If a TikTok ban actually goes into effect, marketers need to think about what’s next. But don’t panic. Even if the ban happens, you will still be able to access the app for a while. New downloads and updates will be restricted, but the platform won’t disappear overnight.

The best practicing SEO professionals tell us what they think are the best areas to focus on for SEO in 2025 and how to adapt as search is changing. via @shelleywalsh.bsky.social

New core update just weeks after the last one. But we’re not worried. Why? “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.” searchengineland.com/google-decem...

We’re only just beginning to see the impact AI will have on search and online behavior. Here’s a peek into the future.

🎥✨ Revolutionize Healthcare Marketing! Join expert Tim Duer for an exclusive walkthrough of our advanced healthcare dashboard, focusing on bariatric surgery insights. Perfect for healthcare marketers, agencies, bariatric providers, and analysts. 📽 Watch now:

This blog is getting a lot of attention. Something tells us a lot of people are thinking about strategy for 2025 … Here’s some guidance: ahamediagroup.com/blog/sustain...

Have you seen traffic to your site from Bluesky yet? Since it doesn't throttle posts with external links, marketers are optimistic about the potential of Bluesky as a traffic source. www.searchenginejournal.com/bluesky-emer...

AI Overview trends stabilized in November; localized travel queries surged 700%. YouTube citations peaked earlier but steadied at 115–120% of baseline. AIO maturity now offers marketers predictability, aiding optimization of evergreen and seasonal content​. #seo #google #aio

3 steps to a content strategy that lasts: 1. Start with a solid foundation 2. Make it sustainable 3. Stay flexible See what we mean here: www.linkedin.com/pulse/conten...

People follow people, not institutions. On Bluesky (& all platforms), be human: highlight a physician’s passion, share a team milestone, or tell a patient’s story… Build a following through authentic content—not just polished PR headlines. That’s the vibe here. www.vox.com/technology/3...

Despite a massive head start, BlueSky has now overtaken Threads in the US 👇

A social platform that doesn’t throttle referral traffic?! Whaaat?! 😱

Healthcare marketers — start here! go.bsky.app/GbfofhD

For all y'all who prefer Perplexity to traditional search: Perplexity is intentionally appending affiliate links for their own account into LLM answers. And often, they won't allow a link unless there's an affiliate opportunity 😡 h/t Marcus Tober

The playbook for new platforms: 1. Observe 2. Experiment 3. Evaluate Early adopters can get a head start but don’t get distracted by shiny new things. Decide how a new platform meets your audience’s needs before throwing resources at it.

How can you repurpose your existing content for new social media platforms? ahamediagroup.com/blog/repurpo...

We’re doing this thing. What healthcare orgs are already here?