Advocacy is about partnership, patience and policies rooted in science. Yolonda Richardson, CEO of @tobaccofreekids.bsky.social and Mary-Ann Etiebet, CEO of @vitalstrategies.org, share what it takes to achieve sustainable public health change. Watch the event at https://vitalstrat.org/4986yqi

Happy Thanksgiving! 🦃    Today and every day, we’re grateful for all our supporters and partners who work alongside us to protect kids, improve health and save lives.  Together, we are creating a healthier and more equitable future for all.

An undeniable statement from #COP11: "Youth are not just targets. We are experts, advocates, and innovators driving effective tobacco control." See the essential moments, public actions, and key encounters of COP11’s youth ambassadors in this powerful recap. #FCTCSavesLives

In our “COP11 Tobacco Decisions Explained in 1 Minute” video, we outline how governments made meaningful progress at #COP11 in Geneva last week.

As #COP11 concludes, we’re reminded that global health progress depends on courage, cooperation, and evidence. #FCTCSavesLives

From smoke-free laws to higher taxes, we’ve seen what works. Now let’s scale it up globally. #FCTCSavesLives #COP11

Young delegates from around the world met with Dr. Reina Roa, President of the Conference of the Parties to the WHO FCTC, to talk about how youth participation can be strengthened at #COP11 and in future meetings.

The @cancersociety.bsky.social's latest international report points to accelerating momentum for strong tobacco packaging policies. Globally, 140 countries and territories require graphic picture warnings, and 27 have adopted plain packaging, rising from just 9 in 2018.

Behind every tobacco control policy is a story of courage and persistence. Grateful to stand with advocates worldwide at #COP11 #FCTCSavesLives

Youth aren’t just the future, they’re the present too. At #COP11 today, young advocates met with Dr. Etienne Krug, Director of the Department for Social Determinants of Health at @WHO, to discuss the essential role of youth engagement in advancing tobacco control around the world.

The global tobacco industry is watching #COP11 closely. Why? Because strong decisions here mean lower profits for them -- and more lives saved. #FCTCSavesLives

At #COP11 in Geneva -- the Conference of the Parties to the WHO Framework Convention on Tobacco Control -- delegates, experts, and advocates are working to strengthen global protections against addiction and tobacco industry interference.

The strongest voices urging governments to take action for tobacco control will come from you—young tobacco control advocates-Acting Head WHO FCTC Secretariat, Mr. Andrew Black. The Acting Head met with the young tobacco control advocates @ #COP11 @ctfkglobal.bsky.social @whoyouthcouncil.bsky.social

Today at #COP11 the FCTC Secretariat met with youth delegates from around the world to listen to their experiences and learn about their priorities in tobacco control. These young advocates called for meaningful involvement in the decisions that will shape their future.

At #COP11 in Geneva, young advocates met with Dr. Tedros Adhanom Ghebreyesus, the Director-General of @who.int. They called for increased support for youth-led efforts against the tobacco industry.

At #COP11, we see what collective action looks like -- governments, advocates, and organizations united against one of the most lethal industries on earth. #FCTCSavesLives

Youth leaders from Europe, Africa and Latin America gathered today at the #COP11 side event "Youth-led Advocacy: Unmasking Tobacco and Nicotine Industry Narrative to Advance Tobacco-Free Generations."

@ctfkglobal.bsky.social's Global Young Ambassadors have a clear message for #COP11 delegates: our health is not for sale. As negotiations move forward, we urge leaders to keep the tobacco industry out of the room and put public health first. #FCTCSavesLives

A powerful scene at the Broken Chair monument in Geneva as #COP11 gets underway. Advocates from around the world are standing together to confront the Big Tobacco monster and demand real accountability.

Today at #COP11, advocates unveiled the Death Clock, a stark reminder of the human toll of tobacco products. The clock shows how many people have died from tobacco-related disease since 1999, based on WHO estimates.

Day 1 at #COP11: Countries unite to defend public health against tobacco industry interference. Every decision here affects millions of lives. #FCTCSavesLives

Youth advocates and a group of NGOs from around the world gathered at the Broken Chair monument in Geneva to call for strong action on the tobacco industry on the eve of #COP11.

The Global Young Ambassadors Summit may have ended, but the movement is just getting started. @ctfkglobal.bsky.social is sending 5 young Ambassadors to Geneva for the Eleventh Session of the Conference of the Parties to the Framework Convention on Tobacco Control (#COP11)

One day to go until #COP11! Governments will unite in Geneva to strengthen global health protections and hold Big Tobacco accountable. 💪 #FCTCSavesLives

The WHO FCTC has saved millions of lives — but the job isn’t done. Starting next week at #COP11 in Geneva, governments have a chance to close loopholes and protect another generation from addiction. #FCTCSavesLives

We’re at the 2025 Global Young Ambassadors Summit to bring youth voices together for stronger tobacco control advocacy and a healthier future. Leaders from around the world are sharing ideas, taking action & proving that the next generation has the power to create real change – today.

Join us for the next installment of our Campaign for the Culture conversation series on November 18 at 7 PM ET!

Nothing’s scarier than ultra-processed products and tobacco. Our advocacy helps fight back. Happy Halloween from the Campaign for Tobacco-Free Kids (@tobaccofreekids.bsky.social) and the Global Health Advocacy Incubator (@incubatorghai.bsky.social).

HATCH is our newest platform built to help advocates everywhere plan smarter campaigns, learn from global successes and connect across movements. From resources to inspiration, HATCH is the space you've been waiting for. Learn more: www.hatchadvocacy.org #HATCH #Advocacy #PublicHealth #FoodPolicy

The World Health Organization is warning Zambia and other countries to be on high alert for tobacco industry interference ahead of next month’s #COP11 — the global meeting on the WHO Framework Convention on Tobacco Control (FCTC).

A new @reporteindigo.bsky.social investigation reveals how nicotine pouches like Zyn and Velo are spreading fast in Mexico, marketed with bright colors and sweet flavors but no health oversight.

Bangladesh’s medical community has sent a clear, unified message to policymakers: move quickly on the proposed amendments to the Tobacco Control Act to safeguard public health. Doctors and health professionals are urging decisive action so the law can better protect people from the harms of tobacco.

We applaud Dr. Amin Mirhadi of Cedars-Sinai for stepping down from The Aoki Foundation board after learning of Steve Aoki’s promotion of IQOS by Philip Morris International. Tobacco products are deadly and addictive. Steve Aoki, please end your collaboration with IQOS.

We are at our Latin American Legal Workshop, co-hosted with @ctfkglobal.bsky.social, @oneillinstitute.bsky.social and Dejusticia! Today, we’re diving into how laws are applied on the ground across the region, tackling legal challenges in implementing food and tobacco control policies!

We’ve arrived in Cartagena! The team from @incubatorghai.bsky.social (GHAI) and Tobacco-Free Kids Global is setting the stage for a week of powerful legal strategy sessions on food systems and tobacco control.

Civil society advocate Cecilia Lubanga is calling on Kenya to close a dangerous enforcement gap in its tobacco control laws. While the country requires graphic health warnings on tobacco products, those rules are not always applied to newer nicotine products.

In the Philippines, tobacco advertisements are so embedded in daily life that it's nearly impossible to take a walk without seeing one. Tobacco control advocate Fatima Laperal explains why this should alarm us -- and how to stop it.

In Kenya, public health expert Karambu Muthaura sounds a loud and clear warning about e-cigarettes: Vaping “is a calculated detour that leads young people back to addiction – just packaged with fruit flavours and influencer aesthetics….

A well-deserved congratulations to Uganda for its continued progress in reducing tobacco use and protecting its people from harm.

At #VitalTalks, Yolonda Richardson CEO of @tobaccofreekids.bsky.social and Mary-Ann Etiebet, M.D. CEO of @vitalstrategies.org tackled the future of tobacco control advocacy: Ad bans, flavored tobacco, higher taxes & bold leadership in a changing world. Stay tuned for a recording of the event.

A secret tobacco deal in Laos funneled millions into the pockets of a powerful political insider for decades—while the nation’s health crisis deepened.

The World Conference on Tobacco Control reminded us of what’s possible--and of the work still ahead.

Big Tobacco tried to silence Uruguay. Uruguay fought back -- and won. Now, as the World Conference on Tobacco Control wraps up, that win reminds us all: Public health champions can fight back against the tobacco industry. And countries have the right to protect health. #WCTC2025 #TobaccoControl

@ctfkglobal.bsky.social President and CEO Yolonda C. Richardson delivered a powerful message at today’s #WCTC2025 plenary session alongside inspiring advocates united in the fight against the tobacco industry.

Dorial Quintyne from Barbados is part of a global movement exposing tobacco industry interference and demanding health justice. Her message, and that of other youth advocates, will echo through the World Conference on Tobacco Control in Dublin. #WCTC2025 #TobaccoControl

Jasmina Čerkić is showing the world how tobacco control is about more than health—it’s about justice, equity, and stronger communities. She’s bringing that powerful message from Bosnia and Herzegovina to the World Conference on Tobacco Control (WCTC) in Dublin. #WCTC2025 #TobaccoControl

A landmark moment at #WCTC2025: we just launched a powerful new tool to accelerate the fight against tobacco—everywhere. The Budget Advocacy Toolkit for Tobacco Control is the first global resource of its kind, to help advocates secure national funding for life-saving tobacco control programs.

📢 Today at the World Conference on Tobacco Control in Dublin, @WHO released a report showing major progress: 155 countries have implemented at least one best-practice tobacco control policy, protecting over 6.1 billion people – up from 1 billion in 2007.

The tobacco industry interferes with the judiciary globally and this powerful #WCTC2025 session, chaired by CTFK's Monique Muggli, exposed how Big Tobacco co-opts human rights language and weaponizes the legal system to block, delay, and dismantle life-saving public health policies.

Tobacco control isn’t theory. It’s evidence-based policies and measurable progress. We’re seeing fewer young people smoking. We’re seeing lives saved.