Elsa (@marmaladegirl.bsky.social)

Chinese app design: weird, but it works. Here's why Chinese app design looks weird. But, they work just as well as other apps and websites around the world. Why is that? I mean, it's cluttered, overwhelming for the eyes, and kinda just throws a bunch of things at you. Turns out, beneath the incredibly cluttered user interface lies undeniable psychology. In this video, I cover why this "cluttered and weird" design is necessary, how physical space correlates with Chinese software design, why Chinese users might prefer mobile over desktop altogether, and how all of this impacts us. Music https://www.youtube.com/watch?v=XP26BCigqn0&list=PLdsGes2mFh92eHpOZVJQgoubb6rF0CcvU&index=19 https://www.youtube.com/watch?v=XFAOKz286pA https://www.youtube.com/watch?v=a-jlvxyAS3I&list=PLdsGes2mFh92eHpOZVJQgoubb6rF0CcvU&index=15 Sources (videos) https://www.youtube.com/watch?v=ohxyxGR9tsA&t=874s https://www.youtube.com/watch?v=7Kzv8o1XKWk https://www.youtube.com/watch?v=GhA9eypocE0 https://www.youtube.com/watch?v=iPLL8-919Bc https://www.youtube.com/watch?v=9oYfhTC9lIQ&t=93s https://www.youtube.com/watch?v=w12RPgJ4EH4&t=1845s https://www.youtube.com/watch?v=6y5CqAHxGX0&t=32185s Source (articles) https://digitalcreative.cn/blog/how-china-ux-is-different#lk7rax2p https://medium.com/paloit/the-ux-design-of-chinese-and-western-apps-why-are-they-so-different-29f795b6cc6a https://www.researchgate.net/publication/318702471_Cross-Cultural_HCI_and_UX_Design_A_Comparison_of_Chinese_and_Western_User_Interfaces https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9432765/ You're busy, I gotchu 0:00 - So many questions 1:34 - Why is this "weirdly cluttered" design necessary? 2:14 - Why is WeChat's design so powerful? 3:16 - Why do people prefer "super apps"? 4:12 - This is actually good UX? 4:41 -... https://www.youtube.com/watch?v=WSMFnJnY7EA