There has been decreased conversation about climate change in media, business, and politics, but the data shows that people still care and talking about it can significantly increase support for solutions. It’s not a question of whether to talk about climate change, it’s how.

The more conceptual and further away from people’s daily lives messaging around climate change is, the less effective it will be. Simple and relatable narratives are the best. Listen to John Marshall's Communicating Earth podcast episode for more best practices: podcasts.apple.com/us/podcast/j...

In the latest episode of Communicating Earth podcast, our CEO, John Marshall, discusses how to improve climate storytelling to increase public demand for solutions. Listen to the podcast here: podcasts.apple.com/us/podcast/j...

Our CEO, John Marshall, talked to @sophiaabush.bsky.social on Work In Progress about how to improve how we talk about climate change by making it a more relatable, kitchen table issue by connecting it to protecting the people and places we love. Listen here: podcasts.apple.com/us/podcast/e...

Our CEO, John Marshall, joins a special Earth Day episode of Work In Progress Podcast. Tune in tomorrow for John’s conversation with @sophiaabush.bsky.social on how we can improve how we talk about climate change to our peers to increase demand for solutions.

Our CEO John Marshall joins @kqedforum.bsky.social to discuss climate storytelling and what our research shows to be the most effective climate messaging.

Will Howard, our Head of Insights and Advisory Services, will be speaking at @nam.edu 2026 Climate and Health Summit on the “Equipping Our Trusted Messengers” panel on Wednesday, 4/8 at 2:40 pm ET. ​Register to attend virtually: nam.edu/event/climat...

Excited to share that we made @fastcompany.com's Most Innovative Companies of 2026 list in the nonprofit category! 🎉🥳This recognition is a testament to the creativity, passion, and hard work of our team. Read more about this year's #FCMostInnovative list: www.fastcompany.com/91497282/not...

The latest edition of our Six Americas segmentation is out today! We find that the group of people Alarmed about climate change have grown more than any other audience since 2015. Read more:

In partnership with @co2bc.bsky.social we conducted a large-scale assessment across the US and UK to learn what people currently think about carbon dioxide removal and what narratives improve understanding.

The world is changing and people's concerns are shifting along with it. For those of us working on climate change, we need to adapt how we talk about the issue. This report from @pe-coalition.bsky.social recommends 5 adjustments to make in 2026. potentialenergycoalition.org/wp-content/u...

We’ve pulled our most consistent insights into a new guide. Five Simple Shifts for Climate Communication in 2026 provides specific guidance on how to evolve the climate narrative in a way that reaches a broader audience and minimizes the possibility of polarization.

NEW: Our latest Climate Change in the American Mind: Beliefs and Attitudes report is now out. Do most Americans: - worry about climate change? - know climate change is mostly human-caused? - hear regularly about climate change in the media? Find out in the report:

Last month, climate-risk scores for flood, wildfire, heat, and air quality disappeared from Zillow listings. For millions of homebuyers, that data wasn’t just nice to have. It was how families understood the real risks behind the biggest financial decision of their lives.

What do some consumers think ESG stands for? Eggs, sausages, and grits. Will Howard, our Head of Advisory Services, spoke with @morningbrew.bsky.social on our research on how businesses can improve their climate messaging, including using plain language like the phrase responsible business.

The clean energy brand is better than we think, and it’s easy to strengthen it further if we’re disciplined about emphasizing the right attributes. Specifically, positioning clean energy as the cheaper, better choice because it’s local, an unlimited resource, and a proven technology.

That’s Interesting: the national cost-of-living conversation isn’t a problem for clean energy. It’s an opportunity. Our research found most Americans already believe that clean energy costs the same or less than energy from fossil fuels.

Subscribe to That’s Interesting Newsletter for our latest research and data on how people think about climate change and what messaging strategies actually move the needle on building support for climate solutions: potentialenergycoalition.org/newsletter/

We need a massive shift in how we talk about climate change to drive demand for solutions and make it an everyday issue that connects with people.

Looking for guidance on how to talk about climate change in this moment? Our CEO, John Marshall, joined @ayanaeliza.bsky.social on her WHAT IF WE GET IT RIGHT podcast to discuss what the data shows on how to be an effective climate communicator. Tune in here: podcasts.apple.com/us/podcast/c...

Public support for carbon removal is strong. New research shared by @co2bc.bsky.social + @pe-coalition.bsky.social finds: 🔹66% of people in the UK + US back government action on CDR 🔹64% view companies more favorably if they invest in CDR

Polls show 80% of Americans living in high-risk zones have become highly concerned about insurance costs.

Our Head of Insights and Advisory Services, Will Howard, will be speaking at @trellisgroup.bsky.social's #GreenFin on October 28 in San Jose. He’ll be presenting our research on best practices for how businesses should be talking about climate change.

On Possibly we’re always thinking about the most effective way to talk about climate change. What words resonate with people? And what makes people tune us out? So we turned to @pe-coalition.bsky.social, a marketing firm for planet earth, for some tips thepublicsradio.org/possibly-pod...

CEOs should feel confident that talking about climate change does not alienate their investors, customers or employees. In fact, when companies say they are investing in clean energy or reducing their carbon pollution, consumers are more likely to buy from them and speak well of them.

This week our CEO John Marshall spoke at @climategroup.bsky.social Hub Live on the growing trend of climate hushing and how speaking up with more compelling and resonant narratives that tie climate change to people’s everyday lives can significantly grow support for climate solutions.

Destructive weather is causing a crisis in the insurance industry. Rates are going up, insurers are pulling out of areas because of climate change, and people are scared their town could be the next devastated by a climate disaster with no insurance lifeline.

On stage with @pe-coalition.bsky.social, @mindylubber.bsky.social, @wemeanbusiness.bsky.social & @chasecain.bsky.social—reminded me that consistency beats complacency. When the going gets tough, our climate conversations have to get louder. #ClimateWeekNYC

In a polarized environment, many companies are questioning if and how to talk about climate. Our research shows that climate is a positive message for brands for reaching consumers and investors and can come with financial and reputational benefits, if the right messaging is used

Are adaptation conversations a moral hazard or a messaging gateway for climate communicators? #ThatsInteresting: Our data shows that preparation messaging was as productive as pollution reduction messaging for broader climate goals (maybe even more productive)!

After extreme weather events, people are actively looking for answers, so it’s important to help people connect the dots between climate change and extreme weather and shift focus to climate solutions and disaster preparation that can #ProtectWhatWeLove

Our research revealed a universal truth: the most motivating climate message isn’t about green jobs or innovation. The idea that actually moves the needle and sparks action is about protecting what we love, especially our children and future generations.

Watch @hankgreen.bsky.social explain why YPCCC data visualizations are so important: m.youtube.com/watch?v=mvtE...

Misinformation is a pervasive problem and daunting obstacle to building support for climate solutions. Our CEO, John Marshall, will be speaking at #AspenIdeasClimate in Chicago on July 22 on how to counter the spread of climate misinformation to gain the support we need. @aspenideas.bsky.social

'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall @pe-coalition.bsky.social @cleaninguppod.bsky.social

According to @pe-coalition.bsky.social research in the US, climate messaging during extreme weather is hugely effective: potentialenergycoalition.org/case-study/u...

NEW #ClimateVoices interview with Jessica Lu, Associate Director of Strategy and Analytics at Potential Energy Coalition (@pe-coalition.bsky.social). 🔗 Short Q&A: www.linkedin.com/pulse/climat...

Now is not the time for businesses to be quiet about climate. Great @hbr.org article that mentions Potential Energy’s research on how corporate climate initiatives should be framed as a commonsense strategy for reducing business risks: hbr.org/2025/06/its-...

John Marshall, our CEO, and Sergio Velasquez-Rose, Global Head of Strategy, Insights & Analytics, spoke at U.S. Leaders Forum on strategies for improving climate narratives to boost support for climate solutions. Check out their sessions on @climategroup.bsky.social's Fifty Shades of Green podcast:

Framing climate issues in clear terms is key for keeping readers’ attention. Thanks @azcentral.com for writing about insights our CEO, John Marshall, shared at @sejorg.bsky.social’s #SEJ2025 on how to get people to pay attention to climate news: www.azcentral.com/story/news/l...

Clean energy companies are paring back climate talk. Our CEO, John Marshall, spoke with @mizyjudah.bsky.social at @semafor.com on why this is a missed opportunity since climate change is a very big “why” among investors and consumers. www.semafor.com/article/04/1...

Join Sergio Velasquez-Rose, our Global Head of Strategy, Insights, and Analytics, on 4/25 for a LinkedIn Live conversation with @climategroup.bsky.social on what we have learned about how to communicate about climate change: www.linkedin.com/events/73132...

Our CEO, John Marshall, spoke with @gristnews.bsky.social about how our data shows staying quiet on our overheating planet, and the business risks it creates, is not a winning business strategy and why investors and consumers want brands to talk about climate change: grist.org/business/com...

Jessica Lu, our Associate Director of Strategy and Insights, will be presenting at the Climate Storytellers’ Summit on April 10 on Potential Energy’s research on the most effective narratives for building support for climate action. Register for free here: environment.princeton.edu/climate-stor...

Great research from @yaleclimatecomm.bsky.social on how more Americans are alarmed about climate change and the need to increase communication on its solutions, causes, and impacts.

How we talk about climate change matters. We need to focus on people and what they care about instead of getting stuck on concepts and confusing jargon: www.corporateknights.com/category-cli... @nataliealcoba.bsky.social @green-economy.bsky.social

Thank you TEDxLondon and @thisispasha.bsky.social for having our CEO, John Marshall, on the #ClimateCurious podcast to discuss how we aired the first ever climate change issue ad from @sciencemoms.bsky.social at the #SuperBowl: tedxlondon.com/podcasts/how...

Despite the rise of greenhushing, our data found that investors and consumers are supportive of companies talking about their climate-related efforts — if they talk about it in the right way. Check out how companies can improve their climate messaging: potentialenergycoalition.org/guides/the-b...

Talking is one of the most effective ways that you can help fight climate change but you need to talk about it in a way that connects with others. Here's our guide for how to best communicate climate change in a way that inspires climate action: potentialenergycoalition.org/wp-content/u...

Super Bowl ad drives home the critical point: When it comes to acting on climate change #lateristoolate. But SOLUTIONS EXIST. If we act now, we can help protect the people and places we love. Bravo Science Moms & Potential Energy Coalition 🌏🏈