EV Musings (@evmusings.bsky.social)

Listen up, car dealers – you need to start selling EVs the way you sell tow rigs Professional salespeople love to talk about “the steps of the sale,” a tried-and-true process that guides every customer from curiosity to closed. But when it comes to electric cars, that old-school hustle can fall flat, leaving dealers struggling with how to fit them into their familiar playbook. But what if I told you, dear dealer, that there’s a whole category of vehicles on existing dealer lots that need to be approached in exactly the same way as an EV to score a successful sale that you’re already familiar with? That category: Heavy-duty tow trucks. Here’s how selling one is a lot like selling the other. more… https://electrek.co/2025/05/05/listen-up-car-dealers-you-need-to-start-selling-evs-the-way-you-sell-tow-rigs/?utm_source=dlvr.it&utm_medium=bluesky