Policy Research Unit in Addictions, showing how our research helps inform policy and tackle the challenges of addiction and addictive products. Watch it on Youtube and subscribe for more on our latest research youtu.be/Qwp4VrnFfnk

📢 Over 1,200 public health professionals have written to health spokespeople from all parties, urging swift passage of the Tobacco & Vapes Bill - a historic chance to protect future generations. 🚭✨ ✉️ Read the letter: shorturl.at/4Miyl

🎯Why do we need a new, ambitious smokefree goal? Our new blog by @hazelcheeseman.bsky.social & @jamiebrown.bsky.social sets out the rationale for a target of 6.7% by 2030. 🚭A vital step towards a healthier, tobacco-free future for everyone. ash.org.uk/media-centre...

Associations between non-daily smoking and motivation to stop smoking: A population study in England 2021–2024 buff.ly/GigcYWP @drsarahejackson.bsky.social @jamiebrown.bsky.social @lionshahab.bsky.social @sharoncox.bsky.social

🧵 This year marks 25 years since stop smoking services were launched in England. Today’s new data gives us a timely look at what these services are doing- and why they still matter.👇 digital.nhs.uk/data-and-inf...

New commentary with @hazelcheeseman.bsky.social, @jamiebrown.bsky.social, and @katieeast.bsky.social To reduce smoking harms, there is an urgent need to correct misperceptions about the risks of vaping. www.bmj.com/content/388/...

Each year, millions of lives are impacted or cut short from the effects of 3 risk factors: tobacco, alcohol and overweight/obesity. We need comprehensive joined-up solutions that address the drivers, rather than blaming individuals. 👇

🎊Today England's Smokefree laws are 18 years old 🎊 This landmark legislation has led to significant health benefits by reducing exposure to second-hand smoke. 🚭 But more needs to be done to protect everyone from tobacco smoke exposure. (1/3)

🚨📄 The final synopsis from our evaluation of the effectiveness of the Drink Less app has now been published on the NIHR Journals Library website, available here: www.journalslibrary.nihr.ac.uk/phr/LNNB8060 - this draws together all seven of the published scientific papers relating to the award...

Our new paper examines level of support for proposed vaping policies via an online survey of UK vapers age 16+. www.sciencedirect.com/science/arti... @jamiebrown.bsky.social @lionshahab.bsky.social @ucl-targ.bsky.social @sharoncox.bsky.social

How much does the absence of the ‘hidden population’ from United Kingdom household surveys underestimate smoking prevalence? buff.ly/cCYCYMC Emma Beard @lionshahab.bsky.social @jamiebrown.bsky.social @sharoncox.bsky.social

Important analysis, led by Dr Emma Beard, showing that absolute smoking rates in the UK are likely underestimated by more than 1% as surveys do not capture disadvantaged, hidden populations. doi.org/10.1111/add.... @jamiebrown.bsky.social @sharoncox.bsky.social

We've got a new paper out today in @thelancetph.bsky.social, led by @melissaoldham.bsky.social, looking at the sharp increase in alcohol-specific deaths in England since the start of the pandemic and digging into which groups in the population have been worst affected 🧵

We have a new paper out today in Lancet Public Health looking at increases in alcohol-specific deaths in England. www.sciencedirect.com/science/arti...

Smoking costs lives and billions. 🚭 74,000 people die each year 💷 £43.7 billion lost to public finances Let’s shift the cost to where it belongs: Big Tobacco.

Tobacco companies rake in millions from addiction, illness, and loss. MPs say it’s time they paid for the damage. 📖Read the latest report from the APPG on Smoking and Health, which calls for a polluter pays levy to fund a smokefree country. ash.org.uk/resources/vi...

The day continues with great contributions. Now with Susan Michie and her work. #BCConf2025

At the BCC 2025 conference. Keynote by Robert West. Topic is:Health and Sustainability. How to use behavioral science for communication is Robert s topic. #BCConf2025

New paper out today showing the rise in alcohol-free and low-alcohol products and forecasting future trends! Includes interesting graphs 👀 onlinelibrary.wiley.com/doi/full/10.... @jamiebrown.bsky.social @jholmessheff.bsky.social

New paper finds smoking rates in the north of England fell faster than the national average between 2006-2024, narrowing geographic inequalities in smoking prevalence. Regional tobacco control programmes appeared to contribute to this progress. onlinelibrary.wiley.com/doi/10.1111/...

We've been busy getting this new project up and running! Looking forward to working with Lucy Burke & Samantha Wilkinson on the ethnographic components, & @melissaoldham.bsky.social, Inge Kersbergen, @jholmessheff.bsky.social, & @jamiebrown.bsky.social on the integration of qual & quant findings

New OA paper from us! 👇🏼 While single and multiple non-combustible nicotine product use has risen, the majority of use is still among people who currently smoke or have in the past @ucl-targ.bsky.social @drsarahejackson.bsky.social @jamiebrown.bsky.social @lionshahab.bsky.social

New paper shows smoking, and to a lesser extent non-combustible nicotine use, is associated with higher levels of alcohol consumption and risky drinking www.nature.com/articles/s41...

New paper by J Livingstone-Banks‬⁩ et al finds non-tobacco flavourings for e-cigs may increase appeal and harms; this increase may vary by flavour and apply across different population groups. Impacts of e-cig flavours on e-cig and cig use are inconclusive. onlinelibrary.wiley.com/doi/full/10....

***Job Opportunity*** Join King's College London's work on the NIHR Policy Research Unit in Addictions, focusing on tobacco/nicotine. You'll have the chance to work on research directly impacting government policy (and collaborate with our team at Sheffield). www.jobs.ac.uk/job/DLR998/r...

One in 20 adults in England both smoke and vape, a figure that has risen sharply since 2021, with a growing proportion vaping more often than they smoke, finds a new study led by @drsarahejackson.bsky.social and Prof @jamiebrown.bsky.social @uclpophealthsci.bsky.social www.ucl.ac.uk/news/2025/ja...

BR-UK's January 2025 webinar on artificial intelligence in behavioural research is open for registration now.📅 🎙With speakers @jannahastings.bsky.social, @susanmichie.bsky.social and @robertjwest.bsky.social us02web.zoom.us/webinar/regi...

I wrote a blog post for @instalcstud.bsky.social about the recent alcohol deaths figures for England and what might be behind them. Also features some pretty troubling news for the North East of England.

🌟New pre-print🌟 With @jschoeley.bsky.social, we used methods developed for estimating cause-specific excess deaths and applied them to UK alcohol duty revenue, both overall and by drink type, to estimate how recent trends in alcohol sales compared to pre-pandemic. 🧵 doi.org/10.1101/2024...

Prof Jamie Brown outlines potential reasons for the discrepancy between estimates of smoking prevalence in the APS and Smoking Toolkit Study. Changes in APS question wording may mean it’s missing a chunk of non-daily smoking - which has become more common. #EcigSummit @jamiebrown.bsky.social

NTR is officially on BlueSky! We're looking forward to sharing all of the exciting research published in our journal with you. Follow along for updates...

For those joining BlueSky recently, you may be interested in joining this Behavioural Science starter pack - just let me know if you would like to be added - see go.bsky.app/CzLwTyZ

Our new paper, led by @drsarahejackson.bsky.social, looks at financial hardship and psychological distress during the cost-of-living crisis. We find high rates of reported financial difficulties and a strong association between these and psychological distress. doi.org/10.1016/j.so...

It would add real weight to Labour and @gwynnemp.bsky.social stated support for WHO FCTC if the UK Govt would commit to funding FCTC implementation - 0.008% of the aid budget and, once we pass tobacco legislation, something the UK will genuinely lead the world on 👇 www.thelancet.com/journals/lan...

New paper finds 1 in 8 adults (~7 million) in Great Britain in 2023 were finding it difficult to manage financially and 1 in 15 (~3.5m) had been in rent/mortgage arrears in the past year. Odds of psychological distress were much higher among these groups. www.sciencedirect.com/science/arti...

Excellent and considered debate at 2nd Reading of the Tobacco & Vapes Bill MP voting: 415 Ayes; 47 Noes A significant step forward towards a #SmokefreeUK

Our new training module about financial incentives for stopping smoking during pregnancy is here! elearning.ncsct.co.uk/financial_in...

New @cancerresearchuk.org modelling suggests smoking could cause 300k new cancer cases in the UK in the next 5 years. The charity call on MPs to back the Tobacco & Vapes Bill tomorrow. The article also mentions our recent estimate of smoking uptake - paper here: academic.oup.com/ntr/advance-...

My starter for 10 on tobacco control people (and those with a more general interest that overlaps). Haven't managed to find anywhere near enough of you! Let me know who I should add: go.bsky.app/JFgppAm

Sharing a starter pack of colleagues on the journal editorial board. Please let us know if you're on Bluesky and we don't follow you yet, and we'll add you to the list! go.bsky.app/Fqgysj7

The updated website for the Drink Less app has just been launched - drinklessalcohol.com 💻🥳

A new version of the @hbcproject.bsky.social paper summarising our first attempts at using AI/ML to extract information from smoking cessation RCT reports and predict outcomes has just been published. wellcomeopenresearch.org/articles/8-4...

New paper shows a substantial rise in vaping among ex-smokers in England over the past decade. bmcmedicine.biomedcentral.com/articles/10....

📢 EHPS Open Science SIG Webinar: Introduction to Registered Reports #OpenScience #BehaviouralScience 🗓️ Join us Thursday, November 28th at 12pm GMT, 1pm CET for a 1-hour webinar presented by Dr Aoife O'Mahony Register today to secure your spot: forms.gle/xyVYygK2jURe...

We’re advertising 3 new PhD Studentships within Equalise our new ESRC Centre for Lifecourse Health Equity. Please share widely..

The new US Surgeon General's report on tobacco is out, and it is worth a read, not only if you are a tobacco researcher but also if you are interested in health disparities. For those who don't know, these are well-researched reports that come out every year. www.cdc.gov/tobacco-surg...

Want to know what the new Tobacco and Vapes Bill is all about and the timetable from here? Quick explainer from our PA lead Helen. First debate will be next Tuesday when the Bill reaches second reading. Follow @ashorguk.bsky.social for more of this