man’s gone deep on @hebtroco.bsky.social brtr-15s and an iron shirt, and i think these are the most bulletproof, best quality denim garms i’ve ever owned.

As part of my efforts to decolonise my legs, I recently got a pair of jeans from @hebtroco.bsky.social - completely UK made, no plastic. Alright they are fairly expensive as jeans go, but they are ace. Really good, and I can tell they will last forever. hebtro.co

Time flys. Five years since we did the photoshoot to launch our denim jeans.

We launched new jeans today but also had a Palestinian Falafel and so today is a great day. hebtro.co/product/178-...

We had a stupid idea in the pub and now have six staff and hundreds of pairs of trousers. hebtro.co/about/

Sometimes I hate making decisions so I use a random number generator to decide what shirt I'll wear or what I'll treat myself to for lunch on a day off. I've got all my shirts and local takeaways numbered in the notes app on my phone.