🎃 ☕ Who’s ready to drink a pumpkin spice latte & learn all about OpenTelemetry support for mobile? Join Ari Demarco, Bryce Buchanan, Hanson Ho, Jason Plumb + Nacho Bonafonte to hear how the Android & Swift SIGs are bringing mobile observability to #OpenTelemetry 📍Sign-up here: ow.ly/gGzx50X18ff

Why did Embrace bet on #OpenTelemetry? Because #observability should empower customers, not lock them in. Freedom. Interoperability. Accountability. That’s the OTel way. That’s the Embrace way. Read more: ow.ly/j3AE50X0us2

Join Joaquín Díaz & Colin Contreary on Sept 25 at 10AM PT for a live Embrace Web RUM demo. Learn how to track flows, catch performance issues, and tie frontend problems to backend causes. 📍 Sign up here: ow.ly/hCV350WZ3I3 𝘊𝘢𝘯’𝘵 𝘫𝘰𝘪𝘯 𝘭𝘪𝘷𝘦? 𝘙𝘦𝘨𝘪𝘴𝘵𝘦𝘳 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘳𝘦𝘤𝘰𝘳𝘥𝘪𝘯𝘨.

Ever wonder how app performance impacts users? Join Embrace’s webinar Exploring User Journeys (Sept 16 @ 10AM PT) and learn how engineers can: ➔Link user drop-offs to frontend issues ➔Build User Flows around critical activities ➔Expose bottlenecks product analytics tools miss 🔗: ow.ly/wq3S50WMjx8

Ever wonder how app performance impacts users? Join Embrace’s webinar Exploring User Journeys (Sept 16 @ 10AM PT) and learn how engineers can: ➔Link user drop-offs to frontend issues ➔Build User Flows around critical activities ➔Expose bottlenecks product analytics tools miss 🔗: ow.ly/wq3S50WMjx8

📱🔭Getting started with OpenTelemetry + Embrace: Real user insights for mobile Join us on 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬 𝗮𝘁 𝟭𝟬𝗮𝗺 𝗣𝗧 and we'll and show you how to make OTel adoption easy and get the insights your mobile team needs. 📍 Sign up here: ow.ly/knbK50WFmXi #OpenTelemetry #MobileObservability

💫 A new hope for frontend #observability... Join us THURSDAY, July 31 for “Coming soon to a browser near you: #OpenTelemetry,” a panel with key members of the new #OTEL Browser SIG as they explore the future of #frontend observability. 📍 Register to join (and get the recording): ow.ly/x2eA50WpG6W

🍿Get ready for the must-see observability panel of the season... Join us for a blockbuster panel featuring key members of the #OpenTelemetry new Browser SIG as we dive into the future of frontend #observability. 🚨Register here (and get the recording too!): ow.ly/x2eA50WpG6W

⚡️NEW: User Journeys is here, starting with User Flows! Go beyond crashes and vitals—track user paths, tie performance to drop-offs, and prove real impact. It's time for observability to get user-focused. Learn more ➝ ow.ly/tRiy50Wtyzc

🚨 Big news! Jason Robinson joins Embrace as our new Chief Revenue Officer! 🎉 With deep expertise in observability and scaling revenue, we’re lucky to have him on board. Meet Jason 👉 ow.ly/kmtq50Ws9rE

🎬🍿 Coming soon to a browser near you: #OpenTelemetry! Join us for a blockbuster panel featuring key members of OpenTelemetry’s new Browser SIG as we dive into the future of frontend #observability. 🗓️ Date: Thursday, July 31 at 10AM PT 🎟️ Save your seat: ow.ly/oAWJ50WpG7j

🍿 Who’s ready to catch a sweet flick about OpenTelemetry support for web? Join Ted Young, Purvi Kanal, Martin Kuba, and Jared Freeze to hear how the new Browser SIG is bringing better browser observability to #OpenTelemetry 📍Sign-up here: ow.ly/oAWJ50WpG7j

🧙‍♂️ “Questions. Questions that need answering.” No need to panic or wander Middle-earth. Join Embrace Office Hours to get real help from our engineers—whether it’s product questions or observability best practices. 🗓️ Wed, July 23 | 12P EST / 9A PST 📍 Add to calendar: ow.ly/1CE650WnZAj

🎧 Sound ON: ✨THIS✨ but for mobile and web performance. Users may not always say when something’s off, but they always 𝘧𝘦𝘦𝘭 it. At Embrace, we help mobile and web teams deliver smooth user experiences, from tap to swipe. 😌 Give your users a “glass-fruit-slicing” level of satisfaction.

🔍 #Observability isn’t just about systems. It’s about users. 👤 In @thenewstack.io, @davidrifkin.bsky.social's latest piece, “𝗠𝗮𝗸𝗶𝗻𝗴 𝗦𝗲𝗻𝘀𝗲 𝗼𝗳 𝗨𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝘀𝗲𝗿𝘃𝗮𝗯𝗶𝗹𝗶𝘁𝘆,” asks a key question: Are we actually measuring what matters? 📍 Read it here ➔ thenewstack.io/the-case-for...

👀 Your users notice every frustrating thing about your website. So should you. Join our June 26 webinar to see next-gen Web RUM built on OpenTelemetry. 🔗 Register: ow.ly/GVl850W96cw

Today marks a big day for @embrace.io and TBH one that I never thought would come. As we dug into the huge and growing community that is OpenTelemetry, we found that while the state of the art of metrics, logs, traces is evolving, the use of that telemetry has not.

🖥️ 🎉 We’ve officially launched Web RUM! Today, we’re excited to announce that we’ve expanded beyond mobile with Web RUM, giving you full visibility into performance and reliability across every screen, with OpenTelemetry at the core. Learn more about user-focused observability ➔ ow.ly/yql350W7QW3

W😲W! Taking a minute to appreciate everything we've 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 accomplished this year! But we’ve been working on something even bigger. Something that’s about to bring user-focused observability to 𝘦𝘷𝘦𝘳𝘺 screen. Stay tuned. 👀

📣 NEW REPORT: #OpenTelemetry for Mobile — What’s now and what’s next We partnered with EMA and APMDigest to survey 400+ IT pros on how OpenTelemetry is shaping the future of mobile #observability. 📍 Download the report: ow.ly/KOZv50W1Pc2

💥 TOMORROW!! Your OTel summer starts here ☀️ 🌊 Join @hazelweakly.me, @jpkroehling.bsky.social, Iris Dyrmishi, and @bidetofevil.wtf to talk about #OpenTelemetry, what they are doing with it in the real world, and what they’re excited about on the horizon. 📍Sign-up here: ow.ly/wpFq50VN837

🏄‍♂️ Who’s ready to hang ten some observability this summer? Join @hazelweakly.me @jpkroehling.bsky.social , Iris Dyrmishi, and @bidetofevil.wtf to hear how you can catch some sweet observability waves with #OpenTelemetry 📍Sign-up here: ow.ly/wpFq50VN837

We feel you, Frodo. When an #ANR hits, users don’t wait 🕓, they close ❌ ❓Most tools stop at 𝘸𝘩𝘢𝘵 happened. ✅Embrace shows you 𝙬𝙝𝙮, with full session timelines, thread states & context leading up to the freeze. Learn how ANRs actually work: ow.ly/Jxxm50VLHwE #Android #Devhumor #Mobiledev

💬 “So...how’s your app doing?” If you’re only looking at backend dashboards, you’re missing the point....and your users. At #SREcon25, @bidetofevil.wtf & @davidrifkin.bsky.social break down why mobile telemetry is the missing piece of your reliability picture. 🎥 Watch it here: ow.ly/BXBN50VLxVz

💥 ATTN: GrafanaCON 2025 attendees! After Day 1 of #GrafanaCON, trade your dashboards for paddles 🏓 Embrace, @grafana.bsky.social, and @tailscale.com are teaming up to keep the good vibes going with a post-conference Ping Pong Party! 📅 May 6 | 4–6 PM 📍 SPIN Seattle 🔗 ow.ly/6CbC50VHXfF

What is Mobile Observability, really? 🤔 Join us for April’s Office Hours as @bidetofevil.wtf and @davidrifkin.bsky.social break down what mobile #observability really means and how it can help your team go from guesswork to clarity. 📅 Thurs, April 24 🕙 10 AM PT 🔗 Sign-up: ow.ly/8NrE50VGBxb

It's early doors, but we at @embrace.io have published draft #OpenTelemetry Kotlin APIs for Tracing/Logging for feedback, targeting eventual donation to @opentelemetry.io We want Android (and #KMP) devs to have idiomatic support to make #observability a thing there. #mo11y needs this!

That’s a wrap on #KubeCon! 🇬🇧✨Great connecting & sharing how Embrace enables mobile #observability w/ #OpenTelemetry Huge highlight: dinner with amazing OTel friends ❤️ @adrianamvillela.bsky.social, @hazelweakly.me, @dangb.me, @marylia.dev, @bidetofevil.wtf, @davidrifkin.bsky.social Until next time!

📣 NEW REPORT! EMA + APMdigest share insights from 400 respondents on the perception, adoption, and future of #OpenTelemetry. 📍 SIGN UP NOW to hear authors Dan Twing and Pete Goldin break it all down for you in their webinar on April 15 ➔ info.enterprisemanagement.com/opentelemetr...

🚨 📟 Introducing PagerEmbrace!🚨 📟 Cutting-edge alerting meets cutting-edge fashion. Thanks to our retro pager integration, you’ll never miss a crash again. Now compatible with most belt loops👖and featuring alert beeps loud enough to startle your whole dev team. 💥 #AprilFools

👋 We're at #SRECon Americas! Stop by Booth #20 to see how Embrace equips #SRE & #mobile teams with real-time mobile visibility: from client-side network monitoring to every user session. It’s mobile #observability that actually makes sense, all built on #OpenTelemetry!📱🔭

🔭 React Native + #OpenTelemetry just got an upgrade! Embrace’s open-source #ReactNative SDK now makes it easy to send mobile telemetry to any OTel-compatible backend. 📢 Join our webinar to learn how! 📅 March 27 | 10AM PDT 📌 Save your seat: ow.ly/Hckq50Vhwua

🔭 OpenTelemetry in React Native?! 𝘕𝘰 𝘸𝘢𝘺! 𝗬𝗘𝗦 𝘄𝗮𝘆! Join our webinar to learn the best path for using OTel in React Native apps. 📅 March 27 | 10AM PDT 🎙️ Jonathan Munz & Florencia Acosta 📌 Save your seat: ow.ly/Hckq50Vhwua #OpenTelemetry #OTel #ReactNative #Webinar

💛🧡 That’s a wrap on ObservabilityCON On The Road – Chicago! We loved connecting with the Grafana community, diving into #OpenTelemetry, and sharing how Embrace + Grafana power full-stack #observability for mobile apps. Thanks to @grafana.bsky.social & everyone who stopped by! 💫

Observe, Inc. 🤝 Embrace 🤝 OpenTelemetry Congrats to Observe, Inc. on their frontend observability launch! 🎉 We're excited to partner as their mobile observability solution, bringing enriched mobile data to the composable observability ecosystem. 📌 Learn more ➔ www.observeinc.com/blog/introdu...

💘 ICYMI: Our "In love with #OTel and #observability" panel recap is live! We covered the highs, the lows, and yes—played "Fling, Marry, Kill" with logs, metrics, and traces. 📌 Check out the full recap with video, transcript, and key quotes written by @colincontreary.bsky.social ➔ ow.ly/pKFU50V7S3a

Obvi we're at @grafana.bsky.social's ObsCon in the Bay Area! 😎 🧡 🌉 Stop by to see how Embrace powers: 📱 Mobile telemetry in Grafana 👀 Deep mobile user insights ↔️ Frontend + backend context ✅ Fast issue resolution 👋 Say hi, grab swag, and let's chat mobile #observability! #ObservabilityCon

🔭 #OpenTelemetry for #ReactNative is here! 🙌 Embrace built an OpenTelemetry-compliant instrumentation library to track navigation flows, giving devs real-time insights.📱 Read Florencia Acosta’s blog on the journey, challenges & how to start using it! ➔ ow.ly/X1I650UY0if

❤️ 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄'𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴 𝗱𝗮𝘆! Join @dangb.me, @hazelweakly.me, @adrianamvillela.bsky.social, @bidetofevil.wtf, @marylia.dev to hear their #observability success stories and what they love the most about #OpenTelemetry. 📍Sign-up here: ow.ly/npEA50UHYMw

💌 We’re sending out love letters to better observability & you're invited! Join @dangb.me, @hazelweakly.me, @adrianamvillela.bsky.social, @bidetofevil.wtf, @marylia.dev, to hear their #observability success stories & what they love the most about #OpenTelemetry. 📍Sign-up here: ow.ly/npEA50UHYMw

The evolution of programming languages (1986-2024) 📊 Take a break & watch how programming languages have risen (and fallen) over the decades. What was your first language, and what do you use today? #Programming #Swift #Kotlin #Java #Python #Javascript

If your observability is giving you heartache 💔, it's time to change that. Join @dangb.me, @hazelweakly.me, @adrianamvillela.bsky.social, @bidetofevil.wtf, @marylia.dev, to hear their #observability success stories & what they love the most about #OpenTelemetry. 📍Sign-up here: ow.ly/npEA50UHYMw

📱 Building Mobile SLOs with Embrace + @grafana.bsky.social 🧡 #MobileSLOs are game-changers for app stability but still new in mobile. Learn how to build & monitor them step-by-step—from instrumentation to backend dashboards. Read more: ow.ly/GHmF50UOWKa ✍️ by: @davidrifkin.bsky.social + Virna Sekuj

@adrianamvillela.bsky.social geeks out w/ Austin Emmons of @embrace.io. He talks about how Embrace made the shift from closed-source to OSS #Android and #iOS SDKs built on top of #OTel, and how it led to his involvement in various OTel SIGs. 🎧: https://buff.ly/3Cd6qrN 📺: https://buff.ly/4hgqZSX

Check out this week's o11y newsletter with amazing OpenTelemetry contributions, another great panel, and more: o11y.news/2025-01-27/ #observability

Austin Emmons talks about why @embrace.io decided to go all in on #OpenTelemetry. His episode drops on January 28th: 🎧: https://buff.ly/3Cd6qrN 📺: https://buff.ly/4hgqZSX #podcastclips #podcast #mobiledeveloper

Happy Friday, friends.

I'm excited to speak at Observability Day in London this April, co-located with #KubeCon Europe! I'll be talking about how #observability transformed mobile work at Twitter, linking app perf to company KPIs like DAU *causally*. Yeah, you read that right. Come for this and many other great talks!

🌹 Roses are red, dashboards are bright, With #OpenTelemetry, we see the light. Join our panel, we’re spilling the tea, On all things #observability! 👀 📍Sign-up here: ow.ly/npEA50UHYMw ⭐ Speakers: @dangb.me, @hazelweakly.me, @adrianamvillela.bsky.social, @bidetofevil.wtf, @marylia.dev

❤️ Love is in the air—observability love, that is! Join @dangb.me, @hazelweakly.me, @adrianamvillela.bsky.social, @bidetofevil.wtf, @marylia.dev to hear their #observability success stories and what they love the most about #OpenTelemetry. 📍Sign-up here: ow.ly/npEA50UHYMw