It's #TakeDownTobacco National Day of Action! ⚡️ Tobacco companies are aggressively marketing deadly and addictive products while raking in billions of dollars in profits.

The cigarette smoking rate among U.S. adults fell to a historic low of 9.9% in 2024, down sharply from a high of 42.4% in 1965. Vox calls it “the most successful health campaign in modern history.” But this battle is far from over.

🎉 Just a few days to go! #TakeDownTobacco National Day of Action is happening April 1. Join young advocates and communities across the country as we expose Big Tobacco. Keep an eye out for updates at: www.takedowntobacco.org/day-of-action

We’re excited to announce that we will present the 2026 Global Health Advocacy Changemaker Award to Alejandra Leal of Mexico.

Philip Morris International claims they market their Zyn nicotine pouches only to adult tobacco users. billboardphilippines.com/culture/bill...

Great news: West Virginia Gov. Patrick Morrisey has signed into law legislation allocating $2.9 million of the state’s Juul settlement funds toward tobacco prevention programs. westvirginiawatch.com/2026/03/20/m...

Joined by Governor Josh Green and other officials, dozens of Hawai’i youth rallied at the State Capitol in Honolulu this week as part of our #TakeDownTobacco National Day of Action.

We’re thrilled to announce that we will present our 2026 Champion Award to Dr. Vivek H. Murthy, the 19th and 21st Surgeon General of the United States.

Formula 1 shouldn’t be a vehicle for promoting harmful and addictive tobacco products to kids. As the sport works to expand its young fanbase, tobacco companies are sponsoring F1 cars and drivers to market nicotine pouches to millions of young people around the world.

🌍🚭 This #InternationalWomensDay, we celebrate the women across the globe who challenge the power of the tobacco industry and stand up for healthier communities.

Tobacco giants Philip Morris International and British American Tobacco claim they don’t market to kids, yet they’re sponsoring popular Formula 1 racing teams that reach millions of young fans. www.reuters.com/sports/formu...

Today we are joining more than 160 organizations in calling on F1 to end its relationships with tobacco companies and ban sponsorships for all tobacco products, including nicotine pouches.

This week marks the 36th anniversary of a landmark federal law that made all U.S. domestic airline flights smoke-free – the result of incredible leadership by Sen. Dick Durbin, brave flight attendants and many others.

“Big Tobacco is targeting us, through flavors, vapes and marketing designed to hook kids before they even realize what the risks are,” Cutright, of Harrison County, told the crowd.

Registration for #TakeDownTobacco National Day of Action is officially live!  Plan and register your event to Take Down Tobacco during the days leading up to — and on — our National Day of Action on April 1, 2026.

For every $12 the tobacco industry spends marketing its deadly products… States spend just $1 on tobacco prevention and cessation. States collect $21.7 BILLION from tobacco taxes and legal settlements – but spend only $728.6 MILLION to protect kids and help adult smokers quit.

Tobacco tax increases are a win-win for states – a health win that will reduce tobacco use and save lives and a revenue win that can help fund tobacco prevention and other lifesaving public health programs.

U.S. House and Senate Appropriations Committee leaders have taken a critical step to protect public health and save lives by reaching bipartisan agreement on an FY 2026 funding package that includes level funding for the CDC’s tobacco prevention and control program.

Advocacy is about partnership, patience and policies rooted in science. Yolonda Richardson, CEO of @tobaccofreekids.bsky.social and Mary-Ann Etiebet, CEO of @vitalstrategies.org, share what it takes to achieve sustainable public health change. Watch the event at https://vitalstrat.org/4986yqi

As 2025 comes to a close, there’s still time to make a year-end, tax-deductible gift to the Campaign for Tobacco-Free Kids! Every donation fuels our advocacy that protects kids, saves lives and creates a healthier and more equitable future for all. Make your impact here: tobaccofreekids.org/donate

We’re proud to present our 2025 Annual Report.

This Giving Season, your generosity can help protect kids and save lives. Every gift fuels our work to create a healthier, more equitable future for all. Get started: tobaccofreekids.org/donate

Philip Morris International claims they don’t market their Zyn nicotine pouches to kids, but their actions continue to show otherwise. The latest example: Zyn is being promoted through music sponsorships with Rolling Stone that no doubt appeal to young people. www.rollingstone.co.uk/music/how-zy...

Philip Morris International claims they don’t market their Zyn nicotine pouches to kids. So why is Zyn sponsoring a Formula One race car despite F1’s well-documented efforts to expand its youth audience and F1’s partnership with youth-oriented brands like Disney, Lego and Hot Wheels?

Thank you!   
Because of your generosity on Giving Tuesday, we are better equipped to fight for policies that protect kids and save lives.   
Your support drives meaningful change — and we’re grateful for every single contribution.

#GivingTuesday is here! Kick off the day with a gift that helps us protect kids and save lives in the United States and around the world. No matter the amount, your contribution drives essential advocacy to create a healthier future. Give today: tobaccofreekids.org/donate

Tomorrow’s the day! As Giving Tuesday approaches, we’re getting ready to power another year of lifesaving advocacy. Your support strengthens our fight to protect kids and save lives in the United States and around the world.

Happy Thanksgiving! 🦃    Today and every day, we’re grateful for all our supporters and partners who work alongside us to protect kids, improve health and save lives.  Together, we are creating a healthier and more equitable future for all.

An undeniable statement from #COP11: "Youth are not just targets. We are experts, advocates, and innovators driving effective tobacco control." See the essential moments, public actions, and key encounters of COP11’s youth ambassadors in this powerful recap. #FCTCSavesLives

As families head to the theaters or cozy up for a holiday movie night, a new report from Truth Initiative & NORC at the University of Chicago raises the alarm about the entertainment industry’s ongoing role in normalizing nicotine use among youth and young adults through tobacco imagery in movies.

One week to go! Giving Tuesday is almost here, and your generosity can help protect kids and save lives. Every gift — no matter the amount — fuels our work to create a healthier, more equitable future for all. Get started: tobaccofreekids.org/donate

In our “COP11 Tobacco Decisions Explained in 1 Minute” video, we outline how governments made meaningful progress at #COP11 in Geneva last week.

The United States is tied for last in the world in the size of its health warnings on cigarette packs, according to a new international report by the Canadian Cancer Society.

Young people are at the forefront of the fight for health justice, and their leadership is reshaping conversations about health equity.

At #COP11 in Geneva -- the Conference of the Parties to the WHO Framework Convention on Tobacco Control -- delegates, experts, and advocates are working to strengthen global protections against addiction and tobacco industry interference.

Today at #COP11 the FCTC Secretariat met with youth delegates from around the world to listen to their experiences and learn about their priorities in tobacco control. These young advocates called for meaningful involvement in the decisions that will shape their future.

At #COP11 in Geneva, young advocates met with Dr. Tedros Adhanom Ghebreyesus, the Director-General of @who.int. They called for increased support for youth-led efforts against the tobacco industry.

Youth leaders from Europe, Africa and Latin America gathered today at the #COP11 side event "Youth-led Advocacy: Unmasking Tobacco and Nicotine Industry Narrative to Advance Tobacco-Free Generations."

@ctfkglobal.bsky.social's Global Young Ambassadors have a clear message for #COP11 delegates: our health is not for sale. As negotiations move forward, we urge leaders to keep the tobacco industry out of the room and put public health first. #FCTCSavesLives

Today at #COP11, advocates unveiled the Death Clock, a stark reminder of the human toll of tobacco products. The clock shows how many people have died from tobacco-related disease since 1999, based on WHO estimates.

Day 1 at #COP11: Countries unite to defend public health against tobacco industry interference. Every decision here affects millions of lives. #FCTCSavesLives

The WHO FCTC has saved millions of lives — but the job isn’t done. Starting next week at #COP11 in Geneva, governments have a chance to close loopholes and protect another generation from addiction. #FCTCSavesLives

We’re at the 2025 Global Young Ambassadors Summit to bring youth voices together for stronger tobacco control advocacy and a healthier future. Leaders from around the world are sharing ideas, taking action & proving that the next generation has the power to create real change – today.

Join us for the next installment of our Campaign for the Culture conversation series on November 18 at 7 PM ET!

Speaker Emerita Nancy Pelosi is a truly historic figure whose far-reaching legacy includes protecting the nation’s kids from tobacco and improving the health of all Americans.

Great news! Denver voters have delivered a resounding win for kids over the tobacco industry by upholding the city’s ordinance ending the sale of flavored tobacco products – including flavored e-cigarettes, menthol cigarettes and flavored cigars.

Columbus Mayor Andrew Ginther and Montgomery Mayor Steven Reed call on city leaders to support and invest in solutions that will end the sale of flavored tobacco products. Read @tobaccofreekids.bsky.social‬’s latest op-ed: www.nlc.org/article/2025...

A new poll finds the American public strongly supports advertising campaigns to reduce smoking, such as the CDC’s Tips from Former Smokers campaign and the FDA’s The Real Cost campaign.

We’re excited to announce the next installment of our #CampaignfortheCulture series — Cuts and Consequences: Current threats to tobacco control and health equity.

The U.S. Senate Appropriations Committee has taken a critical step to protect public health by approving an FY 2026 Labor-HHS-Education appropriations bill that preserves the CDC’s chronic disease prevention and health promotion programs, including the CDC’s Office on Smoking and Health.